Private Practice Elevation with Daniel Fava Daniel Fava

Do you struggle to get traffic to your private practice website?
 
Have you launched a website but you’re not exactly sure what content needs to be on there in order to attract your ideal client?
 
In this episode of the Private Practice Elevation Podcast, you’ll learn what content you’ll need on your therapy website to generate more traffic and bring more clients into your business.
 
When we talk about content, we’re referring to the way you share your expertise and resources on your website.
 
And when it comes to your private practice website, content serves two very important functions:
 
Content helps your ideal client connect with you, your services, and what you have to offer and hopefully positions you as the best one suited to help with their challenges
 Content helps search engines pick up your website and index it so that your ideal clients can find you
 
You need content in order to get organic traffic to your website and, once there, you need content to connect with that traffic.
 
But how do you get started identifying the content necessary to reach and convert your ideal clients?
 
How can you be strategic in what goes on your website, making sure you continue to provide value and resources that will impact your business?
 
In this episode, we’re going to walk through some steps to help you evaluate your current website, look for the gaps in your content, and begin to fill them in.
 
You’ll learn a simple starting point to start creating your own content strategy to help your website rank well in search results and connect with your audience.
In This Episode, You’ll Learn: The 4 qualities of great content that will help improve your SEO
Why consistency is important to improve your keyword rankings
How to find the low-hanging fruit of your content strategy by expanding what’s already on your website
Simple things you can add to your website to improve the content and help it rank higher in search results
Ideas for new content you can add to your website
Tips for brainstorming articles you can add to your website to help attract more traffic and turn your website into a valuable resource for potential and current clients
 
This Episode is Brought To You By


 
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
 
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. 
 
In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. 
 
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. 
 

Do you feel like you’re intentionally creating a life from which you don’t need to escape? 
 
Or are you finding it incredibly difficult to create a balance between caring for others’ needs and caring for yourself?
 
In this episode of The Private Practice Elevation Podcast, you’re going to receive a framework that you can apply to your life so that you can embrace self-care in a way that works for you.
 
Let’s face it… incorporating self-care into our daily lives is hard.
 
It seems so counterintuitive to take time out of your day to focus on yourself, do things that bring you joy, or just slow down.
 
And we can often deal with feelings of guilt for putting our own needs above others.
 
I know I’ve struggled with this.
 
Today we’re speaking with Dr. Karen Dyck and Dr. Melissa Tiessen about what it means to embrace self-care and the positive impact it can have on our lives.
 
They’ve developed a framework, called The 4 ‘C’s”, that is going to help you identify where life has gotten off-balance and give you a road forward toward creating a life you love.
In This Episode, You’ll Learn: The 4 ‘C’s’ of Self-Care: Connection, Compassion, Courage, and Creativity
How the 4 ‘C’s’ are connected and how to move between them to embrace self-care in a way that helps you thrive
The shared challenges we all face when it comes to taking care of ourselves
How our brains are wired in a way that actually makes self-care counterintuitive
How the 4 ‘C’s’ can be cultivated and developed in order to help us to create the life we want to live
 
This Episode is Brought To You By


 
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
 
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. 
 
In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. 
 
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. 
 

In this week’s episode of The Private Practice Elevation Podcast, you’re going to learn 3 simple ways you can get more clients from your website. 
 
In today's digital age, having an effective and well-designed website is crucial for any private practice to attract and retain clients. 
 
A website serves as an online storefront, and it is the first point of contact for many potential clients. 
 
However, simply having a website is not enough - it needs to be optimized for conversions and designed to meet the needs and expectations of your target audience. 
 
In this conversation with my friend, Uriah Guilford from The Productive Therapist, we'll share three tips that can help you get more clients from your website. 
 
Whether you're just starting out or looking to improve your existing therapy website, these tips will provide you with practical strategies that you can implement right away.
In This Episode, You’ll Learn: What is conversion optimization and why is it important
The importance of having a clear and concise headline, especially on your homepage
The 4 types of headlines (with examples!) you can use to create more engagement with website visitors and get them to read the rest of your pages
The role of compelling call-to-actions in converting visitors into clients and how to design an effective call-to-action section on your website pages
How to balance SEO and compelling copywriting
General website design tips to help you get more clients from your website
The importance of tracking what works best with your ideal clients and how people prefer to get started with you and your practice
About Uriah Guilford Uriah Guilford is an LMFT, a group practice owner and the creator of Productive Therapist, a virtual assistant company that serves therapists in private practice. He is a technology nerd, a minimalist travel packer, a rock drummer and business development enthusiast.
 

In this episode of The Private Practice Elevation Podcast, we’re going to unpack everything you need to know about Managed WordPress hosting.
 
If you have a therapy website built on WordPress, or you’re looking to create one, you probably know that website hosting is something that’s needed to make that happen.
 
Website hosting is what allows you to make your website accessible on the Internet. 
 
A hosting service provides the technologies and support needed for the website to be viewed on the Internet. It’s where you store your website files so the world can see it.
 
But if you’ve had a WordPress website for a few years, you’ve probably already seen that not all hosting is created equal.
 
When they’re just starting out with their first website, most folks will choose a hosting provider based on price alone. 
 
You may think that hosting is just a place to stick your website files, so the cheapest one should be fine, but that’s not the case.
 
And after working with therapists for many years, I've heard some fairly horrific tales about how certain hosting providers couldn't give clear answers to support questions, tried to upsell additional services when running into issues, or kept their clients on hold for hours on end during support calls.
 
So, in order to make sure you’re getting the most out of your hosting, and help you find a quality service that will serve your private practice for years to come, let’s unpack the hosting options available to you.
 
Typically you have two options for hosting: shared hosting and managed WordPress hosting.
 
And managed WordPress hosting is my recommendation for your private practice website.
 
Managed hosting can bring a whole host of benefits to your website, including lightning-fast performance, top-notch security, and rock-solid reliability. And, unlike traditional hosting, managed hosting takes care of all the techy stuff for you, so you can focus on what you do best - running your practice.
 
If you’re planning on building a WordPress website or have a current hosting provider you haven’t quite enjoyed, this episode will help you understand your options and find a trustworthy place to host your website.
In This Episode, You’ll Learn: The difference between shared hosting and Managed WordPress hosting
What is Shared Website hosting
What is Managed WordPress hosting?
The benefits of Managed WordPress hosting
My recommendation for Managed WordPress hosting and why
 

In this episode of The Private Practice Elevation Podcast, you’re going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business.
 
Not only that, but a podcast can help you create a positive impact in your community and even the world.
 
In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista)
 
This means that your ideal clients or the population you feel called to make an impact with are likely already listening to podcasts.
 
But there are many ways to reach your audience, podcasting being just one of them.
 
While podcasting may not be for everyone, I know many of you feel you have a voice and are thinking about what it would be like to have your own podcast.
 
So what are some of the things you need to think about when starting a podcast?
 
And what benefits can a podcast have on your business and your impact?
 
Today we’re talking with my long-time friend, Gordon Brewer, all about podcasting.
 
Gordon hosts a successful podcast, The Practice of Therapy, and he currently has over 200 episodes under his belt.
 
He’s been able to use this podcast to provide valuable resources for the mental health community, network with other influencers, and create new streams of income.
 
In our conversation, Gordon takes us back to when he first had the idea to start a podcast and walks us through some of his own reasons for starting a podcast and some of the challenges he’s had along the way.
In This Episode, You’ll Learn: Gordon’s story from starting the Practice of Therapy website to launching and growing a podcast
The benefits and drawbacks of blogging in your marketing and how it differs from podcasting
How podcasting can help you reach more of your ideal client by networking with other podcasters and influencers
How podcasting can help you get more SEO traffic to your website
What are some of the basic necessities in order to start a podcast
Some of the challenges Gordon faced while starting and growing his podcast and how he overcame them
 

In this episode, you’re going to learn 6 things that may be killing your website’s page speed and how to fix them.
 
The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy.
 
But when your website isn’t performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step.
 
And Google has also let us know that page speed is one of the top ranking factors for websites.
 
So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines.
 
How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed?
 
Let’s discuss 6 things that may slow your website down and how to fix them.
In This Episode, You’ll Learn: How to test your website page speed and the tools you can use
The importance of choosing a quality hosting provider
How to optimize images and WordPress plugins
Recommendations for hosting and WordPress themes
Key Takeaways: 6 Things Killing Your Website Page Speed & How To Fix Them Page Speed Impacts your Google Ranking Having a fast website is important for many reasons, and optimizing it for SEO is one of them. 
 
SEO, or search engine optimization, is the process of improving a website’s visibility in search engine results. This is done by making sure the website is optimized for the specific keywords that people are likely to search for. 
 
People want to find what they’re looking for quickly, and a slow website can deter them from staying on the page. As Daniel Fava, the host of the Private Practice Elevation Podcast, says, “In today’s day and age, people like things fast, we like things loading quick, we want to get to the information that we’re searching for as quickly as possible.”
 
Google also takes page speed into consideration when ranking websites. If a website takes longer than three seconds to load, it can lose up to 32% of its page visitors. 
 
This can significantly affect the website’s ranking, making it difficult for potential customers to find. Google’s Page Speed Insights tool can be used to check a website’s loading speed and determine if it needs to be optimized.
 
At Private Practice Elevation, they offer WordPress website care plans where they look after your website and make sure it’s running smoothly. Their Trekker care plan includes speed optimization, where they will make sure your website is running as quickly as possible. This is an important service for those who want to make sure their website is running optimally and that their SEO is as good as it can be.
 
In conclusion, optimizing a website for SEO is important for those who want their website to be visible in search engine results. Google takes page speed into consideration when ranking websites, so it’s important to make sure your website is loading quickly. 
 
Choose quality hosting services. One of the most important ways to improve your page speed is to choose quality hosting services.
 
When it comes to web hosting, it’s important to choose a plan that is suited to the complexity of your website. If you have a complex website, you may need to invest in a more expensive hosting plan. There are hundreds of web hosting plans to choose from, so it’s important to do your research and choose the one that best fits your needs.
 
It’s also important to consider managed WordPress hosting if you’re using WordPress. Managed WordPress hosting is more secure and can help improve your website’s page speed. It also comes with additional features such as automatic backups and updates, which can help save you time and money.
 
Finally, it’s important to consider customer service when choosing a hosting prov