23 episodes

Package Design Unboxd is new packaging design series.

Each week we’ll discuss everything from concept development of packaging and design to material selection and recycling.

Everything you need to know about package design.

If you're a graphic designer, packaging engineer, packaging designer, start-up, or procurement mgr @ a brand, Package Design Unboxd will help you understand how the world of packaging is changing. Learn how design decisions impact cost and sustainability. Understand how structural packaging can increase ROI and reduce product returns.

Talk soon.

Package Design Unboxd - Everything you need to know about packaging design. evelio mattos

    • Design
    • 5.0, 21 Ratings

Package Design Unboxd is new packaging design series.

Each week we’ll discuss everything from concept development of packaging and design to material selection and recycling.

Everything you need to know about package design.

If you're a graphic designer, packaging engineer, packaging designer, start-up, or procurement mgr @ a brand, Package Design Unboxd will help you understand how the world of packaging is changing. Learn how design decisions impact cost and sustainability. Understand how structural packaging can increase ROI and reduce product returns.

Talk soon.

    21. Packaging Water with Rob Koenen from Boxed Water is Better

    21. Packaging Water with Rob Koenen from Boxed Water is Better

    We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd. 

    Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton and how Boxed Water is looking to the future of sustainability.

    Contact Boxed Water is Better:

    hello@boxedwaterisbetter.com

    Learn about their 1 Million Trees initiative.

    Connect with Evelio Mattos on LinkedIn: https://bit.ly/EvelioMattos

    • 40 min
    20. How to Design Packaging While Working From Home

    20. How to Design Packaging While Working From Home

    How do you design packaging while working from home? 

    After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process. 



    Watch the underdogs video here if you haven't already seen it:

    https://youtu.be/6_pru8U2RmM



    We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in working from home from software I use to the processes I deploy to maintain constant client communications. 



    Books and processes on efficiencies:

    SCRUM: https://www.scrum.org/resources/what-is-scrum

    The Toyota Way: https://www.amazon.com/Toyota-Way-Management-Principles-Manufacturer/dp/0071392319

    Design Sprints: https://www.thesprintbook.com/how



    3D Renders from Yellow Images:

    https://bit.ly/YellowImages3D



    Rate, Review, and Subscribe to Package Design Unboxd.

    Connect with Evelio Mattos:

    https://bit.ly/EvelioMattos

    • 9 min
    19. 4 Simple Ways To Save Money In Packaging Today

    19. 4 Simple Ways To Save Money In Packaging Today

    1) The first one that will help you save money is buying packaging directly from manufacturers.

    What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service.

    These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn’t always being produced in the same factory.

    The risk here is that even your reseller isn’t in control of their supply chain.

    Save yourself the margin and go factory direct.

    _________________________________

    Number 2:

    Re-engineer your packaging to find the efficiencies in production.

    Apple watch for instance comes packed in what feels like a rigid box but is actually a double walled folding sleeve that has a rigid drawer inside. BY not making this drawer box out of the same material for all components they are able to save money on the outer sleeve and apply those savings to the details inside.

    Anytime you are able to find cost savings, reapply a portion of them back into to the packaging in a way that delights the consumer or makes your packaging more sustainable. These details will deliver an ROI 100% of the time.

    _________________________________

    Numer 3:

    Resize your packaging. Obviously making your packaging smaller will save money, but it’s not always the solution.

    What I mean is that you take a look at your product mix and find common sizes that you can combine. A lot of brands out there just have packaging that’s become part of the brand because nobody looks at the system.

    Take a look at the system and try to reduce your packaging SKU count.

    Also try to resize your packaging so it works together to deliver efficiencies. There’s been so many brands I’ve worked with that their boxes are meant to be carried out in bags but the bag is 1/2 an inch too narrow so the store associate is forced to have the customer either carry out branded boxes by hand or they fit the boxes into a larger bag.

    By putting the product in a larger bag, each client is walking out more packaging costs than you may have allotted

    _________________________________

    Number 4:

    Configure your pallet layout.

    What? Yes how your master cartons are stacked and fit on a pallet make a huge difference.

    1) make sure you evaluate the arrangement on a pallet to enhance cubic efficiency. Things like if your master cartons hang over the pallet will limit how many you can fit into a container. Instead of moving a single container you may require 1 1/2.

    2) Calculate carton sizes based on how well they fit on a pallet not how many products fit into the case.

    Many times brands leave how many items are packed in a carton to the supplier because it’s easiest for them. But by understanding how this impacts your container load you can sometimes save money by determining the best fit and product count inside.

    Remember size matters.

    Please Rate, Review, and Subscribe.

    Connect with me, Evelio Mattos:

    https://bit.ly/EvelioMattos

    • 4 min
    18. Why In Commodities, Packaging Design is Everything - Liquid Death Mountain Water

    18. Why In Commodities, Packaging Design is Everything - Liquid Death Mountain Water

    We speak to Mike Cessario about the packaging design for Liquid Death and how they've taken social media haters and made them their biggest source of online marketing featuring Liquid Death's packaging design.

    We discuss everything from packaging to why so few designers launch their own brands. Designers looking to launch their own brand need to understand the value they bring to the table, where they need help, and how to find it. Mike shares how he launched this brand with Photoshop, a $1500 commercial, and a Facebook page that outperformed all other water brands out there.

    The iconic can with flaming skull that promises to murder your thirst has more to offer than you may think. Because when you're a scrappy water start up you have to make your packaging design the marketing powerhouse you can't afford not to have. If you're competing in the commodities space this episode is a must!

    Learn what it takes to get eyeballs on your product before you launch and how to keep the momentum growing.

    Connect with Mike and sell your soul to Liquid Death:

    https://liquiddeath.com



    Connect with Evelio Mattos:

    https://bit.ly/EvelioMattos

    • 42 min
    17. 10 Lessons for Packaging Design with Foil :: Part 2

    17. 10 Lessons for Packaging Design with Foil :: Part 2

    Part 2 of 10 Lessons for Packaging with Foil.

    April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging. 

    Be sure to rate, review, and subscribe to the Podcast.

    If you’ve ever designed packaging with textures and foils,

    you know there’s a learning curve to doing it right.

    I want to bring you the opportunity to gain these insights as quickly as possible.

    I’m joined by April Lytel with Kurz Transfer Products,

    Kurz has been making foils since the 1800’s so they know a thing or two about foil.

    Today’s - 10 Lessons for designing with Foil is split into 2 parts to keep it short and actionable.

    Subscribe, Rate, and Review!

    Show Links:

    April Lytle on LinkedIn: https://bit.ly/2ZQLyz9

    Kurz Transfer Products: https://bit.ly/Kurzfoil

    Kurz Transfer Products Online: https://www.kurzusa.com

    Connect with me on LinkedIn:https://bit.ly/EvelioMattos

    • 11 min
    16. Crafting Beautiful Experiences in Spirits Packaging Design and Branding

    16. Crafting Beautiful Experiences in Spirits Packaging Design and Branding

    William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design. 



    Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY is moving packaging into whole new territories in user experiences. Listen to learn just how to combine these disciplines under one roof to build the brands of tomorrow.



    Connect with Aether NY:

    Web: https://www.aetherny.com

    LinkedIn: https://www.linkedin.com/company/aetherny/

    Email: hello@aetherny.com



    Connect with Evelio Mattos on LinkedIn:

    https://bit.ly/EvelioMattos

    • 42 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Josh.Larson ,

The more you know

For anyone involved or interested in packaging design and development, Unboxd’s long form interviews are such a fantastic and previously rare opportunity to gain real insight into the thoughts of industry leaders. Excellent episodes so far and I’m excited to see who’s next.

Guts red ,

Great insights!

I’m looking forward to where this podcast is going. I’m one episode in and have already learned so much about packaging sustainability and different materials. Keep it coming!

shahintajin ,

Gets into the nitty gritty of packaging life cycles.

A valuable upcoming podcast that gets into the details of what happens in the life cycles of the packaging world.

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