TRUE Culture

Market Domination
Market Domination
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Welcome to TRUE Culture: Building Success from Within, the podcast that explores what it takes to build a workplace that inspires excellence, earns admiration, and brings out the best in people.  Hosted by Robert Cook, a former global finance executive and now CEO of True Colors International, a 50-year-old training and consulting company known for helping organizations design world-class cultures. This show dives into the real-world strategies behind building effective, people-first cultures that stick. With over 30 years of experience in leadership, consulting, and organizational transformation, Robert brings a no-fluff, results-driven lens to improving how teams communicate, collaborate, and thrive.  Each episode features conversations with HR leaders, C-suite executives, educators, and culture champions who share how they’ve used proven methodologies, training programs, and consulting strategies to build stronger teams, resolve conflict, and create lasting change.  If you're ready to move beyond surface-level fixes and build a culture your people are proud to be part of — TRUE Culture is your go-to playbook. TRUE Culture, brought to you by True Colors -because culture works best when it’s designed with intention.

  1. Sep 24

    Episode 11: Toxic Workplace Culture: How to Spot It, Fix It & Prevent It

    Workplace toxicity rarely appears overnight—it builds when harmful behaviors are ignored, normalized, or excused. Catherine Mattice is the founder and CEO of Civility Partners, a nationally recognized HR thought leader, TEDx speaker, and author of Navigating Toxic Work Environments For Dummies. In this episode, Catherine explains how unhealthy workplace cultures develop, why high-performing toxic leaders are often allowed to remain, and what HR and organizational leaders can do to intervene before problems escalate. The conversation explores the early warning signs of toxic culture, the difference between engagement and a genuinely healthy workplace, psychological safety, accountability, culture assessments, and why fixing culture requires changes at the organizational, leadership, and individual levels. Key Takeaways: ● Toxic Cultures Develop Over Time: Incivility, gossip, microaggressions, and harmful behaviors can become normalized when leaders fail to address them early. ● High Performance Doesn’t Excuse Toxic Behavior: Leaders must consider the broader cost of toxic high performers, including turnover, lost productivity, damaged trust, and wasted organizational resources. ● Engagement Alone Doesn’t Measure Culture: Employees can be highly engaged while still experiencing bullying or harassment, making deeper culture and climate assessments essential. ● Accountability and Psychological Safety Can Coexist: Organizations can hold people accountable while maintaining an environment where employees feel safe speaking up, making mistakes, and giving feedback. ● Culture Requires Continuous Leadership: Healthy cultures are built when leaders consistently model expectations, develop managers, address harmful behavior, listen to employees, and reinforce respectful behavior throughout the organization. Connect with Catherine: LinkedIn: https://www.linkedin.com/in/cmattice/ Subscribe to the Civility Partners newsletter: https://civilitypartners.us13.list-manage.com/subscribe?u=8f30491fbe7448ce1061a3b48 &id=1d8dffac1f Navigating a Toxic Workplace For Dummies: https://civilitypartners.com/navigating-a-toxic-workplace-for-dummies/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Episode 11: Toxic Workplace Culture: How to Spot It, Fix It & Prevent It

  2. Sep 17

    Episode 10: How to Build a High-Performance Workplace Culture

    Patsy Doerr is the Chief People and Culture Officer at LRN, bringing nearly 30 years of global leadership experience across organizations including JPMorgan, Deutsche Bank, Credit Suisse, Thomson Reuters, and UDR. Her career has centered on human capital, inclusion, culture, and helping organizations navigate transformational change. In this episode, Patsy explores why culture must be treated as a core business system rather than an HR initiative. She shares practical approaches to leadership accountability, psychological safety, employee engagement, measuring culture, managing global and hybrid teams, and preserving human connection and critical thinking as AI reshapes the workplace. Key Takeaways: ● Culture Drives Business Performance: Strong cultures directly support employee engagement, productivity, retention, and long-term organizational performance. ● Leadership Sets the Standard: Building culture starts with leaders who understand its business value and consistently model the behaviors they expect from others. ● Psychological Safety Strengthens Teams: Employees are more engaged when they feel comfortable speaking up, challenging ideas, taking risks, and contributing different perspectives. ● Culture Must Be Measured: Engagement data, retention metrics, exit interviews, employee feedback, and behavioral outcomes help leaders understand whether culture initiatives are actually working. ● Human Skills Matter More in the AI Era: As AI expands access to information and data, critical thinking, relationship skills, inclusive leadership, and sound decision-making become even more valuable. Connect with Patsy: Website: https://lrn.com LinkedIn: https://www.linkedin.com/in/patsydoerr/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Episode 10: How to Build a High-Performance Workplace Culture

  3. Sep 10

    How Great Leaders Build a Culture Where Employees Stay

    Megan Corrunker, Corporate Program Manager and certified True Colors facilitator, and Shannon Sobeck, Director of Education at CommonSail Investment Group, share how their organization turns culture from a set of stated values into an everyday leadership practice. The conversation explores CommonSail’s employee-first approach, leadership development, trust, belonging, communication, and the role self-awareness plays in building stronger teams. Megan and Shannon also explain how tools like True Colors support better conversations, reduce misunderstandings, and help leaders create an environment where employees can grow and stay.  Key Takeaways: ● Culture Requires Intentionality: Strong workplace culture is built through consistent behaviors, shared language, and everyday interactions—not simply stated values. ● Employee Retention Starts With Leadership: Supporting, challenging, and developing employees can strengthen relationships and create an environment where people want to stay. ● Self-Awareness Improves Communication: Understanding different personalities, needs, and communication styles helps teams reduce friction and work together more effectively. ● Trust Creates Better Conversations: Leaders who build genuine relationships and listen to their employees create greater safety for feedback, growth, and difficult conversations. ● Development Goes Beyond Training: Effective leadership development gives people practical tools, opportunities to apply them, and ongoing support as they learn, adapt, and grow. Connect with Shannon and Megan: Website: https://csig.com Megan Linkedin: https://www.linkedin.com/in/meganshankland8a6b5589/ Shannon Linkedin: https://www.linkedin.com/in/srsobeck/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn:  https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    How Great Leaders Build a Culture Where Employees Stay

  4. Sep 3 ·  Bonus

    Bonus: The Culture Advantage Webinar

    Culture isn’t something that happens around your business. It’s something leaders intentionally shape through everyday actions, communication, and decisions. Robert Cook, CEO of True Colors International, leads a special training on The Culture Advantage: How Growing Businesses Build Stronger Teams. Drawing on True Colors’ proven approach to communication and organizational performance, Robert explains how leaders can create an intentional culture that strengthens trust, improves communication, reduces unnecessary conflict, and supports sustainable business growth. Robert breaks down why culture becomes increasingly important as organizations scale, how leadership behavior sets the tone for the entire team, and why understanding how different people communicate and process information is essential. He also introduces the True Colors Loop: Awareness, Alignment, Action, and Reinforcement, as a practical framework for building a culture that can grow with the organization. Key Takeaways: ● Culture Starts With Leadership: Daily behaviors, communication, decisions, feedback, and reactions under pressure establish the patterns employees experience as company culture. ● Intentional Culture Supports Growth: As teams expand, informal communication becomes less effective, making shared expectations and consistent cultural habits increasingly important. ● Communication Is a Business Strategy: Clear, consistent communication reduces confusion and conflict while strengthening trust, productivity, collaboration, and independent decision-making. ● Understand How Your People Work: Effective leaders adapt their communication by understanding employees’ different values, needs, strengths, stressors, and ways of processing information. ● Strong Culture Requires a Repeatable Process: The True Colors Loop, consisting of Awareness, Alignment, Action, and Reinforcement, provides a framework for turning cultural intentions into everyday behaviors that can be sustained as the organization grows. Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn:  https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Bonus: The Culture Advantage Webinar

  5. Aug 27

    Building Culture That Scales: Leadership, Engagement, and AI in the Workplace

    Reid Walsh, Chief Human Resources Officer at NeoGov, joins Robert Cook to discuss what it takes to build a thriving culture across a rapidly growing, geographically distributed workforce. With leadership experience spanning public broadcasting, Pennsylvania state government, and private-sector technology, Reid brings a unique perspective on culture, engagement, and organizational transformation. In this episode, Reid shares how NeoGov strengthened employee engagement after rapid growth and acquisitions, why intentional communication matters in remote environments, and how HR leaders can leverage AI, employee feedback, and leadership development to create high-performing teams. She also offers practical strategies for measuring culture, supporting executives, and building workplaces where people feel seen, heard, and valued. Key Takeaways: ● Culture requires intentionality: Remote and hybrid organizations must actively create opportunities for connection, recognition, and engagement. ● Employee feedback drives better decisions: Surveys, pulse checks, and exit interviews provide critical insights that help leaders address challenges before they grow. ● Leadership development strengthens culture: Investing in communication skills, self-awareness, and cross-functional relationships creates more effective leaders. ● AI is reshaping the workforce: Organizations must thoughtfully integrate AI tools while helping employees build confidence and capability. ● Strong HR partnerships fuel business success: HR leaders create the greatest impact when they understand business priorities and help solve leaders’ most pressing challenges. Connect with Reid: Website:  https://www.neogov.com/ Website:  https://www.powerdms.com/ Report:  Public sector HR trends report Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn:  https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Building Culture That Scales: Leadership, Engagement, and AI in the Workplace

  6. Aug 20

    Leadership Isn't Born, It's Built: The 6 Pillars Behind Great Culture

    Leadership isn’t something you’re born with—it’s a skill that can be learned, developed, and refined over time. Jim Carlough is a former corporate executive, consultant, speaker, and author of The Six Pillars of Effective Leadership. With decades of experience mentoring leaders and building high-performing teams, Jim specializes in helping “accidental managers” develop the skills needed to lead effectively. In this episode, Jim shares why leadership development is critical to organizational culture, the common mistakes new managers make, and the six foundational pillars that create trust, engagement, and long-term success. He also explains how empathy, integrity, stability, and communication shape workplace culture and why great leaders focus on developing people rather than simply managing tasks. Key Takeaways: ● Leadership Is Built, Not Born: Effective leadership is a learned skill that can be developed through mentorship, practice, and intentional growth. ● The Accidental Manager Problem: Many organizations promote top performers into leadership roles without preparing them to lead people successfully. ● Integrity Creates Trust: Transparent and consistent leadership builds psychological safety and strengthens team performance. ● Empathy Drives Engagement: Great leaders recognize when employees need support and create loyalty through genuine care and understanding. ● Culture Starts with Leadership: Organizational culture is shaped by leaders who model communication, stability, accountability, and respect every day. Connect with Jim: Website:  https://www.jimcarlough.com Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn:  https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Leadership Isn't Born, It's Built: The 6 Pillars Behind Great Culture

  7. Aug 13

    How Palm Beach County Built a People-First Government Culture

    Nicole Gasparri, Chief Administration Officer for the Palm Beach County Clerk of Circuit Court & Comptroller, shares how she helped transform a traditional government workplace into a people-first culture focused on leadership, communication, and employee growth. Nicole discusses building strong teams in public service, creating leadership pipelines from within, improving retention through culture instead of compensation, and using tools like True Colors to strengthen communication and collaboration across departments. She also shares lessons on resilience, accountability, and balancing personal growth with professional leadership. Key Takeaways: ● Employee-first culture drives retention: Creating wellness programs, leadership development, and meaningful employee experiences improves engagement and loyalty. ● Leadership starts at every level: Nicole’s “Everyone’s a Leader” philosophy empowers employees to take ownership regardless of title. ● Communication shapes culture: Teaching teams how to understand personality differences and communicate effectively reduces conflict and builds trust. ● Growth requires accountability: Nicole shares how publicly committing to goals helped her write a book, grow as a leader, and inspire others to do the same. ● Innovation belongs in government too: From AI training to leadership coaching, modern public-sector organizations can evolve quickly with the right mindset. Connect with Nicole: Website:  www.mypalmbeachclerk.com Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/   LinkedIn:  https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    How Palm Beach County Built a People-First Government Culture

  8. Aug 6

    From Home to Boardroom: How Family Connection Creates Better Leaders

    Dr. Carey Chronis explains why the leadership skills that create strong workplace cultures are often first learned at home. Dr. Carey Chronis is a pediatrician, leadership consultant, and author of Connection: Rethink Team Culture From Home to Boardroom. In this episode, he shares how communication, trust, emotional safety, and active listening shape both healthy families and high-performing teams. From parenting lessons to corporate leadership strategies, this conversation explores how stronger human connection leads to better culture, better accountability, and more resilient organizations. Key Takeaways: ● Connection drives culture: Strong teams are built through trust, communication, and emotional safety rather than authority alone. ● Listening is a leadership skill: Leaders who actively listen create stronger engagement, accountability, and collaboration. ● Home and work cultures are connected: The same relationship skills used in parenting directly influence workplace leadership success. ● Positive reinforcement matters: Recognition, encouragement, and consistency help people perform at their best in any environment. ● Great cultures require intentionality: Strong leaders create alignment by communicating clearly, modeling behavior, and fostering psychological safety. Connect with Dr. Chronis: Website:  https://www.careychronismd.com LinkedIn:  https://www.linkedin.com/in/carey-chronis-md-15514415/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/ LinkedIn: https://www.linkedin.com/in/true-colors-international/ Facebook: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    From Home to Boardroom: How Family Connection Creates Better Leaders
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Ratings & Reviews

5
out of 5
1,121 Ratings

About

Welcome to TRUE Culture: Building Success from Within, the podcast that explores what it takes to build a workplace that inspires excellence, earns admiration, and brings out the best in people.  Hosted by Robert Cook, a former global finance executive and now CEO of True Colors International, a 50-year-old training and consulting company known for helping organizations design world-class cultures. This show dives into the real-world strategies behind building effective, people-first cultures that stick. With over 30 years of experience in leadership, consulting, and organizational transformation, Robert brings a no-fluff, results-driven lens to improving how teams communicate, collaborate, and thrive.  Each episode features conversations with HR leaders, C-suite executives, educators, and culture champions who share how they’ve used proven methodologies, training programs, and consulting strategies to build stronger teams, resolve conflict, and create lasting change.  If you're ready to move beyond surface-level fixes and build a culture your people are proud to be part of — TRUE Culture is your go-to playbook. TRUE Culture, brought to you by True Colors -because culture works best when it’s designed with intention.

Information

  • Channel
    Market Domination
  • Creator
    Robert Cook
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    Copyright © 2026 True Colors International| All rights reserved
  • Show Website
    TRUE Culture

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