The WARC Podcast

WARC
  • 4.6 (13)
  • Marketing
  • Updated Weekly

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. 4d ago

    Strategy standouts from Cannes Lions

    Creative Strategy Lions jury president Sarah Lemarié and juror Dan Hill share powerful advice on how to level up strategic thinking, their stand out campaigns from Cannes Lions, why they look for 'strategic firsts' in the jury room, and a warning on using AI in awards entries. Hosted by Effie Insight's John Bizzell. Guests: Sarah Lemarié, Chief Strategy Officer, Publicis France Dan Hill, Global Chief Strategy Officer, Wieden+Kennedy   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  2. 6d ago

    Mark Ritson versus marketing's 'culture of bullsh*t'

    Mark Ritson is back to talk all things marketing skills, back-to-basics brand fundamentals, the impact of AI on the marketing workforce and why he's tired of marketing's 'culture of bullsh*t'. Hosted by WARC's David Tiltman. Guest: Mark Ritson, Founder, miniMBA Chapters: 00:00 – Intro: Mark Ritson joins The WARC Podcast 02:33 – Ritson & Byron Sharp: surprising areas of agreement 07:40 – The Multiplier Playbook and the effectiveness “say–do” gap 09:09 – Ipsos x Ritson test: two‑thirds of marketers fail basics 11:28 – Marketing’s skillset problem 15:20 – Fewer, bigger, longer: brand building vs short‑termism 18:58 – Why “idiot competitors” help smart brands win in recessions 19:41 – CreativeX data: 93% of big‑brand digital ads spend under $10k 22:38 – When performance thinking invades long‑term brand building 23:08 – AI and synthetic data: what will really change in marketing 24:56 – AI‑built marketing plans and a 60–65% cut in jobs 28:45 – Creator marketing, TikTok and the distinctiveness challenge 32:31 – The “uncivil war” in effectiveness and why debate matters   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  3. Jul 9

    Inside the Cannes Lions Creative Effectiveness jury

    Cannes Lions jury president Bertille Toledano and juror Jane Wakely share tips for aspiring winners of the Creative Effectiveness Lions, including lessons from this year's Grand Prix and Gold winners, how to present data, outline cultural context & and demonstrate brand growth with rigorous evidence. Hosted by WARC's Amy Rodgers. Bertille Toledano is CEO of BETC and Havas Creative Middle East, and President of Havas Creative Network. Jane Wakely is Executive VP, Chief Consumer & Marketing Officer and Chief Growth Officer - International Foods at PepsiCo. The entries for the 2026 Cannes Lions Creative Effectiveness category are now live on WARC.com for all subscribers.   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  4. Jul 7

    How Fitflop broke through the performance plateau

    How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing.   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  5. Jul 2

    The Effective CMO: Land O'Lakes' Heather Malenshek

    Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of farmers and consumers alike. CMO Heather Malenshek joins WARC's Ann Marie Kerwin to discuss why representation is key to building brand trust, overcoming AI biases, and much more.   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  6. Jun 30

    Why C-suite alignment is an urgent marketing priority

    CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align with CFOs using incremental measurement, and why scenario planning builds trust and defends budgets effectively, based on WARC's Multiplier Playbook research. Hosted by Ann Marie Kerwin.   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  7. Jun 26

    Live in Cannes: The new, old rules of brand growth

    Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creative effectiveness themes with Gurdeep Puri and Emma de la Fosse. The WARC Podcast in Cannes is sponsored by Circana. Learn more at circana.com/warc   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

  8. Jun 25

    Live in Cannes: Building brands in the efficiency era

    It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Kantar offers a new framework to avoid greenwashing. Hosted by WARC's Alex Brownsell. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights at circana.com/warc   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

See All (464)

Ratings & Reviews

4.6
out of 5
13 Ratings

About

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Information

  • Creator
    WARC
  • Years Active
    2021 - 2026
  • Episodes
    464
  • Rating
    Explicit
  • Copyright
    © WARC
  • Show Website
    The WARC Podcast

You Might Also Like