Book Marketing Mentors

Susan Friedmann
  • 5.0 (75)
  • MARKETING
  • UPDATED WEEKLY

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

  1. Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516

    14H AGO

    Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516

    Are you making book marketing harder than it needs to be?  Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead.  Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She brings a refreshing perspective to book promotion: marketing isn’t a formula. It’s a fit.  In this powerful interview, Mamie shares how authors can cut through digital noise, build genuine connections with readers, and create marketing strategies that match their strengths and goals. If social media feels overwhelming or your launch came and went without much momentum, this episode will help you rethink your approach.  You’ll also hear why long-term visibility matters more than launch-week buzz and how awareness and trust quietly drive consistent book sales over time.  What You’ll Discover:  Why copying another author’s strategy often backfiresThe biggest mistake authors make after launch dayHow to choose marketing platforms that actually suit youWhy connection and credibility matter more than constant sellingThe role of reviews, giveaways, and early buzz in long-term salesHow to build steady visibility instead of short-lived spikesBook marketing doesn’t have to feel forced or formulaic. When your strategy aligns with your strengths and audience, promotion becomes more natural and far more effective.   Tune in now to learn how to simplify your marketing, play to your strengths, and create momentum that lasts well beyond launch. Here's how to connect with Mamie: Want to discuss your digital marketing strategies,  book a 30-min. complimentary consultation call with Mamie  Website Linkedin ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    27 min
  2. From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515

    MAR 4

    From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515

    Is your book working as hard as you did to write it?  Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business.  Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book sales and build profitable platforms around their expertise.  We explore what really creates revenue, why mindset often blocks momentum, and how to promote your work without feeling pushy or inauthentic. Katrena also shares her concept of becoming a “multivert” — blending the strengths of introverts and extroverts to create visibility, credibility, and income.  If your goal is not only to sell books but to build a thriving author business, this episode will shift how you think about your role, your message, and your next move.  What You’ll Discover:  Why book royalties are rarely the main income stream for successful authorsThe seven revenue pathways your book can unlockHow hidden mindset blocks keep talented authors playing smallA natural approach to promotion that feels aligned, not salesyWhat it means to become a “multivert” and why it mattersHow to turn your book into a gateway for speaking, programs, and premium opportunitiesYour book can be more than a published achievement. It can become the engine that drives your authority, visibility, and income.   Tune in now to learn how to step out from behind the pages and build an author platform designed for long-term success. Here's how to connect with Katrena: Free discovery session Website Email LinkedIn FaceBook Instagram  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    27 min
  3. Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514

    FEB 25

    Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514

    Are you struggling to turn readers into high-paying coaching clients with your book?  You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait.  This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, coach, or consultant who wants meaningful conversations, steady referrals, and high-value clients without cold outreach or paid ads, this episode will open your eyes. Jesse shares practical, relationship-driven strategies to help you move beyond passive book promotion and into purposeful connection. The payoff? More warm introductions, better-fit prospects, and conversations that lead to real opportunities.  You’ll also discover the missing link between book readers and premium clients: intentional relationship building rooted in generosity, clarity, and consistent daily connection. Key Takeaways Your book builds trust. Conversations create clients. What happens after someone reads your book determines whether they ever hire you.Word of mouth can be engineered. Warm introductions don’t have to be random when you build intentional referral relationships.One conversation a day can transform your pipeline. Small, consistent outreach compounds into steady opportunities and ideal clients.Give first to become top of mind. Strategic generosity sparks the reciprocity that leads to referrals and invitations.Clarity makes you referable. When people know exactly who you help, they know exactly who to send your way.Tune in now to start turning conversations into clients. Here's how to connect with Jesse: Email Website FaceBook ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    31 min
  4. How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513

    FEB 18

    How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513

    What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic. Susan breaks down why so many authors hesitate to talk about their book, what’s really behind the discomfort, and how to shift from “selling” to something far more natural and effective. You’ll also hear how AI, when used intentionally, can support your voice rather than replace it—making outreach easier, more human, and more aligned with who you are. If you want your book to open conversations rather than create resistance, this episode offers a practical, grounded blueprint. In this episode, you’ll learn how to: Reframe selling as sharing something valuable Shift from self-promotion to service so talking about your book feels natural and purposeful.Create buyer-centric connections that resonate Focus on what your readers are already thinking, feeling, and searching for—so your message lands without pressure.Replace rigid scripts with a real process Build an outreach approach that adapts to conversations instead of forcing them.Use AI without losing your voice Train AI tools with your language, stories, and perspective so your marketing sounds like you—not a template.Move past procrastination and perfectionism Learn how co-creating with AI can help you show up consistently without overthinking every word.If you’re ready to let go of marketing anxiety and start treating your book like the gift it’s meant to be, this conversation will change how you think about visibility, connection, and selling. Here's how to connect with Susan: AI Voice Brand Inventory Guide. Website LinkedIn   FaceBook   Instagram  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    31 min
  5. How to Use Expert Authority to Stand Out and Sell More Books - BM512

    FEB 11

    How to Use Expert Authority to Stand Out and Sell More Books - BM512

    What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, and remembered—while others struggle to be seen. In this conversation, she breaks down how expert authority is built, sustained, and translated into visibility that supports book sales and brand growth. Relevant takeaways: Why authority isn’t something you announce What actually causes the market to recognize you as an expert. The mistake most authors make after publishing And how to reposition your book so it opens doors instead of sitting quietly. The messaging shift that changes how readers respond Why centering the audience—not your credentials—builds faster trust. A cleaner way to move past imposter syndrome How focusing on service dissolves self-doubt without waiting for confidence to appear. What keeps expert authority from fading The ongoing adjustments that keep your book and message relevant over time. Listen to the episode to learn how to position your expertise so your book does more than exist—it works. Here's how to connect with Christine: Christine's 10-question quiz  Free expert authority call Website  LinkedIn  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    29 min
  6. How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511

    FEB 4

    How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511

    What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to the conversation. In this episode, Jim breaks down how authors can turn their books into powerful speaking platforms—without being born a “natural speaker” or waiting for perfect conditions. He shares how he transitioned from coach to speaker, the systems he relies on, and why the stage is one of the fastest ways to build authority and expand your reach. Key takeaways: Why great speakers aren’t born—and what that means for you The mindset shift that turns speaking from a fear into a skill you can intentionally build. A simple framework that makes talks land every time The SPEAC system Jim relies on to open strong, keep attention, and close with purpose—without sounding scripted. How your book quietly holds multiple speeches inside it A practical way to extract talks, workshops, and keynotes from what you’ve already written. The subtle shift that makes audiences lean in How to stop presenting to an audience and start creating an experience they feel part of. The overlooked conversations that lead to repeat invitations Why what happens before and after the talk often matters more than the presentation itself. Listen to this episode if you want to see how your book can move beyond the page, and start opening doors on the stage. Here's how to connect with Coach Jim: Website FaceBook LinkedIn Instagram  X (formerly Twitter)  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    34 min
  7. How to MasterPodcast Guesting to Promote Your Book and Brand - BM510

    JAN 28

    How to MasterPodcast Guesting to Promote Your Book and Brand - BM510

    Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically. In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority, not empty exposure. We talk about pitching the right way, showing up as a guest hosts want to re-invite, and turning a single interview into long-term visibility and book sales—even if your book isn’t published yet. This is not about chasing interviews. It’s about earning them and making them count. Key Takeaways Research Before You Pitch Why generic pitches fail and how doing your homework instantly sets you apart. Value Beats Promotion How authors lose credibility when they sell instead of serve—and what to do instead. Treat Interviews Like Conversations What keeps listeners engaged and hosts grateful you showed up. Make One Interview Work Harder How to extend the life of every appearance across your platform. Relationships Matter More Than Reach Why professionalism, gratitude, and follow-up lead to more opportunities than downloads ever will. If podcast guesting is part of your book marketing strategy—or should be—this episode will change how you approach it from here on out. Podcast Connections is an official sponsor of Book Marketing Mentors. Please consider supporting them. See more information below. Here's how to connect with Noemi  Website  LinkedIn: Instagram: ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    29 min
  8. How to Unlock the Secret to Creating Value for Readers with Your Books - BM509

    JAN 21

    How to Unlock the Secret to Creating Value for Readers with Your Books - BM509

    Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey? This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training.  Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever. Discover proven frameworks for building trust, increasing your reach, and cultivating a thriving fanbase—by focusing on giving immense value and embracing a true abundance mentality. Key Takeaways: The Law of Value: Why giving more than you charge is the real key to selling books that matter.Expanding Your Reach: How income grows when impact grows—and what that means for authors.Authenticity and Influence: Why being real builds trust faster than any marketing tactic.Opening Yourself to Abundance: The mindset shift authors need to receive what their work is worth.Overcoming Obstacles: 24 rejections, one yes—and the lesson every author needs to hear.An inspiring conversation packed with insights for authors who want their books to reach further and work harder. Here's how to connect with Bob Download Bob's free gift Website Buy a copy of "The Go-Giver" ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    28 min
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5
out of 5
75 Ratings

About

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Information

  • Creator
    Susan Friedmann
  • Years Active
    2015 - 2026
  • Episodes
    517
  • Rating
    Clean
  • Copyright
    © 2026 Book Marketing Mentors
  • Show Website
    Book Marketing Mentors

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