Private Practice Elevation with Daniel Fava Daniel Fava

In this episode, you’re going to learn about some expert tips on accounting and bookkeeping to help you set up a strong financial foundation for your private practice.
 
As a private practice owner, you may often focus on the clinical side of your business, providing quality care to your clients and helping them on their journey to wellness. However, it's crucial not to overlook the financial aspects of running a private practice. 
 
It may not be sexy, but accounting, bookkeeping, and tax management are essential components of a successful business, and neglecting them can lead to unnecessary stress and financial difficulties down the line.
 
In this episode, I speak with Andrew Riesen, co-founder of Heard, a platform that offers accounting and bookkeeping services for clinicians in private practice. 
 
Andrew shares valuable insights and advice on accounting and tax-related matters that are often overlooked by small business owners. He emphasizes the importance of separating personal and business finances, setting aside money for taxes, and tracking income and expenses. 
 
Andrew also discusses various deductions that clinicians can take advantage of, such as professional development expenses, home office deductions, and retirement contributions. 
 
He highlights the significance of planning for time off and taking care of mental health as a business owner. Andrew also provides an overview of the services offered by Heard, including software, reporting, and access to a team of professionals who can provide guidance and support throughout the year.
In This Episode, You’ll Learn: The importance of separating your business accounts from your personal accounts
How much should you save for taxes?
Some expenses you maybe didn’t realize you could write off on your taxes
Lessons I (Daniel) have learned from working with my own accountant
Some of the accounting nuances therapists think about when setting up a private practice
Retirement Accounts and why you should be thinking about retirement now
How to plan for PTO in your business so that you can avoid burnout and feeling guilty about time off
 

In this episode of The Private Practice Elevation Podcast, you’ll learn about one of the most important factors that may determine your success in private practice: how you handle your emotions.
 
Most people think they can land on some optimized marketing plan, a system for scaling, or a specific strategy that’s going to help them achieve success for their private practice.
 
While those things are all important, if you’re unable to handle your emotions and stressful situations successfully, you’ll likely sabotage your growth.
 
To be a successful private practice owner requires a deep understanding of human emotions and the ability to navigate them effectively. Starting without your own!
 
This is where emotional intelligence comes into play. Emotional intelligence, often referred to as EQ, is the powerful ingredient that can elevate private practice success to new heights.
 
Private practice professionals, such as doctors, therapists, lawyers, and consultants, face unique challenges in their daily interactions with clients. Building strong relationships, managing client expectations, and providing exceptional service are paramount. These tasks go beyond the technical and clinical skills acquired through education and experience. 
 
They require a keen awareness of emotions, both our own and those of our clients, as well as our employees, and the ability to harness that awareness to make informed decisions and cultivate meaningful connections.
 
Today we’re talking with Jamey Schrier all about how you can become more self-aware and grow in your emotional intelligence - and why it’s crucial to your private practice success. As Jamey says:
 
“How you handle yourself under stress will determine your success as a private practice owner.”
In This Episode, You’ll Learn: Why working harder is not the answer to achieving private practice success
How emotional intelligence - how to handle emotions
Why emotional intelligence is a more important factor to you your success than what you know as a therapist
Tips for increasing your self-awareness - the first step for increasing your emotional intelligence
A simple exercise to help you understand the things that trigger you 
Jamey’s “10-second pause” exercise that will help you be more present with the clients and people around you
Tips to be more socially-aware so that you can recognize the emotions and challenges in others so that you can handle challenging situations calmly and successfully
How emotional intelligence can help you develop better relationships with referral partners and grow your business
Steps for dealing with negative self-talk so you can move past your own barriers and grow your business
Simple tips to reducing your schedule so you can focus on yourself and the tasks that matter 
Links mentioned in this episode: Practice Freedom U
Take The Practice Quiz
Emotional Intelligence 2.0 - Book (affiliate link)
 

In this special SEO Quick Tip episode, we will be discussing the importance of optimizing your titles and meta descriptions on your website. 
 
These elements play a crucial role in on-page optimization, helping your website rank higher for the keywords you are targeting. 
 
In this episode, we will explore the best practices for crafting effective titles and meta descriptions, and how they can impact your search engine rankings.
 
Your title tags and meta descriptions are the very first thing that users will see in those Google search results. It’s not only important to optimize them so that you improve your ranking, it’s equally important to make them enticing to users.
 
We want people to go from Google to your website right? 
 
Well, listen up as we break down these crucial SEO factors and give you a quick rundown on titles, meta descriptions and how you can optimize them.
In This Episode, You’ll Learn: What are titles tags and meta descriptions
The importance of optimizing titles and meta descriptions on websites
Best practices for creating optimized title tags for your website to help boost search engine rankings
Tips for writing great meta descriptions to help your SEO

Today, we're diving into the topic of awkward money moments in running a therapy practice. 
 
Join me as we explore the challenges therapists face when discussing fees, insurance, and rate increases with clients. 
 
We'll uncover strategies to navigate these conversations with confidence and compassion.
 
To help us do that, we’ll be talking with Mor Goldberger. By day Mor leads Therapist Experience and Growth for Mentaya and by night she works as a couples therapist. 
Introduction: The Uncomfortable Reality of Money in Therapy As a therapist, discussing money with clients can be an uncomfortable and challenging task. Many therapists find themselves ill-equipped to handle these conversations, as there is often a lack of business training in the field of therapy. 
 
This can lead to feelings of discomfort and uncertainty when it comes to setting fees, discussing insurance, and addressing rate increases.
 
In this episode, we will delve into the world of awkward money moments in therapy. We will explore the experiences of therapists and the strategies they employ to navigate these conversations effectively. 
 
Through the help of our guest, Mor Goldberger, we will gain a deeper understanding of the complexities surrounding money in therapy and discover practical tips to handle these situations with confidence.
In This Episode, You’ll Learn: Why therapists often struggle with discussing money with clients
How to maintain your boundaries around money so that you avoid getting into awkward conversations that display a lack of confidence
Tips for discussing sliding scale fees with prospective clients
Scripts to use when letting your clients know that you’re no longer accepting insurance
Things you can do for framing conversations about raising rates
Tips for sounding confident during consultations such as breathing and slowing down your pace of speaking
Why being willing to refer poor-fit potential clients shows a high level of care
Try Mentaya for free with promo code: PPE
Links mentioned in this episode:  Mentaya.com (Try Mentaya for free with promo code: PPE)
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In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can write copy that’s authentic, relatable, and helps you connect with and convert more clients.
 
Writing copy for our websites or online marketing doesn’t come easy for most of us.
 
The majority of therapists don’t have any training in marketing in business building.
 
So when you’ve got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task.
 
What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM.
 
But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face.
 
So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client?
 
How can you stand apart from other private practices so that you attract the best-fit clients to work with?
 
Patrick Casale is a Licensed Clinical Mental Health and Addictions Therapist in Asheville, NC, who helps mental health entrepreneurs break the mold, work through their fears and insecurities, and to embrace their Authenticity.
 
Listen in as he shares tips, exercises, and strategies you can use to  help you get past your copywriting roadblocks and create the best content for you and your clients 
In This Episode, You’ll Learn: Why “relatability is accessibility” and the key to connecting with potential clients and getting them to take the next step
Overcoming imposter syndrome in your copywriting
How your niche can actually be a version of you and how you can use your story to create content
Tips for niching down so you can begin writing content with a specific client in mind
Why new environments can help spark creativity and write your best content
Exercises to help you get out of your head and just start writing creative and captivating content
How movie characters can help you write amazing content
The reasons why launching a website when it isn’t perfect is a key to success with your marketing
How to make time for content creation
Links mentioned in this episode: All Things Private Practice
Divergent Conversations Podcast
Free impostor syndrome workbook + narrow down your niche guide + private practice startup guide
 
Top 3 reasons to listen to the entire episode:  
Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence. 
Identify ways to make your website a safe space and establish a connection with potential clients.
Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.
 
If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit.
 
Listen Here.
 
This Episode is Brought To You By


 
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
 
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and

In this episode of The Private Practice Elevation podcast, we will be exploring 8 eye-opening statistics about website users and how they interact with therapy websites. 
 
In today's digital age, having a strong online presence and professional website is crucial for any private practice, as more and more people turn to the internet to search for mental health services. 
 
But just having a website is not enough. 
 
It's important to understand how users behave on your website in order to optimize its design and content to serve their needs better.
 
Doing so can help you communicate your value and services more effectively, and improve the number of clients your website adds to your practice.
 
In this episode, we'll be sharing eight key statistics about website users that will change the way you think about your therapy website. Some of these may even lead you to get serious about that website redesign you’ve been thinking about!
 
From bounce rates to mobile usage, we'll dive into the data and provide insights on how to improve your website's user experience and ultimately attract more clients to your therapy practice.
 
Why User Experience is Crucial to the Success of Your Therapy Website  
Understanding how users interact with your website is crucial because it can help you improve the user experience and ultimately attract more clients to your therapy practice. 
 
By analyzing user behavior, you can identify areas of your website that may be causing frustration or confusion for visitors, and then make changes to address these issues. This could include optimizing the layout and design of your website, improving the content or navigation, or ensuring that the website is mobile-friendly.
 
Additionally, by looking at these statistics and understanding how potential clients interact with your website, you can gain insights into what types of content are most popular, which can help you tailor your website to better meet the needs of your target audience.
 
Plus, your website is often the first point of contact that potential clients have with your practice. 
Therefore, optimizing the user experience on your website can help you make a positive first impression and ultimately attract more clients to your practice.
Links mentioned in this episode: Original article from Sweor
Google Pagespeed Insights
 
 
This Episode is Brought To You By


 
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
 
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. 
 
In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. 
 
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.