Short Term Rental Pros Podcast

Hospitality.FM
Hospitality.FM
  • 5.0 (9)
  • Entrepreneurship
  • Updated Weekly

The Short Term Rental Pro Podcast is dedicated to sharing knowledge, experiences, and actionable takeaways from those who have built successful short-term rental and Airbnb businesses. STR Pro aims to inspire and educate the next generation of successful STR investors. Our host, Jeremy Werden is the founder of several 6 and 7-Figure short-term rental businesses. Jeremy has a 25 listing Airbnb portfolio that brings in over $1,000,000 a year and has done so through using multiple Airbnb / short-term rental strategies such as buying properties, managing (a.k.a “co-hosting”), renting and subletting (a.k.a “rental arbitrage”), and glamping. He has built this business from the ground up in only a short couple of years. He also has a 7 unit boat rental fleet. In order to scale these businesses Jeremy has had to leverage other people’s money (OPM) and financing which he talks about during podcast episodes. Jeremy also is the Co-Founder of BNBCalc, the premiere software for analyzing and under-writing short-term rental investments that has thousands of users. He also started the BNBPro Mastermind, a tight-knit community of hosts building their Airbnb empires together. Jeremy regularly posts on social media and also received more than 50M views across platforms. Each episode, we delve into the stories and experiences of successful short-term rental hosts, and get insights on how they built their businesses from the ground up. We also talk to service providers who have built innovative tools that are helping hosts automate or enhance their businesses. Whether you're a seasoned short-term rental host or just starting out, this podcast is packed with valuable tips and strategies to help you grow your business and achieve success. Feel free to reach out to Jeremy on Instagram @jeremywerden

  1. 3d ago

    How to Get More Short-Term Rental Clients: Cold Calls, Sales & Facebook Ads

    How do you actually get property management clients in the short-term rental industry? In this episode of the STR Pros Podcast, host Ryan Shapiro sits down with Marcus, an active-duty Air Force member and short-term rental property manager who built his business from the ground up while balancing a demanding military career. Marcus started his STR journey after partnering with his dad to build a luxury cabin in Broken Bow. After learning the business largely through trial and error, he began helping other property owners—and eventually developed a repeatable system for acquiring clients, closing deals, and scaling a property management business. In this conversation, Marcus breaks down the client acquisition and sales strategies that helped him grow, including cold calling, discovery calls, follow-up systems, referrals, email, SMS, direct mail, Facebook/Meta ads, and automated lead nurturing. He also explains how he uses GoHighLevel, AI, call recording, and automation to streamline his sales process and stay organized while managing limited time. Marcus and Ryan also get into the details of his cold-call script, how to handle objections, why the goal of the first call isn't necessarily to close the client, how to structure a multi-step sales process, and why consistent follow-up can make a major difference. They also dive into Facebook ads for short-term rental property management, including lead forms vs. landing pages, creative testing, strong offers, ad budgets, and building a backend system capable of converting incoming leads. In this episode, you'll learn: • How Marcus got his first short-term rental management clients • How to structure a cold call that starts a real conversation • Why the first sales call should focus on booking the next step • How to handle objections without giving up too quickly • How to structure discovery and closing calls • Why identifying the real pain point matters when closing a client • How to use GoHighLevel and AI to automate your sales process • How Marcus uses Facebook and Instagram ads to generate STR management leads • The difference between Facebook instant forms and landing-page funnels • How to create offers that reduce the perceived risk for property owners • Why follow-up is critical when prospects don't immediately sign • How to think about customer acquisition cost and lifetime customer value • How to build systems that allow you to scale while managing limited time Whether you're a short-term rental property manager, Airbnb host, co-host, real estate investor, or entrepreneur looking to grow an STR business, this episode offers a practical look at how to build a client acquisition system instead of relying entirely on referrals. 🎙️ Follow the STR Pros Podcast for more conversations with short-term rental operators and industry experts sharing the strategies, systems, and lessons behind building and scaling successful STR businesses. Save Your Spot! Join Our Lakefront Retreat at Hyco Lake Mastermind: ⁠⁠⁠https://www.investstr.com/lake-front-retreat⁠⁠⁠ Property Management Mastermind: ⁠⁠⁠str-pros.com⁠⁠⁠ Need help buying a property: ⁠⁠⁠investstr.com⁠⁠⁠ Save 25% on BNB Calc. Use our exclusive discount through the link below: ⁠⁠⁠⁠https://bnbcalc.com?fpr=strpros⁠

  2. Sep 8

    The Secret to 5-Star Airbnb Turnovers: Cleaning, Systems & Operations

    A great Airbnb doesn't start when the guest arrives—it starts with what happens after the previous guest checks out. In this episode of the STR Pros Podcast, host Ryan Shapiro sits down with Ashley, Ryan's Head of Cleaning and the owner of Be Clean 360, to break down what it really takes to build a professional, reliable, and scalable cleaning operation for short-term rentals. Ashley shares her experience working in vacation rental cleaning since 2015 and explains why luxury Airbnb turnovers require much more than simply cleaning a house. From detailed training and standardized systems to inspections, inventory management, maintenance reporting, welcome baskets, and in-house linen service, she explains the processes that help keep Ryan's portfolio of approximately 30 Florida properties operating at a high standard. Ryan and Ashley also discuss one of the biggest challenges facing Airbnb hosts and property managers: finding cleaning teams that don't just show up, but actually take ownership of the property and understand how their work impacts the guest experience. In this episode, you'll learn: • How to find and train high-quality Airbnb cleaners• Why standardized cleaning systems are critical when scaling an STR portfolio• How professional turnovers can help protect 5-star reviews• Why cleaners should be the eyes and ears of your property• How to identify and report maintenance issues before guests do• The advantages of keeping the same cleaner assigned to each property• How cleaning software and automation can eliminate scheduling headaches• Why Ashley prefers managing linens in-house instead of outsourcing linen service• The real difference between low-cost, average, and professional Airbnb cleaners• How welcome baskets and small details can elevate the guest experience• Why paying more for the right cleaning operation can actually save money long term• How property managers and cleaning companies can work together as one operational team If you're an Airbnb host, short-term rental owner, co-host, property manager, or STR operator, this conversation will give you practical insight into building the systems and service standards needed to deliver a consistently great guest experience. 🎙️ Follow the STR Pros Podcast for more conversations with successful short-term rental operators, entrepreneurs, and industry experts sharing the strategies, systems, and lessons behind profitable STR businesses. Save Your Spot! Join Our Lakefront Retreat at Hyco Lake Mastermind: ⁠⁠https://www.investstr.com/lake-front-retreat⁠⁠ Property Management Mastermind: ⁠⁠str-pros.com⁠⁠ Need help buying a property: ⁠⁠investstr.com⁠⁠ Save 25% on BNB Calc. Use our exclusive discount through the link below: ⁠⁠⁠https://bnbcalc.com?fpr=strpros⁠

  3. Sep 6

    From Cold Calls to 20+ Properties: Scaling an STR Business

    In this episode of the Short-Term Rental Pros Podcast, co-host Ryan Shapiro sits down with Jackson Sterns, a 24-year-old entrepreneur and short-term rental operator who is building and scaling multiple businesses at the same time. Jackson has grown his STR management business to 17–18 properties, with a goal of reaching 50, while also running a growing boat rental business with seven boats and a subscription-based model. His experience gives him a unique perspective on sales, client acquisition, operations, and what it takes to build systems that can support rapid growth. Ryan and Jackson go behind the scenes of what it really takes to scale a short-term rental management company—from cold calling and acquiring property owners to hiring sales reps, implementing a CRM, and creating automated systems for follow-ups, messaging, remarketing, and guest reviews. They also talk honestly about the challenges that come with growth, including difficult clients, managing a team, knowing when to let clients go, and the constant ups and downs of entrepreneurship. In this episode, you'll learn: • How to acquire new STR management clients • Sales strategies for growing a co-hosting business • How to scale toward 20+ properties • When to hire your first sales representative • Why CRMs and automation become critical as you grow • How to build systems and processes that scale • Lessons from managing difficult clients • How to balance multiple businesses at once • The importance of starting sooner and failing faster • What it takes to build a business with the goal of reaching 50+ properties Whether you're an Airbnb host, co-host, property manager, or entrepreneur looking to grow your STR business, this episode offers a candid look at the sales, systems, and mindset behind scaling a successful short-term rental operation. Save Your Spot! Join Our Lakefront Retreat at Hyco Lake Mastermind: ⁠https://www.investstr.com/lake-front-retreat⁠ Property Management Mastermind: ⁠str-pros.com⁠ Need help buying a property: ⁠investstr.com⁠ Save 25% on BNB Calc. Use our exclusive discount through the link below: ⁠⁠https://bnbcalc.com?fpr=strpros⁠

  4. Aug 19

    Building a $37K Land Deal Into a Viral Airbnb

    In this episode of the Short-Term Rental Pros Podcast, host Jeremy Werden sits down with Rajan Chida, a 22-year-old entrepreneur and real estate developer documenting his journey of building a short-term rental development from the ground up. Rajan's journey started far outside traditional real estate. While in college, he built a successful shoe-flipping business, saving aggressively until he was able to purchase his first investment property at just 21. Soon after, a partnership with his longtime friend Renzo led him to a much bigger challenge: purchasing 2.5 acres in Virginia for $37,000 and developing a four-unit short-term rental project called Royal Oak Retreat—despite having virtually no development experience. What makes Rajan's story even more interesting is how he has built the entire journey in public. His social following grew from roughly 20,000 followers to more than 185,000, allowing him to attract contractors, mentors, investors, creators, and opportunities simply by documenting the process. Jeremy and Rajan break down what it's really like to develop an STR from scratch, build an audience, and turn attention into a potential business advantage. In this episode, you'll learn: How Rajan went from shoe flipping to real estate investing How he found and evaluated the $37K land opportunity Building a short-term rental development with little prior experience How building in public attracted contractors and experienced mentors The social media hooks and storytelling strategies behind his growth Why documenting the journey can be more powerful than simply promoting the finished product How to use social media to build an audience around a real estate project The challenges of getting financing as young developers Why testing one STR before building an entire development can reduce risk How Rajan plans to turn Royal Oak Retreat into a standalone brand Designing a health-focused guest experience with amenities like saunas, cold plunges, hot tubs, and wellness products Why understanding your unique story and audience can become a competitive advantage Whether you're an aspiring real estate investor, Airbnb host, STR developer, content creator, or entrepreneur, this episode offers a behind-the-scenes look at what happens when you combine real estate, hospitality, social media, and the willingness to build in public. Save Your Spot! Join Our Lakefront Retreat at Hyco Lake Mastermind: https://www.investstr.com/lake-front-retreat Property Management Mastermind: str-pros.com Need help buying a property: investstr.com Save 25% on BNB Calc. Use our exclusive discount through the link below: ⁠https://bnbcalc.com?fpr=strpros⁠

  5. Aug 12

    How to Build a Viral Airbnb: Direct Bookings, Social Media & Scaling STRs

    In this episode of the Short-Term Rental Pros Podcast, host Jeremy Werden sits down with three standout STR operators and creators: Rajan Chida, Kyle Miklasz, and Ryan Shapiro for an unfiltered conversation about building, marketing, and scaling short-term rental businesses. Rajan Chida shares the story behind Royal Oak Retreat, a luxury cabin project he launched while still in college. After purchasing land for $37,000 and building the first cabin for roughly $380,000 all-in, Rajan has used social media storytelling and influencer marketing to drive significant direct bookings. He also breaks down what he's learned about identifying the right audience, building a personal brand, and turning attention into actual revenue. Kyle Miklasz, founder of Big Sky Barn House and Wild Wild Warehouse, shares how he has built a portfolio of unique Airbnb destinations across eight states. His strategy is anything but traditional—transforming abandoned barns and warehouses into one-of-a-kind experiential stays. Kyle discusses the launch of his latest property in rural Iowa, which generated nearly $300,000 in gross bookings within its first eight weeks, and explains how he uses social media as another distribution channel for his properties. Ryan Shapiro, co-host of the Short-Term Rental Pros Podcast and a luxury co-hosting operator in Northeast Florida, joins the conversation to share his perspective on experiential stays, property management, and the realities of operating a growing STR portfolio. Together, Jeremy, Rajan, Kyle, and Ryan dive into what it really takes to turn unique properties into high-performing short-term rentals. In this episode, you'll learn: How to use social media to generate direct bookings Why having the right audience matters more than follower count How influencer marketing can drive bookings—and where it falls short Building unique STRs in markets that aren't traditional vacation destinations How to design properties with virality and guest experience in mind When it's time to hire help and build operational systems The growing pains that come with scaling an STR portfolio Why operators need to focus on their strengths and delegate the rest How direct bookings can reduce reliance on OTAs The real challenges behind running multiple short-term rentals Whether you're an Airbnb host, property manager, real estate investor, co-host, or aspiring STR entrepreneur, this episode offers a candid look at what it takes to build properties people actually want to book—and a business that can scale beyond the founder. This isn’t a conference. It’s a mastermind. Three days. A small group of STR founders, hosts, and brand builders. Real numbers, real playbooks, and real conversations you won’t find online. Bring your biggest bottleneck. Leave with a plan — and a room of people who will hold you accountable. 🌊 A lakefront retreat, not a conference room. 👉 Apply for a spot: https://www.investstr.com/lake-front-retreat 🎁 Save 25% on BNB Calc Want to make smarter decisions when analyzing potential short-term rental investments? BNB Calc helps STR investors analyze properties and estimate their potential returns. Use our exclusive 25% off discount through the link below: https://bnbcalc.com?fpr=strpros

  6. Aug 4

    Master Class on How to Create Social Media Content with Rajan Chida

    What separates creators who consistently grow from those who struggle to get views? In this episode of the STR Pros Podcast, host Ryan Shapiro sits down with content creator and social media strategist Rajan Chida to break down the strategies behind creating content that captures attention, builds trust, and drives business growth. Rajan shares the exact frameworks he's used to grow on social media, including how to find your niche, craft hooks that stop the scroll, document your journey, and turn everyday business moments into engaging content. He also explains why quality beats quantity, how to test different hooks using Trial Reels, and the mindset required to build a long-term personal brand. Whether you're an Airbnb host, short-term rental operator, entrepreneur, real estate investor, or anyone looking to grow a business online, this episode is packed with actionable advice you can apply immediately. In this episode, you'll learn: How to choose a niche without limiting your future growth The anatomy of a high-performing social media hook Why documenting your journey is more effective than trying to go viral How to test content ideas before publishing The importance of storytelling and audience retention How to create engaging videos using only your smartphone Why quality consistently outperforms quantity How to build a recognizable personal brand through consistent messaging Common mistakes creators make—and how to avoid them If you're looking to grow your audience, attract more customers, and build a brand through content, this conversation with Rajan Chida is a master class you won't want to miss. Follow the STR Pros Podcast for more conversations with the entrepreneurs, operators, and industry leaders shaping the future of short-term rentals and modern business.

  7. Jul 31

    What does the future of short-term rentals look like—and how can hosts stay ahead?

    In this episode of the STR Pros Podcast, Jeremy sits down with Leo Walton, Co-Founder of Truvi (formerly Superhog), one of the most respected voices in the short-term rental industry. Before co-founding Truvi, Leo helped grow onefinestay from a single luxury rental in London into a global vacation rental brand. Today, he works with property managers and vacation rental operators around the world to help them reduce risk, build trust with guests, and grow more resilient businesses. Together, Jeremy and Leo explore the future of the STR industry—from direct bookings and revenue management to AI, guest screening, and hospitality technology. They discuss why understanding your ideal guest is one of the biggest competitive advantages in today's market, how operators can build systems that scale, and why successful businesses focus on solving real operational challenges instead of chasing every new trend. In this episode, you'll learn: Why direct bookings are becoming a competitive advantage How AI is shaping the future of short-term rentals Smarter revenue management strategies for growing portfolios The importance of guest screening and risk management How understanding your ideal guest improves pricing and marketing Building systems that scale with your business Lessons from operating and serving vacation rental businesses globally Where the STR industry is headed over the next few years Whether you're an Airbnb host, co-host, vacation rental owner, property manager, or real estate investor, this episode is packed with practical insights to help you build a stronger, more profitable, and future-ready short-term rental business.

  8. Jul 29

    How Ryan Shapiro Scaled From 10 to 30+ STR Properties & $300K+ in Monthly Bookings

    How do you scale from managing fewer than 10 short-term rentals to 30+ properties—and more than $300K in monthly gross bookings? In this episode of the STR Pros Podcast, host Jeremy sits down with Ryan Shapiro to unpack Ryan’s journey of building and scaling his short-term rental property management business. Ryan shares how he went from getting his first listings and leaving his job to managing a growing portfolio of 30+ properties. He and Jeremy discuss the strategies, systems, delegation, and mindset shifts that helped make that growth possible—and why scaling successfully isn't always about adding as many properties as possible. They also dive into one of the biggest lessons they've learned in the STR industry: quality inventory matters. From Airbnb arbitrage and co-hosting to building operational systems and choosing properties that create memorable guest experiences, Jeremy and Ryan share practical insights for anyone looking to build a more profitable and sustainable short-term rental business. In this episode, you'll learn: • How Ryan scaled from fewer than 10 to 30+ STR properties• What helped his portfolio reach $300K+ in monthly gross bookings• Why mastering the basics is still one of the best ways to grow• How to delegate guest messaging, maintenance, and daily operations• Why 20% of your properties can create 80% of your headaches• When it makes sense to walk away from difficult properties• The pros and cons of Airbnb rental arbitrage• Why quality inventory can matter more than total unit count• How Ryan approaches luxury co-hosting in Florida• How systems and the right team can help you scale without handling everything yourself Whether you're an Airbnb host, STR investor, co-host, or property manager, this episode is packed with lessons for building a short-term rental business that can grow without taking over your life. Subscribe to the STR Pros Podcast for more conversations with Jeremy and other STR operators about Airbnb investing, co-hosting, property management, vacation rentals, operations, and scaling a profitable short-term rental business.

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About

The Short Term Rental Pro Podcast is dedicated to sharing knowledge, experiences, and actionable takeaways from those who have built successful short-term rental and Airbnb businesses. STR Pro aims to inspire and educate the next generation of successful STR investors. Our host, Jeremy Werden is the founder of several 6 and 7-Figure short-term rental businesses. Jeremy has a 25 listing Airbnb portfolio that brings in over $1,000,000 a year and has done so through using multiple Airbnb / short-term rental strategies such as buying properties, managing (a.k.a “co-hosting”), renting and subletting (a.k.a “rental arbitrage”), and glamping. He has built this business from the ground up in only a short couple of years. He also has a 7 unit boat rental fleet. In order to scale these businesses Jeremy has had to leverage other people’s money (OPM) and financing which he talks about during podcast episodes. Jeremy also is the Co-Founder of BNBCalc, the premiere software for analyzing and under-writing short-term rental investments that has thousands of users. He also started the BNBPro Mastermind, a tight-knit community of hosts building their Airbnb empires together. Jeremy regularly posts on social media and also received more than 50M views across platforms. Each episode, we delve into the stories and experiences of successful short-term rental hosts, and get insights on how they built their businesses from the ground up. We also talk to service providers who have built innovative tools that are helping hosts automate or enhance their businesses. Whether you're a seasoned short-term rental host or just starting out, this podcast is packed with valuable tips and strategies to help you grow your business and achieve success. Feel free to reach out to Jeremy on Instagram @jeremywerden

Information

  • Channel
    Hospitality.FM
  • Creator
    Jeremy Werden
  • Years Active
    2023 - 2026
  • Episodes
    80
  • Rating
    Explicit
  • Copyright
    © Jeremy Werden

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