The Tom Ferry Podcast Experience

Tom Ferry
  • 4.7 (1.1K)
  • Business
  • Updated Semimonthly

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

  1. 1d ago

    How to Turn the Low-Rate Objection Into a Listing Opportunity

    You’re about to learn a new term that will majorly impact your business… and it’s just two, simple words courtesy of author and 30-year mortgage industry veteran JJ Mazzo: “Life rate.” Millions of homeowners feel stuck in their low mortgage interest rate. You hear it all the time – “Our rate is just too good. We’d love to move but we can’t sell now.” Here’s the problem: They’re not seeing the big picture. People are struggling financially due to “other” debt they’ve accumulated – their “life rate” – and failing to realize their home equity can actually solve their financial woes. On today’s podcast, JJ reveals the conversations you should be having to help these people convert “bad” debt to “good” debt – and earn more listings as a result. JJ’s tips provide a fantastic solution to a problem with no end in sight. On the pod, we also discuss: How to use “The Anniversary Call” to reengage past clients in a meaningful way Why new agents enjoy an advantage over certain veterans in today’s market – are you letting this happen to you? The importance of focusing on what you can control The aftermath of JJ’s first book, “Perseverance Principles,” and what to expect in his soon-to-be-released follow-up.   There are certain people with the ability to cut through the clutter and share tons of wisdom in the name of helping others. JJ Mazzo is definitely one of those people.    Don’t miss this episode. Watch or listen now!

  2. Sep 24

    Building a Brand That’s Authentically YOU

    “I just like a little bit of ridiculousness in my life.” That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening. And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand. In addition to talking branding, we dig into: How Cassandra generates 40% of her business from agent-to-agent referrals Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed Her proven system for keeping clients up to date throughout every transaction, and much more! If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss.  Watch it now to let Cassandra’s philosophy guide your success!

  3. Sep 3

    Are You Suppressing Your Own Success? 3 Ways to Break Through

    I’ve got a quick but powerful message about breaking through and tapping into your full potential on today’s podcast. In just 12 minutes, I’ll share three areas of your life and business that warrant closer examination – and some strategic suggestions to spark your transformation. I’m talking about the “mechanism of suppression” and how to overcome this built-in tendency to underperform. Even when we know we’re capable of more, human beings tend to stop short of our true potential. But true outliers know how to conquer their mechanism of suppression. So press “Play” on this one to learn: How stacking small wins builds much-needed momentum for your business and alters how you view feel about yourself, how you act, and how others view you Why the people you surround yourself with matter more than you expect – and how to set yourself up for success more frequently 5 meetings that bring much-needed structure to your business (number 5 is absolutely crucial) Ready to stop suppressing your own success? Watch or listen now!

  4. Aug 27

    The Social Media Blueprint for Real Estate Agents: How to Turn Content Into Business

    If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you. My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to: Her best advice for someone starting new on social – and the three core types of content she recommends Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs Where she finds inspiration and how she handles the logistics of it all AI’s role in her social media lead gen strategy, and much more! Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate. If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you. Watch or listen now and apply Faith’s advice to your growing business. ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let’s Connect: Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/ Attend A Tom Ferry Event → https://store.tomferry.com/ Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/ Visit My Website → https://www.tomferry.com/ Instagram → https://www.instagram.com/tomferry Facebook → https://www.facebook.com/TomFerry X → https://x.com/tomferry

  5. Aug 20

    The Formula for Turning Great Ideas into Massive Action

    Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented. You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it. Let’s change that. To help, I’m going to show you: How to eliminate distractions so you can improve your focus, clearing space for you to achieve more 5 key meetings that should be on your calendar every single week A sample “top performer” checklist of nine daily activities that the best agents do regularly  Why getting your goals “up and visual” is way more important than you think A simple way to prioritize ideas that helps you maintain focus and avoid overwhelm This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea. Transformational ideas don’t belong on the back burner. It’s time to put them into action.  Watch or listen now. – Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/

  6. Aug 13

    Difference Makers: 5 Traits That Define Outliers

    What separates the best from the rest? In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else. The question then becomes, “What makes them special?” I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit. Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn: The reason why most people underperform compared to their potential Beyond talent and work ethic, why it’s critical to own your unique perspective How elite performers turn best practices into habits and repeatable processes Why letting go of the “control freak” mentality is crucial to your success, and more!   Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode! To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/  Social Copy   “You are not performing to your full potential.” 🤯 How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of. Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else.. Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently.  You can, too. Watch or listen now. 🔗 Link in bio.

  7. Aug 7

    Less Friction, More Connection: The Control Selling Method, Explained

    It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training. My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method.  Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process.  Andrew goes deep on: Why sales skills are even more important in the age of AI How to embed your “close” early in the sales process – “Even more important than being a good closer is being a good opener.” 6 objectives you must achieve before beginning your actual presentation When and how to spell out the unique value you bring to a transaction   And so much more! Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now. Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth. Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

  8. Jul 30

    The YouTube Tips for Real Estate Agents That Turned 1000 Subscribers Into 3 Deals a Year

    Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real estate agents that make that math work in your favor. READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE? Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/ THE BREAKDOWN: 73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact YouTube tips for real estate agents that turn subscribers into transactions. The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand. Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate transactions annually. Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced analytics. Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200 subscribers ranking number one for every target keyword.

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Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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