Roofing Podcast: Hook Better Leads

Tim Brown
  • 5.0 (17)
  • MARKETING
  • UPDATED BIWEEKLY

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

  1. 12/16/2025

    Misconceptions About MRP/DRP in Roofing

    Guests: Jason Burg – 40-year industry veteran, retired GC, national MRP consultant Jim Greer – 40+ years in B2B consulting, national carrier & vendor network strategist Jason Burg: 407-782-1772   This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming essential revenue streams for roofing contractors—and why the traditional door-to-door storm model is becoming increasingly unstable. The discussion breaks down how shifting insurance policies, rising deductibles, declining storm frequency, ACV-only policies, and market restrictions are changing the economics of storm restoration roofing. The episode explains how MRPs, DRPs, TPAs, and MGAs actually work, why most contractors misunderstand them, and how these programs create recurring, predictable revenue while improving business valuation. It details why door-to-door alone has become feast-or-famine, why free roofs are disappearing, how contractors can still achieve 35–40% margins through the right programs, and why insurance carriers urgently need more vetted roofers—especially during CAT events and daily claims. The episode also clarifies misconceptions around low margins, lack of control, and qualification barriers, outlining how background checks, onboarding, and vendor approvals actually work. Real-world examples show contractors getting approved within days when introduced through the right relationships. Ultimately, this episode provides a blueprint for shifting from a volatile storm-chasing model to a sustainable, diversified revenue system built on direct carrier work, recurring repair opportunities, and long-term business stability.

    43 min

  2. 12/09/2025

    How to Use Youtube to Help More Homeowners

    Guest:Tracy Bookman – Owner, Homestead Roofing (Colorado Springs) Guest Links:Website: https://homesteadroofingcolorado.comYouTube Channel: https://www.youtube.com/@HomesteadRoofingLinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/ This episode explores how Tracy Bookman, after years of refining a homeowner-focused content strategy, built one of the most trusted and effective roofing education channels in the country. The episode breaks down how his YouTube library consistently generates high-quality inbound leads, why educational content outperforms traditional sales material, and how answering real homeowner questions creates compounding momentum across YouTube search, Google search, and the overall sales cycle. It explores the categories that currently drive the most traction—roofing scam prevention, shingle education, color guidance, insurance navigation, and Tracy’s in-depth “how to choose a roofer” series—along with his insights on why YouTube leads convert far better than social media or Google traffic. The episode also examines the tension between ethical roofing practices and the scam culture affecting homeowners, the nuance behind storm chasers and commission-based sales models, and how Tracy has evolved his content to avoid painting all roofers negatively. Additional topics include DIY roofing content opportunities, the power of niching into formats like metal or synthetic roofing, long-term compounding from a consistent content catalog, using videos as sales assets to close jobs like Brava tile projects, and the strategic advantage of going all-in on one marketing channel rather than spreading efforts thin. Overall, the episode illustrates how intentional educational content can create seven-figure revenue impact and establish a durable trust moat around a local roofing brand.

    46 min

  3. 12/02/2025

    What I’d Do If I Had to Start Over (From $20M Roofer)

    Guests: Dustin Mitchell – Co-Owner, Half Moon Plumbing Tiffany Mitchell – Co-Owner, Half Moon Plumbing Guest Links: Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/ Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred) Half Moon Plumbing Website: https://HalfMoonPlumbing.com In this episode of The HVAC & Plumbing Hustle, Tim talks with Dustin & Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of steady but stagnant growth, they recently hit $10M+ in plumbing-only revenue, placing them in rare company. They break down the mindset shift, business acumen, leadership development, and operational changes that made it possible. What We Cover How Half Moon Plumbing went from stagnant to scalingThe mindset shift behind their $3M → $10M breakthroughThe marketing leap that changed everythingWhy technical excellence became a growth limiterBuilding leaders internally as they scaledTheir in-house technician training universityCulture challenges at $10M vs. $3MWhy strategy + intention beats relying on skill aloneThe personal growth required to grow a company👉 Subscribe for more home service growth episodes 👉 Learn more about Hook Agency: https://HookAgency.com

    40 min

  4. 11/25/2025

    How Roofing PE Acquisitions End Badly

    If you’re a roofing or home service owner thinking about selling in the next 1–5 years, this is required viewing. Tim and Gregg Schonhorn (Business Development Advisor, SF&P Advisors) unpack the real story behind platform roll-ups, the Minnesota Rusco / Nucco situation, AirPros, and why roofing is still 5+ years behind HVAC, plumbing, and electrical on the private equity curve. You’ll hear why some buyers are rock-solid long-term partners… and others are ticking time bombs built on ugly debt structures and bad covenants. In this conversation, you’ll learn: How roofing PE platforms are actually structured (and where they make their money)Why deals like Minnesota Rusco and AirPros went sideways – and what warning signs you can spot earlyHow storms, demand cycles, and “one huge year” really factor into your valuationThe difference between real platforms and “let’s bundle 10 shops and flip” con jobsHow to vet a buyer’s debt, covenants, and capital stack so you don’t get wiped out by their financingWhy integration (systems, CRMs, chart of accounts, handbooks, compensation) is what creates real enterprise valueHow culture, community reputation, and referrals quietly drive higher multiples for roofing businessesPractical steps to add 3–5% net and hundreds of thousands of EBITDA before you go to marketIf you want to protect your people, your brand, and your upside when you sell, this episode will give you the questions to ask and the traps to avoid.

    41 min

  5. 11/18/2025

    How to COMPETE With Roofing Private Equity

    Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps. Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com biglickroofing.com Mentioned: ProLine CRM (automated follow-up & payments) → proline.app / useproline.com. ProLine+1 CTA: Want this playbook? Grab our free “Compete With PE: Local Roofer Toolkit” (scripts, yard-sign map, pizza-box QR template) at HookAgency.com/tools and subscribe for weekly growth tactics.

    42 min

  6. 11/11/2025

    5 Things to Do Before Starting a Roofing Company (w/ Brian Huf)

    Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposals, retail + financing, and joining the right mastermind. Guest: Brian Huf — Modern Roofing Group Website: https://modroofgroup.com Email: brian@modroofgroup.com Timestamps below. If you’re a home service company that wants more (and better) leads → https://hookagency.com

    50 min

  7. 11/04/2025

    Why Not to Sell Your Home Service Business (+What to Do Instead)

    Guest: Alex Duta  CEO/Founder at Albi (restoration management software)  https://albiware.com/  Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality. You’ll learn What “tech-enabled” actually means for a contractor (and how to measure it)A prioritization toolkit (RICE) to pick high-leverage automations firstCRM→Google Ads conversion feedback to drop CPL & boost job sizeHow tech enablement changes valuation multiplesA primer on QSBS and why waiting can be worth millionsConnect with Alex: https://alexduta.com/ • @itsalexduta Hire Hook Agency for home-service growth: https://hookagency.com/ 👉 If this helped, smash Subscribe + the bell. Comment “TECH ENABLED” and I’ll DM you our Home Services AI Starter Stack (checklist + tool links).

    44 min

  8. 10/28/2025

    7 Reasons Legit Buyers Won’t Buy Your Roofing Business

    Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable) company. Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett Brentwood Growth+1 Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms.  Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.

    44 min
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5
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17 Ratings

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✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

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