Master The Media

Amy Gorin
  • 4.4 (7)
  • Careers

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 5d ago

    The Self-Care Habit That Sparked My Best Business Idea | EP 48

    What if the best thing you could do for your business was step away from it for a little while? In this heartfelt episode of Master of the Media, Amy Gorin shares how a much-needed solo spa weekend helped her feel rested, clear, and deeply inspired. After days of healthy food, movement, quiet time, and plenty of spa treatments, she came home and created one of her most helpful tools for her students: the 50K Bundling Blueprint. Amy brings her honest, caring voice to a topic so many entrepreneurs need to hear. Self-care does not have to mean a fancy trip. It can be a massage, a walk, a closed door, or a coffee break on your calendar. Her reminder is simple and powerful: when you take care of yourself first, you show up better for everyone else. Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/ Episode highlights: (0:00) Intro (1:25) Why self-care matters (2:20) How rest sparked the 50K Bundling Blueprint (3:30) Partner support and the beauty of solo trips (4:43) Small self-care counts, too (6:06) Why taking care of yourself comes first (6:44) Putting self-care on the calendar (7:36) Why great ideas often happen away from your desk (8:04) Using brand partnerships to create more time and freedom (8:46) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    9 min

  2. Jun 2

    You Don’t Need a Big Following to Get Paid by Brands | EP 47

    What if your healthcare expertise could open the door to $50,000 in brand partnerships, even without a huge social media following? In this episode of Master the Media, Amy shares a free coaching call where she answers real questions from dietitians, physicians, coaches, and other health pros who want to work with brands in smart, ethical, and profitable ways. She explains how to turn media quotes, press releases, TV segments, speaking, writing, trade shows, and personal stories into paid brand work. Amy also shares how to package services, talk through pricing, respond when a brand is vague, and use your professional background as your strongest selling point. Earn $50k in 6 Months from Brand Partnerships: https://masterthemedia.co/replay/ Episode highlights: (0:00) Intro (1:20) Welcome and episode setup (4:40) Turning backlinks and media quotes into paid brand work (11:24) Responding to brands with little paid experience (15:02) Press releases and expert quotes (17:06) Brand partnership bundles and pricing (21:07) Opportunities for physicians (30:45) Program pricing and support (39:23) Restarting media work after a break (42:48) Brand deals without a big social following (53:42) Choosing a clear niche and strategy (1:03:05) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    1h 4m

  3. May 26

    Master The Media: The Brand Partnership Method That Can Make You $50K | EP 46

    What if just two or three brand partnerships could bring in $50,000 without chasing endless small deals? In this episode of Master of the Media, Amy Gorin introduces the newly refreshed program and shares the core strategy behind many student wins: bundling. Instead of pitching one small service, Amy explains how experts can package blogs, social posts, testimonials, TV segments, consulting, and more into higher-value partnerships. You’ll hear real success stories from Dr. Simran Malhotra and Kaytee Hadley, who used the method to grow their income, build confidence, and create more flexible careers. The conversation also answers honest questions about niche, credentials, time, pricing, community support, and where beginners can start. Land $50,000 in Brand Partnerships in 6 Months: https://masterthemedia.co/course/ Episode highlights: (0:00) Intro (1:35) What is Bundling? (3:52) Amy’s story from magazine editor to brand partnership expert (5:38) Why single-offer pitching often falls flat (7:10) Simran’s $2,400 to $14,000 partnership shift (10:39) Kaytee’s first $50,000 in six months (15:24) Pricing your credibility as an expert (17:04) Beginner bundle examples (19:10) How to close brand partnership conversations (21:30) Finding your place when changing careers (34:36) Brand Partnership School vs. Master of the Media (39:27) Time commitment for busy professionals (51:17) Community support and collaboration (59:54) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    1h 1m

  4. May 19

    Healthcare Brand Deals: Legal Mistakes That Could Cost You with Dan Ilkay | EP 45

    Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and automatic renewals. He also shares why FTC disclosures, FDA-related claims, and licensure rules matter even more when your credentials are part of your brand. You’ll learn how to push back with confidence, when to bring in an attorney, and why forming an LLC can help protect your personal assets. Dan Ilkay is the founder and principal lawyer at ILKAY Law. This firm was founded to help small and medium-sized technology businesses gain access to important legal services including contract support and protection of your intellectual property. His technical background and entrepreneurial experience make him uniquely suited to assist your technology business ILKAY Law represents a wide range of clients, ranging from small start-up businesses to multinational corporations. Prior to beginning his law practice, Dan Ilkay worked in the business world. His extensive experience in that field allows him to understand the business realities facing his clients, helping him to guide and negotiate the most favorable terms for his clients. Dan Ilkay, the founder and managing attorney, is licensed to practice law in California while representing clients from all over the United States on Federal law matters and the world, ranging from overseas businesses, online sellers to retail chains, and mature IT companies. Connect with Dan: Website: https://ilkaylaw.com/ IG: https://www.instagram.com/incompanycounsel/ Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:16) Introduction to Dan Ilkay (3:46) Why contract review matters (6:20) Negotiating scope, pay, and renewals (7:33) Name, image, and likeness rights (11:21) Exclusivity clauses and pricing (15:38) When to hire an attorney (21:43) FTC disclosures and health claims (26:57) Indemnification, liability caps, and LLCs (31:03) Confidentiality and renewal terms (36:20) Timelines, payment terms, and milestones (39:35) Takeaways (43:32) Where to find Dan and his resources (45:11) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    46 min

  5. May 12

    Stop Working for Free: How to Get Paid by Brands | EP 44

    What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your endorsement. She also gives simple scripts you can use when brands ask for unpaid gift bag placement, media interviews, product mentions, or service swaps. You’ll learn when it makes sense to say yes, when to walk away, and how to clearly explain that your work has real value. Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:38) Saying no when brands ask for free work (2:47) Why gift bag inclusion should be paid (5:43) Script for turning down free deliverables (7:10) The problem with free media exposure (9:27) What to say when a brand wants free interviews (10:45) Why paid work leads to better work (11:19) When swaps can make sense (12:41) Using free partnerships as proof of concept (14:01) Final reminder: get paid for your time, credentials, and endorsement (14:38) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    15 min

  6. May 5

    How Healthcare Professionals Can Get Paid Their Worth in Brand Deals | EP 43

    What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to include in a media kit. Amy also explains why you should not send a rate card too early, how to set up a professional email, and what contract terms to watch out for. You’ll also hear tips on working with brands locally or globally and creating content that shows brands you are ready for bigger opportunities. Join the Master the Media Free Masterclass on May 20, 2026: https://masterthemedia.co/masterclass/ Land your first (or next) brand partnership—with just 3 hours of course materials: https://masterthemedia.co/brand-partnership-school/ Land $50,000 in brand partnerships in the next 6 months (and $500,000 by 2030): https://masterthemedia.co/course/ Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy Google Workspace Email (this link gives you 10% off) https://referworkspace.app.goo.gl/EYL3 Episode highlights: (0:00) Intro (1:39) Choosing the right social media platform (5:43) Media kits, brand work, and rate cards (8:49) Positioning yourself for global brand partnerships (11:43) Contract red flags and unfair brand requests (15:46) Setting up a professional email address (17:21) Content that signals you are ready for bigger deals (19:14) Free masterclass invitation and closing call to action (20:15) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    21 min

  7. Apr 28

    20 Years of Brutally Honest Brand Partnership Advice in 7 Minutes | EP 42

    Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy also reminds you that your credentials matter, your work has value, and people need to hear about the great things you are doing. This episode feels like a kind but firm pep talk for anyone ready to grow their income and confidence with brand partnerships. Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (1:28) Brutally honest brand partnership advice in seven minutes (2:03) Why you should not wait for brands to find you (3:09) There is no perfect time to start (4:22) Why healthcare pros need to stop undercharging (6:11) The value of learning from someone ahead of you (8:32) Why sharing your wins helps people see your value (9:08) Amy’s free masterclass (9:33) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    10 min

  8. Apr 21

    Blogging Is Not Dead – How SEO and AI Are Changing the Game with Katie Dodd | EP 41

    What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, why SEO matters, and the many ways a website can make money through ad revenue, affiliate links, digital products, courses, and brand deals. She also shares a refreshing message about money: earning more is not selfish when your work truly helps people. This is an encouraging, practical listen for anyone ready to start small and grow with purpose. Katie Dodd is a registered dietitian who has worked in the field since 2008, with a strong focus on geriatric nutrition. She began her career at the VA in home care, where she built deep experience helping older adults. Over time, she moved into entrepreneurship and created The Geriatric Dietitian, a blog and business that shares evidence-based nutrition content while generating income through ads, digital products, affiliate links, and courses. She also built Dietitian Side Hustle, where she teaches dietitians about blogging, SEO, and online business growth. Katie is also the author of Dietitian Side Hustle and is active as a speaker, educator, and content creator. Connect with Katie: Website: https://dietitiansidehustle.com/ IG: https://www.instagram.com/thekatiedodd Facebook Group: https://www.facebook.com/groups/dietitiansidehustle Join the community: https://bloggingacceleratorprogram.com/community Grab a copy: https://amzn.to/4tD3dXt Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/ Episode highlights: (0:00) Intro (1:49) Katie’s background and career shift (7:08) How blogging really makes money (10:57) Is blogging dead in 2026? (15:44) Ways to earn money through blogging (30:00) Sponsored content and brand partnerships (46:46) Baby steps, mindset, and building the life you want (49:24) Where to find Katie (50:03) Takeaways (51:02) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    52 min
See All (49)

4.4
out of 5
7 Ratings

About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

Information

  • Creator
    Amy Gorin
  • Years Active
    2025 - 2026
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © 2026 Master The Media
  • Show Website
    Master The Media

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