Ideal Practice

Wendy Pitts Reeves

How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.

  1. 1d ago

    The Power of Inner Silence: Why Your Presence Matters More Than Your Method | IP 209

    What does it really mean to be fully present with your clients? As healers, we spend a LOT of time mastering techniques and promising new methods, pursuing certifications and figuring out new ways to help people feel better.  And all of that matters. But there’s something even more foundational underneath all of that, something we can easily lose sight of:  our ability to slow down, quiet our own minds and really see the human being sitting in front of us. My guest today is psychotherapist, writer and fellow LCSW Lex Santí. Lex is developing a new psychometric framework called AMI—Acceptance Motivation Inquiry—designed to help clinicians better understand a client’s motivation for therapy and their relationship to the problem they’re facing. But our conversation became about something bigger than the framework itself. In this episode, you’ll hear… Why moving too quickly – and assuming you already understand what’s happening – can cause real harm. (Speaking from experience…)What Lex calls “inner silence,” and how your relationship with yourself can impact your ability to be truly present with anyone else.How understanding and tracking AMI’s four categories (Seekers, Survivors, Skeptics and Stoics) can help us think differently about the people sitting across from us.Why meeting clients where they actually are matters way more than getting them where we think they should be.We explored the seduction of methodology, the surprising problem with our “best” clients, what AI can (and cannot!) replicate about human connection, and the extraordinary courage it sometimes takes just to walk through your door. There is nothing quite like being fully seen by another human being. And as our tools get faster, smarter and more sophisticated, I believe our ability to offer that kind of presence is going to matter more than ever. So listen to this one with your clinician hat on. And the next time you sit down with a client, see what happens when you quiet your own mind, stay curious…and let them show you who they really are. ~Wendy P.S. I’d love to know what this brings up for you. How does presence show up in your work? Drop me a note at Wendy@WendyPittsReeves.com and share your thoughts. I’d love to hear from you.  _______________ TODAY’S GUEST Lex E. Santí, LCSW, is a psychotherapist, novelist, and founder of A Key Therapy in New York state. He has been in private practice since the early days of COVID-19, helping adults navigate anxiety, life transitions, relationships, and questions of meaning through mindfulness, narrative therapy, and Acceptance & Motivation Inquiry (AMI), a framework he developed to support lasting change. He is the author of multiple published books, including a novel, and previously worked as a therapist at Family & Children’s Service of Ithaca and Cornell University. Lex is currently pursuing his Doctor of Social Work (DSW) at the University of Kentucky.  Learn more:  A Key Therapy: https://www.akeytherapy.co/   Lex Santí: https://www.lexenricosanti.com/ _______________ MENTIONED  AMI — Acceptance Motivation Inquiry (New protocol being developed by our guest.)AAIT — Acceptance and Integration Training / Melanie McGheeMotivational InterviewingAcceptance and Commitment Therapy (ACT)_______________ LET’s CONNECT: Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.  Want to be a Guest on Ideal PracticeTM? Submit your application here. Follow me on Facebook or Linked In. Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  2. Sep 2

    Stop Waiting for Permission: How to Turn Courage Into Confidence | IP 208

    What could happen if you stopped waiting for permission? Permission to want something more… Permission to try something brave… Permission to go after that crazy idea that's been calling you forward for so long  — even though you have no freaking idea how to make it happen. 😬 That's where we're going this week. Last spring, I was invited by Emma Lagerlow, host of the Australian podcast It's a Mindset, to be a guest on her show — and our conversation went somewhere I don't often go, here on Ideal Practice. So I asked if I could share it with you all, too. :) We had a beautiful conversation about courage and confidence, self-worth and intuition, money and adventure — and I shared quite a few of the experiences that have shaped who I am and how I approach my work. I also walked her through the seven-step Courage to Confidence Success Cycle — a process I first began to recognize decades ago in my own life, and one I've used over and over again anytime I've set out to do something big, scary or (seemingly) impossible. In this episode, you’ll hear: Why I believe you are already far more courageous than you think.✨The seven steps I’ve used repeatedly to move from big dreams to big action.Why figuring out the HOW is almost never the real problem. 🔥What self-worth has to do with the life and business you're willing to create. ⬅️Why sometimes the most important thing you can do is simply give yourself permission to try. 💛 We’ll also wander through Switzerland, the Appalachian Trail, hang gliding, kayaking, violin lessons, money, marketing and a few other adventures along the way. Because apparently that's what happens when someone else gets to ask me the questions. 😂 But underneath all of it is something I believe deeply: Life is meant to be lived. Fully. Wholeheartedly. You don't have to know exactly how you're going to get there. You don't have to be fearless. And you certainly don't have to wait until you feel confident. You just have to give yourself permission to begin. Enjoy. :) ~Wendy P.S. Emma originally shared this conversation as Episode 92 of It's a Mindset. I'll also link her earlier appearance here on Ideal PracticeTM, Episode 188, in the resources below. ____________________ MENTIONEDIt's a Mindset Podcast / Episode 92 Ideal Practice /  Episode 188 ____________________ LET'S CONNECTNeed a Quick Start Consult? If you're ready to get out of your own way and could use some focused support figuring out what's next, this 1:1 coaching work session could make all the difference. Learn more here.  Add LINK  www.wendypittsreeves.com/consult Want to be a Guest on Ideal Practice™? If you have a clear message, an engaging style, and a heart for healers, let's meet!  www.wendypittsreeves.com/guest-application Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  3. Aug 25

    How to Turn a Great Hire Into an Even Better Team Member (Part 4) | IP 207

    You did it. You figured out what kind of help you needed. You found the right person. You interviewed them, tested the fit, made your choice — and finally got to say those two beautiful words: You’re hired. But then Monday morning rolls around. Your shiny new team member is sitting there in your office or in your inbox – ready to go and waiting for instructions…  And that’s when it hits you.  Ohhhhhhh. Now I have to TEACH them how to do all of this. 😳 Ruh-roh, Scooby Doo.  That’s where the final stage of the CAST Method™ comes in: TRUST. Because hiring someone is an act of hope. Onboarding them well is how you turn that hope into trust. In this fourth and final episode of my series on hiring in your private practice, I’m walking you through the first 90 days with your new hire, and the five stages that will help both of you build a working relationship that lasts. In this episode, you’ll discover: Why hiring doesn’t really end when someone says YES. 🎯 The two-way nature of trust — and what your new hire is trying to figure out about you.The five stages of effective onboarding, and how to navigate each. ⭐Why being more specific than you think you need to be, sets a new hire up for success.How to step back so your new team member can take ownership of the role. 🙌The goal here isn’t to hover over their shoulder. It’s to teach well, stay close long enough for both of you to learn, and then gradually get out of the way. So that eventually, you’ll trust your new hire to do what you hired them to do — and they will trust that they made the right decision when they said yes. :)  And when that happens? You’ve moved past hiring help to save your sanity… Now you’re building a culture. A strategic partnership.  Now you’re building a team. Congrats! ~Wendy P.S. There are a LOT of moving pieces to keep track of during those first few months, so I’ve created something to make this easier for you! Grab your free CAST Method™ 90-Day Onboarding Checklist at wendypittsreeves.com/onboarding. It will walk you through the practical details you’ll want to think about from Day One through that first 90-day review. ____________________ LET’s CONNECT: Quick Start Consult: If you’re ready to grow and need some help, this 1:1 coaching work session could make all the difference. Learn more here → www.wendypittsreeves.com/consult.Want to be a Guest on Ideal Practice™? Submit your application here → www.wendypittsreeves.com/guest-applicationSupport the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  4. Aug 19

    How to Interview Candidates So You Actually Hire the Right Person (Part 3) | IP 206

    Ok - so let's pause for a moment, here in week 3 of this series... You've done the work. You figured out where you needed help and why. You got clear about the role you're ready to fill. You wrote a spectacular job post designed to attract the right people. And now? The applications are coming in. 😳 Now what?! Well - if you're already overwhelmed and desperate for help, you might be tempted to hire fast... But hiring the first person who seems smart, capable and likable can cost you a LOT more time and money later if they turn out to be the wrong fit. Go back and read that last sentence again.  Today, in part 3 of my CAST™ Method for Hiring in Your Private Practice, we’re slowing things down just enough to help you make a better decision. This week, we’re talking about Selection. I’ll walk you through two distinct phases: first, how to sort through your applicant pool and identify those who deserve a closer look; then, how to hire by moving your finalists beyond the interview and into a real-world working audition. Interviews can tell you a lot, but at some point, you need more than what someone says they can do. You need evidence. So in this episode, you’ll learn: How to organize & screen applications without getting overwhelmed. 📥What to look for before deciding who gets an interview. 👀Why I start with a 15-minute screening call. ⏱️How a paid working audition reveals real fit WAY better than interviews! 💡How to make the final decision — and confidently extend the offer. ✅And here's the best part! I’ve created a brand-new tool to help you keep all of this straight. The CAST™ Candidate Selection Scorecard walks you through each stage of the process, with specific criteria to evaluate, room for notes and observations, and prompts to help you tell the difference between real evidence and a simple case of “I just really like this person.” You can grab your copy free at: www.wendypittsreeves.com/interview Because here's the thing: doing this RIGHT – hiring well – does take time. But when the person you bring into your team does more than take work off your plate — when they actually make your business better because they’re there? It is worth every minute. And yes, I'm speaking from experience. :)  ~Wendy P.S. Next week we’ll wrap up the CAST™ Method with one final piece: Trust — what happens after you say yes, and how to onboard your new hire in a way that sets both of you up to succeed.  Don't miss it!  _______________ FREE RESOURCE The CAST™ Candidate Selection Scorecard You’ve got applicants. Now how do you decide who gets a closer look — and ultimately, who gets the job? Use this two-page scorecard to track each candidate through the full selection process, including: The initial application screeningA 15-minute quick callYour finalist interviewsManaging a working audition or test projectYour final assessment and hiring decisionYou’ll have specific criteria to score at each stage, space for notes and observations, and questions designed to help you separate actual evidence from first impressions.  Pure gold, this. 😎 Get your free copy here: www.wendypittsreeves.com/interview _______________ MENTIONED  CAST™ Hiring Series Episode 204 — Part 1: CLARITY: Ready to Hire Help for Your Private Practice? Start Here. Episode 205 — Part 2: ATTRACTION: How to Write the Best Ad So You'll Hire the Best People (part 2) Episode 206 — Part 3: SELECTION: How to Interview Candidates So You Actually Hire the Right Person Coming next: Episode 207 — Part 4: TRUST: How to onboard your new hire and build a strong working relationship from the start. _______________ Let’s CONNECT  Quick Start Consult: If you’re ready to grow your practice, this 1:1 coaching work session could make all the difference. Learn more here.  Want to be a Guest on Ideal Practice™? Submit your application here. Follow me on Facebook or Linked In. Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  5. Aug 11

    How to Write the Best Ad So You’ll Hire the Best People (Part 2) | IP 205

    When you’re hiring, your job post announcement should be more than a bullet list of duties, hours and pay rates.  Done well, it should help you decide exactly WHO the job is for.  In Part 2 of my four-part hiring series, we shift from Clarity into Attraction, the second stage of my CAST Method™ for hiring the right people for the job.  Today, I’m walking you through the process I use to create a detailed position profile that attracts the right people — and filters out the wrong ones — way before I ever schedule an interview.  Because here’s the thing. The best hiring ads do more than list duties and qualifications. They communicate who you are, how you work, what you value, what you expect... ...and what kind of person will thrive as part of your team.  And when you get that right? You may find yourself with the best kind of hiring problem: too many great candidates to choose from.  Like I did last time. 😎  In this episode, you’ll learn:  Why great hiring begins with great filtering — long before the interview.The five essential parts of a strong position profile. How to separate your true “have-to-haves” from your “nice-to-haves.”How to communicate the personality, values and working style behind the job (not just skills!)One simple way to learn something important about an applicant before you ever meet. I’ll also show you exactly how I’ve used this approach myself — and why it brought me some of the strongest applicants I’ve ever had.  The goal? To spend less time sorting through poor-fit candidates and more time choosing among people who could become a genuine long-term asset to your practice.  Want some help putting this into action?  I’ve created a free template that walks you through the process I’m teaching in this episode. It’s called The Perfect Position Profile, and it’s based on the framework I’ve used myself when hiring members of my own team.  Successfully. Repeatedly. Happily. :) Grab your copy right here: www.wendypittsreeves.com/profile.  Use it as a guide to get started, make it your own, and you’ll have a hiring ad that makes ALL the difference.  Because the right people will see themselves in what you create - and that’s the start of a beautiful thing. :)  ~Wendy P.S. If you missed Part 1: Go back and check out Episode 204 first. That’s where I’ll help you  get crystal clear about what you actually need to hire for before you begin looking for who.  _______________  MENTIONED  Episode 204: Ready to Hire Help for Your Private Practice? Start Here. The Perfect Position Profile: www.wendypittsreeves.com/profile Kolbe A Index MBTI DISC Strengthfinders _______________ WANT to BE a GUEST on the podcast?  We are currently scheduling interviews for the last part of the year. If you have a clear message, an engaging style, and a heart for healers, let's meet!  Submit your application right here.  Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  6. Aug 4

    Ready to Hire Help for Your Private Practice? Start Here. (Part 1) | IP204

    Hiring your first team member (or heck, your 5th!) can feel both really exciting... and really scary. (Am I right? 🤷🏼‍♀️) Because most business owners hire when they're overwhelmed, and frankly, feeling a bit desperate… So they hope against hope that the new hire works out. And they’re terrified that it won’t actually help at all. Well - in my experience, that's all backwards. The best hiring decisions don't begin with a job posting. They begin with clarity. In this first episode of a four-part series, I'll show you how to step back, evaluate the work that's actually happening inside your business, identify the role you actually need to fill… …and avoid some of the expensive hiring mistakes I've seen over the years (including a few of my own!) This is really going to help you. In this episode, you'll learn: Why hiring from overwhelm can easily lead to disappointment - and what to do instead.How to conduct a simple – but oh-so-useful! – Systems Audit that reveals where you really need help.How to identify the tasks only you should be doing — and the ones someone else could own.How to define the role, hiring criteria, and budget before you ever post a job.The biggest takeaway? Hiring isn't about relieving overwhelm—it's about getting clear on the business you're really trying to build. Because the clearer you are before you hire, the easier every decision becomes afterward. Not even kidding, y’all. And hey - I've put together a free Systems Audit Worksheet to go along with today's episode. It'll help you identify where your time is really going and where hiring could make the biggest difference. You can absolutely do today's exercise without it, but I think it'll make the process much easier! WendyPittsReeves.com/audit Next week? I’m going to show you how to take the next step (one you will now be better prepared for!) because once you know what you're hiring for, it's time to attract the right people. And I’ll show you how to do that before the interview process even begins!! Now - go listen to this episode. Do your homework. And I’ll see you next week. ~Wendy P.S. Don't make the mistake of thinking this series is only about hiring someone like a virtual assistant! Whether you're looking for someone to mow the yard, answer your phones, help with marketing, or become your next right hand... this process works. Stay with me over the next four weeks 😘 _______________ FREE RESOURCE Download your free copy of the Ideal Practice Systems Audit, a one page data collection sheet you can use for the exercise I’m recommending here in Part 1 of the hiring process. Get your copy here: wendypittsreeves.com/audit. _______________ MENTIONED Kolbe A Index > Learn more here. (Not an affiliate link.) _______________ LET’s CONNECT: Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.  Follow me on Facebook or Linked In. _______________ WANT to be my guest? We are currently scheduling interviews for the 2nd half of the year. If you have a clear message, an engaging style, and a heart for healers, let's meet! Submit your application right here. Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  7. Jul 28

    "How'd You Know That?": When Good Marketing Feels a Little Like Magic | IP 203

    Ok - so let's get real - ok? If there's one word that can make therapists and healers roll their eyes and groan, it's marketing. (See? I heard you. Just then! I did!) For so many of us, it brings up old images of pushy salesmen, unbelievable promises, and the yucky energy of trying to convince someone to buy something they don't really need. But that’s not who we are, is it? No. It’s not. So it’s not how we market - either. K? In this conversation from our Summer Replay Series, couples therapist, Mika Ross, shares a refreshingly human perspective on marketing — one that has nothing to do with pretending to be someone you're not – and everything to do with helping people recognize themselves in your story. And one idea from our conversation has stayed with me ever since we first recorded this… People don't connect with perfection. They connect with someone who understands them in a way that most don’t. It's the moment someone reads your words and thinks:      "How'd you know that?" Yeah. That's where it all begins. In this episode you'll hear: Why great marketing feels more like a conversation than a sales pitch.The powerful difference between sharing from a scar versus sharing from a wound. (I loved that so much…)Why your own lived experience may be one of your greatest professional assets. (Did you know this?)How authenticity helps your ideal clients choose you before they ever contact you.So good. You’ll also learn why trying to sound "professional" can sometimes create distance instead of connection.  (I have to watch that, myself.) Mika is a pure delight. And I think, after hearing her, you’ll stop worrying about saying that oh-so-perfect and witty thing. I think you’ll realize that all you really have to do is talk to your audience exactly the way you would in your office - as someone who gets them… …and can help them move forward. Enjoy. :) ~Wendy _______________ TODAY’S GUEST:  MIKA ROSS Mika Ross is a licensed therapist, relationship coach, speaker, and mom to 3 who has dragged thousands of couples and individuals into better relationships, communication, and well being through her private practice, live workshops, and comprehensive online programs for 18 years. She also happens to be one funny, wicked, marketer. Her Website Her Podcast Instagram YouTube Facebook _______________ FREE RESOURCE: The IP360 SCORECARD As a coach of mine used to say, running a business is a full contact sport. There are SO many different parts of it to keep up with, manage, think about, and create - at every step of the way. How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid? Well I’ve got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice, is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes. Click on the link below to get your free copy today. The IP360 Scorecard WANT to BE a GUEST on the podcast? We are currently scheduling interviews for the 2nd half of the year. If you have a clear message, an engaging style, and a heart for healers, let's meet!   Submit your application right here. Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

  8. Jul 21

    How One Therapist Built an 8-Figure Practice Without Losing Her Soul ⭐ | IP 202

    THIS was the most fascinating conversation!!! When you hear what I’ve got for you today, I think you’re in for a surprise - a completely new way of thinking about private practice. I don’t know about you, but it seems to me that - in general - we all assume that growth means seeing more clients, working longer hours, or opening another office. Because - what else could you do, right? Well — what if there were another way? I’m bringing back this favorite for our Summer Replay Series, when I spoke with Dr. Ajita Robinson, a grief and trauma therapist who has built an extraordinary mental health organization by thinking differently. Through strategic partnerships, genuine relationships, and an unwavering commitment to serving others well, she's created an 8-figure practice without sacrificing the life she's building. And yet - this conversation isn't really about building an 8-figure business. It's about building a business that's aligned with who you are. Along the way, Dr. Robinson shared how her early career in pharmaceutical sales unexpectedly prepared her for private practice (that’s a funny story!), why people don't want to be sold to (they want to be served) and how understanding someone else's needs can open doors you never imagined. Whether your dream is to remain a solo practitioner, build a group practice, or simply create more freedom in your work, I think this conversation will stretch your thinking in all the best possible ways. It sure did that for me! 💗 In this episode, you'll hear: What she learned selling Viagra at age 18 that still shapes her business today. (Didn’t see that one coming!)Why you’re never starting from zero, even if it feels like you’re starting over.How one simple relationship-building strategy helped this therapist grow from one office to more than 150 clinicians across 7 states. (😱)But more than anything, you’ll hear about Ajita’s determination to build that kind of success without sacrificing the things that mattered most in her life. And that’s what got me. :) See - you really CAN build a practice that's not only wildly successful, but also deeply aligned with who you are and how you want to live. Sometimes the biggest breakthrough isn't learning something new—it's seeing what's been possible all along. I hope this conversation helps you do exactly that. ~Wendy P.S. And hey - if you've been listening for a while and wondering what your own next step might be, I'd love to help. Whether you're looking for more clarity, more confidence, or simply another perspective on where your practice is headed, a Quick Start Consult is a great place to begin. It's a focused 90-minute strategy session designed to help you get unstuck, see new possibilities, and leave with a clear plan for what comes next. Learn more here. I'd love to work with you. 💟 _______________ TODAY’S GUEST: Dr. Ajita Robinson Dr. Ajita Robinson is known as The Experts’ Therapist. She is a Grief & Trauma Therapist, award-winning and bestselling author of The Gift of Grief: A Practical Guide on Navigating Loss, a TedX speaker, International Speaker, and Income Strategist. She is a first-generation trauma and poverty disruptor who helps mental health entrepreneurs create living legacies and financial freedom while helping communities heal. (I love that.) You may have seen Ajita in places such as Good Morning Washington, Headspace, Wall Street Journal, Huffpost, Washington Post, CNBC, Business Insider, Bustle, Essence Wellness House, and Therapy for Black Girls. Website | Linkedin | Instagram | Facebook Book: The Gift of Grief: A Practical Guide on Navigating Grief and Loss LET’s CONNECT: Quick Start Consult: If you’re ready to get out of your own way, this 1:1 coaching work session could make all the difference. Learn more here.  Want to be a Guest on Ideal Practice™? Now’s a great time to apply! Submit your application here.Follow me on Facebook or LinkedIn. Support the show Wendy Pitts Reeves, LCSW Host, Ideal Practice Private Practice Coach and Mentor www.WendyPittsReeves.com Wendy@WendyPittsReeves.com

5
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36 Ratings

About

How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.

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