Counsel Cast

Karin Conroy
  • 5.0 (44)
  • Entrepreneurship
  • Weekly

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

  1. 17h ago

    [Counsel Cast Chambers] Talk Like a Former NPR Host | Celeste Headlee

    Communication skills for lawyers aren't soft skills. They're the job. Every client meeting, every hard update, every tough conversation depends on whether the other person actually hears you. If you've ever caught yourself in the middle of a call thinking "wait, what just happened?", you're not alone. And here's the good news: conversation is a skill, and nobody is born knowing how to do it. In this episode of Counsel Cast Chambers, the best of Counsel Cast reexamined, Karin Conroy, your marketing co-counsel and founder of Conroy Creative Counsel, revisits her conversation with Celeste Headlee, a 20-year public radio veteran who co-hosted The Takeaway, anchored shows for NPR, and wrote We Need to Talk. Her TEDx talk on having better conversations has been viewed more than 34 million times. You'll hear how to deliver hard news to a panicking client without setting off their fight or flight response, why guiding clients with questions works better than telling them what to do, what to do when your mind drifts mid-conversation, and why saying "I don't know" makes people trust you more. This conversation first aired in October 2022, and the phone has only gotten harder to ignore since then. But Celeste's rule still holds in 2026: if you really want to listen, get every screen out of your peripheral vision. Celeste gives listeners actionable tips on: 00:00 Why conversations between smart people go sideways00:21 Meet Celeste Headlee, former NPR host01:25 Why clients hate unsolicited advice02:28 How to deliver hard news to a panicking client03:04 Guiding clients with questions instead of advice05:34 Why communication is a lawyer's most important skill07:07 Why native English speakers are the worst communicators07:39 "Why didn't you tell me that?" and the listening gap08:39 Why you can't listen and plan your reply at the same time09:16 How to become a better listener11:22 What to do when your mind drifts mid-conversation14:12 Why saying "I don't know" builds trust15:09 The phone on the table study17:19 Book recommendation: Mindwise by Nicholas Epley Connect with Celeste here: LinkedIn: https://www.linkedin.com/in/celesteheadlee/https://celesteheadlee.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    [Counsel Cast Chambers] Talk Like a Former NPR Host | Celeste Headlee

  2. Oct 27

    Should YouTube Be Your AI Strategy? with MaryAnn Bautista

    YouTube for AI search is how your law firm gets named when a potential client asks ChatGPT, Claude, or Perplexity who to hire. YouTube is, on average, the number one source AI tools cite, because every video is transcribed and AI treats it as third-party proof, not content you wrote about yourself. So when someone asks who to call for a partnership dispute and three other firms come back, the answer was built from videos and pages AI trusts more than yours. In this episode of Counsel Cast, Karin Conroy, legal marketing consultant, founder of Conroy Creative Counsel, and Marketing Co-Counsel® to law firms, sits down with MaryAnn Bautista, co-founder of TurboRank, where she pairs YouTube content strategy with off-page authority. MaryAnn explains why AI trusts content that isn’t yours, how to build a 90-day content calendar from the questions clients ask before they sign, and the three pillars that build trust: founder stories, education, and social proof. You’ll hear why a setup under $1,000 is enough, why a five or six minute video beats a 30 minute one, and why AI search traffic converted 46% better than other traffic in an Adobe study. You don’t need to become the next MrBeast. You need to start, stay consistent, and answer the questions your clients are already asking. 📌 You’ll learn: Why YouTube is, on average, the number one source AI tools cite, and what that means when a potential client asks ChatGPT which lawyer to hire Why AI trusts content that isn’t yours, and how YouTube counts as third-party validation even when your firm records and publishes every video How to build a 90-day YouTube content calendar from the questions potential clients ask before they sign, using search volume and keyword difficulty The three content pillars that build trust for law firms on YouTube: founder stories, education about your services, and social proof from real clients Why blog posts still feed AI search, why embedding your YouTube videos in them earns bonus points, and why most people choose watching over reading How a setup under $1,000, five to six minute videos, and a consistent schedule build your firm’s authority footprint without chasing viral views How to check where your firm stands in AI search by asking ChatGPT or Claude your clients’ questions, then asking why it recommended those firms 💡 Featuring: Karin and MaryAnn break down why YouTube has become a top source for AI search, how law firms can turn client questions into a consistent video content calendar, and why organic video builds an asset that keeps paying off long after paid ads stop. Learn actionable tips on: 00:00 Why did AI recommend three firms but not yours? 02:14 Why is YouTube the top source AI tools cite? 03:12 Why AI trusts content that isn’t yours 06:47 Start with the questions clients ask before they sign 08:53 Blog posts vs. YouTube videos for AI search 09:57 The under $1,000 setup and getting over camera fear 14:52 How to build a 90-day YouTube content calendar 17:20 Founder stories, education, and social proof as content pillars 21:54 Why education beats promotion on YouTube 29:37 MasterClass AI classes for the Thought Leaders Library 32:03 First step: ask AI who it recommends and why 34:26 Paid media vs. organic and the 46% AI traffic stat Resources: MasterClass AI classes: https://www.masterclass.com Found vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky: https://conroycreativecounsel.com/podcast-cat/episode-books/found-vs-chosen-why-lawyers-get-skipped-with-andrew-colsky/ Want your firm’s expertise showing up on the platforms AI trusts? Build your authority with Conroy Creative Counsel, Marketing Co-Counsel® to law firms, at https://conroycreativecounsel.com Connect with MaryAnn LinkedIn: https://www.linkedin.com/in/maryannbautista/ Website: https://turborank.co/ Free YouTube channel audit: hello@turborank.co Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    Should YouTube Be Your AI Strategy? with MaryAnn Bautista

  3. Oct 20

    [Counsel Cast Chambers] How Law Firms Use Video to Be Omnipresent | Jake Isham

    Omnipresence marketing for law firms means showing up consistently on every platform your future clients use, so they already know you and trust you before they ever call. If you’ve ever said “I don’t have the time, I don’t have a studio, and I do not want to be on camera,” that’s totally fair. But your future clients are not choosing you on credentials first. They’re choosing the lawyer they’ve already seen. And as AI search pulls answers from YouTube, LinkedIn, and video transcripts all at once, being everywhere is quickly becoming how you get found. In this episode of Counsel Cast Chambers, the best of Counsel Cast reexamined, Karin Conroy, your marketing co-counsel and founder of Conroy Creative Counsel, revisits her conversation with Jake Isham, CEO of Creative Minds and a filmmaker and photographer who has built brand presence for more than 150 entrepreneurs, including Grant Cardone and Callaway. You’ll hear how one half-day batch shoot can produce over 1,000 posts a month, how to turn a single transcript into blog posts, emails, and LinkedIn content with ChatGPT and Canva, and why 1,000 of the right views beat a million of the wrong ones. This conversation first aired in September 2025, and AI tools have moved fast since then. But Jake’s rule still holds in 2026: you stop being the copywriter and become the editor. You can always improve the quality later, but you can’t start later. Jake gives listeners actionable tips on: 00:00 The no time, no studio, no camera objection00:23 Why omnipresence matters for AI search visibility01:51 Meet Jake Isham, CEO of Creative Minds02:05 What is omnipresence marketing for law firms?02:43 Why people hire lawyers they know and trust03:05 Why 1,000 right views beat a million wrong ones03:44 How often should a law firm record video?04:02 Batch shooting a month of content in half a day04:30 Turning one transcript into blogs, emails, and posts05:54 Why you become the editor, not the copywriter06:58 The 10X Rule and Grant Cardone’s omnipresence playbook08:29 Improve quality later, but start now Connect with Jake here: LinkedIn: https://www.linkedin.com/in/jakeisham/Instagram: http://www.instagram.com/jakecreativemarketinghttp://www.jakeisham.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    [Counsel Cast Chambers] How Law Firms Use Video to Be Omnipresent | Jake Isham

  4. Oct 13

    How Can AI Send Your Law Firm Local Clients

    Local AI search is how ChatGPT, Google, and other AI tools decide which lawyers to recommend when someone in your city asks who to call. The firms AI names aren’t always the best ones. They’re the ones AI can actually figure out. If your Google Business Profile is half finished and your website says the same thing as every other firm in town, AI has no reason to pick you. In this episode of Counsel Cast, Karin Conroy, legal marketing consultant, founder of Conroy Creative Counsel, and Marketing Co-Counsel® to law firms, sits down with Tyler Henn, founder of Hennhouse Digital Growth Studio in Marietta, Georgia. Tyler builds search-optimized websites and local SEO for service businesses. He walks through his Google Business Profile framework: 4 to 5 relevant categories, 30 total services, and a page on your website for every one. You’ll hear why hiding your address means you won’t rank, why answering “no” beats leaving a question blank, and how one client ranked number one for Latino-owned roofing in a market of 3,300 competitors. Then Karin and Tyler move to the human side: user experience, Steve Krug’s Don’t Make Me Think, and why your homepage should lead with the client’s problem, not your founding partner’s story. Getting found is only half the job. Your website still has to make choosing you easy. 📌 You’ll learn: Why local AI search recommends the firms it can understand, not always the best ones, and what that means when someone asks ChatGPT which lawyer to callHow one Google Business Profile setting about your address quietly decides whether your firm ranks, and why hiding it puts you at the bottom of the listWhy answering every Google Business Profile question, even with a simple no, shows Google you put in the effort and helps your firm in local AI searchHow attributes like woman-owned, veteran-owned, and Spanish-speaking win specific searches, including how one client ranked first among 3,300 Metro Atlanta competitorsTyler Henn’s framework of 4 to 5 categories, 30 total services, and a dedicated page for every practice area, so Google and AI know exactly what your firm doesWhy generic claims like “exceptional legal services” and “free consultation” make your firm invisible, and how to find the real differentiator AI can recommendWhat user experience means for law firm websites, and how Don’t Make Me Think and PostHog session replays show where potential clients get stuck and leave 💡 Featuring: Karin and Tyler break down how local AI search decides which firms get recommended, the Google Business Profile mistakes that keep law firms off the list, and why a clear, user-first website is what turns being found into being hired. Learn actionable tips on: 00:00 Why does AI recommend some law firms and not others? 01:47 How is local AI search different from SEO, GEO, and AEO? 02:03 Why your Google Business Profile is step zero 03:47 The hidden address setting that stops you from ranking 07:35 Why you should answer every profile question, even with no 08:40 How business attributes help you win local AI search 11:19 Why AI search is getting far more specific 17:42 The 4 categories and 30 services framework 25:21 What is UX and why does it matter for law firms? 32:38 Don’t Make Me Think by Steve Krug for the Thought Leaders Library 35:24 How PostHog session replays catch broken contact forms 38:13 First steps to show up in local AI search Resources: Don’t Make Me Think by Steve KrugPurple Cow by Seth GodinPostHog: https://posthog.comFound vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky: https://conroycreativecounsel.com/podcast-cat/episode-books/found-vs-chosen-why-lawyers-get-skipped-with-andrew-colsky/ Not sure the right local clients are finding your firm, or what happens once they do? Work with Conroy Creative Counsel, Marketing Co-Counsel® to law firms, at https://conroycreativecounsel.com Connect with Tyler Instagram: https://www.instagram.com/hennhouseagency/X: https://x.com/hennhouseagencyLinkedIn: https://www.linkedin.com/company/hennhouse/Facebook: https://www.facebook.com/profile.php?id=61586707835838Website: https://www.henn.house/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    How Can AI Send Your Law Firm Local Clients

  5. Oct 6

    [Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King

    How can you measure whether law firm PR is helping your firm grow? In this Counsel Cast Chambers episode, Karin Conroy revisits her conversation with Michelle Calcote King, Principal and President of Reputation Ink, about excess share of voice, the gap between your firm’s share of visibility and its share of the market. Michelle explains how earning more attention than your market position would suggest can support future growth. She explores how law firms can assess their visibility by defining a relevant market, identifying competitors, and comparing mentions within that group. They also discuss how published articles, expert commentary, and media relationships help attorneys build credibility and become recognized sources on legal topics. Michelle explains why PR can take around a year to show its impact and why consistent, useful content matters for online visibility. Plus, she recommends Everybody Writes by Ann Handley and shares why clear, accessible writing helps law firms connect with prospective clients. Michelle gives listeners actionable tips on: 00:00 Can You Measure Law Firm PR?00:58 Share of Voice and Business Growth03:37 Measuring Your Firm’s Visibility05:04 Becoming a Quoted Legal Expert06:11 PR Timelines and Online Credibility07:13 Writing That Connects With Clients Connect with Michelle here: InstagramTwitterFacebookLinkedInwww.rep-ink.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    [Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King

  6. Sep 29

    How Do Law Firms Turn Visibility Into Authority? | Counsel Cast Compendium Q3 2026

    Law firm authority is the trust you build before a prospect ever picks up the phone, and it is the difference between being found and being chosen. Plenty of firms show up in Google, in AI search, and in local service ads, and still don't get hired. If that sounds familiar, visibility is not your problem. Trust is. In this Q3 2026 edition of Counsel Cast Compendium, Karin Conroy, legal marketing consultant, founder of Conroy Creative Counsel, and Marketing Co-Counsel® to law firms, pulls a full quarter of conversations into one sitting. Think of it like a home renovation video: months of work, fast-forwarded to the highlights. You'll hear Andrew Colsky of Be-Picked on why SEO alone is the mistake, Terry L. Fossum on getting on real stages, Rachel Allen on borrowing audiences through podcast guesting, Joshua Lenon of Clio on why 71% of solo attorneys use AI but only about a third see new revenue from it, Delisi Friday of First Call Friday on turning referrals into a system, and Doug Vannatta on intake that builds or erodes trust. The decision to hire you happens in places you don't control: on someone else's stage, in an AI answer, in a referral partner's recommendation, and in the first 30 seconds with whoever answers your phone. This episode shows you where your firm is leaking trust and which weak link to fix first. 📌 You’ll learn: Why law firm authority, not visibility, decides who gets hired, and why being found and being chosen are two completely different thingsHow to write content that answers the 2 a.m. question your future client is actually typing into Google and AI searchWhy speaking at care facilities, chambers of commerce, and rotary clubs builds law firm authority faster than doing what every other firm doesHow podcast guesting builds rapport before the first call, and why a playlist of your guest spots reinforces your expertise with prospectsWhy 71% of solo attorneys use AI but only about a third see new revenue, and why your firm needs a published AI policyHow Delisi Friday's four referral groups turn referrals from luck into a repeatable law firm marketing systemWhy every intake interaction builds or erodes trust, and how to find out what really happens when someone calls your firm after hours 💡 Featuring: Karin connects a full quarter of Counsel Cast conversations into one answer to why law firms get found but not chosen. Learn actionable tips on: 00:00 Why do easy-to-find firms still not get hired? 02:11 Andrew Colsky on why SEO alone is not enough 04:02 The 2 a.m. question your content needs to answer 06:17 Terry L. Fossum on building authority from real stages 08:12 Rachel Allen on podcast guesting and borrowed audiences 09:55 Why isn't AI making law firms more money? 12:25 Delisi Friday on building a law firm referral engine 14:50 Doug Vannatta on intake that builds or erodes trust 16:35 Counsel Cast Chambers episodes you may have missed 19:45 Hidden Potential by Adam Grant for the Thought Leaders Library 21:25 Why visibility without law firm authority is just noise 22:55 Fix your weakest link and close the trust gap Resources: Hidden Potential by Adam GrantFound vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky: https://conroycreativecounsel.com/podcast-cat/episode-books/found-vs-chosen-why-lawyers-get-skipped-with-andrew-colsky/From Invisible to Authority with Terry L. Fossum: https://conroycreativecounsel.com/podcast-cat/episode-books/from-invisible-to-authority-with-terry-l-fossum/Why Podcasts Win in the AI Era with Rachel Allen: https://conroycreativecounsel.com/podcast-cat/episode-books/why-podcasts-win-in-the-ai-era-with-rachel-allen/Why Isn't AI Making Your Firm Money? with Joshua Lenon: https://conroycreativecounsel.com/podcast-cat/episode-books/why-isnt-ai-making-your-firm-money-with-joshua-lenon/How Do You Build a Referral Engine? with Delisi Friday: https://conroycreativecounsel.com/podcast-cat/episode-books/how-do-you-build-a-referral-engine-with-delisi-friday/Is Intake Undoing Your Marketing? with Doug Vannatta: https://conroycreativecounsel.com/podcast-cat/episode-books/is-intake-undoing-your-marketing-with-doug-vannatta/ Want your firm's expertise heard on the right stages? Learn about the Authority Tour at https://conroycreativecounsel.com/authority-tour/ Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    How Do Law Firms Turn Visibility Into Authority? | Counsel Cast Compendium Q3 2026

  7. Sep 22

    Is Intake Undoing Your Marketing? With Doug Vannatta

    Is your law firm spending money to generate leads, only to lose prospective clients during intake? A strong website, effective SEO strategy, and consistent marketing can get someone to call your firm. But what happens in the next few minutes determines whether that lead becomes your client or hires the next lawyer who answers, listens, and builds trust. In this episode of Counsel Cast, Karin Conroy speaks with Doug Vannatta, founder of HD Intake Solutions, about why the law firm intake process is one of the most overlooked drivers of revenue. Doug explains why adding more leads cannot fix a broken intake system, how every interaction either builds or erodes trust, and why speed, consistency, and active listening matter long before an attorney discusses credentials or price. Karin and Doug explore how legal intake teams can make prospective clients feel heard without giving legal advice. They break down the value of asking thoughtful follow-up questions, restating what a caller has shared, remembering the caller's real concern, and adapting the conversation to different personalities. Doug also explains why firms need a flexible conversation framework rather than a rigid intake script. The conversation also looks at the relationship between law firm marketing and intake. Your website may promise responsiveness, empathy, and 24/7 availability, but if a caller reaches voicemail or waits days for a reply, the experience contradicts the message. When firms fail to differentiate themselves through trust and service, price may become the prospective client's only basis for comparison. If your firm wants more signed clients, a higher intake conversion rate, and a better return on its marketing investment, this episode will help you identify the friction hiding between the first search and the signed engagement. 📌 You’ll learn: Why generating more leads will not solve a weak law firm intake process.How intake gaps can quietly erase the return on your marketing investment.Why every client interaction either builds trust or erodes it.How inconsistent promises, including claiming 24/7 availability, damage credibility.Why active listening is more persuasive than rushing to the next scripted question.How follow-up questions and reflective listening make prospective clients feel heard.Why reconnecting a legal solution to the caller's personal concern can strengthen conversion.How nonlawyer intake staff can demonstrate knowledge without giving legal advice.Why intake calls need a flexible framework instead of a one-size-fits-all script.How personality differences should shape the intake experience and attorney handoff.Why sounding like every competing firm leaves prospective clients comparing price alone.How recorded intake calls can reveal missed opportunities and guide better coaching.Why quoting a fee too early can create friction before trust has been established.How to audit the full journey from a client's first search to a signed engagement. 💡 Featuring: Doug explains that legal intake is not merely an administrative step. It is sales understood as service, and it begins the moment someone raises their hand for help. The principles remain the same across firms: respond promptly, understand the caller's perspective, reduce friction, and make the person feel heard.Karin and Doug examine why trust must match the firm's marketing promises. A polished website cannot compensate for unanswered calls, generic conversations, long holds, or a rushed discussion about price. The most effective intake experience carries the firm's message forward through genuine human connection. Karin and Doug give listeners actionable tips on: 00:00 Why law firm intake can undo effective marketing 03:28 How consistent, genuine visibility builds familiarity before the first call 10:42 The intake mistakes that erode prospective-client trust 18:10 Using active listening and follow-up questions to make callers feel heard 22:12 Why legal intake needs a framework, not a rigid script 26:34 Demonstrating knowledge without giving legal advice 28:34 Adapting intake calls and attorney handoffs to different personalities 36:00 Why copying competitors makes price the deciding factor 39:32 Creating safety during high-stakes client conversations 46:56 Reviewing recorded calls and auditing the full intake journey Resources: Crucial Conversations by Joseph Grenny Connect with Doug LinkedIn: http://www.linkedin.com/in/humble-doug Website: http://hdintake.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    Is Intake Undoing Your Marketing? With Doug Vannatta

  8. Sep 15

    [Counsel Cast Chambers] How to Set a Law Firm Ad Budget

    How do you set a law firm ad budget? This Counsel Cast Chambers episode is with Ameet Khabra, founder of HopSkip Media, discussing how law firms should set advertising budgets using data rather than vague ranges. She explains that SEO and PPC work best together and that marketing efforts should not be siloed, with consistent messaging and content remaining central. In reviewing ad reports, she highlights impressions as a key metric for spotting meaningful month-over-month declines, prompting actions like expanding keyword lists or adding channels such as Facebook, which she describes as opening the door while Google closes the sale. For budgeting, she uses Google performance data (e.g., cost per click) cross-referenced with benchmarks (CTR and cost per acquisition), models expected outcomes at different spend levels, and considers competitors’ estimated spend to determine whether to compete directly or grow in phases tied to lead goals. Ameet gives listeners actionable tips on: 00:00 Ad Budget Guesswork00:52 SEO and PPC Together01:47 Content and Unified Messaging02:46 Reading Reports and Spotting Drops03:49 Building a Realistic Budget Connect with Ameet here: InstagramTwitterLinkedInFacebookwww.hopskipmedia.com Connect with me InstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

    [Counsel Cast Chambers] How to Set a Law Firm Ad Budget
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out of 5
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About

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

Information

  • Creator
    Karin Conroy
  • Years Active
    2021 - 2026
  • Episodes
    237
  • Rating
    Clean
  • Copyright
    © 2021 Counsel Cast
  • Show Website
    Counsel Cast

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