48 episodes

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Melina Palmer

    • Business
    • 4.7, 52 Ratings

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Customer Reviews

4.7 out of 5
52 Ratings
52 Ratings
Willhung328 ,

Great insights to improve your business

I love how Melina makes the key concepts from behavioral economics like loss aversion and anchoring easy to understand and apply. Melina is also very engaging and uses witty and humorous examples but also examples that are easy to relate to, such as using the scent of the chocolate cookie as the hook to get people excited right away.

This podcast is a true treasure!

Linda_Meza ,

Practical and Concise with Huge Value

I found Melina’s podcast in a recent credit union newsletter and decided to swap out my Pandora playlist last Sunday at the gym.

Thankfully the place wasn’t packed because chuckling and nodding in agreement aren’t the atypical reactions to cardio. 😀

I realize I am going to have to listen to specific episodes more than once with 🖊 and 🧻 at the ready because the information and tips Melina presents are practical, and actionable. I felt a few aha moments in just the two episodes I’ve listened to and anticipate there will be many more to come.

As a fellow Sales and Marketing professional, thank you Melina for sharing your knowledge and expertise for the low, low, introductory price of a few minutes of my time. I personally consider it well worth the investment and look forward implementing what I learn.

CUI_Randy ,

Great listen

This has quickly become one of my favorite podcasts. Fantastic content in each episode. Catching up on previous while looking forward to future episodes.

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