Fit Biz U

Jill Lockwood
  • 4.9 (94)
  • Entrepreneurship
  • Updated Weekly

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

  1. 2h ago

    Handling Overwhelm When You're Drinking from a Firehouse

    Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to getting everything figured out, it's not a sign you're failing, it's a normal part of the beginning of building an online business. Overwhelm often comes from treating every task as equally urgent and from the nagging fear of being behind. As a recovering perfectionist, Jill thinks the antidote lies in a handful of practical tools: rank your to-do list by impact, compartmentalize what can be done today versus what's a bigger project, and focus on what's within your control rather than how your audience receives your work. The best way to begin is to do just one small thing every day, because thirty days of small actions beats thirty days of stress.    Get on the Priority list for The Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  2. 2d ago

    Defining a "Launch Narrative" + Why You Need One in 2026

    Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow the storyline of a launch before the cart opens, through a wait list, priority list, or a steady run of anticipation-building emails. This messaging should pre-sell the offer by covering who it's for, what the outcome is, the discount, and any fast-action or expiring bonuses, which only work if people know about them in advance. Without this runway, you'll spend the whole sale educating people and wonder why nobody buys on day one.    Get on the Priority list for The Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  3. Sep 30

    Is Evergreen Easier Than Launching?

    Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactured (but real) urgency. But the upsides for evergreen selling include lower stakes, faster testing, fewer emotional swings, and steadier monthly revenue. Live launches, by contrast, bring a big burst of cash, natural urgency and scarcity, and a "push hard, then rest" rhythm, but they come with high stakes, emotional roller coasters, and the same need for paid traffic to scale.    Get on the Priority list for The Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  4. Sep 28

    How to Remain Steeped in Reality so You Can Manage Your Business Expectations in 2026

    The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for business the way it used to, Jill learned to reframe setbacks as puzzles to solve rather than reflections of her worth. Now, we're well past the pandemic boom years, and things are changing in a major way again. As we enter a new era of online business, you need to stay open to outcomes without being attached to them, build your self-efficacy by continuing to sharpen your skills, and rethink offers that no longer fit today's buyers. So if launching without a launch narrative isn't working in 2026, it's your job as an entrepreneur to pivot until you find the thing that works.   Get on the Priority list for The Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  5. Sep 23

    A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio

    Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" statement free of unnecessary qualifiers), and proof (social proof or credentials that establish authority). Trying to be too creative can confuse potential followers instead of clarifying what you offer. In order to attract the right audience rather than limiting it, you need to use specific and qualifying language.    Join Jill for her 30-Day Personal Branding Challenge! https://www.jillfitprograms.com/30-Day-Personal-Branding-Challenge   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  6. Sep 21

    FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program

    Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business she'd dreamed of for years. When Patricia joined FBA, she was finally able to transition from trading hours for dollars in her online Pilates teaching to building a genuine online business with a group coaching program that sold out its first cohort. Today, she shares the valuable lessons she's learned about embracing authenticity and boldness on social media, her experience launching her business at 70 years old, the value of lifelong learning, and the importance of mentorship and community in navigating an unfamiliar online business landscape. If you learn anything from this conversation, let it be this: success is achievable at any age when you show up fully as yourself and commit to the process.   Connect with Patricia! https://www.instagram.com/patriciamedrospilates/   Join FBA! jillfitprograms.com/fba-2026     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  7. Sep 18

    How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media

    Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how she went from that discouraging first launch to building a massive, loyal following. They dig into the strategy behind her growth: giving away expertise generously instead of gatekeeping it, speaking directly to the exact struggles her audience faces, and staying deeply protective of a community that's often been dismissed by traditional medicine. Jill also highlights a lesson too many entrepreneurs skip once they find success—Melissa has never stopped investing in her own business education, from FBA to Legacy to an ongoing mastermind—proving that sustained growth comes from continuous learning, not resting on an audience you've already built.     Connect with Melissa! https://www.instagram.com/dr.melissakoehl.pt/   Join FBA! jillfitprograms.com/fba-2026     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

  8. Sep 17

    Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR

    In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a wildly profitable business without a massive following or an 80-hour workweek. From selling meal plans one at a time, to launching her membership program Mondays Matter, to hundreds of eager customers on day one, Mikki's story is proof that trust and generosity beat follower count every time. Mikki opens up about learning to sell without feeling sleazy, why she gives away 99% of her content for free, how she built a business flexible enough to run from anywhere in the world, and the mindset shift that let her treat even a slow launch as data instead of failure, all while growing her revenue and bringing her husband on board to work alongside her.   Connect with Mikki! https://www.instagram.com/mikkiwilliden/     Join Jill for Build Your Brand, Get Your Bag! https://www.jillfitprograms.com/bobb   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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4.9
out of 5
94 Ratings

About

Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

Information

  • Creator
    Jill Lockwood
  • Years Active
    2020 - 2026
  • Episodes
    641
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    Fit Biz U

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