The Producer's Perspective

Colter Johnson
  • 5.0 (25)
  • CAREERS
  • UPDATED WEEKLY

Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you. Learn more at https://insurancesalespro.org/opt-in-occc.

  1. 5D AGO

    131 - Bundling Life w/ New Business

    In this episode, we break down why you're sitting on a gold mine and leaving 60-70% of your revenue on the table. Every quote you run is a life insurance opportunity, but most P&C agents bolt it on at the end after the customer's mentally checked out. Then they wonder why they get "I have it through work" or "not right now." Here's what changes everything: Layer life insurance into the quote as complementary coverage, not an afterthought. When you position it naturally during the process instead of after, you eliminate resistance before it starts, make your book stickier, and finally stop letting carriers own your customers. I walk through the exact timing and language that turns every new household into a bundled account. If you're only closing auto and home, you're building half a business. Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/bookcall-page Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-producers-perspective/id1675925320 Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK FREE SCRIPT: https://insurancesalespro.org/opt-in-occc

    18 min

  2. 12/02/2025

    129 - The One Call Coverage Close: The Opener

    Download the One Call Coverage Close Script FREE: https://insurancesalespro.org/opt-in-occc Want me to help your producers implement this? I will train, role play with, and hold your producers accountable: https://insurancesalespro.org/bookcall

    23 min

  3. 11/24/2025

    128 - Handling the "I have Life Insurance through Work" Objection

    This week, we're breaking down the classic “I have life insurance through work” objection and giving you the exact questions and language to move the conversation forward without feeling pushy. You’ll learn why customers default to this objection, how to use the AVA framework, and how to prevent the objection altogether by shifting the way you position life insurance from the start. This episode is perfect for any agent or team member who wants smoother conversations and more closed life apps. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    21 min

  4. 11/17/2025

    127 - Need last minute life apps? Make sure to run this outbound strategy.

    Need a few last-minute life apps to finish the year strong? This episode we break down a simple outbound strategy you can run today to re-engage customers who started a life app but never finished it. Learn how to:• Open the call like a service follow-up (not a cold call)• Rediscover and solidify the customer’s “why”• Shift them from cost-thinking to coverage-thinking• Use trial closes that naturally transition into the application If you need a clean, repeatable play to close out 2025 with momentum—this episode gives you the exact framework. #InsuranceAgent #TMP #TeamMemberPerspective ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    17 min

  5. 11/10/2025

    126 - 3 Steps to Unlocking Life Apps & Life Premium as a Team Member

    Most team members are only focused on Step 1 of the sale…writing the app. But what if there was a system that helped you double your apps and your premium? This week, we break down The Life Insurance Funnel, the 3-step system that helped me go from $35K to over $100K in life premium in a single year. If your team isn’t following this funnel, you’re leaving money on the table. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    26 min

  6. 11/03/2025

    125 - How to Double your Life Insurance Production in 2026

    What’s really holding your team back from doubling their life insurance production? In this episode, we break down the five biggest constraints keeping team members from hitting their potential — and the mindset and systems needed to overcome them. From time management and lead flow to belief systems and personal drive, this episode is a blueprint for any team member ready to make life insurance production intentional instead of accidental. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    29 min

  7. 10/27/2025

    124 - What Stories are you Telling Yourself?

    Most team members think they need better strategy—but it’s usually their state & story holding them back. In this episode, we break down why emotional regulation and belief systems determine success long before tactics do. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    29 min

  8. 10/20/2025

    TMP LIVE REWIND Lesson #2: A Little Prep Work Goes a Long Way

    The best producers don’t wing it, they prep for it. In this TMP Live Rewind, we break down how a few intentional minutes of preparation before your day, your calls, or your appointments can completely change your results. We’ll be sprinkling these short lessons from TMP Live throughout the year—quick mindset resets to keep your team sharp and producing. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/ #StateFarmAgent #InsuranceAgent #StateFarm #TMP #TeamMemberPerspective #SalesTraining #LifeInsurance #Mindset #TMPLive #TeamDevelopment

    4 min
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5
out of 5
25 Ratings

About

Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you. Learn more at https://insurancesalespro.org/opt-in-occc.

Information

  • Creator
    Colter Johnson
  • Years Active
    2023 - 2025
  • Episodes
    132
  • Rating
    Clean
  • Copyright
    © Colter Johnson
  • Show Website
    The Producer's Perspective

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