Alexa, Grow My Business by The Friday Society

Alexa Cawley
  • 4.9 (93)
  • Entrepreneurship
  • Updated Weekly

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy! 

  1. 4d ago

    138. Why ClassPass is Hurting Fitness Studios, PE Backing, and Instructor Fair Pay ft. Bobby Westside

    Bobby McMullen, aka Bobby Westside, has been going viral for everything he is posting on Instagam and TikTok on his no BS take on the fitness industry. Bobby has a background in banking but also personal training so he really understand's both sides of the argument when it comes to managing a fitness studio. We talk candidly about how ClassPass is killing boutique fitness, what really happens when PE funding enters the chat, and why it's crucial to invest in your instructors.  Bobby has also made it his mission to connect people with quality personal trainers at his company Adonis so check them out! I loved Bobby's energy and candid opinions about what it takes to make more money as a fitness owner and where exactly to not cut costs.  Follow Bobby McMullen on Instagram HERE.  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  2. Sep 25

    137. 7 Ways to Increase Client Frequency + LTV WITHOUT Ads or Spending

    How do you get clients coming back more often and staying longer, without spending a dollar on ads? In this solo episode, I'm sharing 7 organic ways to increase client frequency and lifetime value for fitness studios, yoga and Pilates studios, personal trainers and wellness businesses. Client frequency is one of the five KPIs I look at with every 1:1 client, and it tells me so much about your business: your pricing, your new client flow, and how much of a habit your clients have built around you. We'll cover what your frequency number should be, where to find it in Momence, Mariana Tek and Arketa, and the simple hospitality-plus-data moves that turn one-time buyers into loyal members. In this episode, we cover: Why your business model decides how much client retention and lifetime value matterHow to define the results you want for your clients, and why frequency gets them there fasterLetting your best clients shape your offers, including how my once-a-month maintenance sessions came straight from client requestsMoving clients from class packs to recurring memberships, plus the exact text message I recommend sending once a monthWhy every intro offer needs a visit goal, and the bingo card idea that gets new clients in the door four times in two weeksThe ideal client frequency for group fitness studios (3–5 visits a month) and what a number that's too high or too low is telling youClient milestone programs that cost nothing, and why I set up an automation at class 48Growing lifetime spend with retreats and workshops that meet clients where they are in lifeThis October, we're going deeper inside The Friday Society Membership with our KPI Deep-Dive Masterclass: Increasing Frequency & Lifetime Spend on October 8, plus resources all month long. Members can cancel anytime! Links & resources: Join The Friday Society Membership: https://foreverfriday.co/membershipFollow along on Instagram: @alexagrowmybusinessHave a question or topic request? Send me a DM on Instagram. I read every one! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  3. Sep 4

    136. Brutal Business Advice: Marketing, Money, and Boundaries

    Brutal Business Advice: Marketing, Money, and Boundaries It's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to money moves to the boundary conversations we all avoid. In this episode: Why "I'm tired, just buy my thing" needs to disappear from your messagingPaying for saved time — why it's math, not a splurgeWhat to spend money on when your budget is limitedMy honest answer on how to land more 1:1 clients (SEO makes the list!)Class or private? The abundance vs. scarcity answerSetting boundaries with staff who are also your friendsMentioned in this episode: Flodesk, Zapier, MomenceThe SEO podcast episode The FREE binaural beats youtube I loveRadical Candor by Kim ScottFocal Point by Brian TracyThe Friday Society MembershipDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  4. Aug 24

    135. How to Plan for Maternity Leave & Business Updates

    SURPRISE! I'm pregnant! And also, SURPRISE! The Friday Society Podcast has a new name. It is now the Alexa Grow My Business Podcast.  I've been waiting to share the news and the time feels right. As a small business owner who runs literally everything in my business, I am getting a lot of questions about how to prepare for maternity leave as a business owner. I realized that I'm actually pretty set to take a few months off because of all the work I've been doing over the past few years and implementing the strategies I teach about in The Friday Society Membership.  In today's episode, I share exactly how I am setting up my small business marketing membership to run seamlessly while I'm away, the systems I have in place, and exciting guest speakers within TFS membership, including Jennifer Maavani of Physique 57 & Anne Mahlum former owner of Solidcore.  I also invited two of the most intentional mother's and business owner's to share their advice on how to create the maternity leave of your dreams. I hosted Mandee Pearson of Santosha Pilates and Erika Polisnelli of Evolve by Erika.  If you're needing to set yourself up for a successful maternity leave then listen to these two trainings in the membership! I promise, with the right marketing systems in place you can take a step back and let your business run itself.  Time Management, Delegation, and BoundariesPrice Raise 101Hope you guys enjoy the episode! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  5. Aug 11

    134. Is Pilates + Physical Therapy the Future of Body Centric Movement? ft. Allie Duffy, Founder of The Pilates RX

    Allie Duffy, the Founder of The Pilates RX is a long-time member of The Friday Society Membership. I have been able to watch her grow a thriving concierge Physical Therapy and Pilates business that is client centric, authentic, and extremely intentional. Allie is not only a small business owner but a mother juggling employee's, growth, and creating boundaries around her time to enjoy the early stages of motherhood. I think we can learn so much from other small business owners and Allie's is one of them. We discuss why she started a physical therapy meets pilates business, her up's and down's of maternity leave, employee experiences, and scaling her business.  Also, this month in The Friday Society Membership we are discussing how to perfect your time management, boundaries, and delegation skills!  This was a great episode and not to be missed! Check out The Pilates RX on Instagram HERE. Check out The Pilates RX website HERE. Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  6. Jul 29

    133. How I Hit $1M With 5K Followers: What I would and wouldn't do again

    The Road to 1M: What I Would (and Wouldn't) Do Again I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need to be real, have a proven result, and be clear about how you get there. In this episode, I'm breaking down exactly what I'd do again (and what I wouldn't) if I wanted to hit another million, faster: Why the "needle movers" that matter most often aren't measurable right awayWhy a dollar spent on client hospitality beats a dollar spent on ads, every timeHow I finally got honest about my business model after years of spaghetti-at-the-wall strategyThe one schedule shift that changed my entire relationship with my energy (hint: it's about your Thursdays)Why I refuse to work with tech I hate — energetically or logisticallyGrab the client journey free module here! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  7. Jul 10

    132. The Power of Expanding Your Brand Beyond Your Core Business ft. Daryn Schwartz, Founder of The Space Between

    One of my favorite people, Daryn Schwartz, Founder of The Space Between Yoga, and most recently The Space Together, joined me to talk about expanding your business in ways that may feel out of the original business plan. We talked about how Daryn and her business partner took the bold leap from expanding their yoga business into a second location that is a co-working gathering place. Daryn has built an incredible yoga studio with a cult following and is now branching out into a totally different revenue stream. We discussed her expansion and how it came to be, finding the right location, and what's the future for businesses who feel like expanding but not sure the next step.  This was a fantastic conversation and I'm so excited for you to take a listen! Listen to Daryn's original episode #96 HERE. Find out more about The Space Between Yoga Studio HERE & The Space Together HERE. Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

  8. Jul 2

    131. Is Bigger Better? Smart Growth Strategies from Jennifer Maanavi, Physique 57's CEO

    Jennifer Maanavi, Founder and CEO of Physique 57, joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness DVD's, hosting on demand memberships (before that was even a thing), closing multiple studies during covid, and still continuing to operate a thriving boutique fitness business with several locations.  Jennifer wears many hats including being the CEO but also as a business consultant. She understands the value of pivoting business plans, creating an environment where your studio instructors stay long-term, and truly what it takes to grow a major boutique fitness brand.  I personally took a Physique 57 class and it was one of the most challenging mat classes I've ever taken! I love Jennifer and her outlook as a business owner. This conversation was inspiring with so many takeaways. Can't wait for you to listen.  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click here.                                                  To view all of my free resources, click here!                                                                               Take the free quiz to find out What's Missing From You Marketing

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About

Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy! 

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