My Amazon Guy

Steven Pope
  • 5.0 (37)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 23H AGO

    How to Build a Winning Amazon Strategy in 2026

    Send us Fan Mail To develop effective strategies, sellers need to perform a full end-to-end amazon ppc audit of their Amazon account. This video explains why understanding your account in depth is crucial for amazon optimization and overall amazon business growth. Learn how to analyze search terms and their performance to enhance your amazon advertising and implement better ecommerce strategies.  Schedule a call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonBrandAnalytics #AmazonPPC #AmazonSEO Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon Sellers Need an Account Audit 00:47 - Amazon Account Audit Checklist 02:13 - Search Query Performance Report Explained 03:20 - ICAP Funnel for Amazon Strategy 04:24 - How to Increase Amazon Impressions 05:19 - SEO Indexing and PPC Impressions 06:42 - How to Increase Amazon Clicks 07:00 - Main Image CTR and Amazon Image Rules 08:41 - How to Increase Add-to-Carts 10:21 - Price, Reviews, and Purchases 11:26 - Turning Account Data Into Strategy 12:05 - Brand Tailored Promotions for Sales 13:27 - Customer Journey Analytics in Brand Analytics 14:55 - Cart Abandoners and Drop-Off Strategy 15:34 - Data-Based Amazon Strategy Decisions ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    17 min

  2. 1D AGO

    ACOS vs TACOS: The Amazon Seller Mistake That Can Hurt Growth

    Send us Fan Mail Staring at ACOS alone can make Amazon sellers miss the bigger PPC picture fast. Kevin Sanderson explains why Amazon sellers should not focus on only ACOS, TACOS, profit, or market share when making PPC decisions. He shows how each metric tells part of the story and why watching the full picture can help sellers avoid bad ad choices. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonSeller #ACOS #TACOS Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:02 - ACOS, TACOS, Profit, or Market Share 00:35 - Why One Metric Can Cause Bad Decisions 01:30 - Reading PPC Metrics Like a Dashboard 02:14 - How TACOS, Market Share, and Profit Connect 02:43 - Tracking the Full Amazon PPC Picture ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  3. 2D AGO

    I Started with $0 Selling Cards, Now I Manage Amazon Brands

    Send us Fan Mail This video shares a real Amazon career path that did not start with a fancy title or years of experience. It starts with selling Yu-Gi-Oh cards on eBay, testing dropshipping, learning Shopify, and slowly moving into Amazon PPC and brand management through hands-on work. The main point is simple: the best way to learn ecommerce is by doing the work, getting reps, and working with real accounts. Watch the full video to see how beginners can start from zero, get trained, and build a real career at My Amazon Guy. Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu #AmazonJobs #AmazonPPC #EcommerceCareer #AmazonSelling #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  4. 3D AGO

    Automated Keyword Funnel For Amazon Ads

    Send us Fan Mail Finding effective targets for Amazon advertising can be challenging for even seasoned sellers.  This video demonstrates how to effectively find advertising targets on Amazon, moving beyond basic keyword suggestions and competitor analysis to leverage Amazon's own system for better targeting insights. Learn how to optimize your amazon ppc strategy and improve your amazon sponsored products and amazon sponsored brands campaigns. Need help setting up Amazon ads the right way? Book a coaching call: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AmazonSellers #AmazonAdvertising #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Finding Better Amazon Ad Targets 01:03 - Setting Up a Sponsored Product Campaign 01:32 - Why One Product Matters 01:58 - Automatic Targeting and Bids 03:05 - Automated Rules in Amazon Ads 03:56 - Creating the Manual Campaign 05:22 - Feeding Terms Into Ad Groups 06:35 - CTR and Conversion Rate Filters 07:08 - ROAS Filter and 30-Day Performance 07:32 - Exact, Phrase, and Broad Campaigns 08:16 - How the Keyword Funnel Works 08:50 - Automating Amazon Keyword Research ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    9 min

  5. 6D AGO

    Why Getting Laid Off Was the Best Thing That Happened to Me

    Send us Fan Mail Amazon agency growth starts with content, SOPs, remote hiring, and client results from Steven Pope at My Amazon Guy. Steven Pope shares how My Amazon Guy started as a consulting plan, then grew through Amazon content, SOPs, remote work, virtual assistants, and a strong learning culture. He explains how the first client went from $4,000 a month to $1 million a month, why YouTube content helped bring in clients and talent, and how SOPs helped the team scale across remote roles. This video is a strong case study for Amazon sellers, agency owners, and operators building better systems. Stuck with Amazon growth, team systems, or listing problems? Book a coaching call with My Amazon Guy and get a clear action plan: https://bit.ly/4jMZtxu #AmazonAgency #AmazonFBA #amazonseller  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - How My Amazon Guy Started 00:47 - First Client and Early Growth 01:31 - Hiring the First Employee 02:33 - Going Remote Before COVID 02:52 - Hiring Virtual Assistants 03:03 - Using Content to Grow 03:46 - Sales From YouTube 04:09 - Why Steven Pope Hired Fast 05:20 - Delegating Work You Know 05:54 - Turning Amazon Tasks Into SOPs 06:25 - Content Helped Sales and Hiring 07:31 - Building Systems and Processes 08:39 - SOPs Made Remote Work Possible 09:30 - Learning and Teaching Values 09:46 - Three Deep to a Seat System 10:16 - Why Systems Protect the Company ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    11 min

  6. MAY 14

    Your Amazon CTR is Dropping Because of This

    Send us Fan Mail Amazon shoppers decide fast, and one weak product image can cost sellers the click before their listing gets a chance.  In this video, we break down Amazon main image optimization, why shoppers look at product photos before reading the title, and how small image changes can improve click-through rate in Amazon search results and Sponsored Ads. You’ll see real Amazon listing examples, CTR checks, bullet point mistakes to avoid, A+ Content SEO tips, and product photo best practices so sellers can spot what may be hurting their Amazon listing and fix the images, copy, and content that matter most. #AmazonSeller #AmazonFBA #AmazonListing #AmazonSEO #AmazonCTR Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Main Images Get the First Click 00:31 - Main Image Hack for Better Product Photos 01:18 - Using Empty Space in Product Images 01:43 - Adding Top Keywords Through Packaging 02:24 - Product Examples With Keyword Packaging 03:08 - Text Is for Robots, Pictures Are for People 03:45 - Click Through Rate Goals for Amazon Listings 04:18 - A+ Content and Crawlable Text 04:41 - Bullet Point Rules for Amazon Sellers 06:08 - Where to Find CTR and Conversion Data 07:27 - Specs, Infographics, and Lifestyle Images 08:58 - Amazon Main Image Text Rules ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min

  7. MAY 13

    Breaking: Amazon's New AI Shopping Just Changed Everything, Agentic Shopping Is Live On Amazon

    Send us Fan Mail Amazon is changing its shopping platform with new AI features, including the end of the 'Rufus' AI. The company is bringing in 'Alexa for Shopping', an ai assistant that will improve the experience on its app and website. This move is set to really change consumer online shopping habits by 2026 and 2027, as amazon alexa and other artificial intelligence systems become more integrated. Read Amazon’s Alexa for Shopping announcement: https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant Read Amazon’s About You personalization update: https://www.aboutamazon.com/news/retail/amazon-about-you-personalization-preferences Amazon AI search is changing buyer paths now, get a clear seller action plan before Alexa starts choosing your competitors: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 Amazon AI shopping changes for 2026 and beyond 0:11 Rufus name is being removed 0:34 Why Amazon is moving Rufus into Alexa 1:07 Alexa for Shopping combines Rufus and Alexa Plus 1:42 Amazon Dash and early voice shopping history 2:14 What Alexa for Shopping changes for consumers and sellers 2:23 Amazon’s new shopping assistant features explained 2:52 Amazon About You and personal shopping preferences 3:18 Why sellers may face new AI search problems 3:43 Amazon search shifts from SEO to AEO and intent 3:49 Audience targeting and segmentation become more important 4:21 Amazon’s bigger push toward agentic AI shopping 4:45 Alexa recommendations and personalized offers 5:03 How Amazon may pair products with shoppers faster 5:24 Future videos on Amazon AEO and AI intent 5:37 Final call to like and subscribe ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min

  8. MAY 13

    Amazon PPC Impressions Problem: The Real Reason No One's Clicking

    Send us Fan Mail Amazon PPC impressions no clicks often means the main image, CTR, keyword targeting, or ad placement needs a closer review. This video explains Amazon main image A/B testing, Manage Your Experiments, PPC relevance, bid placement, CPC, ACoS, and TACOS goals for new product launches. Amazon sellers can use these steps to check low traffic, weak clicks, launch pricing, category search volume, and early sales targets before wasting ad spend. Stop guessing why Amazon PPC gets impressions but no clicks, get a real account review before more ad spend turns into dead traffic: https://bit.ly/4jMZtxu #AmazonPPC #AmazonFBA #AmazonAds #AmazonSeller #amazonctr  Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon PPC Impressions But No Clicks 01:01 - Main Image Test and Relevant Targeting 01:18 - Amazon Manage Your Experiments for A/B Testing 02:03 - Low Search Volume and New Listing Limits 02:38 - Bid Placement and Top of Search Adjustments 03:04 - Monthly PPC Spend, CPC, ACoS, and TACOS 04:00 - First Product Launch Without Vine Reviews ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min
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5
out of 5
37 Ratings

About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.9K
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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