Book Marketing Mentors

Susan Friedmann
  • 5.0 (77)
  • Marketing
  • Updated Weekly

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

  1. 6h ago

    Why Readers Trust Some Authors and Tune Everyone Else Out - BM543

    What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer and creator of the Trust Credit Score. Scott reveals why trust may be one of the most overlooked assets in an author’s marketing strategy and how it influences everything from credibility to book sales. Every reader is sizing you up, often without realizing it. They’re asking silent questions about who you are, what you stand for, and whether your ideas deserve their attention. Scott breaks down the signals readers look for, the mistakes capable authors make without realizing it, and why visibility alone won’t build authority if trust is missing. You’ll also hear how AI is changing the trust equation and what authors can do to make their voice, ideas, and expertise feel unmistakably their own. Key Takeaways What are readers silently asking about you? Discover the questions influencing whether someone trusts your ideas before they ever buy your book.The five trust signals most authors overlook. Scott reveals the signals readers use to decide whether you’re credible, believable, and worth following.Why saying the right things isn’t enough. Learn what readers notice when your words, behavior, and marketing don’t quite match.Could your marketing be costing you trust? Some familiar promotional tactics can create doubt instead of confidence. Find out where authors often go wrong.What happens to trust when AI enters the picture? Explore how authors can use AI without losing the originality, expertise, and human connection readers value.Why expertise can still fail to connect. Discover what happens when you know your subject but aren’t speaking in a way your audience recognizes as meant for them.If you want readers to do more than notice your book, this conversation will show you why earning their trust may be the step that changes everything. Here's how to connect with Scott; Buy Scott's Book: Can I Trust You? Website YouTube  LinkedIn Instagram  ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    Why Readers Trust Some Authors and Tune Everyone Else Out - BM543

  2. Sep 9

    How to Market Your Book on a Budget and Still Get Noticed - BM542

    Are you spending more money marketing your book than you’re making from it? This week’s guest, Kevin M. Hall, author of Book Marketing on a Budget: Simple Steps for New Authors, shares practical ways to increase visibility, connect with readers, and create opportunities without spending a fortune. Kevin proves some of the most effective book marketing strategies are often the simplest ones. Key Takeaways Could one tiny change help you sell more books? Discover overlooked marketing opportunities you may already have at your fingertips.What happens when you stop marketing and start connecting? Learn why genuine conversations can open doors no marketing plan could predict.How many opportunities are you missing because you never asked? See how a simple question can turn an assumed “no” into a surprising “yes.”Who in your own community could help spread the word? Explore how libraries, organizations, fellow authors, and local connections can expand your reach.Why do some authors gain traction while others disappear? Find out why consistent visibility matters more than constantly chasing the next marketing tactic.Tune in and discover how to make your book marketing dollars stretch further while building visibility in ways that feel natural, practical, and sustainable. Here's how to connect with Kevin: Website FaceBook LinkedIn Instagram ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Market Your Book on a Budget and Still Get Noticed - BM542

  3. Sep 2

    How to Use AI to Write Your Book Without Losing Your Authentic Voice - BM541

    Want to use AI to write and market your book more effectively without losing your voice? This week, bestselling author and AI expert Karin Volo shares practical ways authors can use AI throughout the book-writing process. You’ll learn how to use AI to brainstorm stronger ideas, organize your thoughts, speed up research, improve your prompts, and refine your writing without handing over control of your book. Karin also explains how to train AI to better understand your voice, what information you should always verify, and where human judgment and editing still matter most. Key Takeaways: Use AI without losing your voice. Learn where AI can help and where you need to stay firmly in control.Write better prompts. Discover how clearer instructions lead to more useful and authentic results.Research faster. Use AI to uncover sources, ideas, and information while knowing what to verify.Organize your ideas. Learn how AI can help turn scattered thoughts into a clearer structure.Edit more effectively. Understand where AI can assist and why human editing is still essential.Experiment with confidence. Learn how to explore AI tools without feeling overwhelmed by the technology.Tune in now to learn practical ways to use AI to make writing, researching, and refining your book easier. Here's how to connect with Karin: Website LinkedIn Free gifts Get Karin's book AI Dystopia or Utopia: The Choice Point For Humanity Is Now ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Use AI to Write Your Book Without Losing Your Authentic Voice - BM541

  4. Aug 26

    The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540

    What if a book could do more than simply be read? This week, I’m talking with Ahmed Kamel, technology entrepreneur, AI innovator, CEO of Sinai AI, and co-founder of YOUXEL Technology. Ahmed shares how AI is beginning to change the reading experience itself, creating new ways for readers to interact with books and new opportunities for authors to extend the value of their work. You’ll learn how AI-powered books can offer features such as translation, audio, summaries, customized navigation, and interactive learning tools. We also explore what these changes could mean for accessibility, reader engagement, royalties, and the way authors understand their audiences. Ahmed also explains how authors and publishers can protect their rights while taking advantage of emerging AI technology. Key Takeaways: Create a more interactive reading experience. Learn how AI can add audio, translation, summaries, and other features to a book.Reach more readers. Discover how multilingual and adaptive formats can make books more accessible.Create additional revenue opportunities. Explore ways authors may earn beyond the initial book sale.Understand reader behavior. Learn how engagement data can reveal what readers are using and responding to.Protect your rights. Understand why copyright and clear AI agreements matter as publishing evolves.Tune in now to learn how AI could expand what your book can do, who it can reach, and how it can continue creating value long after the initial sale. Here's how to connect with Ahmed Website LinkedIn Request access to Sinai.ai ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540

  5. Aug 19

    Why You’re Afraid to Market Your Book, Even When You Know How - BM539

    Could the real reason you’re avoiding book marketing have nothing to do with marketing? You know you need to talk about your book, yet every time you think about promoting it, reaching out, or asking for the sale, something inside you pulls back. This week’s guest is Judy Kane, author of Your Four Truths: How Beliefs Impact Your Life and an expert in uncovering the subconscious beliefs that shape our choices. Judy explains how fear of visibility, rejection, criticism, and selling can quietly hold authors back, even when they believe deeply in their books. You’ll discover how to recognize the stories driving your resistance, fact-check assumptions that may no longer be true, and use visualization to create a more confident response to marketing. We also explore how early beliefs about money, self-worth, and success can affect your willingness to sell, charge for your work, and receive the opportunities your book creates. What You’ll Discover: Why marketing can feel more threatening than it isHow to challenge the stories holding you backWhy reconnecting with your purpose changes marketingHow visualization can build confidenceHow money beliefs influence sellingTune in to uncover the hidden beliefs that may be holding your book back and discover how to move forward with greater confidence. Here's how to connect with Judy: Website LinkedIn Buy a copy of her book: Your4Truths: How Beliefs Impact Your Life Book your 15 minute free consultation ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    Why You’re Afraid to Market Your Book, Even When You Know How - BM539

  6. Aug 12

    How to Attract Dream Clients With YouTube and AI - BM538

    Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business? What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak? This week’s guest is Helmi Hasan, an engineer-turned-marketer and founder of a thriving consultancy that helps non-technical entrepreneurs use AI and YouTube to attract clients without paid ads or becoming full-time influencers. Helmi explains why YouTube isn’t just another social media platform demanding more content. Used strategically, it can become a searchable library of your expertise that continues building trust long after you publish each video. During our conversation, you’ll discover how to turn the ideas already inside your book into valuable videos, make your online presence easier for both people and AI to understand, and position yourself as the expert clients are already looking for. You’ll also learn: Why attracting clients requires a very different mindset from chasing themHow to use your book as a ready-made source of YouTube contentWhat might be confusing potential clients about your online presenceHow AI can help you uncover the questions your audience is already askingWhy you don’t need to become an entertainer to succeed on YouTubeHow podcast interviews and testimonials can strengthen your credibilityWhat helps AI tools recognize and recommend you as a trusted expertCould the content you’ve already created become the reason your next client finds you? Listen in to discover how YouTube and AI can help turn your expertise into a steady source of visibility, authority, and inbound opportunities. Here's how to connect with Helmi: Website YouTube LinkedIn Free offers from Helmi: Skool - How to Start a YouTube channel that makes you the authority in your niche. Video starter kit ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Attract Dream Clients With YouTube and AI - BM538

  7. Aug 5

    How to Stay Healthy While Writing and Marketing Your Book - BM537

    What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits? Many authors push through exhaustion with coffee, skip meals, and promise themselves they'll focus on their health after the next deadline. But what if those habits are quietly draining your creativity, focus, and productivity? This week, I'm joined by Kelly Lutman, certified health coach, founder of Pursue Wellness for You, and author of Thriving Through Cancer: A Holistic Approach to Your Journey. Kelly shares practical, science-backed strategies that help busy authors and entrepreneurs fuel their bodies, sharpen their minds, and avoid burnout without following another restrictive diet. You'll discover why hydration matters more than you think, how small changes create lasting results, and why taking care of yourself may be the smartest marketing strategy you never considered. In This Episode, You'll Discover:  Why dehydration could be stealing your focus, energy, and creativity.  The surprising reason Kelly says, "Food is information."  How simple food choices can improve both your health and your productivity.  Why editing your habits works better than following another diet.  The overlooked connection between sleep, stress, and creative performance.  How investing in your health today helps you finish your book and grow your business tomorrow. If you've been putting your well-being on hold until your next launch or project is finished, this conversation may change the way you think about success. Here's how to connect with Kelly: Website Check out Kelly's book: Thriving Through Cancer, A Whole-istic Approach for Your Journey.  FaceBook https://facebook.com/PursueWellnessForYou LinkedIn https://www.linkedin.com/in/kellylutman/ Instagram https://instagram.com/kelly_lutman/ ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Stay Healthy While Writing and Marketing Your Book - BM537

  8. Jul 29

    How to Define Success as an Author and Write a Book Readers Trust - BM536

    What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves. You'll discover why lived experience is often more valuable than expertise alone, how vulnerability creates lasting trust with readers, and why asking one simple question—"What's the point?"—can change the way you write, market, and live. If you've ever wondered whether your story is enough, this conversation will give you a fresh perspective. In this episode, you'll discover:  How to define success on your own terms instead of chasing someone else's.  Why authentic storytelling creates deeper reader trust than polished perfection.  The surprising difference between expertise and lived experience—and why you need both.  How mentors can help you uncover the story only you can tell.  Why failure is often the beginning of your most powerful message.  The mindset shift that helps authors grow with confidence instead of comparison.  How asking "What's the point?" can sharpen your message and make your book more meaningful. If you're ready to write with greater purpose, connect more deeply with readers, and measure success by what truly matters, this episode is for you. Here's how to connect with Bill: Website: https://billellis.com Podcast: What's the Point? Discover Your Purpose LinkedIn: https://www.linkedin.com/in/wcellis/ Instagram: https://www.instagram.com/wcellis/?hl=en FaceBook: https://www.facebook.com/bill.ellis https://www.facebook.com/BillEllisCoach/ ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Define Success as an Author and Write a Book Readers Trust - BM536
See All (544)

5
out of 5
77 Ratings

About

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Information

  • Creator
    Susan Friedmann
  • Years Active
    2015 - 2026
  • Episodes
    544
  • Rating
    Clean
  • Copyright
    © 2026 Book Marketing Mentors
  • Show Website
    Book Marketing Mentors

More From C-Suite Radio

You Might Also Like