Are your Facebook and Instagram ads working, or are you just looking at numbers without knowing what they mean? Jim asked Matt to break down real Meta advertising results from one of his clients, so we went beyond the usual marketing advice and looked at actual campaign metrics. In this episode of Mastering Local Marketing, we'll walk through which numbers really matter, how to analyze your advertising funnel, and how to identify where you're losing potential customers. You'll learn how to connect the dots between ad performance so you can make smarter decisions about your advertising budget. Because running ads is easy. Understanding what's working, what's not, and what to fix is where the real value begins. RESOURCES FROM THIS EPISODE: Link to the data discussed in the episode Click through rate = Clicks / Impressions Conversion rate = Orders / Clicks How many orders should I expect? Example of Conversion Funnel starting at impressions to see how many orders you'll get: 1,000,000 impressions x (CTR) = Clicks to your website 1,000,000 x .0079 = 7,900 clicks 7,900 clicks x (CR) = Order on your website 7,900 x .02 = 158 orders How much should it cost to get X number of order? Example of Conversion Funnel working from desired orders to understand how much it should cost: 500 orders wanted / (CR) = Clicks needed to your website 500 / .02 = 25,000 clicks 25,000 clicks / (CTR) = Impressions needed to get those clicks 25,000 / .0079 = 3,164,557 impressions (3,164,557 impressions / 1,000) * CPM = How much it is going to cost (3,164,557 / 1000) * $7.94 = $25,126.59 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next.
HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.
Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.
