Esthetician Podcast; Business tips for Estheticians

Kari Jo
  • 5.0 (26)
  • Entrepreneurship
  • Updated Weekly

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

  1. 11h ago

    Why You’re Making Money but Not Keeping It as an Esthetician

    Send us Fan Mail You’re bringing money into your esthetician business, so why does it feel like there’s never enough left to pay yourself? In this episode, Kari Jo shares one of the biggest mistakes she made as an esthetician: overspending on back-bar products and supplies without realizing how much of her revenue was disappearing. You’ll learn how to create a simple back-bar budget based on your service sales, the 7% target Kari Jo used in her own business, and how to track your spending so you can stop making purchasing decisions based on what’s sitting in your bank account. Because making more money and keeping more of the money you already make are two completely different skills. Plus, Kari Jo shares how lashes helped her build consistent repeat clientele and how you can save 15% on Borboleta lash education with this link and code. Want help figuring out which number is hurting your business? Apply for a Business Breakthrough Audit to come on The Esthetician Podcast. The next 10 estheticians selected will also receive Kari Jo’s back-bar budgeting spreadsheet. BorboletaGet a discount on your next lash course using code KarijoDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  2. Sep 30

    Why Your Esthetician Clients Don’t Come Back (Even When They Loved the Facial) — with Joey Coleman

    Send us Fan Mail Your client loved her facial, told you she’d be back, and then disappeared. In this episode, Kari Jo sits down with Joey Coleman, author of Never Lose a Customer Again, to break down why happy clients still don’t return—and how to build a client experience that keeps them coming back. You’ll learn the eight phases of the client journey, why the time between booking and the first appointment matters more than most estheticians realize, how to reduce buyer’s remorse, create a memorable first visit, guide clients toward rebooking without being pushy, and turn loyal clients into advocates for your business. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  3. Sep 23

    What to Focus on First in Your Esthetician Business

    Send us Fan Mail If you’re trying to grow your esthetician business but keep jumping between social media, pricing, new services, rebooking, and everything else, you may not need another strategy—you may need to focus. In this episode, Kari Jo Patterson explains how to identify the biggest bottleneck in your business, use your numbers to decide what deserves your attention, and stick with one thing long enough to know whether it’s actually working. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  4. Sep 16

    How to Use AI to Get More Esthetician Clients to Rebook

    Send us Fan Mail What if AI could help you remember every client follow-up and get more clients to rebook? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build an AI assistant for your esthetician business that helps you track the client journey, improve the client experience, and stop clients from falling through the cracks—so you can get clients to come back, make money, and grow without trying to remember everything yourself. You’ll learn how to diagnose your current client journey, build your AI system step by step, test it manually, and eventually automate the parts that work. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  5. Sep 8

    How to Grow Your Esthetician Business Beyond Yourself with Adrienne Dorison

    Send us Fan Mail If you’re doing everything yourself in your esthetician business, you may be the thing keeping it from growing. In this episode of The Esthetician Podcast, Kari Jo Patterson talks with Adrienne Dorison, co-author of Clockwork, about how to delegate, know when to hire, create simple SOPs, and build an esthetician business that can grow beyond you. You’ll learn what to hand off first, how to stop believing clients will only come to you, and how better systems can give you more time to focus on getting clients, making money, and actually leading your business. Download the free Esthetician Weekly Numbers Tracker at karijopatterson.com/start to find the number you should focus on first instead of trying to fix everything at once. JuvPen MicroneedlingProfessional microneedling with lower cartridge cost + training to help you get started & profitableDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    How to Grow Your Esthetician Business Beyond Yourself with Adrienne Dorison

  6. Sep 2

    You Started Your Esthetician Business Before You Were Ready. Now What?

    Send us Fan Mail This episode is sponsored by JuvPen Microneedling. New estheticians are often told to go solo, start an esthetician business, and focus on getting more clients—but what if you opened your business before you had enough experience? In this episode of The Esthetician Podcast, Kari Jo Patterson explains how to build expertise, earn client trust, improve retention, and make money as a solo esthetician by getting really good at solving one specific client problem. She also shares why education and experience can matter more than marketing when you’re building a profitable esthetician business—and how to use ChatGPT to shorten your learning curve. JuvPen MicroneedlingProfessional microneedling with lower cartridge cost + training to help you get started & profitableDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

  7. Aug 26

    How to Do Microneedling Correctly: A Guide for Estheticians with Bree Holt

    Send us Fan Mail If you’re an esthetician offering microneedling—or thinking about adding it to your esthetician business—how do you know what needle depth to use, what products are safe during treatment, and whether you’re being too aggressive? In this episode of The Esthetician Podcast, Kari Jo Patterson sits down with Bree from JuvPen to break down microneedling for estheticians, including needle depth, overtreating, contraindications, treatment products, healing, device quality, consumable costs, and what to look for when choosing a professional microneedling pen. You’ll learn how to create better client results while protecting your margins and making smarter decisions about the services you offer. Thinking about adding or upgrading your microneedling device? Check the links below to learn more about JuvPen and the special 20% listener offer. https://whispermed.com/pages/the-esthetician-podcast If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    How to Do Microneedling Correctly: A Guide for Estheticians with Bree Holt

  8. Aug 19

    How to Build an Esthetician Website That Gets You More Clients with Makena Delaney

    Send us Fan Mail Is your esthetician website actually helping you get clients—or is it just sitting there? In this episode of The Esthetician Podcast, Kari Jo talks with Makena, founder of Makena Creative, about how to build an esthetician website that establishes credibility, attracts the right clients, and helps your esthetician business make money. You’ll learn what pages your website needs, common website mistakes that can turn potential clients away, which website platforms to consider, how your branding affects what clients are willing to pay, and the basics of making your website more SEO-friendly. Want another set of eyes on your brand and website? Book a free Smart Start Session with Makena to uncover what makes your business unique and how you can use it in your marketing: www.chatwithmakena.com  If you’re booked but not making money, you need to start with your numbers. Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track. Are You Ready to fix this in your business? Apply for a free Business Breakthrough Audit: https://forms.gle/Jkr27yUb6n6PYcba7

    How to Build an Esthetician Website That Gets You More Clients with Makena Delaney
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5
out of 5
26 Ratings

About

The Esthetician Podcast is for solo estheticians and spa owners who are overwhelmed, overworked, and trying to build a profitable business that does not completely depend on them.Hosted by Kari Jo Patterson — esthetician, spa owner, and business coach with 20+ years in the industry — each episode helps estheticians stop guessing, understand what is actually happening inside their business, know what to fix first, and build stronger systems, higher profits, better retention, and more freedom. After building her esthetics business from a solo practice into a profitable spa and eventually selling the company, Kari now teaches estheticians how to grow with more clarity, confidence, and systems instead of constant overwhelm. This podcast is for you if you’ve ever found yourself Googling questions like… 1. How do I get 20 clients a month consistently? 2. How do I get more rebooking without being pushy? 3. What do I say in a consultation to close clients? 4. Should I include retail in my program or sell it separately? 5. What do I say when a client wants results but won't invest? 6. How do I hire the right esthetician for my team? 7. What do I do if my new employee has no clients? 8. How do I get out from behind the chair without losing clients? 9. How do I coach my team instead of micromanaging them? 10. How much should I pay my employees? 11. Why am I booked but not making any money?

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