Book Marketing Mentors

Susan Friedmann
  • 5.0 (75)
  • MARKETING
  • UPDATED WEEKLY

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

  1. How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513

    3D AGO

    How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513

    What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic. Susan breaks down why so many authors hesitate to talk about their book, what’s really behind the discomfort, and how to shift from “selling” to something far more natural and effective. You’ll also hear how AI, when used intentionally, can support your voice rather than replace it—making outreach easier, more human, and more aligned with who you are. If you want your book to open conversations rather than create resistance, this episode offers a practical, grounded blueprint. In this episode, you’ll learn how to: Reframe selling as sharing something valuable Shift from self-promotion to service so talking about your book feels natural and purposeful.Create buyer-centric connections that resonate Focus on what your readers are already thinking, feeling, and searching for—so your message lands without pressure.Replace rigid scripts with a real process Build an outreach approach that adapts to conversations instead of forcing them.Use AI without losing your voice Train AI tools with your language, stories, and perspective so your marketing sounds like you—not a template.Move past procrastination and perfectionism Learn how co-creating with AI can help you show up consistently without overthinking every word.If you’re ready to let go of marketing anxiety and start treating your book like the gift it’s meant to be, this conversation will change how you think about visibility, connection, and selling. Here's how to connect with Susan: AI Voice Brand Inventory Guide. Website LinkedIn   FaceBook   Instagram  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    31 min
  2. How to Use Expert Authority to Stand Out and Sell More Books - BM512

    FEB 11

    How to Use Expert Authority to Stand Out and Sell More Books - BM512

    What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, and remembered—while others struggle to be seen. In this conversation, she breaks down how expert authority is built, sustained, and translated into visibility that supports book sales and brand growth. Relevant takeaways: Why authority isn’t something you announce What actually causes the market to recognize you as an expert. The mistake most authors make after publishing And how to reposition your book so it opens doors instead of sitting quietly. The messaging shift that changes how readers respond Why centering the audience—not your credentials—builds faster trust. A cleaner way to move past imposter syndrome How focusing on service dissolves self-doubt without waiting for confidence to appear. What keeps expert authority from fading The ongoing adjustments that keep your book and message relevant over time. Listen to the episode to learn how to position your expertise so your book does more than exist—it works. Here's how to connect with Christine: Christine's 10-question quiz  Free expert authority call Website  LinkedIn  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    29 min
  3. How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511

    FEB 4

    How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511

    What if your book wasn’t the end of the journey, but the doorway to the stage? If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link. This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to the conversation. In this episode, Jim breaks down how authors can turn their books into powerful speaking platforms—without being born a “natural speaker” or waiting for perfect conditions. He shares how he transitioned from coach to speaker, the systems he relies on, and why the stage is one of the fastest ways to build authority and expand your reach. Key takeaways: Why great speakers aren’t born—and what that means for you The mindset shift that turns speaking from a fear into a skill you can intentionally build. A simple framework that makes talks land every time The SPEAC system Jim relies on to open strong, keep attention, and close with purpose—without sounding scripted. How your book quietly holds multiple speeches inside it A practical way to extract talks, workshops, and keynotes from what you’ve already written. The subtle shift that makes audiences lean in How to stop presenting to an audience and start creating an experience they feel part of. The overlooked conversations that lead to repeat invitations Why what happens before and after the talk often matters more than the presentation itself. Listen to this episode if you want to see how your book can move beyond the page, and start opening doors on the stage. Here's how to connect with Coach Jim: Website FaceBook LinkedIn Instagram  X (formerly Twitter)  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    34 min
  4. How to MasterPodcast Guesting to Promote Your Book and Brand - BM510

    JAN 28

    How to MasterPodcast Guesting to Promote Your Book and Brand - BM510

    Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically. In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it. My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority, not empty exposure. We talk about pitching the right way, showing up as a guest hosts want to re-invite, and turning a single interview into long-term visibility and book sales—even if your book isn’t published yet. This is not about chasing interviews. It’s about earning them and making them count. Key Takeaways Research Before You Pitch Why generic pitches fail and how doing your homework instantly sets you apart. Value Beats Promotion How authors lose credibility when they sell instead of serve—and what to do instead. Treat Interviews Like Conversations What keeps listeners engaged and hosts grateful you showed up. Make One Interview Work Harder How to extend the life of every appearance across your platform. Relationships Matter More Than Reach Why professionalism, gratitude, and follow-up lead to more opportunities than downloads ever will. If podcast guesting is part of your book marketing strategy—or should be—this episode will change how you approach it from here on out. Podcast Connections is an official sponsor of Book Marketing Mentors. Please consider supporting them. See more information below. Here's how to connect with Noemi  Website  LinkedIn: Instagram: ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    29 min
  5. How to Unlock the Secret to Creating Value for Readers with Your Books - BM509

    JAN 21

    How to Unlock the Secret to Creating Value for Readers with Your Books - BM509

    Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey? This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training.  Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever. Discover proven frameworks for building trust, increasing your reach, and cultivating a thriving fanbase—by focusing on giving immense value and embracing a true abundance mentality. Key Takeaways: The Law of Value: Why giving more than you charge is the real key to selling books that matter.Expanding Your Reach: How income grows when impact grows—and what that means for authors.Authenticity and Influence: Why being real builds trust faster than any marketing tactic.Opening Yourself to Abundance: The mindset shift authors need to receive what their work is worth.Overcoming Obstacles: 24 rejections, one yes—and the lesson every author needs to hear.An inspiring conversation packed with insights for authors who want their books to reach further and work harder. Here's how to connect with Bob Download Bob's free gift Website Buy a copy of "The Go-Giver" ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    28 min
  6. How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508

    JAN 14

    How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508

    Does your book marketing feel forced, awkward, or exhausting? In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are.  With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective. You’ll hear why trying to copy someone else’s strategy backfires, what thought leadership really means for authors, and how to avoid the post-launch drop-off that leaves so many books invisible. You’ll discover: Why marketing works best when it aligns with your strengths and energyWhat thought leadership looks like without hype or a huge platformJenn’s Aspen Method: a simple framework for long-term book promotionHow to stop doing everything and focus on what actually moves the needleWhy author success goes beyond sales to impact, connection, and serviceIf you want book marketing that feels good and gets results, this conversation will change how you approach promotion. Get your copy of Jenn's latest book Promote Your Purpose Here's how to connect with Jenn: LinkedIn Website ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    30 min
  7. How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507

    JAN 7

    How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507

    Are you guessing what works on your author website, or do you actually know? In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site. If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it down into clear, practical steps any author can use, without any tech overwhelm. What you'll discover: What web analytics really tell you about reader behavior and why they matterSimple, free tools that show not just what visitors do, but whyWhere calls to action actually belong and why one at the bottom isn’t enoughHow site search data can spark new content ideas, book topics, and marketsThe biggest analytics mistakes authors make and how to focus on metrics that matterYour website is already collecting valuable information. This episode shows you how to use it to attract readers, improve conversions, and make your book marketing work harder. Download Philippa's "Hidden Gems" ebook Here's how to connect with Philippa: Website LinkedIn Get a copy of Philippa's latest book "Website Wealth: A Business Leader’s Guide to Driving Real Value from your Analytics" ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    27 min
  8. How to Market Your Book Without a Big Budget or Big Following - BM506

    12/23/2025

    How to Market Your Book Without a Big Budget or Big Following - BM506

    Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck. In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence. You’ll learn why most authors struggle because they blur the line between marketing and selling, and how separating the two instantly brings focus. We also discuss why understanding your niche and your competition saves time, money, and frustration before you promote anything. We explore simple ways to build momentum using content, partnerships, and small tests that show you what works without blowing your budget. You’ll hear how to create early interest, activate your existing network, and make your launch work harder. In this episode, you’ll discover: • What your competitors can teach you (without copying them) One quick audit that reveals how to position your book more clearly. • Why most content fails and how to fix it How simple offers and funnels turn attention into real interest. • The hidden purpose of a pre-launch It’s not about hype. It’s about momentum and visibility that lasts. • Why reviews are easier than you think How repetition, follow-up, and volume do the heavy lifting for you. If you want a simpler, smarter way to market your book and stop guessing what might work, this episode gives you a clear place to start. Here's how to connect with Jason: LinkedIn  YouTube  Website ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    34 min
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5
out of 5
75 Ratings

About

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Information

  • Creator
    Susan Friedmann
  • Years Active
    2015 - 2026
  • Episodes
    514
  • Rating
    Clean
  • Copyright
    © 2026 Book Marketing Mentors
  • Show Website
    Book Marketing Mentors

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