Disruptors

Disruptors
Disruptors
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On Disruptors, Steve Trang interviews the most impressive people in business. By listening to these episodes, you'll learn the secrets to how guys like Max Maxwell, Carlos Reyes, Pace Morby, Josiah Grimes, Antonio Edwards, Sean Terry, Chris Jefferson, Chris Rood, and many more are bringing in millions per year. We discuss how they started, what sets them apart, what advice they would give somebody starting new, and what their business looks like today. We hope that by listening to this show, you'll be a guest someday and become on of our #100Millionaires Go to www.disruptors.com if you need help with your business.

  1. 6d ago

    After Coaching 2,000 Businesses One Fix 6x Your Business

    AI Sales Agents That Get You Signed Contracts On Autopilot: https://objectionproof.ai/yt-bacMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/BONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A 100 MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Sharper Processhttps://sharperprocess.comGary Harper, founder and CEO of Sharper Business Solutions, sits down with Steve Trang on the Disruptors Podcast to break down what he has learned after coaching 2,000 businesses and walking into more than 5,000 real estate offices over the last ten years: the gap between a business doing $2 million and one doing $10 million in revenue or gross profit is huge in results but surprisingly simple in cause. Gary has spent 30 years in real estate, starting after he left high school to rehab houses in Northwest Indiana, where he lived inside the properties in Gary and Hammond to keep thieves from stripping the copper and wiring. He then filed bankruptcy and lost everything between 2008 and 2010 before rebuilding into a business coach whose team works with clients in nine countries and sees patterns most owners never will because they are in 17 offices a week on average.Gary and Steve cover the four conversion numbers that separate the floor from the elite in real estate: gross leads, net to attended appointments, attended to contract, and contract to close. They show why an average team converting at 50%, 25%, 15%, and 70% turns 1,000 leads into 13 deals while an elite team converting at 75%, 50%, 25%, and 80% turns the same 1,000 leads into 75. They also cover why the team that focuses on getting bigger will go broke while the team that focuses on getting better wins, why so many operators chasing new tools and new products are really trying to fix a conversion rate that started to drop, the three levers behind every conversion, which are people, process, and product, and why the majority of a room full of operators could not tell him their own conversion numbers. Gary also shares the seven page intake process that ended with an appointment four days away and the audit his partner Susan ran that found a missed million dollars of opportunity, why real estate is the industry he coaches with the worst benchmarks, and the four reasons people fail to scale, starting with fear and mindset.Follow Gary HarperWebsite: https://sharperprocess.comEvent site: https://sharperevent.comSubscribe for more disruptive conversations: https://youtube.com/@DisruptorsPodcastFollow us oniTunes/Apple Podcast and leave a⭐️⭐️⭐️⭐️⭐️reviewhttps://apple.co/31geW6HSpotifyhttps://spoti.fi/3oatzkYGive us a follow onInstagram: https://www.instagram.com/steve.trangTikTok:  https://www.tiktok.com/@stevetrangFacebook: https://www.facebook.com/stevetrangTwitter: https://www.twitter.com/stevetrang#podcast #business #entrepreneur #realestate #realestateinvesting #realestatetips #realestateinvestment #realestateinvestor #realestateagent #company #investing #investment #finance #money #wholesale #wholesalerealestate #marketing #ai #artificialintelligence

    After Coaching 2,000 Businesses One Fix 6x Your Business

  2. Oct 11

    Two High School Graduates Turned $3,000 Into $10 Million

    AI Sales Agents That Get You Signed Contracts On Autopilot: https://objectionproof.ai/yt-bac Maximize Your Tax Returns And Get Clarity On Your Financials With Our Tax Guys https://beccfo.com/ BONUS GET 10% OFF ON INVESTORLIFT Use promo code DISRUPTORS. https://get.investorlift.com/disruptors/ WANT TO BE A 100 MILLIONAIRE OR ARE ONE? Click here: https://objectionproofselling.com/millionaire Jordy Perez and Brandon Miguel's Wholesale Team Cash4Keys South Florida Jordy Perez and Brandon Miguel flew in from Miami to sit down with Steve Trang on the Disruptors Podcast and share how two high school graduates turned $3,000 split three ways, one thousand dollars each, into a $10 million real estate business with no website, no real CRM, and no college degree between them. Jordy is the COVID class of 2020 who got his diploma in the mail, and Brandon went all the way through the University of Miami only because his mom worked there and the tuition was free. They started Cash For Keys in November of 2020 out of Brandon’s mom’s apartment, sent 75 postcards for their first deal, made $5,000 on a daisy chain, and 14 months later had done $260,063 in revenue. Today they run a lean eight-person operation doing over $3 million a year in South Florida, and in this episode they hold nothing back about how they got there. Jordy and Steve cover the day a seller pulled a knife on Jordy mid-appointment, after first pulling it on her own father, and how Jordy slowly backed toward the door, waited in his car until she left, then walked back in and closed the deal while Brandon sold that same house for $45,000 before Jordy even got back to the office; the 2022 lawsuit that nearly wiped them out when they got sued for half a million dollars, roughly everything they had in the bank, how they actually wrote the bankruptcy check, and why settling became possible the moment the other party found out they were about to file; the seller in Kendall with 14 cats whose urine had eaten through the second floor hardwood floors, four frozen cats in the freezer, and ten more buried in the backyard who Jordy still closed on after personally finding her jewelry box, loading 12 of the 14 cats into a U-Haul and driving her to a mobile home three hours away in Ocala; the seller who blew his head off with a shotgun in the living room the day before closing and how Jordy waited for the hazmat team, hit the seller for a price reduction, and still closed the next day; why Jordy believes the first million is 100% hustle and that people overcomplicate it, they made their first million with no website, no real CRM, and sending emails from a personal Gmail; why going nationwide with PPC across dozens of states was their biggest regret and why staying deep in one market always beats going wide; and why Jordy says the gap between where most people are and their first million is not a skill gap but a violence gap. If this episode made you want to stop overthinking and start doing, hit subscribe because every week on Disruptors Steve Trang sits down with the operators, investors, and entrepreneurs who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Jordy Perez at @jordydeals on Instagram and Brandon Miguel at @brandon.c4k on Instagram, and if you are in South Florida and want to work with one of the fastest growing wholesale companies in the market reach out to Cash For Keys directly. Unlock the money sitting in your CRM right now with Objection Proof AI by texting CASH to 33777. Jordy Perez: @jordydeals on Instagram Brandon Miguel: @brandon.c4k on Instagram Company: Cash For Keys / Cash4Keys South Florida

    Two High School Graduates Turned $3,000 Into $10 Million

  3. Sep 26

    The One Hire Every Real Estate Business Needs Right Now

    Our AI That Calls And Books Appointments: https://objectionproofselling.com/ai-sales-agent-yt Maximize Your Tax Returns And Get Clarity On Your Financials With Our Tax Guys https://beccfo.com/ (Hesel Media): https://heselmedia.com (Remote Latinos): https://remotelatinos.com BONUS GET 10% OFF ON INVESTORLIFT Use promo code DISRUPTORS. https://get.investorlift.com/disruptors/ WANT TO BE A 100 MILLIONAIRE OR ARE ONE? Click here: https://objectionproofselling.com/millionaire Esteban Andrade flew in from Miami to sit down with Steve Trang on the Disruptors Podcast to share the one hire he says every real estate business needs right now — an AI specialist from Latin America at $2,000 to $2,500 a month who does not replace your team but makes every single person on it dramatically more productive. Esteban is a Colombian immigrant who transitioned from automotive engineering at Fiat Chrysler to building two companies from Miami — Hesel Media, a marketing and SEO agency serving real estate investors and home service businesses, and Remote Latinos, a staffing platform that has placed over 4,000 Latin American professionals inside US businesses in the last three and a half years and doubled in revenue in the last nine months. In this episode Esteban breaks down why the majority of real estate businesses are completely unaware of how to use AI in any meaningful way, why retraining your existing employees on AI almost never works because they lack the technical foundation to implement it, why the AI specialist hire is different from a regular VA or developer because they can coach your team on AI tools, build custom automations and dashboards from scratch and do the operational work simultaneously, how his own content person now delivers work three times faster because his AI specialist built her a custom tool, and why five years of running his business on spreadsheets ended the moment he made this one hire. Esteban and Steve cover why paid leads are a short term rental and brand plus organic SEO is the long term asset most wholesalers are ignoring entirely, how Remote Latinos now generates 17,000 organic website visits per month almost entirely from SEO built by one specialist hire three and a half years ago, why the biggest real estate operators in local markets — like Sell to Bobby in Miami doing north of ten million a year — are winning because of brand omnipresence not just ad spend, how Esteban grew his agency to $150,000 a month in 2021 spending only $6,000 to $7,000 a month on Facebook ads with a $50 cost per appointment and why those economics no longer exist, why ChatGPT is now sending motivated sellers to real estate businesses that have built the right content and brand presence online, and why the businesses that are going to thrive in any market condition are the ones that build assets rather than rent leads every single month. Follow Esteban Andrade Website (Hesel Media): https://heselmedia.com Website (Remote Latinos): https://remotelatinos.com

    The One Hire Every Real Estate Business Needs Right Now

  4. Sep 20

    One Change Added $3 Million To Their Wholesale Business

    AI Sales Agents That Get You Signed Contracts On Autopilot: https://objectionproof.ai/yt-bacMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/BONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A 100 MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Michael Yenke of Vertigo Real Estate Ventures and Carly Stagge of Flip Fund Capital flew in from West Palm Beach and Denver to sit down with Steve Trang on the Disruptors Podcast and share the single operational change that added $3 million in revenue to their wholesale real estate business in 2025. Michael started Vertigo after driving for dollars during COVID while working a corporate finance job in Boston, scaled across Colorado, San Diego, Raleigh and West Palm Beach, and has now doubled revenue three consecutive years running from $2 million to $4 million to $8.1 million. Carly came from JP Morgan and Marriott International before finding wholesaling at New Western where she did nearly 90 deals in her first full year, eventually becoming Director of Business Development at Vertigo before launching Flip Fund Capital as a transactional funding company built by wholesalers for wholesalers. In this episode Michael and Carly break down why switching from assigning deals to double closing was the one change that generated $3 million in extra revenue, how their average wholesale fee jumped from $17,000 per deal to $25,000 per deal just by changing how they structured the transaction, why double closing protects wholesalers from buyers and sellers going around them on the deal, how getting your name on the tax rolls through double closing generates inbound deal flow that eventually pays for your entire marketing budget, and why the assignment of agreement addendum laws in California forced them to discover a strategy that turned out to be their biggest revenue generator.Michael and Carly cover how they raised transactional funding from friends and family including a fraternity group chat to start double closing deals in San Diego where the average purchase price was $850,000 and traditional assignment methods were failing, why wholesalers spending $20,000 to $40,000 a month on marketing should seriously evaluate double closing because one or two inbound deals from the tax rolls each month covers the cost of funding entirely, the people and systems decisions that drove the growth from $2 million to $8 million including why putting your best sales person into management is one of the most common and most expensive mistakes in real estate, how Flip Fund Capital was born out of necessity when Vertigo needed reliable transactional funding and could not find an affordable solution in the market, why double closing gives wholesalers more negotiating power with sellers because you are the actual buyer on the contract rather than an intermediary assigning to an unknown third party, and how building the right recruiting and training infrastructure across offices in Colorado, San Diego, Florida and Raleigh was the foundation that made the revenue doubling possible in the first place.If this episode gave you one idea to make more money on the deals you are already closing hit subscribe because every week on Disruptors Steve Trang sits down with the operators investors and entrepreneurs who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Vertigo Real Estate Ventures on Instagram at @vertigo_rev and visit vertigorev.com to learn more about their wholesale and investment operations across Colorado, Florida, North Carolina and California, follow Flip Fund Capital on Instagram at @flipfund_capital and visit flipfundcapital.com to get fast reliable transactional funding for your next double close with same day wire capabilities and proof of funds letters available for wholesalers nationwide, and connect with Michael Yenke on LinkedIn at linkedin.com/in/michael-yenke-96aab799 and Carly Stagge at linkedin.com/in/carlystagge. Build real AI tools for your business in one day at REI Tech Unlocked by visiting reitechunlocked.com and unlock the money sitting in your CRM with Objection Proof AI by texting CASH to 33777.MICHAEL YENKE — VERTIGOLinkedIn: https://www.linkedin.com/in/michael-yenke-96aab799Vertigo Instagram: @vertigo_rev — https://www.instagram.com/vertigo_revVertigo website: https://www.vertigorev.comVertigo LinkedIn: https://www.linkedin.com/company/vrevCARLY STAGGE — FLIP FUND CAPITALLinkedIn: https://www.linkedin.com/in/carlystaggeFlip Fund Capital Instagram: @flipfund_capital — https://www.instagram.com/flipfund_capitalFlip Fund Capital website: https://www.flipfundcapital.comSubscribe for more disruptive conversations: https://youtube.com/@DisruptorsPodcastFollow us oniTunes/Apple Podcast and leave a⭐️⭐️⭐️⭐️⭐️reviewhttps://apple.co/31geW6HSpotifyhttps://spoti.fi/3oatzkYGive us a follow onInstagram: https://www.instagram.com/steve.trangTikTok: https://www.tiktok.com/@stevetrangFacebook: https://www.facebook.com/stevetrangTwitter: https://www.twitter.com/stevetrang#podcast #business #entrepreneur #realestate #realestateinvesting #realestatetips #realestateinvestment #realestateinvestor #realestateagent #company #investing #investment #finance #money #wholesale #wholesalerealestate #marketing #ai #artificialintelligence

    One Change Added $3 Million To Their Wholesale Business

  5. Sep 13

    He Made $400M And Built A Prison He Could Not Escape

    Our AI That Calle And Books Appointmentshttpshttps://objectionproofselling.com/ai-sales-agent-ytMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/Build Real AI Tools For Your Business In One Day At REI Tech Unlocked: https://reitechunlocked.com/BONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A 100 MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire George Rivera flew in from Austin Texas to sit down with Steve Trang on the Disruptors Podcast and share the story most successful entrepreneurs never tell how he spent 31 years building supplement and e-commerce companies to over $400 million in sales, working 90-hour weeks while his business ran entirely on his nervous system, and how it almost cost him the one thing he was supposedly building it all for. In this episode George breaks down what he calls founder prison the trap where every decision flows through you, every fire lands in your inbox, and the company goes backwards the moment you stop being constantly active and the specific two-year process he used to go from 90-hour weeks down to never more than 30 hours and sometimes zero, completely off the grid for weeks while the business continued to grow and his income more than doubled in the process.George and Steve cover the freedom audit and the 10K per hour filter George used to identify which activities to eliminate automate and delegate, why delegating tasks instead of outcomes is the reason most founders never actually escape the grind, the moment his three-year-old son Leo stopped knocking on the glass office door because George had trained him without knowing it that asking for dad produced nothing, the deathbed advice from his father who battled cancer in 2015 and told him "don't miss Leo's games I missed too many of yours," how George went from giving his family the leftovers of his time and energy to attending every single one of his son's games and never missing a moment, and why the two-week vacation test is the only reliable signal that you have actually built a business rather than a job with overhead.Follow George RiveraLinkedIn: https://www.linkedin.com/in/george-rivera-53b3296 Website: https://buybacktimeformula.comWebsite: https://yourtop25.comLeo Interviews YouTube: @leointerviewsFacebook: https://www.facebook.com/georger.rivera.10 Books:Buyback Time FormulaBefore They Stop AskingOne Call AwaySubscribe for more disruptive conversations: https://youtube.com/ ⁨@DisruptorsPodcast⁩  Follow us oniTunes/Apple Podcast and leave a⭐️⭐️⭐️⭐️⭐️reviewhttps://apple.co/31geW6HSpotifyhttps://spoti.fi/3oatzkYGive us a follow onInstagram: https://www.instagram.com/steve.trangTikTok: https://www.tiktok.com/@stevetrangFacebook: https://www.facebook.com/stevetrangTwitter: https://www.twitter.com/stevetrang#podcast #business #entrepreneur #millionaire #money #moneymindset #company #investing #investment #finance #success

    He Made $400M And Built A Prison He Could Not Escape

  6. Sep 6

    How 3 People Can Do $3 Million In Wholesale Real Estate

    AI That Made Brent Daniels $102K On A Holiday https://objectionproofselling.com/ai-sales-agent-yt Maximize Your Tax Returns And Get Clarity On Your Financials With Our Tax Guys https://beccfo.com/ Build Real AI Tools For Your Business In One Day At REI Tech Unlocked: https://reitechunlocked.com/ BONUS GET 10% OFF ON INVESTORLIFT Use promo code DISRUPTORS. https://get.investorlift.com/disruptors/ WANT TO BE A 100 MILLIONAIRE OR ARE ONE? Click here: https://objectionproofselling.com/millionaire Brent Daniels flew into Phoenix to sit down with Steve Trang on the Disruptors Podcast and deliver one of the most contrarian conversations in wholesaling in 2026 — going from a 385 credit score to over $20 million in real income using a philosophy so simple it sounds wrong at first: just talk to people. Brent is the founder of Talk To People and the face of Wholesaling Inc, has coached over 8000 wholesalers throughout his career, runs a lean three-person acquisition team targeting $3 million in annual revenue, and recently made $102,000 from a deal that his AI bot set on the 4th of July while his team was completely off. In this episode Brent breaks down why 90% of the competition that was in wholesaling in 2021 has already disappeared and why that makes now the easiest time in history to do deals, why your trash can is the most important tool in your business, why motivated sellers love motivated buyers and what that means for how fast you need to call your leads, and why the wholesalers who scaled big between 2020 and 2022 are quietly getting back into home services because they took home far less than the lean operators who stayed small. Brent and Steve cover why building a big team in wholesaling almost always reduces what you take home rather than increasing it and the surgeon versus hospital owner framework for figuring out which type of operator you actually are, why inbound PPC leads from Google outperform every outbound strategy Brent has ever tried and what the minimum monthly budget is to actually get quality leads in a major market, the cold email blue ocean strategy that costs $2000 a month and generates 3 to 5 leads a day from public county data with almost no competition offering it as a service, why the AI bot backed by Objection Proof AI set an appointment on July 4th that produced $102,000 in profit and why Brent was reluctant about AI until that moment changed his mind completely, how to call your leads 12 times in the first hour and 22 times on day one without burning out your acquisition team, and why coaching in real estate has become the Napster of education where every strategy has a shelf life of 3 years before it proliferates for free. Follow Brent Daniels YouTube:  @BrentDanielsTTP  Personal Instagram: @realbrentdaniels https://www.instagram.com/realbrentdaniels TikTok: @realbrentdaniels https://www.tiktok.com/@realbrentdaniels Facebook: https://www.facebook.com/brentdanielsttp Personal LinkedIn: https://www.linkedin.com/in/brentmdaniels Talk To People website: https://www.talktopeople.com Wholesaling Inc website: https://www.wholesalinginc.com Wholesaling Launch website: https://wholesalinglaunch.com TTP coaching program: https://www.wholesalinginc.com/ttp Podcast: Wholesale Hotline with Brent Daniels, Jamil Damji and Pace Morby — available on all podcast platforms. Subscribe for more disruptive conversations: https://youtube.com/@DisruptorsPodcast Follow us on iTunes/Apple Podcast and leave a⭐️⭐️⭐️⭐️⭐️review https://apple.co/31geW6H Spotify https://spoti.fi/3oatzkY Give us a follow on Instagram: https://www.instagram.com/steve.trang TikTok: https://www.tiktok.com/@stevetrang Facebook: https://www.facebook.com/stevetrang Twitter: https://www.twitter.com/stevetrang #podcast #business #entrepreneur #realestate #realestateinvesting #realestatetips #realestateinvestment #realestateinvestor #realestateagent #company #investing #investment #finance #money #wholesale #wholesalerealestate #marketing #ai #artificialintelligence

    How 3 People Can Do $3 Million In Wholesale Real Estate

  7. Aug 30

    How A Monk Made $1M In Real Estate His First Year

    The AI Sales Rep That Sets Appointments 24/7: https://objectionproofselling.com/ai-sales-agent-ytMaximize Your Tax Returns AndGet Clarity On Your Financials With Our Tax Guyshttps://beccfo.com/Build Real AI Tools For Your Business In One Day At REI Tech Unlocked: https://reitechunlocked.com/BONUSGET 10% OFF ON INVESTORLIFTUse promo code DISRUPTORS.https://get.investorlift.com/disruptors/WANT TO BE A 100 MILLIONAIRE OR ARE ONE?Click here: https://objectionproofselling.com/millionaire Curative Investor - https://www.skool.com/curative-investorRob Lee flew in from Austin Texas to sit down with Steve Trang on the Disruptors Podcast and share one of the most unexpected real estate origin stories in the industry — spending eight years as part of a Crystal Ashram in Washington DC leading sound bath meditations with Tibetan singing bowls for UN officials, politicians and IMF representatives before COVID wiped out the in-person community entirely and he pivoted his entire nonprofit staff — the same people playing the bowls — into cold calling motivated sellers and making seven figures in his first year of real estate investing. In this episode Rob breaks down how his monk training gave him a psychological advantage that no sales course teaches, why he spent his last $1,000 on skip tracing before his first deal and made it work, how his team locked up $500,000 in equity in the first 30 days of switching to curative investing, why his 10th phone call ever in a new strategy produced a $90,000 net profit deal in North Charlotte, and how the same ego dissolution frameworks he built in the nonprofit — including the Tragic Four and the Four Rs — became the cultural foundation of a seven figure real estate operation.Rob and Steve cover the curative investing model in full — buying properties that cannot be sold due to title issues like co-owner disputes, probate clouds, liens and uninsurable title — and why this strategy has almost no competition because most investors are unwilling to do the legal research required, how Rob finds deals from tax delinquent lists and code violations without spending a dollar on traditional marketing, the identity statement exercise Rob teaches where you write every negative belief you hold about yourself and rewrite each one as the opposite to rewire the subconscious story blocking your results, why the Tragic Four — rationalizing, justifying, making excuses and blaming others — is the specific ego pattern destroying most real estate closers on seller appointments, why Rob is building a sound temple and off grid retreat space in Texas and plans to eventually hand off the real estate operation entirely to fund the nonprofit work that started everything, and why the Daoist grand master philosophy that shaped Rob's worldview says you must first live in poverty then become an extreme capitalist then give it all back.If this episode made you think differently about what kind of person can make it in real estate hit subscribe because every week on Disruptors Steve Trang sits down with the operators investors and entrepreneurs who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Rob on Instagram at @realroblee and reach out to him directly at 703-395-4990 if you have JV deals in Texas or want to learn more about the personal development frameworks he teaches through Curative Investor, and build real AI tools for your business in one day at REI Tech Unlocked by visiting reitechunlocked.com.Follow Rob LeeCurative Investor - https://www.skool.com/curative-investorLinkedIn - https://www.linkedin.com/in/humanactivatorInstagram - @real.roblee https://www.instagram.com/real.roblee/reels/

    How A Monk Made $1M In Real Estate His First Year

  8. Aug 29

    Why Going Viral On Social Media Will Not Make You Rich

    The AI Sales Rep That Sets Appointments 24/7: https://objectionproofselling.com/ai-sales-agent-yt Maximize Your Tax Returns And Get Clarity On Your Financials With Our Tax Guys https://beccfo.com/ Build Real AI Tools For Your Business In One Day At REI Tech Unlocked: https://reitechunlocked.com/ BONUS GET 10% OFF ON INVESTORLIFT Use promo code DISRUPTORS. https://get.investorlift.com/disruptors/ WANT TO BE A 100 MILLIONAIRE OR ARE ONE? Click here: https://objectionproofselling.com/millionaire Michael Hunter drove up from just down the street to sit down with Steve Trang on the Disruptors Podcast and expose the biggest lie in the personal branding and influencer industry — the belief that more followers equals more money. Michael is the founder of PersonalBrand.com and Spiffy Checkouts, has served as an external CMO for Brendon Bouchard where he helped build his entire internal marketing team and ran his launches from 2015 to 2017, has worked with Jim Kwik, Harvey McKay, Pete Vargas and dozens of other major names, and has powered over one billion dollars in creator revenue through his systems and software. In this episode Michael breaks down why most influencers with massive audiences make almost no money and what separates the creators who actually get rich from the ones who go viral and stay broke, the four stages of a personal brand business from zero to seven figures and the specific mistake most people make that keeps them stuck between stage one and stage two, why the invisible tax is silently driving away your best clients before they ever reach out to you, how his client Eliza went from a $5K keynote she could not raise to a half-million dollar corporate contract in under a year by discovering the single word that connected her entire life story, and why fulfillment and getting clients predictable repeatable results is the only thing that actually builds a brand that lasts. Michael and Steve cover why follower count is the wrong metric to obsess over and which number actually predicts whether a personal brand becomes a profitable business, the concept of return on energy and why some of the most profitable offers in your business are actually costing you more than they are making you, how to find the golden thread that connects all of your seemingly unrelated expertise into one positioning statement that premium buyers immediately understand and trust, why the personal brand industry is full of people who are confusing content marketing with brand building and how to tell the difference, the four stage model Michael calls Calling Opportunity Traction and Scale and what the specific bottleneck looks like at each stage, why the information age is over and the age of transformation has begun which means the only thing that will matter going forward is getting people actual results not just giving them more content to consume, and how Michael spent years generating millions of dollars for other people before realizing his own nervous system was the thing blocking him from doing it for himself. If this episode changed how you think about building a personal brand that actually makes money hit subscribe because every week on Disruptors Steve Trang sits down with the founders operators and industry leaders who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Michael on Instagram at @michaelrhunter and connect with him on LinkedIn at linkedin.com/in/michaelrhunter, visit personalbrand.com to learn more about how Michael and his team help authors speakers coaches and thought leaders position their expertise to command premium prices, visit agency.personalbrand.com to apply to work directly with the Personal Brand team, and visit spiffy.co to learn about the checkout and creator software that has powered over one billion dollars in creator revenue for entrepreneurs and personal brands around the world. Follow Michael Hunter Personal Instagram: @michaelrhunter https://www.instagram.com/michaelrhunter/ Personal LinkedIn: https://www.linkedin.com/in/michaelrhunter/ Personal Facebook: https://www.facebook.com/TheMichaelRHunter/ X: https://x.com/michaelrhunter PersonalBrand.com website: https://personalbrand.com Agency website: https://agency.personalbrand.com/ Spiffy Checkouts website: https://spiffy.co Podcast: Six Figure Podcast — @sixfigpod on Instagram

    Why Going Viral On Social Media Will Not Make You Rich
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About

On Disruptors, Steve Trang interviews the most impressive people in business. By listening to these episodes, you'll learn the secrets to how guys like Max Maxwell, Carlos Reyes, Pace Morby, Josiah Grimes, Antonio Edwards, Sean Terry, Chris Jefferson, Chris Rood, and many more are bringing in millions per year. We discuss how they started, what sets them apart, what advice they would give somebody starting new, and what their business looks like today. We hope that by listening to this show, you'll be a guest someday and become on of our #100Millionaires Go to www.disruptors.com if you need help with your business.

Information

  • Channel
    Disruptors
  • Creator
    Steve Trang
  • Years Active
    2018 - 2026
  • Episodes
    380
  • Rating
    Explicit
  • Copyright
    © Copyright All rights reserved.

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