Profitable Home Services Podcast

Diane Gardner; Your Profit Coach

Service Business owners are some of the busiest out there, wearing so many hats, putting out fires, trying to stand out and compete, grow the business and boost profits. Profit Coach Diane Gardner is on a mission to help owners grow faster with less stress so they can create more freedom and spend more time with family. Joined by top experts in the service business industry, they'll share key strategies in areas of finance, hiring, marketing, sales, management, operations and mindset. Plus hear from service professionals just like you share their success stories - all with the goal of helping you profit.

  1. 6D AGO

    Small Business Tax Strategies That Keep More Money in Your Pocket

    Tax season just wrapped up, and a lot of home service business owners are still stunned by the size of the check they wrote to the IRS. The frustration feels even sharper when you just had your best year ever, worked harder than you ever have, and then watched a huge chunk of that profit walk out the door to Uncle Sam. In this episode, I dig into the small business tax strategies that help you stop overpaying and start keeping more of what you make.  📗 Learn the ten common tax mistakes that cost home service businesses real money and how to avoid them. Get a free copy of the book here  https://taxcoach4you.com/mistakes/ You may be like my client in Georgia. He had never kept separate bank accounts, always owed the IRS, and had to run on installment agreements year after year. I helped him make one small change in setting up a dedicated tax account, and it changed everything for him. Sneaky Leaky loves tax season because he knows most owners avoid the topic until it is too late, so let's plug this profit leak together and take the pain out of next April.   What You'll Learn… Why most home service owners overpay the IRS without even knowing it The small business tax strategies that keep more money in your pocket How tax planning differs from tax preparation and why both matter Why one bank account is quietly draining your profits every year The one habit that removes the pain from tax season for good How the right small business tax strategies can save you thousands What most owners miss about the timing of real tax planning Key Moments… 0:27 The Loaded Question That Changes How You See Tax Season 3:00 Meet Sneaky Leaky And His Favorite Season 4:36 Small Business Tax Strategies Start With Separating Your Money 7:53 The Georgia Client Who Finally Got Free From The IRS 14:54 The Real Best Time To Start Planning Your Next Tax Bill 16:23 Small Business Tax Strategies Most Owners Are Missing 22:25 The First Step To Taking The Pain Out Of Tax Season   🎧 Listen to all episodes at https://profitablehomeservices.com/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  10 Tax Mistakes Book 📗 Learn the ten common tax mistakes that cost home service businesses real money and how to avoid them. Get a free copy of the book here  https://taxcoach4you.com/mistakes/ Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    30 min
  2. APR 27

    The Profit Is in the Numbers: Understanding Financial Statements With Gretchen Roberts

    Numbers don't lie, but they do hide, and if you're not reading them right, Sneaky Leaky is having a field day in your books. Understanding financial statements is one of the most important skills you can build as a home service business owner, and I know that sounds about as fun as a truck breaking down on a Friday afternoon.  GET THE 15 PROFIT LEAKS REPORT 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks In this episode, I'm joined by Gretchen Roberts, CEO of Red Bike Advisors, a tax, accounting, and advisory firm that works with home service businesses all across the country. Gretchen has a gift for making numbers feel like a conversation instead of a lecture, and she brings that same energy here as we dig into profit and loss statements, cost of goods sold, expense ratios, and the real reason your bank account never quite matches your net profit.  I actually had a customer years ago who was running four service lines and throwing everything into one bucket, and it wasn't until we broke those numbers out that we discovered one line was silently eating the profits of the others, which is exactly the kind of thing Gretchen and I want to help you catch before Sneaky Leaky drains another year of your hard work. What You'll Learn… Why understanding financial statements starts with clean, up to date books How to know whether your cost of goods sold number is actually telling the truth What expense ratios reveal about where your profits are going each month Why understanding financial statements monthly creates patterns you can act on The real reason your bank account doesn't match your net profit at year end How separating revenue by service line can expose a profit drain you didn't know existed What pricing has to do with profit and why not raising your rates is costing you money   Key Moments… 0:45 Why Clean Books Are The Foundation Of Understanding Financial Statements 5:10 How To Know If Your Bookkeeper Is Actually Doing A Good Job 9:30 Cost Of Goods Sold Versus Overhead And Why The Difference Matters 14:15 How Expense Ratios Help You See Where Your Money Is Really Going 19:00 Why Understanding Financial Statements Means Looking Beyond Your Bank Balance 24:30 How Breaking Revenue Into Service Lines Reveals Hidden Profit Drains 29:45 The Owner Salary Problem And Why It Skews Your Cost Of Goods Sold 34:20 What The Profit Time Index Tells You About Working "In" Versus "On" Your Business 38:50 Expenses Below The Bottom Line That Explain Where Your Profit Went 43:30 Why Not Raising Your Prices Every Year Is A Profit Leak You Cannot Afford 46:15 Where To Start When You Want To Find And Fix Your Profit Leaks Today 🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with Gretchen at https://redbikeadvisors.com/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  15 Profit Leaks Report 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    50 min
  3. APR 20

    Are You Overpaying Taxes Without Even Knowing It?

    Tax season just closed, and if you wrote a big check to the IRS, you need to hear this. Overpaying taxes is one of the most widespread profit leaks I see across every type of home service business, from plumbing and roofing to HVAC and electrical. Most owners never realize it's happening because their accountant is doing exactly what they were trained to do, which is record history and file returns, not look ahead for savings. FREE TAX MISTAKES BOOK 📗 Learn the ten common tax mistakes that cost home service businesses real money and how to avoid them. Get a free copy of the book here  https://taxcoach4you.com/mistakes/ I recently sat down with a new client who had been paying a million dollars a year in income taxes for three years, and his prior accountant had never once said, "Do you realize you have options?" We found just one strategy together that will save him $400,000 on this year's return alone. That's what happens when you stop letting Sneaky Leaky hide in your tax return.   What You'll Learn… Why overpaying taxes is a profit leak most home service owners never think to check How the difference between tax preparation and tax planning affects your bottom line What it means to have a proactive tax advisor on your financial team Why your entity structure may be costing you money you don't know you're losing How overpaying taxes quietly drains the cash you need for everything else The one question to ask your accountant that will tell you everything you need to know Why the best time to talk about tax savings is never during tax season Key Moments… 0:45 Overpaying Taxes Is A Profit Leak Most Owners Overlook  3:20 Why Your Accountant May Not Be Saving You Money  6:10 Tax Preparation Vs Tax Planning And Why It Matters  9:30 Real Examples Of Overpaying Taxes And What Changed  13:00 Wrong Entity Structure And Missing Deductions  16:45 What A Proactive Tax Advisor Actually Does For You  20:10 How To Stop Overpaying Taxes And Keep More Of What You Earn   🎧 Listen to all episodes at https://profitablehomeservices.com/   ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  15 Profit Leaks Report 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    29 min
  4. APR 13

    Reduce Employee Turnover and Stop One Of The Biggest Profit Leaks In Your Business with Jonathan Whistman

    Hiring problems are not just frustrating; they are quietly draining your profits every single day. I was talking with Jonathan about how many owners think they just need more sales, when in reality Sneaky Leaky is sitting right inside their team. He shared a story about a company that thought its turnover was under 20%, but when they actually looked at the numbers, it was really 230%. That kind of hidden cost does not show up clearly on your reports, but it is absolutely impacting your bottom line. FREE BREAK EVEN BREATHROUGH WORKSHEET  📊 Find your true monthly break even number so you can make pricing and planning decisions with confidence. https://taxcoach4you.com/monthlynut/ If you want to reduce employee turnover and finally keep the right people in your business, this episode is going to open your eyes to what is really going on. What You'll Learn… Why reducing employee turnover starts with owning it as a leadership problem How hiring mistakes create hidden profit leaks that never show on your reports The one belief shift that stops the cycle of repeating the same bad year Why are A players not rare, but your process makes them hard to find How to reduce employee turnover by building a company that people choose to stay in What the think-feel-act model reveals about employee performance and behavior Why your business attracts the exact team your systems are designed to produce   Key Moments… 0:45 Hidden Profit Leak In Hiring And Turnover 4:20 Why Reducing Employee Turnover Starts With Leadership Ownership 8:10 The Real Cost Of Hiring Mistakes And Mis Hires 12:30 Understanding A B And C Player Impact On Revenue 17:15 How To Reduce Employee Turnover By Building The Right Environment 22:40 The Think Feel Act Model That Drives Team Behavior 28:50 Creating Identity And Culture That Retains Top Performers 34:20 The Leadership Shift That Stops Repeating The Same Year   🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with Jonathan at https://www.thesalesboss.com/ or https://www.whohire.com/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  Break Even Breakthrough Worksheet (Monthly Nut) 📊 Find your true monthly break even number so you can make pricing and planning decisions with confidence. https://taxcoach4you.com/monthlynut/ Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    40 min
  5. MAR 30

    Facebook Advertising For Small Businesses That Generate Revenue With Nick Trevillian

    Pouring money into a marketing agency and still watching your schedule sit half empty is one of the most frustrating feelings in business. Facebook advertising for small businesses does not have to be complicated, expensive, or handed off to someone who barely knows your trade.  LEARN ABOUT THE PROFIT FIRST METHOD 💲See how the Profit First structure helps you pay yourself, control expenses, and keep steady profit all year.  https://taxcoach4you.com/profit-first/ I brought Nick Trevillian onto the Profitable Home Services Podcast because the conversations inside our coaching group have been too good to keep to ourselves. Nick has been an entrepreneur for 20 years, owns part of a heating and cooling company, and has helped a Phoenix HVAC owner generate $1.8 million and 320 new customers by simply learning to run his own ads with the right message. Nick is helping us kick Sneaky Leaky to the curb in this episode with his experience in generating leads for home service businesses through social media and more.    What You'll Learn… Why Facebook advertising for small businesses beats paying an agency every time How to use Meta's AI targeting to reach dream customers without touching demographics The one thing that makes or breaks any ad, and it is not the budget How to turn a single job site video into a digital door knock for the whole neighborhood What most owners miss about following up with leads sitting cold in their database Why Facebook advertising for small businesses works best when you stop acting like an influencer How two emails and zero ads generated $150,000 in repair and replacement revenue in two weeks   Key Moments… 0:45 How Nick Built His First Seven-Figure Business Before Facebook Existed 4:30 Why Lead Generation Solves Almost Every Revenue Problem 9:15 The Day Facebook Ads Went From Overwhelming To Four Clicks 14:00 Facebook Advertising For Small Businesses As Digital Door Knocking 19:30 The Pest Control Owner Who Netted 2,400 Dollars On His Very First Ad 24:45 Your Customer Database Is The Biggest Profit Leak You Are Ignoring 30:10 Why Facebook Advertising For Small Businesses Starts With A Better Offer 🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with Nick at https://www.nicholastrevillian.com/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  Profit First Method 💲See how the Profit First structure helps you pay yourself, control expenses, and keep steady profit all year.  https://taxcoach4you.com/profit-first/ Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    47 min
  6. MAR 23

    Leadership Skills That Stop Costly Team Mistakes

    Leadership skills aren't something most home service owners were ever taught, and the gap shows up where it hurts most, in your profits. When your crew works in silos instead of collaborating as a team, the costs stack up fast through wasted drive time, redone work, miscommunication, and employees heading for the door. I know this firsthand, because early in my business I was walking straight to my desk every morning, and my team took that as a green light to do work as lone wolves. It took months of low profits and frustrated customers before I figured out what I was doing wrong. Book a Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/ In this episode, author and 29-year CEO Barry Moline joins me to share the leadership skills and team building activities that actually move the needle for home service businesses. We talk about workplace communication, team culture, employee engagement, and the simple collaboration habits that turn a group of workers into a team that protects your profits. If you've been curious about how to lead a team without big motivational speeches or complicated programs, this conversation will give you practical, low-cost starting points.  What You'll Learn: 💼 Why collaborating as a team is a direct path to higher bottom line profits 💼 The team building activities that transform silos into a connected crew 💼 What most owners miss about employee appreciation and why it drives turnover 💼 How curiosity and workplace communication win customers and build loyalty 💼 Why team collaboration during calm seasons means strength when things go sideways 💼 The hidden profit leak tied to keeping your team in the financial dark 💼 How ten seconds of recognition can cut costly employee turnover Key Moments: 00:00 Intro 1:10 Why Collaborating As A Team Is A Financial Decision Not Just A Feel Good One 5:45 How Silos And Lone Wolves Create Profit Leaks In Home Service Businesses 10:20 Simple Icebreakers That Start Collaborating As A Team 16:00 Why Curiosity Makes Your Crew Better With Customers And Each Other 22:30 The Ten Second Thank You That Cuts Turnover And Saves Real Money 28:15 How To Share Financial Info With Your Team Without Oversharing 34:00 One Hidden Profit Leak Most Owners Have Never Considered  Leadership skills don't have to be complicated to work. Barry Moline's approach to team building, team unity, and leadership coaching is built around simple, repeatable habits anyone can start this week. Whether you're managing two field techs or a crew of twenty, this episode covers the team management tips and collaboration strategies that build a workplace culture people actually want to show up to. Small businesses that invest in team work and employee engagement retain better employees, serve customers more effectively, and protect their profits without spending a fortune. If you've been searching for leadership training, executive coaching ideas, or practical ways to grow team culture in the workplace, you'll find real talk and real tools in this episode. Barry also shares a free icebreaker resource at barrymoline.com/resources, which you can use at your next meeting.  👉 Watch the full episode now and find out how leadership skills and simple team-building activities can become your most affordable profit protection strategy. 🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with Barry at https://barrymoline.com/  ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS 15 Profit Leaks Report 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    49 min
  7. MAR 9

    Using Business Reviews As a Profit Strategy with George Swetlitz

    You paid for the lead, they found your company, and then they hired someone else. That stings, especially when you are already spending good money on ads and marketing. In this episode, I sit down with George Swetlitz to talk about how business reviews are either helping you convert that traffic or quietly handing it to your competitors. DON'T FORGET YOUR 15 PROFIT LEAKS REPORT 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks George shares how he grew a 220-location company and used strategic review responses to move struggling locations into profitability, not by buying more ads but by leveraging the good work they had already done. When you treat business reviews like a simple box to check, Sneaky Leaky wins, and your organic growth stalls. Listen in, and you will see how a smarter approach to business reviews can help you convert more of the customers you already worked hard to attract.   What You'll Learn… Why rankings alone will not convert more customers How business reviews influence both Google and buying decisions The one response mistake that quietly costs you sales Why consistency matters more than a one-time review push How business reviews can turn unprofitable locations around About the employee-level strategy that boosts review volume fast The mindset shift that turns reviews into organic growth   Key Moments… 1:10 Reviews Are For Rankings Responses Are For Conversion 6:45 How Recency Impacts Business Reviews And Visibility 12:30 Why Generic Responses Hurt Conversion 18:40 Employee Level Strategy That Increases Review Volume 24:15 Using Business Reviews To Drive Organic Growth 31:20 Competitor Analysis And Voice Of The Customer Insights 42:50 Turning Review Consistency Into Long-Term Profit   🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with George at https://www.rightresponseai.com/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  15 Profit Leaks Report 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    42 min
  8. MAR 2

    How To Attract And Retain The Quality Employees with Ryan Hogan

    One wrong hire can quietly wreck your profits. Not because they are a bad person. Not because you made a careless decision. But because the ripple effect of losing or mishandling a quality employee hits your time, your sales, and your culture all at once. SIGN UP FOR YOUR PROFIT IMPACT CALL ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/ In this episode, Ryan Hogan and I dig into what really drives employee retention, why culture is not soft stuff, and how hiring the right quality employees protects your bottom line. We talk about opportunity cost, turnover damage, and the systems that separate growing companies from frustrated ones. What You'll Learn… Why one bad hire quietly wrecks your profits for months How a quality employee protects your bottom line long term The one hiring mistake that creates hidden opportunity costs Why culture matters more than paying an extra dollar How to recruit like you are selling a real opportunity The truth about employee retention most owners overlook Why keeping a quality employee is easier than constant rehiring   Key Moments… 0:55 The Real Cost Of A Bad Hire 4:20 Culture And Core Values Drive Employee Retention 8:10 Why A Quality Employee Protects Your Profits 13:35 Recruiting As A Sales Process 18:50 What High Performers Actually Want From You 24:40 How Slow Lead Follow-Up Kills Sales 30:15 Systems That Strengthen Employee Retention   🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with Ryan at https://talentharbor.com/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS  15 Profit Leaks Report 📖 Spot the common places where money slips out of a service business and learn the fixes that keep more cash with you. https://profitcoach4you.com/profitleaks Profit Impact Call ☎️ Get a live review of your numbers so you can see where profit is leaking and walk away with a plan to save thousands.  https://taxcoach4you.com/profitimpactcall/

    42 min
5
out of 5
12 Ratings

About

Service Business owners are some of the busiest out there, wearing so many hats, putting out fires, trying to stand out and compete, grow the business and boost profits. Profit Coach Diane Gardner is on a mission to help owners grow faster with less stress so they can create more freedom and spend more time with family. Joined by top experts in the service business industry, they'll share key strategies in areas of finance, hiring, marketing, sales, management, operations and mindset. Plus hear from service professionals just like you share their success stories - all with the goal of helping you profit.