Worth Your Salt Salt Marketing

Having the confidence to make decisions about finances for a wellness business comes from sound knowledge and advice. When you need to go deeper than the historical knowledge your bookkeeper or CPA can provide, it may be time to consider enlisting the skills of a fractional Chief Financial Officer. Today, on Worth Your Salt, Kyle Smith, co-partner at Strata Cloud Accountants, shares his invaluable insight into how to use KPIs to achieve your goals and when it might be time for a CFO Here's some of what Kyle shares:Differentiating between a CFO, bookkeeper, and CPA.Recognizing the pivotal moments when your health & wellness business could benefit from a CFO's expertise.Exploring how a CFO strategically navigates expansion, hiring, and potential business sales.Practical advice on optimizing financial resources and minimizing risks in the health & wellness industry.Don't miss out on this enlightening conversation!Resources:Strata Cloud AccountantsConnect with Kyle on LinkedInTips and Insights to Help You Navigate Business Finances

As an established doctor of Chiropractic, Dr. Mike McIntyre inherently understands the challenges of marketing and growing a business in the health & wellness space. While many chiropractors will tell you that word-of-mouth referrals and local networking are their best sources for new patients, Dr. Mike has taken these networking concepts to a level about which most practitioners can only dream! Discover the fascinating journey of how Dr. Mike has harnessed the power of local networking to not only build a steady stream of referrals, but a thriving community that supports his growing practice. Lean in this week to learn about the transformative impact networking can have on your professional success.You'll learn about:Dr. Mike's strategic approach to leveraging local networking to build community around his practiceHow you can turn networking connections into a consistent flow of referrals.What Business Network International (BNI) is, and how health & wellness practitioners can benefit from membershipMarketing skills and growing a chiropractic practice beyond traditional education.Resources:McIntyre Family ChiropracticConnect with Dr. Mike on LinkedInFollow McIntyre Family Chiropractic on FacebookFollow McIntyre Family Chiropractic on InstagramFind your local BNI Chapter

We talk a lot about authenticity on Worth Your Salt, and doula, educator and entrepreneur Bianca Sprague is authentic in that remarkable way that only someone who truly knows herself can be! As the founder of bebo mia, Bianca has built a remarkable community and established a community-driven brand. Gain valuable insights into how Bianca has emphasized inclusivity, grown a network of highly trained doulas, taught effective service business management, and empowered her students and her community. Don't miss the bebo mia story and Bianca's tangible lessons at the intersection of passion, purpose, and community!You'll discover:The essential role of community-building in the health & wellness industryPractical strategies for expressing your brand voice and differentiating yourself in the marketplace.Real-world insights into the transformative power of inclusive and diverse communitiesResources:​Follow bebo mia on InstagramClick here and use code WYS15 for 15% off all courses and coaching!bebo mia Course and Coaching  Experience this community-driven brand in the bebo mia Facebook group, over 8000 strong!Listen to Bianca's podcast, Hot+Brave

In the world of entrepreneurship, few names resonate as strongly as Clate Mask's. As the CEO and co-founder of Keap software for business automation, Clate carved a unique path over the past two decades, transforming Keap into a powerhouse resource for small business owners. Clate's entrepreneurial journey is at once both remarkable and entirely relatable. In this episode of Worth Your Salt, Clate shares invaluable insights gained from his extensive experience, offering a raw and real peek into his personal growth and the principles outlined in the newly revised edition of his book, "Conquer the Chaos." Join us as we go deep into Clate's entrepreneurial playbook and uncover the secrets to success that have propelled Keap to new heights.You'll:Gain invaluable strategies for entrepreneurial success directly from Clate Mask himself.Discover the keys to navigating the challenges of small business ownership.Learn about the importance of work-life balance and leveraging technology for growth.Be inspired by real-life success stories and practical advice from a masterful entrepreneur who has been through it all.Resources:Get Started with A Free Trial of KeapFollow Clate on LinkedInListen to Clate's "Conquer The Chaos" podcast

Your passion inspires your health and wellness work. But the day-to-day chores of running your business can drain the joy out of it. Hiring someone to run your operations can be expensive, time consuming and really hit-or-miss when it comes to success. But there is a better way! Teri Clanton is a Certified Director of Operations, dedicated to helping health and wellness practitioners succeed. Terri's company, Wellness Business Services, provides the attention to detail every practice needs to run at peak efficiency with a happy, committed team while you change the lives of your clients!You'll learn:How a fractional Director of Operations can revolutionize your health and wellness businessHow data-driven insights can shape effective strategies, paving the way for informed decisions and sustainable growth.The secrets to holistic systems setup and management, ensuring seamless day-to-day operations and an unwavering focus on delivering exceptional client experiences.How successful launches, project management strategies, and expert guidance on hiring and organizational design can be key elements for scaling your health and wellness practice effectively.Grab your $99 30-minute strategy session with Teri here!-summary notes and action items-session recordingResources:Wellness Business ServicesConnect with Teri on LinkedInFollow Wellness Business Services on Facebook

Today on Worth Your Salt, I'm thrilled to be sitting down with the brilliant Lindsey Ardmore, the powerhouse behind Automation Foundations, Masterclass Magic, and more! Now, if you're in health and wellness and you've ever thought about building an online course or offering an online membership, Lindsey's brain is the one you want to help! We talked about what it takes to build a thriving online business and how Lindsey has helped so many entrepreneurs do just that, again and again! This episode is packed with insights, inspiration, and Lindsey's "get it done" attitude! Level up your understanding of not only business automation and entrepreneurial success, but what it takes to take your knowledge and turn it into a valuable resource for others. Plus, Lindsey is just a fun and delightful human that wants nothing but the best for others! Join us for this fast-paced and information-packed episode!Here's a sneak peek at what you'll discover:Lindsey's journey from business automation enthusiast to a leading figure in the field.The unique approach of Star Tower Systems, offering both Done with You and DIY automation solutions.Stories of entrepreneurs who found peace and efficiency through Lindsey's coursesLindsey's newest venture, The Automated Vet, and how she's revolutionizing the growth of large animal veterinarians' businesses.Resources:Lindsey ArdmoreStar Tower SystemsThe Automated VetAutomation FoundationsMasterclass Magic