Roofing Success

Jim Ahlin

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 23H AGO

    Most Roofing Owners Are Solving the Wrong Problems with Seth Larson

    Most owners think they have a sales problem. Or a lead problem. Or a marketing problem. But Seth shows how those aren’t the real problems. He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business. You’ll see: ✅ What Seth learned running 2 companies ✅ Why most owners hit a ceiling and stall out ✅ What happens when you stop micromanaging ✅ How to build a team that solves problems for you ✅ And what to do if you want to grow into new markets If you’re tired of chasing your tail every day, this will help you see your business with fresh eyes. Listen to the episode on Spotify & Apple Podcasts (287) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://www.resilientroofing.com https://www.instagram.com/resilientroofing https://www.facebook.com/ResilientRoofing https://www.linkedin.com/company/resilient-roofing https://www.youtube.com/channel/UCBya2ytF4Yvscs96vLFWRqw PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1h 3m
  2. DEC 16

    80% Certainty, 100% Speed: How This Roofer Scaled FAST with Scott Baird

    How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M. He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire. But he had a clear vision, the Best Choice Roofing playbook, and the courage to move fast. Inside this episode, you’ll learn how to: - Add profitable services your customers already want - Scale before you have all the answers - Turn happy customers into referral machines - Build a strong team culture without industry experience - Avoid the “analysis trap” that keeps owners stuck Scott shows how to scale smart by listening, learning fast, and keeping the customer first. If you're ready to grow your roofing business, this episode is a must-watch. Listen to the episode on Spotify & Apple Podcasts (287) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://www.linkedin.com/in/scottkbaird https://bestchoiceroofing.com https://www.instagram.com/866bestchoice/ https://www.facebook.com/866bestchoice/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1 hr
  3. DEC 9

    The B.E.S.T. Known Framework: Unlock Explosive Profit With This Simple System with Brian Niebler

    Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold. Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing. 🧠 B = Build Your Audience 🎯 E = Establish Perfect Messaging 📈 S = Scale Your Ads (Omnipresence = Top of Mind) 💰 T = Turn Leads Into Revenue If you’ve ever felt like leads are slipping through the cracks, this episode is your wake-up call. And if you're spending thousands on Google Ads and only converting a few leads… wait ‘til you see what Brian reveals. 🤯 This system works for any roofing company doing $2M+ who already has a warm list sitting in the CRM. All it takes is strategy, segmentation, and staying in front of the customer until they’re ready to buy. Watch now and see how the top companies are building omnipresence and closing more deals from the same leads you already have. Listen to the episode on Spotify & Apple Podcasts (285) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://bestknown.business https://www.instagram.com/itsbrianniebler PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    42 min
  4. DEC 2

    Why Most Roofing Companies NEVER Break $5M with Randy Hurtado

    Most roofing companies get stuck around $2M–$3M… And they stay stuck. Not Randy Hurtado. He helped take a sleepy roofing company from $2M… To over $30M in roofing revenue this year. (And nearly $50M total across all their companies.) In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it. You’ll discover: - Why Randy QUIT roofing sales to grow the company (this sounds backwards, but it worked) - The BIGGEST mistake owners make when expanding into new markets - The right way to build a killer sales team (even if reps have ZERO roofing experience) - How community involvement prints money (and earns long-term trust) - And the real reason most companies stay “stuck” for years This one’s packed with real talk and tactical advice. Especially if you’re feeling stuck in the owner-operator stage… or wondering what’s next after $1M, $2M, or even $5M. Listen to the episode on Spotify & Apple Podcasts (284) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://dtroofing.net https://www.youtube.com/channel/UC40CA_iIvloTsNSWEf2_lEA https://www.instagram.com/dt_roofingandconstruction https://www.facebook.com/DTRoofingandConstruction/ PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    55 min
  5. NOV 25

    STOP Calling Yourself ‘Local’ If You Don’t Do THIS with Taylor Speirs

    Just because you pay taxes in a town doesn’t make you “local.” In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong. Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset flips the script on what it takes to stand out and dominate—especially when everyone’s racing to buy leads or out-market the next guy. Learn how Veterans Roofing built a powerhouse brand by pouring back into their own backyard. From road cleanups to dugout roofs and breast cancer awareness drives, Taylor proves that doing good is the best marketing plan of all. Whether you’re a rep or an owner, you’ll see why being truly local is your biggest sales advantage. Listen to the episode on Spotify & Apple Podcasts (283) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links: https://veteransroofingnj.com https://www.facebook.com/VeteransRoofingNJ https://www.youtube.com/ ⁨@VeteransRoofing⁩   https://www.instagram.com/veteransroofingnj PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 0:00 – Why Being “Local” Doesn’t Mean What You Think 2:12 – Starting Veterans Roofing During COVID 5:25 – The Real Reason Homeowners Say “Roofers Are All the Same” 8:47 – From the Marines to Roofing: How Military Values Shaped His Business 12:35 – What Most Sales Reps Don’t Understand About Their Role 17:50 – Cross-Training Your Team: Sales, Production & Office Staff 22:10 – Real Marketing: Community Involvement That Actually Works 28:35 – The Shirt Strategy That Turned Customers Into Walking Billboards 36:40 – How to Become “The Mayor of Your Town” and Be Unforgettable

    1h 8m
  6. NOV 18

    STOP Letting Sales Reps Destroy Your Profit Margins with Austin Watterson

    Sales reps are making you broke… They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed.  That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right. In this video, you’ll hear: - How their “red light, yellow light, green light” system flags low-profit jobs - Why W2 reps and structured compensation are better than the 1099 mess - What happens when sales reps don’t give the “Surgeon General’s Warning” to homeowners - And how one small change made Royal Roofing more profitable, while keeping reps happy Austin went from $0 to $20M+ in sales… while protecting his margins and keeping his sanity. Now he’s helping others do the same. Listen to the episode on Spotify & Apple Podcasts (282) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts Links:  https://roofedbyroyal.com/ https://www.instagram.com/royalroofingandsolar/ https://www.facebook.com/RoyalRoofingSolar PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1h 6m
  7. NOV 11

    The Hidden Cost of Being a Roofing Owner with Erick Hernandez

    Most reps don’t realize what it really costs to run a roofing company… Everyone wants to be the boss. Make the big money. Call the shots. But no one talks about the real cost — 👉 The stress 👉 The sacrifice 👉 And the leadership it takes to keep the culture strong In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to a full team of 30+… and why just being a top sales rep doesn’t mean you’re ready to run the show. Inside, you’ll hear: ✅ The truth about overhead, margins, and profit splits ✅ How to build a sales-driven culture without sacrificing values ✅ And why most new owners fail when they try to “go out on their own” If you’re an owner (or thinking about becoming one) you need to watch this. Watch now to learn what most people never talk about. Links:  https://edpremierroofing.com https://www.facebook.com/EDpremierRoofing/ https://www.instagram.com/edp_roofing/?hl=en 🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-281 Listen to the episode on Spotify & Apple Podcasts (281) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1h 6m
  8. NOV 4

    What Roofing Looks Like in 2030 (You’re Not Ready for This) with Adam Sand

    Roofing is about to change forever. And if you’re not paying attention now… you’ll be left behind. In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game: 1️⃣ Capital markets tightening 2️⃣ Private equity consolidation 3️⃣ AI and tech reshaping everything Imagine this: Drones doing inspections. CRMs that run themselves. Agents talking to agents to book jobs — without YOU lifting a finger. But here’s the truth no one tells you… 🏆 The companies that WIN in 2030 are making the shift NOW. ⏳ If you wait until it hits you — it’s already too late. Watch this and discover: ✅ How to prepare your roofing company for massive disruption ✅ Why private equity is squeezing the little guy ✅ What a “100-year roofing mindset” looks like ✅ Where the real opportunity is hiding for roofing companies that adapt We’re not here to survive. We’re here to DOMINATE. If you want to build a company that thrives in the next 5-10 years… One that’s built on purpose, profit, and people… Links: https://www.roofingbusinesspartner.com https://www.facebook.com/RoofingPartner https://www.instagram.com/rbpconsulting/?hl=en https://www.linkedin.com/company/rbp-inc/ https://www.youtube.com/ ⁨@RBPConsulting⁩   🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-280 Listen to the episode on Spotify & Apple Podcasts (280) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review

    1h 13m
4.9
out of 5
57 Ratings

About

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

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