Reside Platform Podcast

Reside Platform
  • 5.0 (6)
  • Entrepreneurship
  • Updated Daily

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

  1. 2d ago

    Your Agents Don’t Need Your Ambition—They Need Accountability with Jana Adams

    Jana Adams joins Karlton Utter to share how she transformed personal adversity, caregiving, and advocacy into a real estate business built around accountability, empathy, and service. After struggling to create the right systems for a growing team, she learned that leadership is not about doing the work for agents, but helping them take ownership of the goals they say they want. Jana explains how joining Reside helped her move systems out of her head, mentor her daughter more effectively, and build a stronger team culture that contributed to a 120 percent increase in transactions and a 123% increase in earnings. She also reveals how her experience caring for her daughter and helping her parents through aging transitions inspired the Aging Well Blueprint and the Aging Well With Intention program, a community based resource designed to help seniors, caregivers, and families prepare before a crisis. This conversation is a powerful look at how real estate leaders can grow production, attract aligned agents, build a meaningful niche, and create a business that succeeds because it serves people well. Chapters: (00:00:00) - The accountability lesson that changed Jana’s leadership(00:00:34) - Building a mission driven business with 120% transaction growth(00:01:47) - From real estate office manager to brokerage owner(00:04:39) - Why joining Reside changed Jana’s systems and team(00:06:44) - Building agent accountability without dragging the team(00:09:54) - Choosing seniors and family transitions as a real estate niche(00:13:42) - Creating the Aging Well Blueprint and 12 session program(00:18:16) - Caregiving, advocacy, and appearing on the Today Show(00:23:45) - How passion created confidence and stronger leadership(00:27:51) - The mindset that keeps Jana moving forwardLinks and Resources: WebsiteJana Adams on LinkedInKarlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Your Agents Don’t Need Your Ambition—They Need Accountability with Jana Adams

  2. Jul 22

    She Ditched Traditional Recruiting and Built This Instead with Lisa Gengelbach

    What happens when the person running your brokerage has never sold a home? Suneet sits down with Lisa Gengelbach, Vice President of Operations at Key Associates Signature Realty, who helped grow the company from 8 agents to 80 across five offices in two states in just six years. Lisa got licensed in February of 2020 after owning a restaurant and running operations for large hotels, and that outside perspective shows up in everything she does. She and Suneet get into what breaks first when a team scales too fast, why recruiting without real processes is a trap, and how she rebuilt onboarding so new agents get true follow up instead of an open door nobody walks through. Lisa also opens up the full tech stack her team runs on, from Follow Up Boss and SkySlope to the ClickUp automations that carry a deal from recruiting all the way through closing, and she shares the coaching shift that changed everything for her, which is meeting each agent where they are instead of pushing her own goals onto them. If you lead a team or own a brokerage and you want growth that actually holds together, this episode was made for you. Chapters: (00:00:00) Why your brand will not bring you business(00:02:11) From diner owner and hotel operations to real estate(00:07:41) What breaks first when a team scales past 8 agents(00:12:36) Coaching agents to their own definition of success(00:17:03) Rebuilding onboarding with real follow up and benchmarks(00:21:23) The structure of an effective one on one(00:24:02) Inside the tech stack behind an 80 agent operation(00:28:14) Fixing the SkySlope and ClickUp roadblock with AI(00:31:26) Recruiting, retention, and the culture that attracts agents(00:35:04) Back to basics advice for agents and team leadersLinks and Resources: WebsiteLisa Gengelbach on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    She Ditched Traditional Recruiting and Built This Instead with Lisa Gengelbach

  3. Jul 15

    You're Not Losing Better Leads, You're Losing Faster Agents with Karlton Utter

    Most teams are converting internet leads at 1 to 1.5% when the real ceiling is closer to 9 or 10%. The gap isn't about lead quality. It's about response time, dialogue, and whether or not your team has a system worth running. In this episode, we pulled straight from a live Reside Platform webinar hosted by Carlton Utter, our head of training and agent development with 26 years in the business. Carlton breaks down the five killers of internet lead conversion, the ALM approach for warm transfers, the LP Mama follow-up framework, and the cadence that top teams use to stay in the game long enough to win it. If you're spending money on leads right now and not seeing the ROI you expected, this is the episode that tells you exactly why and exactly what to do about it. Chapters: (00:00:00) Intro and why internet lead conversion is broken(00:05:00) The real cost of leads and what 1.5% conversion actually means(00:09:00) The problem is not the lead — it's us(00:11:00) Accountability, systems, and value: The three pillars(00:18:00) The wrong way most agents approach internet leads(00:25:00) Speed to lead: Why 47 hours is killing your deals(00:33:00) The right dialogue and the ALM warm transfer approach(00:40:00) LP Mama and locking down the appointment(00:44:00) The follow-up cadence that top-converting teams actually use(00:53:00) Hot, warm, and cold ponds plus your 5-step action planLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    You're Not Losing Better Leads, You're Losing Faster Agents with Karlton Utter

  4. Jul 1

    How a Mother-Daughter Team Owns 80% of Their Market with Michelle Williamson & Brandi Long

    Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home at 3:30. Nobody was farming neighborhoods back then — she just started sending letters about homes that had sold nearby, whether she sold them or not. Fast forward to today and she and her daughter Brandi are sending upwards of 30 pieces of mail per year to 13,000 addresses, carrying 45 active listings in a town of 34,000 people, and holding 80% of the local realtor market share. In this episode, Suneet sits down with Michelle and Brandi to dig into the exact mail strategy they've used for over two decades, how Brandi built a lead-generating Facebook presence with zero AI and zero posting schedule, the paid listing video ads that generate 100,000+ views for $500-750 a pop, what it's really like building a team when your accountability partner lives on the same 10-acre property and also happens to be your mom, and why they believe showing up — consistently and authentically — will always beat whatever trend is running through every other agent's feed. Chapters: (00:00:00) - Intro: Meet Michelle and Brandi of the Williamson Group(00:02:00) - Michelle's origin story: farming neighborhoods from scratch in 1999(00:07:00) - The mail strategy that built a business before the internet(00:13:00) - Mailbox Power, automations, and 30+ touches per year(00:16:00) - 80% market share, 187 closings, and 45 active listings in their county(00:18:00) - What it's actually like working with your mom (six years to find the rhythm)(00:25:00) - How Brandi built real listings from Facebook with zero AI and zero schedule(00:31:00) - Paid listing video ads: $500 to $750 per video, 100k+ views(00:36:00) - Office expansion, recruiting strategy, and Humanize(00:40:00) - Mindset coaching, team standards, and advice from both of themLinks and Resources: WebsiteBrandi Long on LinkedInMichelle Williamson on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    How a Mother-Daughter Team Owns 80% of Their Market with Michelle Williamson & Brandi Long

  5. Jun 24

    The VIP Event Playbook Top Producers Run Every Quarter

    Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, this one is for you. They get into why most agents treat events as an expense instead of an investment, the four part framework that makes every event repeatable, the three event formats that work in almost any market, and the seven levers that turn one Saturday afternoon into a full quarter of referral conversations. You'll hear how teams are zeroing out their entire event budget through vendor sponsorships, why the post event thank you video is the step nobody does and the one step that drives the most goodwill, and how giving back has to be a real line item in the budget, not a nice to have. Whether you're a team leader trying to scale, an operator building the playbook behind the scenes, or an agent looking to deepen your sphere without burning out your wallet, you will walk away with a system you can put on the calendar this quarter. Chapters: (00:00:00) Why most agents leave referral business on the table(00:02:30) The mindset shift that turns events into investments(00:05:00) The four part framework behind every winning event(00:09:30) Three event formats that work in almost any market(00:14:00) The seven levers that turn one event into ten touchpoints(00:19:30) How to build a CRM follow up that runs itself(00:23:30) Branded swag your sphere actually keeps and uses(00:27:30) Letting vendors fund the entire event through sponsorships(00:31:30) Why giving back belongs on the event budget line(00:36:30) Your one action item this week and team building ideasLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    The VIP Event Playbook Top Producers Run Every Quarter

  6. Jun 17

    The BER Months Mistake That Costs You a Whole Quarter with Karlton Utter

    Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren sits down with Karlton Utter, Head of Training and Agent Development at Reside, to talk about the trap that swallows so many good agents. You grind through the spring market, everything closes over the summer, and then you coast into the holidays telling yourself you will start fresh in January. Karlton breaks down why that gap quietly costs you a full quarter of income, and why the agents who never go cold simply keep filling the top of the funnel no matter the season. You will hear the real math behind production, the one hundred conversations that turn into a single closing, how to sort your database into hot, warm, and cold, and the everyday activities that still beat every shortcut. If your business feels like feast or famine, this one hands you a plan to even it out and run on purpose instead of hope. Chapters: (00:00:00) An empty pipeline is a choice(00:02:18) Why the ber months quietly kill your income(00:04:42) Diagnose before you prescribe and know your numbers(00:08:05) You cannot run a business on hope(00:11:20) The math behind one closing(00:15:30) How many deals before you earn real time off(00:18:10) Sorting your database into hot, warm, and cold(00:21:00) The activities that actually fill your pipeline(00:26:40) Getting back to the basics that built your business(00:31:15) Stay internally driven and get face to faceLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    The BER Months Mistake That Costs You a Whole Quarter with Karlton Utter

  7. Jun 10

    Your Team Is Only As Strong As Your Weakest Agent with Karlton Utter

    Most team leaders think the fix for flat production is simple. Hire more agents. In this episode Brooke and Karlton Utter from Reside sit down to push back on that instinct and explain why so many teams are quietly solving the wrong problem. They get honest about the real difference between a hiring problem and a development problem, and what it actually costs you when you confuse the two. Karlton walks through how to reverse engineer a production goal into the exact hires you need, why recruiting without a real support system is unfair to the agents you bring on, and how the right onboarding experience sets the tone from day one. Brooke shares what she sees inside teams every single day, from rosters full of agents who have not logged in for a month to piles of leads that never get touched. Together they dig into accountability that actually sticks, the one on one conversations that move the needle, and the patience it takes to give a new agent a real first year ramp up. If you have ever looked at your roster and wondered who you would trust with your next big referral, this conversation is for you. Chapters: (00:00:00) Why most teams are solving the wrong problem(00:03:11) Recruiting as strategic growth, not just adding bodies(00:08:04) Reverse engineering your production goal into the right hires(00:12:58) What a real onboarding and training system looks like(00:17:46) Treating real estate like a job and checking in daily(00:23:35) Why experienced agents leave and how to keep them(00:29:42) One on ones, the Oreo method, and the got a minute trap(00:35:28) What the first year really looks like for a new agent(00:41:15) Development problem or mindset problem(00:47:33) Where to start: systems, tools, and your best recruitersLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Your Team Is Only As Strong As Your Weakest Agent with Karlton Utter

  8. Jun 3

    The Brutal Truth About Going Solo, Building a Team, Then Going Solo Again with Christy Morrison

    Christy Morrison didn't plan on real estate. She planned on the Olympics. After years of competing in X Games skicross, she traded one extreme sport for another. Building a top 1% business in Truckee while still trying not to miss a powder day.  In this one, she sits down with Suneet and gets honest about what 24 years in the game actually teaches you. The 25-calls-a-day grind. The seven hires turned into six exits. The marketing that finally moved the needle in a second-home market where half your buyers live three hours away.  She talks about going from solo agent, to team leader, to back-to-solo, why "contacts equal contracts" still runs her business, and why she's done hiring closers who don't actually take care of clients. If you're scaling a team and feel like you're constantly cleaning up after the people you brought on to make your life easier. This one's going to hit. Chapters: (00:00:00) - The Onboarding Lesson That Costs Teams Their Best Agents(00:01:40) - From X Games Skicross to Top 1% Truckee Realtor(00:04:23) - Outworking 800 Agents in the Tahoe Market(00:07:23) - 20 Years of 25 Calls a Day: The Mike Ferry Grind(00:09:55) - Building the Team — ISAs, Marketing, and First Hires(00:14:00) - Why 6 of 7 Hires Walked Out the Door(00:18:08) - Dominating a Second-Home Market with Postcards and Wrapped Cars(00:24:19) - Launching Million-Dollar Listings with Lifestyle Marketing(00:27:32) - Hiring for Heart, Not Just Closing Power(00:31:55) - Master the Contract or Stay an AmateurLinks and Resources:  Home & Slate Real Estate WebsiteChristy Morrison on LinkedInChristy Morrison on FacebookContact Christy: (530)414-7811Team Leader Secrets by Suneet AgarwalReside PlatformMore Reside Platform PodcastsThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    The Brutal Truth About Going Solo, Building a Team, Then Going Solo Again with Christy Morrison
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About

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

Information

  • Creator
    Reside Platform
  • Years Active
    2023 - 2026
  • Episodes
    169
  • Rating
    Explicit
  • Copyright
    © 2026 Reside Platform Podcast
  • Show Website
    Reside Platform Podcast

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