57 episodes

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics Melina Palmer

    • 4.8, 64 Ratings

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Customer Reviews

4.8 out of 5
64 Ratings

64 Ratings

SuperSavers ,

Useful and engaging

I am a big fan of Melina after just 4 episodes. Not only is the information she provides interesting, it is also immediately usable in real world business situations.

I love Melina’s enthusiasm and energy she brings to the subject and look forward to hearing more.

SeyeIT ,

DAAAANNNGG! (finger snaps)

Never used this phrase before but...Melina is the truth! She cracked my head open like a coconut. I’m obsessed! I am in the process of opening my own online shop and researching like a mad woman. I came across Melina through The Product Boss. My interest peeked when she said 99.99% of our brains subconscious make most of daily decisions. I mean, I knew that, but when she broke it down in every episode I was YAAAASSSSS!!! When Melina is dissecting in each episode, I’m literally visualizing my moves. I will definitely be taking advantage of the free 15 congratulation she’s offering.

Dennis Mossburg ,

Rebrand

Hey Melina,

I enjoyed hearing your thoughts on New Coke. That was definitely a learning moment for them. I often point to the parallel incident for Ford with the Edsel.

Here’s a brand that from design to marketing to naming relied so much on focus groups, that Ford forgot what made them popular. They tried so hard to make a car that everyone would like, that they ended up making a car that no one liked.

I see you are in Olympia. I’m in Spokane. It’s nice to hear a podcast from my home state.

I’m going to head over Twitter and follow you there.

Thanks,
Dennis

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