The Art of Pre-Selling

Amber Shaw
  • 4.9 (79)
  • Marketing
  • Weekly

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call. That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you. Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy. Follow the show, and let's get you clients on repeat.

  1. 11h ago

    501. What Coaches Get Wrong About Selling During The Holidays

    Think nobody's buying coaching during the holidays? Think again.   Every year, November rolls around, and I hear coaches saying the same thing: "Nobody's buying right now. I'll just pick things back up in January."   But here's what I want you to understand. Just because someone isn't ready to buy today doesn't mean she's stopped thinking about the problem you help her solve. And it definitely doesn't mean she's stopped paying attention to you.   In this episode of The Art of Pre-Selling, I'm talking about why November and December are NOT the months to disappear from your business, especially if you want to start 2027 signing clients. We're getting into why your messaging needs to shift with the season, what your potential clients are actually doing before they make a buying decision, and how to use these next two months to build trust and create demand for your coaching.   And if you've been posting consistently but still aren't getting inquiries or sales calls? We're talking about that, too. Because posting more, switching platforms, or waiting until January isn't going to magically fix messaging that isn't connecting with the right women.   If you've been telling yourself you'll get serious about signing clients again in January, then this episode is for you.   What I Discuss: 00:44 Why the idea that nobody buys during November and December isn't the whole story 03:26 How to adjust your content to speak to what your ideal client is experiencing right now, instead of using the same messaging all year long 05:10 Why women may be watching, learning, and deciding who they want to work with months before they're ready to invest 08:44 What to look at when you're posting three to five times a week but still aren't getting inquiries, conversations, or paying clients 13:40 Why November and December are the perfect time to strengthen your messaging, build visibility, bring in new leads, and get your pre-selling ecosystem working   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  2. Oct 27

    500. The End of an Era | Welcome to The Art of Pre-Selling

    500 episodes. Three different versions of this podcast. And one mission that hasn't changed since day one.   Holy sh*t, we made it to Episode 500! And to celebrate, I've got a pretty big announcement. We're officially saying goodbye to The Divorce Revolution and welcoming a brand-new chapter: The Art of Pre-Selling!   Today, I'm taking you behind the scenes of how we got here, why I've decided to rebrand the show AGAIN, and what this next chapter means for you.   This podcast has been through some serious changes over the years. We started with The Wellness Revolution, where I talked about all things health and wellness. Then came The Divorce Revolution, a chapter that was deeply personal to me because of my own experience with divorce and how having my own money gave me the freedom to make some really hard decisions.   And now? We're entering a new era.   I'm sharing why I decided to walk away from a top 2% globally ranked podcast, what I've learned about evolving your business without burning everything down, and why helping women make their own damn money has ALWAYS been at the heart of everything I do.   But I'm also breaking down what The Art of Pre-Selling is really about, because this isn't just a new podcast name. I'm talking about helping women who are already damn good coaches figure out how to actually sign clients consistently. Not just through referrals or the occasional lucky Instagram post, but by building a repeatable process that gets the right women interested in your coaching BEFORE they ever get on a sales call.   We're talking messaging, positioning, content, conversations, offers, and all the pieces that need to work together so signing clients doesn't feel like such a guessing game every month. And I'm giving you a little preview of what you can expect from me every single week moving forward.   So whether you've been listening since The Wellness Revolution, joined me during The Divorce Revolution, or you're brand new here, I'm so freaking excited to bring you along for what's next.   If you've been coaching real clients and KNOW you're good at what you do, but you're tired of wondering where your next paying client is coming from, then this new chapter is for you.   Resources Mentioned: Episode 499: Why Your Business Strategy Isn't Working (And What Your Stage of Business Has to Do With It): https://ambershaw.com/podcasts/499-why-your-business-strategy-isnt-working-and-what-your-stage-of-business-has-to-do-with-it/   What I Discuss: 01:08 How we got to 500 episodes and why this podcast has evolved through three different chapters 03:04 Why I walked away from a top 2% globally ranked wellness podcast to pursue something different 05:01 What I learned about pivoting your business without burning everything down 07:21 Why The Divorce Revolution was so personal to me and what inspired me to help divorced women build coaching businesses 08:35 How having my own money changed my experience of divorce and why financial freedom matters so much to me 12:58 Why I'm officially introducing The Art of Pre-Selling and who I want to help in this next chapter 15:11 What pre-selling actually means and why the work you do BEFORE the sales call matters 18:31 Who this new show is for and why being a great coach doesn't automatically mean you're signing clients consistently 20:05 What you can expect every week, from messaging and content to DMs, sales conversations, and creating demand 20:53 Why you can expect plenty of real talk, a little swearing, and strategies you can actually use   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  3. Trailer

    Welcome to The Art of Pre-Selling

    I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.   That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you.   Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy.   Follow the show, and let's get you clients on repeat.   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  4. Oct 20

    499. Why Your Business Strategy Isn't Working (And What Your Stage of Business Has to Do With It)

    You've invested in the courses, tried different strategies, maybe even created a low-ticket offer or a membership. But you're STILL struggling to sign clients consistently. What if the problem isn't that you haven't found the right strategy, but that you're investing in strategies your coaching business isn't ready for yet?   In this episode of The Divorce Revolution Podcast, we're talking about something I see happen ALL the time with coaches who are doing everything they think they're supposed to do but aren't seeing the sales they want. Because listen, there are a million different ways to grow an online coaching business: ads, funnels, webinars, memberships, group programs, you name it. And I'm not saying those strategies don't work but just because a strategy is working for another coach doesn't mean it's the right move for YOUR business right now.   Today, I'm breaking down why knowing what stage of business you're in matters so much, what needs to be working BEFORE you start adding more strategies, and how to figure out where your current client attraction process is breaking down. I'm also sharing the story of a client who had 14,000 followers and was getting people into her DMs but still couldn't convert them into paying clients. She thought she needed more offers, but that wasn't her problem at all.   If you've been investing in courses, trying new strategies, and adding more offers to your coaching business but still can't figure out why you're not signing clients consistently, then this episode is for you.   Resources Mentioned: Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 00:26 Why chasing another strategy might be keeping you from signing consistent clients 01:32 The foundational client attraction process you need to fix before adding anything else 05:11 Why the overeducated coach keeps investing in strategies that aren't making her money 06:55 How to tell if a new strategy is actually right for your coaching business 10:32 Why you don't need multiple offers or revenue streams to reach consistent $5K and $10K months 13:30 How to figure out what's broken when your content, DMs, or sales calls aren't converting 18:25 Why my client Carrie wasn't signing clients despite having 14,000 followers 20:12 Why you need to get your client attraction process working BEFORE you try to scale 21:27 The four questions to ask before investing in another business strategy 22:21 Why simplifying your business might be exactly what you need to start signing more clients   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  5. Oct 13

    498. The #1 Mistake Coaches Make That Keep Them In Feast Or Famine Mode

    One of the biggest mistakes I see coaches make is constantly chasing the next strategy. They sign a few clients, have a slow month, decide whatever they were doing isn't working, and move on to the next freebie, workshop, or launch. And then they wonder why they're still struggling to get consistent clients.   Today, I'm breaking down why constantly switching strategies keeps you stuck in feast-or-famine mode, the difference between unpredictable revenue and unpredictable client acquisition, and why having one repeatable promotion is so important.   We're also talking about why you need to STOP abandoning a strategy just because it didn't work the first time, how to use your numbers to figure out what's actually going wrong, and why getting consistent clients doesn't mean getting the exact same results every month. Because you don't need to keep reinventing how you get clients. You need a strategy you can run, learn from, refine, and get better at every single time.   If you've been signing clients here and there but keep jumping from one strategy to the next hoping something will finally bring you consistent sales, then this episode is for you.   Resources Mentioned: Episode 492. The $40K Month That Almost Ruined My Business: https://ambershaw.com/podcasts/492-the-40k-month-that-almost-ruined-my-business/ Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 01:39 The moment I almost shut down my business and got a sales job 02:43 Why the ups and downs of entrepreneurship never completely go away 05:15 The difference between unpredictable revenue and having no system to get clients 07:07 Why every coach needs a promotion they can run again and again 09:30 Why starting from zero every time you need clients is exhausting 12:47 Why one failed promotion doesn't mean your strategy doesn't work 16:02 What happened when the exact same workshop crushed it, bombed, and then worked again 20:11 Why you need to stop leaving your next client completely up to chance   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  6. Oct 6

    497. How to Create Bonuses That Actually Help Sell Your Coaching Offer

    Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?   In this episode of The Divorce Revolution Podcast, I'm talking about something I got wrong for a LONG time: bonuses.   I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn't sitting there thinking, "You know what would make me buy this? Another 50-page workbook." In fact, piling more into your offer can actually create MORE hesitation, especially when she's already wondering whether she has enough time to do the actual program.   So instead of asking, "What else can I give them?" I'm showing you how to think about your bonuses like a marketer.   Resources Mentioned: Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://ambershaw.com/podcasts/495-the-smarter-way-to-choose-your-black-friday-offer/ Episode 496. 3 Ways to Run a Black Friday Sale in 2026: https://ambershaw.com/podcasts/496-3-ways-to-run-a-black-friday-sale-in-2026/   What I Discuss: 02:12 Why adding more bonuses can actually make your offer harder to say yes to 04:03 Why your best bonus idea could be hiding inside your buyer's objections 06:57 What your current clients keep getting stuck on and what that can tell you 10:25 Why you don't need a bonus for every reason someone might say no 13:13 How to keep your bonus from becoming an entirely separate program 16:30 Why you still have to sell the bonus, not just tell people what they're getting 18:10 The simple bonus audit I want you to run before creating anything 19:11 What I want you asking instead of "What else can I throw in?"   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  7. Sep 29

    496. 3 Ways to Run a Black Friday Sale in 2026

    You know what you're selling for Black Friday but how the heck should you actually sell it?   Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?   In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.   If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741   What I Discuss: 01:07 What we covered in Part One 02:03 Should you discount your offer? 04:07 Why a discount won't magically create demand 05:18 How to choose bonuses that actually make sense 08:23 Creating a Black Friday bundle without starting from scratch 10:50 How to choose the right structure for your sale 12:00 How I structure my four-day Black Friday email push 14:26 When to start warming up your audience 17:11 Using Black Friday to presell a January program   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  8. Sep 22

    495. The Smarter Way to Choose Your Black Friday Offer

    Black Friday is coming, but does that mean you need to create a brand-new offer to sell?   In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.   If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.   Resources Mentioned: Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist   What I Discuss: 00:57 Why waiting until actual Black Friday could already put you behind 02:30 How to decide what actually makes sense for you to sell 03:23 What to look at before you even think about creating a new offer 05:14 How to know if there's actually demand for your new idea 06:58 How I've used Black Friday to pre-sell a bigger offer before it launched 08:11 Mini courses, paid workshops, bundles, and other lower-ticket options 09:08 Is your offer actually not working, or are you just not selling it consistently? 10:29 Why your clients' actual words should shape your Black Friday messaging 13:54 When creating something brand new actually makes sense 16:04 How to repackage what you already have instead of starting from scratch 19:24 The questions to ask yourself before deciding on your Black Friday offer 20:48 What we're getting into in Part 2 of the Black Friday series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

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About

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call. That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you. Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy. Follow the show, and let's get you clients on repeat.

Information

  • Creator
    Amber Shaw
  • Years Active
    2021 - 2026
  • Episodes
    505
  • Rating
    Explicit
  • Copyright
    © 415145
  • Show Website
    The Art of Pre-Selling

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