The Dental Marketer

Michael Arias
  • 4.9 (106)
  • Business
  • Updated Weekly

dental marketing ideas and strategies to attract quality patients to dentist.

  1. 11h ago

    When Is a Full Rebrand Worth It for a Boutique Cosmetic Practice? | Dr. Brittany Dickinson | 628

    What if the brand that helped you grow is now holding your practice back? In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work shifted toward serious cosmetic and aesthetic dentistry, she realized her old branding was still pulling in high-anxiety and trauma-survivor patients, leaving her emotionally drained and physically taxed. In a market crowded with trendy multi-location dental brands, she needed a name that made the promise clear: private, boutique, dentist-led cosmetic care with the same trusted doctor at every visit. She also opens up about a costly lesson in outsourcing after a website rebuild wiped out years of SEO momentum and left her with zero website-driven cosmetic consults for nearly a year. Instead of continuing to rely on “blind trust,” she built an AI assistant trained on her own content, voice, and practice goals, then used it to uncover the SEO problems, repair critical gaps, and rebuild her marketing engine. The result was a 400% traffic jump overnight and 17 consults in the first month. This conversation is a practical look at brand clarity, vendor accountability, AI-assisted marketing, and how to create a high-end patient experience without losing your human touch. What You'll Learn in This Episode:Why a successful practice brand may still need to evolve.How to recognize when your branding no longer matches your ideal patients.What private, boutique, dentist-led dentistry can communicate in a crowded market.The vendor questions every practice owner should ask before signing a contract.Why “SEO takes six months” is not enough without benchmarks and deliverables.How one missed technical setup caused a major drop in website leads.How AI can help audit your website, content, SEO, and marketing workflow.Ways to train AI to write in your voice using your existing content.Why human, imperfect video content often builds more trust than polished templates.Where AI is useful in marketing and where it should not replace clinical judgment.How to add low-cost luxury touches that make patients feel cared for.Why patient education builds more trust than using AI as “proof.”Listen now to learn how clearer branding, smarter vendor accountability, and practical AI tools can help you take back control of your practice's growth. ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer Click here for a special offer!‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!‍ Guest: Dr. Brittany DickinsonCheck out Brittany's Media:Website: https://chicagoaestheticdentistry.com/‍ Instagram: https://www.instagram.com/drbrittanydickinson/ ‍ Mentions & Links:Products, Services & Tools OpenClaw — open-source AI agent framework she installed locally to build her personal AI assistant ("Sophie")Claude (Anthropic) — AI assistant she connected to OpenClaw as the "brain"ChatGPT — previously used for ~2 years; transferred her history to ClaudeTelegram — messaging app she uses to communicate with her AI assistantInvisalignHost: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  2. 3d ago

    Morning Huddle Strategy for Teams to Build Patient Trust | Dr. Jennifer Haddad | MMM

    Your most powerful marketing move this week may already be on tomorrow morning’s schedule. In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every patient coming in that day. Instead of treating the schedule as a list of appointments, your team can look at each patient with fresh eyes. What treatment was previously recommended? What is still pending? Are there recall needs, cosmetic opportunities, or conversations that deserve follow-up? When the front office, clinical team, and doctor are aligned before the day begins, patients feel the difference. They notice a smoother, more coordinated experience, and that builds trust. Dr. Haddad also explains how visual tools like digital scans, AI-assisted radiographs, and photography can make treatment easier for patients to understand. She recommends scanning every patient as part of the exam, at no additional fee, so it feels like added value rather than an upsell. AI in radiographs can also support clearer communication, helping patients see what the clinician sees while keeping diagnosis and treatment planning firmly in the doctor’s hands. What You'll Learn in This Episode:How to use the morning huddle as a daily marketing system.Why every patient visit should be reviewed like a new opportunity.What to look for before each patient walks through the door.How better team coordination builds patient confidence.Why digital scans can add value to every exam.How AI-assisted radiographs improve patient understanding.Why visual evidence can increase treatment acceptance.How photography supports cosmetic conversations and documentation.Why technology should support, not replace, clinical judgment.A simple way to create a smoother patient experience starting today.Listen now and choose one patient on tomorrow’s schedule to approach with more clarity, intention, and visual communication. ‍ Guest: Dr. Jennifer HaddadCheck out Jennifer's Media:Website: https://www.drjenniferhaddad.com/ Instagram: https://www.instagram.com/drjenniferhaddad/ TikTok: https://www.tiktok.com/@drjenniferhaddad Email: drjenniferhaddad.manager@gmail.com ‍ Listen to the Full Episode with Dr. Jennifer Haddad Here!https://thedentalmarketer.site/podcast/627 ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

  3. Oct 1

    Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627

    What if the strongest growth strategy in dentistry is knowing when NOT to treat? In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on the border of West Hollywood and Beverly Hills. Instead of seeing nearby dentists as competition, she views them as collaborators and has carved out a clear identity through biomimetic dentistry, a conservative approach focused on preserving tooth structure and creating results that look and feel natural. Jennifer opens up about why “less dentistry is the best dentistry” is more than a philosophy. It shapes how she treatment plans, communicates, delegates, designs her patient experience, and protects her own time as a practice owner and mother of two. From using AI tools to improve patient education and reduce admin burden, to saying no to cases outside her scope, this conversation is a grounded look at building a modern practice rooted in trust, precision, and long-term thinking. What You'll Learn in This Episode:How a conservative dentistry philosophy can still support a successful practice.Why a clear niche helps patients remember, trust, and refer you.How to stand out in a highly saturated dental market without competing on volume.Why nearby dentists can become collaborators instead of threats.How biomimetic dentistry changes case selection and treatment planning.Why saying no to aggressive elective treatment can strengthen patient trust.How longer new patient visits create better relationships and better case acceptance.Ways digital scans, AI radiographs, and visual education improve communication.How AI tools can reduce documentation time and staffing pressure.Why practice design and patient experience matter beyond clinical care.How delegation supports better dentistry, better leadership, and better health.What it takes to balance part-time ownership with a high-trust practice model.Listen now to learn how a smaller, more intentional dental practice can grow through trust, clarity, and conservative care. Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!‍ Guest: Dr. Jennifer HaddadCheck out Jennifer's Media:Website: https://www.drjenniferhaddad.com/ Instagram: https://www.instagram.com/drjenniferhaddad/ TikTok: https://www.tiktok.com/@drjenniferhaddad Email: drjenniferhaddad.manager@gmail.com ‍ Mentions & Links:Organizations & ToolsPearlPacific DentalInvisalignPeople Mentioned‍ Dr. Pascal Magne‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  4. Sep 28

    How Better Dental Visits Drive Word-of-Mouth Referrals | Dr. Delaney Spaulding | MMM

    The best referral strategy in dentistry may be the one patients feel before they ever talk about it. In this Monday Marketing Move, Dr. Delaney Spaulding shares how her practice earns word-of-mouth referrals by creating a patient experience built on trust, consistency, and genuine care, especially for people who come in with dental anxiety. Rather than relying only on online marketing, Dr. Spaulding explains how long-term team relationships, extra listening time, detailed patient notes, and judgment-free conversations help patients feel known and safe. She also shares how tools like Pearl AI, digital X-rays, and scans make treatment planning more visual, collaborative, and easier for patients to understand. What You'll Learn in This Episode:Why word-of-mouth referrals often start with how patients feel in the chair.How consistent staffing can become a powerful practice differentiator.Why anxiety-focused care attracts loyal patients and strong referrals.Simple ways newer practices can build trust, even without decades of history.How listening longer can uncover patient fears, preferences, and past experiences.Why detailed notes help the entire team personalize future visits.How to involve patients in treatment decisions without overwhelming them.Ways AI can support patient education, team confidence, and diagnosis clarity.How visual tools help explain treatment needs like deeper cleanings.Why kindness and consistency can become your strongest marketing move.Listen now to learn how a more personal, patient-centered experience can turn everyday appointments into lasting referrals. ‍ Guest: Dr. Delaney SpauldingCheck out Delaney's Media:Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/ Instagram: https://www.instagram.com/rossbridgedentistry/ Facebook: https://www.facebook.com/RossBridgeDentistry TikTok: https://www.tiktok.com/@rossbridgedentistry Dental Practice Matchmaker: https://practicematchmaker.com/ ‍ Listen to the Full Episode with Dr. Delaney Spaulding Here!https://thedentalmarketer.site/podcast/626 ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  5. Sep 24

    Your Hygienists Want More Than a Raise: What Your Team Actually Wants | Dr. Delaney Spaulding | 626

    What if the benefit your team values most isn’t a raise, a bonus, or a 401k? In this episode, Dr. Delaney Spaulding of Ross Bridge Dentistry shares why keeping great team members can be just as powerful as attracting new patients. When your team stays, patients stop “meeting strangers” at every visit, trust builds faster, treatment conversations feel more natural, and word-of-mouth becomes easier to earn. Dr. Spaulding also opens up about buying a practice at 27, navigating the pressure to prove herself, and learning that leadership credibility is built over time through real decisions. She shares how flexibility, open communication, fast hiring decisions, and even on-site childcare helped her protect the team culture that supports patient loyalty. This conversation reframes retention as a practical growth strategy, not just a feel-good workplace idea. What You'll Learn in This Episode:Why team retention directly impacts patient trust and referrals.How long it really takes to earn credibility with inherited staff.Why explaining with photos, scans, and AI can help younger owners build confidence.How to shift from “proving yourself” to leading with self-belief.Why team flexibility around real-life issues can strengthen loyalty.How cross-training helps practices support employees without chaos.When to quickly fire a poor-fit hire before they damage team culture.Why your existing team’s feedback is critical during hiring.How on-site childcare can help retain hygienists and working parents.Why owners should ask employees which benefits actually matter to them.Listen now to rethink retention as one of the smartest, most human ways to grow your dental practice. Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer Click here for a special offer!Guest: Dr. Delaney SpauldingCheck out Delaney's Media:Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/ Instagram: https://www.instagram.com/rossbridgedentistry/ Facebook: https://www.facebook.com/RossBridgeDentistry TikTok: https://www.tiktok.com/@rossbridgedentistry Dental Practice Matchmaker: https://practicematchmaker.com/ ‍ Mentions & Links:Organizations & ProgramsADHP Program (Alabama Dental Hygiene Program) — an apprenticeship-style program where dental assistants can train to become hygienists in-office.‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

  6. Sep 21

    How to Fix Your Case Acceptance Rates This Week | Dr. Jerry Burns | MMM

    If patients keep stalling on bigger treatment plans, the issue may not be the dentistry. It may be the way the conversation is structured. In this Monday Marketing Move, Dr. Jerry Burns shares a practical way to improve dental case acceptance by auditing how you present treatment, especially larger, higher-cost cases. He explains why recording consultations, with permission when needed, can help you and your team spot moments where the conversation jumps too quickly from diagnosis to treatment without first creating emotional urgency and clarity. You’ll learn why simple dentistry can often be discussed chairside, while complex cases deserve a more structured process: give the patient initial findings and a ballpark investment, let them process at home, then bring them back for a focused 20–30 minute consultation. This approach reduces “shock and awe,” gives spouses or family members a chance to be involved, and helps patients make confident decisions through a clear step-by-step recap, stronger urgency, and well-presented options. What You'll Learn in This Episode:Why case acceptance often drops when dentists move too quickly from diagnosis to treatment.How recording consultations can reveal gaps in delivery, body language, and patient connection.Why your team should help review consultations to identify missed opportunities.The difference between presenting simple chairside treatment and complex, high-value cases.Why patients need time to process larger treatment plans before making a decision.How a second consultation can reduce confusion and improve follow-through.Why giving a ballpark cost early can prevent sticker shock later.How to involve spouses or family members in the decision-making process.A step-by-step recap method for rebuilding urgency and presenting options clearly.How better consultation structure can lead to more confident patient decisions.Listen now to learn how a simple consultation audit can help your patients understand, value, and accept the care they truly need. ‍ Guest: Dr. Jerry BurnsCheck out Jerry's Media:Website: https://www.5stepstoyes.com/ Instagram: https://www.instagram.com/5stepstoyes/ Facebook: https://www.facebook.com/profile.php?id=61579100326562 ‍ Listen to the Full Episode with Dr. Jerry Burns Here!https://thedentalmarketer.site/podcast/625 ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

  7. Sep 17

    Why Patients Say No Before You Present Treatment | Dr. Jerry Burns | 625

    Low case acceptance may have less to do with your treatment presentation and more to do with everything that happened before it. In this episode, Dr. Jerry Burns explains why case acceptance should be viewed as the amount of diagnosed treatment a patient schedules at the time of presentation, not simply whether they schedule anything at all. He breaks down how trust is built through every touchpoint in the patient journey, from your marketing and phone call to the welcome, office tour, exam, hygiene visit, and consultation. When those moments feel intentional and consistent, patients are more prepared to say yes to the care they need. Dr. Burns also shares why dentists often assume “money” is the main objection, when the real issue may be a lack of trust, urgency, time, or perceived need. He offers practical ways to improve chairside communication, including asking better questions, narrating the exam, avoiding over-explaining, and creating truthful urgency based on what matters emotionally to each patient. You’ll also hear how to structure follow-up for unscheduled treatment and why the entire team must be aligned to prevent small inconsistencies from creating doubt. What You'll Learn in This Episode:Why low case acceptance often starts before the consultation.A better definition of case acceptance for dental practices.How every patient touchpoint builds or weakens trust.What makes an office tour feel memorable instead of routine.The five reasons patients hesitate: money, time, trust, urgency, and need.Why “money” should usually be considered last, not first.How to create truthful urgency without pressuring patients.Why patients make emotional decisions and justify them with logic.How to avoid over-talking during treatment presentations.Simple questions that help patients share what really matters.Why a narrated, thorough exam increases patient confidence.When dentists should discuss cost and when to involve a treatment coordinator.How to follow up on unscheduled treatment without sounding pushy.Why one inconsistent team interaction can derail case acceptance.Listen now to learn how small communication shifts across your entire patient experience can lead to stronger trust, better decisions, and more complete treatment acceptance! Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!‍ Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!Guest: Dr. Jerry BurnsCheck out Jerry's Media:Website: https://www.5stepstoyes.com/ Instagram: https://www.instagram.com/5stepstoyes/ Facebook: https://www.facebook.com/profile.php?id=61579100326562 ‍ Mentions & Links:Organizations, tools, & services mentioned CERECChatGPTMercedesHost: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  8. Sep 14

    What a $45K/Month Marketing Budget Teaches Us About Active Patient Count | Dr. Blake Hamblin | MMM

    A big marketing budget can bring patients in, but active patient count tells you whether your practice is actually growing. In this Monday Marketing Move, Dr. Blake Hamblin shares why the number he watches most closely is not ad spend, new patient leads, or even monthly production. It is active patient count. For Blake, growth starts by building a “snowball” that gets bigger over time: more patients, better experience, stronger culture, more reviews, and a team aligned around clear standards. But he also makes it clear that volume alone is not enough. If patients are leaving out the back door as quickly as they come in the front, the practice has a deeper problem. Blake breaks down why practice owners need to identify the one issue that is irritating them most, address it directly, and communicate with humility while assuming the best in their team. What You'll Learn in This Episode:Why active patient count may be the most important growth metric in your practice.How to think about the “front door” and “back door” of patient growth.Why patient experience and culture are essential to sustainable volume.What to do Monday morning if your marketing budget is limited.How daily annoyances can reveal the problems you need to solve first.Why clear standards help your team grow without creating conflict.How to have direct conversations with team members while assuming the best.Why volume can solve many practice challenges, but only when paired with great systems.Listen now to learn the Monday metric that can sharpen your focus and help your practice grow with more clarity! ‍ Check out Blake's Media:Podcast "My Dental Playbook": https://mydentalplaybook.com/ My Dental Playbook Mastermind: https://mydentalplaybook.com/my-dental-playbook-mastermind/ Instagram: https://www.instagram.com/_blakehamblin/ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

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4.9
out of 5
106 Ratings

About

dental marketing ideas and strategies to attract quality patients to dentist.

Information

  • Creator
    Michael Arias
  • Years Active
    2016 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    The Dental Marketer

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