The Fireproof Podcast

Mike Morse

Owning a law firm is harder than anyone told you it would be. Mike Morse, Kate Nachazel, and Alexa Levantis sit down with attorneys and firm owners to talk about what the job actually looks like — the wins, the bad hires, the pivots, and the moments that almost broke them. Mike built a 290-person firm with $360M in settlements. Every guest has their own version of that story. You'll leave each episode with a newfound purpose and the inspiration to keep going, along with practical lessons you can put in place today.

Episodes

  1. 10h ago

    He Spent $200 Million on TV Ads. Then He Stopped Cold Turkey | Angel Reyes

    Angel Reyes has been a plaintiff's attorney for 35 years. His firm has resolved over 70,000 cases and recovered more than $1.3 billion for clients across Texas. For most of those years, he ran the playbook everyone else ran: TV spots. Billboards. Bus ads. Over two decades, he spent roughly $200 million on traditional advertising and built a firm that worked. Then in 2019, he walked away from ALL of it. He went all-in on digital, restructuring his marketing around what was measurable. He started hiring internationally when he couldn't find enough people in Texas willing to do the work… today, 80% of his workforce lives outside the United States. His firm signs between 2,000 and 2,500 new cases a month. The things we tackled in this episode: → Why he pulled $200M in traditional advertising cold turkey → How he built a team of 625 international employees across 24 countries → What competitor conquest is and why it was controversial → Whether there's a ceiling on digital lead generation → How distracted driving changed the auto accident business What stuck with me most is how Angel handles being disliked. He doesn't love it but he doesn't let it stop him either. Angel, thank you for your candidness and willingness to share your story. This time with you was worth every minute! Connect with Angel https://www.linkedin.com/in/angel-l-reyes-iii-b97b997/ https://www.linkedin.com/company/reyeslaw/ https://www.instagram.com/reyes.law https://www.facebook.com/AngelReyesandAssociates ~~~ This episode is powered by Fireproof Performance Ready to fireproof your firm? https://www.fireproofperformance.com/ Prefer to listen? https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184 Connect with us! https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    23 min

  2. May 28

    The $9 Million Verdict Lawyer Who Had to Learn to Let Go | Andrew Pickett

    Andrew Pickett joined Fireproof in October 2024. The coaching forced him to look at what he was actually doing in his firm versus what he should be doing… His firm nearly doubled in 18 months. In our episode, we covered: → How Andrew identified the roles he was defaulting to as the firm owner → Why core values have to be descriptive, not aspirational → What a weekly accountability cadence does to a leadership team's behavior → How revenue forecasting gave him the confidence to hire ahead of growth My major takeaway: the ceiling for most law firm owners is just the hat in their organization they refuse to take off. Andrew, thank you for sharing your story! Hearing where you started and where you're going is the entire point of what we're building here at Fireproof. Chapters 0:00 - Intro & Meet Andrew Pickett 1:50 - Andrew's Firm, Trial Background, and $9M Verdict 2:10 - Why Andrew Chose Fireproof Over Other Coaching Programs 4:07 - Discovering the Hidden Roles He Didn't Know He Had 5:11 - Weekly Accountability and What It Does to a Leadership Team 7:22 - The Numbers Andrew Tracks Every Single Day 8:15 - Revenue Forecasting: Predicting to Within 1% 11:06 - Core Values: Hiring and Firing Based on What You Actually Stand For 13:37 - Coaching vs. Masterminds and the Community You Don't Expect 17:47 - Why Mentors Matter and How Andrew Finds Them 20:23 - Delegation, Freedom, and Why You Started the Firm 21:15 - Summit Takeaway: Ghost Calls for Intake ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm? https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    22 min

  3. May 21

    He Was Arrested 17 Times… Then He Became a Lawyer. | D’Angelo Lowe

    D'Angelo Lowe grew up with a single mom, three siblings to help raise, and no professional role models... From a young age, was arrested 17 times for selling drugs. But after graduating high school while on probation, he looked at everything he'd already survived, and decided he owed it to himself to change. Ten years into running Lowe Law in one of the most competitive personal injury markets in the country, D'Angelo has grown his firm from four people to sixteen plus. He's built a culture where people from all kinds of backgrounds get a real chance, and where accountability helps them grow. In this episode of The Fireproof Podcast, we covered: → Why the scarcity mindset almost broke him when business started working → How he went from spending 6% of revenue on marketing to building a brand that can compete → What it actually looks like to stop being the bottleneck in your own firm → The data he tracks to the penny, and why precision matters more than rounding → What he learned about leadership from a business attorney who told him, "I need you to trust me" Thank you, D'Angelo, for being open with me and our audience. This episode's sure to inspire everyone who listens! Chapters 0:00 - Introduction 1:00 - D'Angelo Introduces Himself and Lowe Law 2:15 - Growing Up in Harvey, Illinois 4:40 - Self-Doubt and the Scarcity Mindset 6:10 - The Arrest That Changed His Life 8:50 - Leading with Grace Without Losing Accountability 11:45 - Exploding from 4 to 16 People 16:00 - Discovering the Business of Law 19:20 - The Data He Tracks to the Penny 22:00 - CRM Systems and Tech Stack Breakdown 24:10 - What He's Obsessed With Right Now (Intake and Branding) 27:25 - The Bottleneck Moment and Learning to Delegate 31:50 - Building the Fireproof Community 33:15 - Books, Podcasts, and Resources He Recommends 35:10 - Final Words for Other Firm Owners ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm? https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    35 min

  4. May 14

    Why Most Law Firms Lose Before They Ever Get to Trial | Mike Alder

    Mike Alder built one of the most respected plaintiff trial practices in California. Mike was winning in the courtroom and leaving a lot on the table everywhere else. It took reading a book during COVID to start asking the hard question… what would it look like to build a firm the right way? That led him to Fireproof. And in a short time, the work on culture, hiring, case-building systems, and business development has started compounding in ways he didn't expect. Here’s what we talked about in this episode: → How understanding insurance policy layers changes everything about how you make a demand → The handwritten note strategy that followed Mike into courtrooms he'd never walked into before → What discipline in small things has to do with trying month-long cases → What 95% of referred cases have in common once a real trial lawyer steps in The lawyers who win the biggest aren't always the ones who outwork everyone in the courtroom, but are the ones who build systems and stay disciplined on the days it doesn't feel like it matters. Mike, thank you for joining me on the episode! Chapters 0:00 - Welcome & Introduction 1:08 - Mike's Firm: 14 Lawyers, 400 Cases, and 10 Trials Last Year 3:49 - How Fireproof Changed the Way Mike Thinks About His Practice 5:19 - Fitness, Sobriety, and Why Personal Discipline Matters in the Courtroom 6:51 - The Case-Building Strategy Most Firms Get Wrong 8:32 - How the Defense Controls Your Case (And How to Stop It) 10:35 - Insurance Policy Layers and How to Use Them to Force a Settlement 12:34 - The Ego Problem Costing Lawyers Referrals and Verdicts 15:02 - Mike's Favorite Case: The Homeless Woman, the Bluff, and 12 Years of Christmas Cards 16:51 - The Handwritten Note That Followed Mike Into Courtrooms He'd Never Seen 18:51 - 4am Sardines, Cold Showers, and a Daily Routine Built Around Hard Things 21:09 - The Filevine Controversy: When a Late-Night Rant Got Hundreds of Thousands of Views 25:40 - Using Social Media to Help, Not Promote 26:37 - What the Fireproof Community Has Meant for Mike's Firm ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm? https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    28 min

  5. May 7

    She Slept on a Cardboard Box. Now She Runs a Multi-Million Dollar Law Firm | Deidra Haynes

    Deidra Haynes is a family law attorney and CEO of The Law Office of Deidra N. Haynes in Indianapolis. She's a successful law firm owner with 15 employees and a growing roster of clients... but the road that got her here is something few people understand let alone have lived through. In our episode, we talked about: → How Deidra rebuilt her firm from 5 to 15 employees without outside investment → Why she drives across state lines and flies back just to be in the right rooms → The training model shift that unlocked her firm's next stage of growth → What weekly accountability coaching changed about how her team executes → Why she copied Mike's Tesla, his firm colors, and nearly everything else Deidra never waited until she was ready... She showed up when she had a few thousand in revenue and an old copy of the book. She’s earned her seat in the Fireproof family. Deidra, thank you for sharing so openly - your story’s POWERFUL and so inspiring to not only me but to all our listeners. Chapters 0:00 - Introduction 1:15 - Mike Welcomes Deidra Haynes 2:00 - How They Met and the First Visit to Morse Law 3:45 - Copying the Tesla, the Colors, and the Playbook 4:54 - Firm Growth: From 5 Employees to 15 6:00 - Deidra's Origin Story: Shelters, Anger, and Starting Over 8:34 - Why She Chose to Fight for Fathers 9:16 - Weathering Crises Before Joining Fireproof 9:51 - Studying the Fireproof Book Like the Bar Exam 11:49 - What She's Gaining from the Fireproof Community 12:10 - The Training Model That Changed Her Firm 14:05 - Weekly Coaching and Accountability 16:19 - Next Big Goals: What's Coming for the Firm 17:10 - Flying on the Plane and Believing It's Coming 18:45 - Message to Anyone on the Fence About Fireproof ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm? https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    19 min

  6. Apr 30

    The Abundance Mindset That Built a Multi-Million Dollar Trial Firm | Gray Broughton & Sharif Gray

    Gray Broughton and Sharif Gray are the founding partners of Gray Broughton Injury Law in Richmond, Virginia. Both are Army JAG veterans. Both became personal injury lawyers later than most. And in a few short years, they've put up results that most trial firms don't see in a decade. Their philosophy is simple: the secret's in the execution. In this episode we covered: → What happened when they stopped using medical bills at trial → How two partners with almost no friction built a firm from 7 to 15 people in months → What the military taught them about betting on themselves → Why they prosecute corporate conduct the same way they once prosecuted crimes → What data point they can't manage the firm without Gray and Sharif are the kind of attorneys who’ll tell you that the legal system can work the way it's supposed to... because they SHOW UP and PROVE IT case after case. Thank you both for your time, your honesty, and your willingness to share everything you've learned! Chapters 0:00 - Intro 1:00 - Meet Gray Broughton and Sharif Gray 4:00 - How the Firm Got Its Name 5:20 - The $20 Million Verdict on a Case Four Firms Rejected 8:30 - Why They Share Their Trial Strategies Publicly 17:55 - Why They Stopped Using Medical Bills at Trial 22:15 - Betting on Themselves: Risk, Confidence, and Military Mindset 27:00 - Building a Culture Where People Want to Show Up 31:20 - Competition and Measuring Yourself Against Yourself 39:00 - The One Data Point They Can't Manage Without 41:30 - Fireproof Community and Wrap-Up ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm? https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    47 min

  7. Apr 23

    The Female Founder Who Built a Law Firm From Her Phone | Gordi Mikalacki

    Most lawyers who start their own firm have a plan. Gordi Mikalacki had four cases, a ring light, and a ton of grit. She opened Elmm Law Group in 2020. Two weeks later, the whole world shut down. No partners. No playbook. Just her phone and a conviction she could build something better than what she'd seen from the inside. So she built her firm around a simple pledge: she’d never take more from a case than the client takes home. Gordi posted content from her car when no one was watching. She hired people she paid more than they asked for. But when she finally stopped doing everything herself, her firm grew 50% in a single year. In this episode of The Fireproof Podcast, we covered: → How she used Instagram to compete against firms with massive ad budgets → The pledge she makes to every client on net settlement proceeds → What burnout taught her about hiring and letting go of control → The community work that's become the core of her firm's culture → And what finally changed when she joined Fireproof She doesn’t pretend the early years were easy, or that she had it figured out… Gordi was a single mom running a law firm off her cell phone fully convinced she could handle it all. But she can attest that everything changed the moment she chose to trust other people. Thank you so much Gordi for coming on and being honest about the hard parts of building something from scratch - your story’s going to hit home for a lot of people in the Fireproof community. Chapters 0:00 - Introduction & Welcome 0:51 - How Gordi Built Elmm Law Group From Scratch 2:43 - Why She Left Her Old Firm to Start Her Own 5:27 - Why She Waited a Year Before Joining Fireproof 7:16 - Hiring Strategy and the 50% Growth Year 8:00 - Using Instagram to Compete Without a Marketing Budget 12:18 - The Client Pledge: Never Take More Than the Client Gets 16:55 - Burnout, Bottlenecks, and the Cost of Doing It All 20:26 - Community Events and Staying Top of Mind 21:13 - The Backpack Program and Giving Back ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm? https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    28 min

  8. Apr 21

    What 70% of Lawyers Get Wrong About Running a Business | Mike Morse

    There was never a moment Mike thought “this is too hard”... Mike Morse was trained by his dad to practice law, lost him in law school, and was let go from the firm that was sending him 70% of his work. On what would have been his father's birthday. He decided he'd never rely on anyone else to fill his pipeline again. He began to build a firm from scratch, operating only on the belief that quitting was never actually on the table. Fast forward to today… Mike runs one of the most successful personal injury law firms in Michigan with 290 employees, 70 lawyers, and $360 million in settlements. He's written a bestselling book, built a thriving mastermind community, and now coaches law firm owners across the country to build what he spent decades figuring out on his own. And now he’s launching The Fireproof Podcast. In my conversation with Mike we covered: → Why getting fired twice was the foundation his entire firm was built on → How a 3am phone call about a burning building forced him to finally hire an integrator → What delegation actually looks like when you're the visionary and ego's in the way → Why most coaches in the legal space have never run a law firm → How transparency with your team builds the kind of retention most firms only dream about So much of Mike’s success came in refusing to let hard things be a reason to stop. Mike, thank you from the bottom of my heart for letting me interview you as the very first guest on the show! I can’t express how much I’ve already grown from the lesson’s you’ve shared. Chapters 0:00 - Welcome to the Fireproof Podcast 1:02 - Mike Morse: Origin Story and Building the Firm 4:21 - The Night the Office Burned Down 6:26 - Mentors Who Changed Everything 8:18 - The Case for an Outside Coach 10:26 - Grit, Resilience, and Where It Really Comes From 14:21 - Learning the Value of a Dollar Early 19:02 - Daily Routines and Mental Clarity 23:17 - How to Pick the Right Coach 26:25 - Why Mike Still Shows Up 29:36 - The Power of a Peer Group 36:02 - Delegation and Freeing Yourself to Grow ~~~ This episode is powered by Fireproof Performance. Ready to fireproof your firm?https://www.fireproofperformance.com/ Connect with us: https://www.youtube.com/@FireproofPerformance https://www.linkedin.com/company/fireproof-performance/ https://www.facebook.com/fireproofperformance https://www.instagram.com/fireproofperformance/

    41 min
  • 8 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

Owning a law firm is harder than anyone told you it would be. Mike Morse, Kate Nachazel, and Alexa Levantis sit down with attorneys and firm owners to talk about what the job actually looks like — the wins, the bad hires, the pivots, and the moments that almost broke them. Mike built a 290-person firm with $360M in settlements. Every guest has their own version of that story. You'll leave each episode with a newfound purpose and the inspiration to keep going, along with practical lessons you can put in place today.

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