Profit with Law: Profitable Law Firm Growth

Moshe Amsel
  • 4.9 (101)
  • Marketing
  • Weekly

Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit! 

  1. 8h ago

    Boost Client Acquisition: 5 Keys to Marketing Success for Law Firms with Travis Hoechlin - 423

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/558. Your phone rings. Nobody picks up. That caller moves on to the next lawyer on the list, and you never even know it happened. Most law firm owners hear “I need more clients” and reach for more marketing. In this episode replay, Moshe sits down with Travis Hoechlin of Rise Up Media to look at what’s leaking out of the bucket first. In this episode: Why most prospects hire the first lawyer they reach (Travis’s number: 83%)The one exercise Travis gives every firm before they spend another marketing dollar: record your calls and listenThe 7-second website test, and the basics too many firm sites still missHow Local Service Ads work, why you only pay when the phone rings, and how to dispute the bad callsThe 5-to-1 return benchmark, and why Moshe says a 3-to-1 return can leave you at a 5% profit marginThis one is for the solo or small-firm owner who wants to grow but isn’t sure whether the next dollar belongs in marketing, a new hire, or intake. Here’s the thing: you can’t fill an attorney’s plate if the calls never get answered. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Episode 29 - Why Choosing a Niche Will Skyrocket Your Firm Episode 49 - Getting Over 1,000 Google Reviews with Sam Mollaei Episode 69 - How Important Is A Client Photo When Posting a Review Live Q&A Episode 235 - Dealing With Negative Reviews Connect with Travis Hoechlin: 714-261-0185 | LinkedIn | Facebook | Instagram | X Rize Up Media Travis’ Phone Number: 714-261-0185 2019 Clio Trends Report Smith AI Juvo leads Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  2. Oct 29

    Stop Automating Work You Shouldn’t Be Doing

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/557. Why aren’t you making enough money? If your first answer is “I need more clients,” keep asking why. Four or five levels down, you usually find something very different, and it’s rarely where you’ve been spending your time and budget. Jessica Lackey joins me to walk through how to diagnose the real bottleneck in your firm before you spend another dollar on marketing, staff, or software. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Episode 026 - The Death of the Billable Hour Episode 459 - Breaking Free from Billable Hours: Reimagining Law with Subscription-Based Legal Services with Mathew Kerbis $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy Clockwork: Design Your Business to Run Itself Hardcover by Mike Michalowicz Connect with Jessica Lackey: Website | Instagram | LinkedIn | Twitter Jessica Lackey Consulting Aggressively Human Podcast Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  3. Oct 23

    Why Every Law Firm NEEDS to Embrace AI

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/556. Your next client will run their whole case through AI before they ever call you. By the time they reach your firm, they already have answers. What they’re deciding is whether they want to work with you. In this episode, Len Ward and I cover: Why pay-per-click lead gen is fading, and why your firm’s brand now has to do the sellingWhat agent-to-agent marketing is, and how it could change the way clients find lawyers by 2027The two things to set up right now: a data room, and a website chatbot that someone actually trainsHow AI can find the bottlenecks in your firm and tell you what to build nextWhy the best person to run AI at your firm is probably your most experienced team member, not your most technical oneThis one is for PI, family law, bankruptcy and other consumer-facing firm owners who live and die by leads and don’t have time to become AI experts. Firms that get ready now will be the ones a client’s AI recommends. The others won’t come up at all. Want to know how AI changes your firm’s pricing and profit? Listen to this episode now. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan Connect with Len Ward: Website | LinkedIn Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  4. Oct 13

    How to Get Your Law Firm Recommended by ChatGPT

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/555. Wondering why your law firm’s marketing feels stuck—while big players seem to dominate search, referrals, and local visibility? Many law firm owners pour money into SEO, ads, or case aggregators but see little return—and spend years missing out on direct client pipelines they could control. In this episode, Moshe Amsel sits down with Lindsey Busfield, PMP-certified project manager and Vice President at Optimize My Firm, host of the acclaimed Personal Injury Marketing Minute podcast, and legal SEO expert. Together, they tackle the realities of law firm marketing in an AI-driven world—what’s working now, what’s a waste of money, and the step-by-step actions you can take (regardless of your firm’s size or market). Resources mentioned: Connect with Lindsey Busfield: Website | Email | LinkedIn How Personal Injury Lawyers Get Leads: What Works, What Doesn’t, and Why by Lindsey Busfield Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  5. Oct 8

    You're Leaving $1,500 a Day Unbilled

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/554. Most attorneys would drop everything if $10 went missing from their bank account every day. Yet they're leaving $1,200 to $1,500 a day in earned, unbilled work on the table, and doing nothing about it. In this episode, Moshe welcomes back Brita Long, AV-rated attorney, flat fee coach, and author of The Happier Attorney. She has run her practice exclusively on flat fees for more than 15 years, even in family law litigation. Together they unpack why the math behind flat fees is only 5 to 10% of the problem, and what's really keeping lawyers chained to the billable hour. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Episode 101 - Monetizing your Brain with Brita Long Connect with Brita Long: Website  https://www.facebook.com/groups/AttorneyFlatFee/ The Happier Attorney: A Comprehensive Guide to Charging Flat Fees for Legal Services by Brita Long Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  6. Oct 1

    How to Build an Operating System for a Growing Law Firm

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/553. Growing a law firm takes more than hiring people and bringing in clients. At some point, you need an operating system that creates consistency, accountability, and predictable growth. In this episode, Moshe sits down with Sharon Means, a fractional integrator and a CPA, to break down proven strategies from business operating systems like EOS (Entrepreneurial Operating System), helping law firm owners move from burning out to scaling up with intention. Resources mentioned: Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!  Check out our Profit with Law YouTube channel! Learn more about the Profit with Law Elite Coaching Program here Podcast Ep 034 - What's Your Hiring Process Podcast Ep 144 - From Law School to a 150 Person Firm with Mike Morse Traction: Get a Grip on Your Business by Gino Wickman Clockwork, Revised and Expanded: Design Your Business to Run Itself by Mike Michalowicz Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss Core Values Exercise: https://www.taproot.com/live-your-core-values-exercise-to-increase-your-success/ Kolbe: http://kolbe.com/ The Double Win podcast with Michael Hyatt and Megan Hyatt-Miller: https://podcasts.apple.com/us/podcast/the-double-win/id1294885433 Connect with Sharon Means: Email | LinkedIn Sharon’s Email: sharon.means.cpa@gmail.com Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  7. Sep 24

    Hourly Billing is Backwards Logic - For Your Law Firm AND Your Clients

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/552. Are you tired of the billable hour trap that's capping your law firm's growth- and putting your interests in direct opposition to your clients’? In this replay episode, Moshe Amsel sits down with pricing strategy expert Jonathan Stark, author of "Hourly Billing Is Nuts," to dismantle the traditional hourly model and reveal smarter ways for attorneys to price and deliver legal services. Drawing on Jonathan Stark’s journey from software developer to leading advocate for value-driven pricing, you’ll discover frameworks that not only increase revenue but also create exceptional client experiences. Resources mentioned: Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession Connect with Jonathan Stark: Website | LinkedIn valuepricingbootcamp.com Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

  8. Sep 17

    The 6 Numbers Every Attorney Needs to Track To Grow Their Firm

    Send us Fan Mail Shownotes can be found at https://www.profitwithlaw.com/551. Are you leaving money on the table simply because your firm isn’t collecting what it’s owed, or because you dread diving into the numbers? In this week’s episode replay, host Moshe Amsel welcomes Brooke Lively, CEO and Founder of Cathedral Capital and author of From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Law Firm. Together, they break down the exact financial habits and frameworks that unlock reliable law firm growth. No accounting degree required. Packed with tactical advice for law firm owners, this episode gives you the step-by-step system to build a more profitable, less stressful operation, starting with collecting what you earn and knowing your numbers cold. Resources mentioned: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse and John Nachazel Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Tim Ferriss Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss For a payment plan solution, visit LawFundAR now! Connect with Brooke Lively: Website | LinkedIn Scaling Law by Brooke Lively Panic to Profit by Brooke Lively Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/ To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com. Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

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Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit! 

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