The E-Comm Show

Andrew Maff
  • 5.0 (20)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The E-Comm Show

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

  1. 2D AGO

    No Prime, No Problem: The DTC Strategy Powering Firefly Recovery's Growth | EP. #191

    Is your brand ready for retail, or are you just following the crowd? On this 191st episode of The E-Comm Show, Andrew Maff sits down with Lauren Campbell, CMO of Firefly Recovery, to explore what it really takes to grow a DTC wellness brand without leaning on Amazon or retail crutches. In this episode, Lauren shares how she evolved the brand’s messaging from elite athletic recovery to everyday wellness, expanded into the travel market based on real customer feedback, and resisted the pressure to "go Amazon" too early. If you're a marketer looking to build with intention (without defaulting to marketplaces or mass retail), this one’s for you. What You’ll Learn: How to reposition a niche product for a broader, more scalable audienceHow to prioritize brand integrity over short-term marketplace gains (and why Amazon is a long-game, not a launchpad)Why bundling products around customer use cases can help with segmentation and tracking tractionWhy testimonials are still gold and how Firefly scaled on social proof How to build a clean D2C engine from scratch without falling back on third-party sellers or unscalable tactics Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.fireflyrecovery.com 📸 Instagram: https://www.instagram.com/fireflyrecovery/?hl=fr Leave a review and subscribe wherever you get your podcasts.

    23 min

  2. JUL 2

    From Clicks to Connections: Growing eComm Through Community with Curl Warehouse | EP. #190

    Is physical retail dead—or just getting smarter? In this 190th episode, Andrew Maff sits down with Samantha Cross, curly hair care enthusiast and founder of Curl Warehouse, to talk about how she’s built a thriving eCommerce brand by leaning into retail, not away from it. While most brands are chasing clicks, Samantha’s mixing it up: local events, brick-and-mortar, and yes, radio ads. Why? Because Curl Warehouse is all about meeting customers where they are. Whether that’s helping someone choose the right curl cream over live chat, or running a product swap event IRL, this is next-level omnichannel done the community-first way. Forget what you thought you knew about ROI… this isn’t an episode you want to miss.  What You’ll Learn: How opening a retail store can fuel your online sales: Discover how Shopify POS, in-store reward syncing, and real-world events can create a seamless brand experience across every touchpoint.Tracking brand awareness: Why Curl Warehouse still invests in radio ads, and how they’ve seen real-world results despite limited attribution.Letting your customers make the decisions: Using feedback to determine everything from what products stay or go, to which new categories they explore next.Segmenting your product category correctly: Learn how to segment on needs and benefits, while offering live chat and dedicated email support to guide overwhelmed shoppers. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.curlwarehouse.com 📱 Facebook: https://www.facebook.com/curlwarehouse 📸 Instagram: https://www.instagram.com/curlwarehouse/ Leave a review and subscribe wherever you get your podcasts.

    22 min

  3. JUN 25

    Out of the Lab, Into Their Hands: Empowering Consumers with Proov | EP. #189

    Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov, a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health. Amy’s mission started with her own painful discovery: Most women aren’t given the information they need to make empowered choices about their bodies. From there, Amy built Proov to fill that education gap and give women real power. But launching a consumer healthcare brand in a space with huge misinformation, stigma, and regulatory complexity required more than a good product. It required building a movement. This episode is packed with insights on how to: Educate customers as part of your brand DNABring new health solutions to market—ethically and effectivelyBuild authentic communities around sensitive topicsMove from Amazon to DTC when trust and connection matter mostUse crowdfunding to validate ideas and attract early fundingMarket healthcare products with science-first messaging that still resonates emotionally Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.proovtest.com 📱 Facebook: https://www.facebook.com/proovtest 📸 Instagram: https://www.instagram.com/proovtest/ 📻 LinkedIn: https://www.linkedin.com/company/proovtest/?viewAsMember=true Tiktok : https://www.tiktok.com/@proovtest Leave a review and subscribe wherever you get your podcasts.

    26 min

  4. JUN 18

    Reputation Rehab: Amazon Review Removal That Actually Works with TraceFuse | EP. #188

    What happens when a single 1-star review tanks your listing- and you can’t ignore it? On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics. ​​From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass. What You’ll Learn: Why most sellers are dead wrong about what reviews can be removed The difference between real customer criticism and TOS-violating abuse What to do if you're suddenly hit with a review bomb or shady competitor tactics Why ethical review management is not about hiding criticism, but stopping abuse How removing fake or exaggerated reviews can boost CTR, conversion, and ROASCheck out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/ Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.tracefuse.ai 📱 Facebook: https://www.facebook.com/ShaneBarkerConsultant/ 📸 Instagram: http://instagram.com/shanebarker 📻 LinkedIn: https://www.linkedin.com/company/tracefuse/ 𝕏 : https://twitter.com/shane_barker 📧 Email: shane@tracefuse.ai Leave a review and subscribe wherever you get your podcasts.

    25 min

  5. JUN 11

    From Field to Factory: Tools Built by Feedback with Omni Cubed | EP. #187

    How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions. Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective. What You'll Learn: How Omni Cubed turns customer feedback into product innovation, and how marketers can do the sameWhy storytelling still matters in industrial and technical spacesSmart ways to market products in high-complexity industriesHow to align sales and marketing for long-term growth in manufacturingThe power of demos, trade shows, and physical presence in building trust Tired of shipping slowdowns and messy logistics? This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support. Get started at Ship4wd.com Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: https://www.omnicubed.com/ 📱 Facebook: https://www.facebook.com/omnicubedinc 📸 Instagram: https://www.instagram.com/omnicubed/ 📻 LinkedIn: https://www.linkedin.com/company/omnicubed/ Leave a review and subscribe wherever you get your podcasts.

    24 min

  6. JUN 4

    Shipping Made Simple: How SMBs Can Turn Logistics into a Secret Weapon with Ship4wd | EP. #186

    What if logistics became a growth enabler instead of a pain point? On this 186th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik CEO of Ship4wd. Ship4wd leverages technology to simplify the process with instant quotes, express shipping, real-time tracking, and 24/7 support. We'll dive into why for SMBs, flexibility is key—especially during times of shifting tariffs and political uncertainty. Moreover how diversifying logistics strategies and leveraging resources, like customs support, can empower businesses to not just survival but thrive in the global operations market. Here's what you can look forward to: - How businesses can stay agile during these politically volatile times with tariffs - What new normal tariffs will create and how SMBs can stay ahead - The importance of diversification in your logistics network - How technology, such as automation and data analytics, can improve efficiency and reduce costs in your supply chain Love the podcast? It wouldn’t be made possible without Ship4wd. With cutting-edge technology and a team of experts, Ship4wd offers customizable logistics services to meet the unique needs of each business. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.Ship4wd.com Leave a review and subscribe wherever you get your podcasts.

    23 min

  7. MAY 28

    Partnership Power: Mastering Collaborations with Sportique | EP. #185

    How can businesses effectively navigate the complexities of multiple partnerships to build a co-marketing strategy that drives success? In this 185th episode, Andrew Maff sits down with Kimberley Walker, Director of Brand Partnerships & Business Development of Sportique.  From understanding customer demands and trends, to creating an effective co-marketing strategy, Kimberly shares her insights on how to manage multiple partnerships from drop shipping to wholesale. While it requires continuous research and attention once you get the ball rolling, a well-managed co-marketing strategy can be the difference between a successful business and one that fails to gain traction in the market. What You'll Learn: How to choose the right suppliers to meet your store's unique needs and boost efficiency Strategies to build stronger relationships with brand partners through effective communication How to overcome common co-marketing challenges and drive better results for your brand The different types of business partnerships and how they can help grow your business Shipping headaches?  This episode's sponsor has you covered. Simplify your logistics with Ship4wd! Instant quotes, real-time tracking, and 24/7 support. Check them out at Ship4wd.com. Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 🌐 Website: www.sportique.com Leave a review and subscribe wherever you get your podcasts.

    23 min

  8. MAY 21

    The Power of Focus: Attracting the Right Customers with Wild Foods | EP. #184

    Are you trying to market to everyone and ending up reaching no one?  It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity. In our conversation with Colin, he uncovered why truly understanding your customers—and niching down—is the secret to successful marketing. He also reveals a $10 million mistake and shares actionable steps you can take today to ensure you don’t make the same error (trust us, this is one lesson you won’t want to miss). If you're continuously expanding your product lines, but not seeing the reflection in your revenue, this episode is for you. Key Topics Covered:  Managing multiple SKUs: How CPG companies can manage multiple SKUs without the overwhelm Navigating Amazon effectively: Scaling your business and building traffic outside without getting on Amazon's bad sideThe importance of focus: From product lines to customers, how to narrow your focus and scale effectively  A $10 million mistake: Avoiding the same future for your business by following these key rules. Excited to level up your knowledge?  This episode wouldn’t be possible without our sponsor Ship4wd.  Ship4wd simplifies the shipping process with a digital freight platform designed for small and mid-sized businesses. Compare, book, and track shipments in minutes, with options like customs clearance, cargo insurance, and 24/7 human support.  Try it for free at Ship4wd.com Watch the full episode below, or visit TheEcommShow.com for more. Tune in and enjoy today's episode of The E-Comm Show! If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: theecommshow@bluetuskr.com If you'd like to catch up on past episodes, visit www.theecommshow.com The E-Comm Show is a production of BlueTuskr. CONNECT WITH US! 🌐 Website: https://www.bluetuskr.com/ 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 𝕏 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com CONNECT WITH THE GUEST! 📸 Instagram: https://www.instagram.com/colinstuckert/ 🌐 Website: www.wildfoods.co & www.rizebrands.co Leave a review and subscribe wherever you get your podcasts.

    27 min
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5
out of 5
20 Ratings

About

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

Information

  • Creator
    Andrew Maff
  • Years Active
    2020 - 2025
  • Episodes
    276
  • Rating
    Explicit
  • Copyright
    © 2025 The E-Comm Show
  • Show Website
    The E-Comm Show

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