The Divorce Revolution

Amber Shaw

You're a coach. Now let's get you clients on repeat. Welcome to The Divorce Revolution, the podcast for coaches who want to sign clients on repeat without ads, constant posting, or cringe sales tactics. Hosted by Amber Shaw, the Queen of Pre-Selling. The title comes from where my business actually started. After my own divorce, I was lost, broke, and had no idea how I was going to support my kids on my own. I wasn't just grieving my marriage, I was grieving my identity, my security, and the version of me who thought someone else would always have my back. So I did what most women are never taught to do. I rebuilt my life, my confidence, and my income from the ground up by starting an online coaching business. And it changed everything. What I learned along the way is the thing most coaches in this space don't teach: the work that actually signs clients isn't the pitch. It's everything before the pitch. Your messaging. Your content. Your DMs. Your story. The whole ecosystem that makes the sale feel obvious by the time someone is on a call with you. That's the pre-sell. And it's the entire reason I exist. This podcast is for the coach who's tired of posting and getting crickets. The coach who's invested in courses, certifications, and trainings and still can't figure out why none of it is turning into consistent clients. The coach who doesn't want to run ads, do giant launches, or feel slimy in the DMs. The coach who wants a system that actually works without selling her soul. Each episode digs into the real stuff. Messaging that signs clients. Content that doesn't get ignored. DM conversations that don't feel awkward. Sales calls that don't feel like sales calls. Mindset, money, confidence, identity, visibility, and what it actually takes to build a coaching business that pays you back. Because the sale isn't where the magic happens. Everything before it is. If you're ready to stop guessing and start signing clients on repeat, you're in the right place. Welcome to the Revolution. Let's do this.

  1. 4d ago

    488. The 6 Places You're Losing Clients Without Knowing It | Sold Before the Call Part 4 of 5

    Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist   Your business already has a sales team, you just don't realize some of them are asleep on the job.   In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.   I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190 Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328 Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109   What I Discuss: 01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem 03:22 The six "sleeping salespeople" hiding inside your business and why they all matter 07:09 How your bio should instantly tell the right person they're in the right place 08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts 09:38 Why your freebie should do more than collect email addresses 12:10 How consistent emails become part of your pre-selling strategy 14:15 Why Instagram Stories are one of the most overlooked sales tools in your business 15:59 The role your DMs play in creating genuine conversations that lead to clients 17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever 22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem 23:04 This week's homework: wake up one of your "sleeping salespeople"  25:54 A preview of the final episode in the Sold Before the Call series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  2. Jul 28

    487. The Step-by-Step Formula That Turns Strangers Into Clients | Sold Before the Call Part 3 of 5

    Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist     Your content shouldn't just get attention. It should build trust before you ever make an offer.   In this episode of The Divorce Revolution Podcast, I'm sharing one of my favorite storytelling frameworks for creating content that does more than get likes—it helps strangers feel seen, builds trust, and naturally moves them closer to becoming clients.   If you've been following the Sold Before the Call series, you already know that the sale shouldn't happen on the discovery call. It happens through everything you build beforehand.   Today, I'm showing you exactly how to do that through your content.   I'm walking you through my SHIFT Formula—the storytelling framework I teach my clients to create captions that connect on a deeper level, position them as the obvious choice, and become part of a strong pre-selling ecosystem. We'll break down each step of the formula, why storytelling is such a powerful sales skill, and how to stop creating content that simply educates and start creating content that actually converts.   I'll also share real client examples of how this framework has helped women grow their audiences, build trust, and create more conversations that lead to clients.   If you've been wondering why your content gets engagement but isn't turning strangers into buyers, then this episode is for you.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190 Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328   What I Discuss: 01:28 A recap of the Sold Before the Call series and why this framework matters 03:10 Why building a courtship is more effective than trying to "close" people 07:11 How storytelling creates trust before someone ever reaches your DMs 10:08 An overview of my SHIFT storytelling formula 10:54 How to set the scene so your ideal client immediately feels seen 13:28 Why highlighting the real challenge creates connection 14:57 The insight or "aha" moment that changes everything 17:22 How to show the follow-through that makes your story believable 18:09 Why transformation is the part that inspires people to take action 20:02 How this framework fits into my full pre-selling system, plus real client results 25:48 Your homework to start using the SHIFT Formula today—and what's coming in Part 4 of the series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  3. Jul 21

    486. Why Your Sales Call Isn't Where You Sell | Sold Before the Call Part 2 of 5

    Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist     Want easier sales calls? Stop trying to sell on them.   In this episode of The Divorce Revolution Podcast, I'm diving into what I believe is the missing piece almost every coach overlooks when it comes to signing consistent clients: pre-selling.   For years, I've watched coaches pour all their energy into creating content and learning what to say on a discovery call, yet they still struggle to turn conversations into paying clients.   Why? Because almost no one teaches what happens in between.   I'm breaking down the concept of pre-selling—a framework I've refined after 18 years in sales plus seven years as a business coach. It's everything you intentionally build before someone ever books a discovery call, from the trust you create through your content to the conversations you have in the DMs and the connection you build long before an offer is ever made.   When you get this right, your sales calls stop feeling like high-pressure events where you have to convince someone to work with you. Instead, they become a natural confirmation that you're the right fit.   If you've been wondering why people enjoy your content but aren't booking calls—or why your sales calls feel harder than they should—then this episode is for you.   Resources Mentioned: Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190   What I Discuss: 00:53 Why pre-selling is the missing piece in most coaching businesses 01:54 The "missing middle" between posting content and signing clients 05:28 What pre-selling actually means—and why I created this framework 07:29 Why relying on your sales call to do all the work creates unnecessary pressure 09:54 Why pre-selling is an ecosystem, not a script or sales tactic 11:23 A real example of what active pre-selling looks like 16:00 Why genuine connection builds more trust than automation ever will 16:35 The kind of content that naturally pre-sells your coaching 18:18 Self-check questions to see if your business is truly pre-selling 19:11 Why your sales call should feel like confirmation—not persuasion 19:34 What's coming next in the Sold Before the Call series   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  4. Jul 14

    485. How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep | Sold Before the Call Part 1 of 5

    Ready to implement what you're learning? The Sold Before the Call podcast teaches the mindset. The Selling Sprint teaches the system. Join the interest list to be first in line when I announce everything coming soon… Join the interest list here: https://products.ambershaw.com/signature-waitlist   What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?   In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.   When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.   The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.   I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.   If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.   What I Discuss: 00:59 The many hats coaches wear and the one most people avoid 02:26 Why sales isn't a single event, but a daily mindset 03:10 Why I created the Sold Before the Call series 07:00 A preview of my new Selling Sprint program 07:59 The trap of avoiding sales by staying "busy" with other tasks 10:25 The commission-based mindset that changed how I approach business 13:13 The daily habits every coach can borrow from great sales reps 16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter 21:03 A self-audit to help you identify where you're being passive in your business 22:26 Your homework before Part 2 of the series 24:04 What's coming next in Sold Before the Call   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  5. Jul 7

    484. Should You Offer a One-Week Coaching Trial?

    If you've ever had someone get all the way to a discovery call only to hesitate because of the investment, uncertainty, or fear that coaching won't work for them, this episode is for you.   I'm breaking down why lowering the barrier to entry doesn't mean lowering your value, how a short trial can build trust without giving away your expertise, and why creating quick wins is one of the most powerful ways to help clients confidently move forward.   I'll also walk you through how to structure a coaching trial, how to transition into a natural next-steps conversation, and why the best sales conversations never feel like you're convincing someone to buy.   Resources Mentioned: Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist   What I Discuss: 01:17 Why one-week coaching trials can help increase conversions 04:08 Why creating quick wins is the fastest way to build trust 06:10 How to structure a one-week coaching trial  07:20 How to lead a natural "next steps" sales conversation after the trial 10:03 Pricing strategy for a one-week coaching trial 12:35 Why the best coaches sell through service, not pressure 14:31 The mindset shift that makes continuing with you feel like the obvious next step   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  6. Jun 30

    483. Why You Struggle to Have Predictable Revenue In Your Coaching Business

    Have you ever thought, "I know I can coach…so why aren't clients coming in consistently?"   In this episode of The Divorce Revolution Podcast, I'm talking to the coach who's already proven she can get clients—but still can't seem to create predictable income.   Maybe you've signed a beta client. Maybe you've landed a client through a referral, networking, or even Instagram. You know you're capable. You know your coaching works. But your business still feels unstable.    In this episode, I'm breaking down why this stage of business is so frustrating, why getting a few clients isn't the same as having a predictable business, and the simple diagnostic I use to figure out where a coaching business is actually breaking down.   Resources Mentioned: Book your FREE Client Traction Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic   What I Discuss: 01:46 The biggest insights from my recent DM Dollars workshop 03:07 Why the "weird middle" stage of business feels so frustrating 05:15 The problem with relying on referrals and other unrepeatable client sources 07:26 What I actually mean when I talk about building systems 08:15 The one metric I want you to track this week instead of views and followers 09:40 How to tell whether you have a visibility problem or a sales conversation problem 11:23 A free diagnostic call to help identify your biggest bottleneck 14:05 My challenge for you as you head into the second half of the year   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  7. Jun 23

    482. When Helping People Is Actually Bad for Business

    Ever walk away from a DM conversation thinking, "I just gave away an entire coaching session and they still didn't become a client?"   In this episode of The Divorce Revolution Podcast, I'm giving you a little tough love because the way most coaches are handling their DMs is quietly costing them clients—and they don't even realize it.   I see this all the time. A coach gets a message from someone who's struggling, and because she's genuinely caring and wants to help, she immediately jumps into coaching mode. She gives advice, offers strategies, sends voice notes, and pours her heart into helping. But then nothing happens. No sales call, no client, and the coach is left wondering why being more helpful isn't leading to more business.   If you've been giving tons of value in the DMs, feeling drained, or hearing a lot of "thank you" but not getting clients, then this episode is for you.   Resources Mentioned: Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2 Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist Listen to Episode 479. Do You Know Where Your Next Client Is Coming From?: https://podcasts.apple.com/us/podcast/479-do-you-know-where-your-next-client-is-coming-from/id1577282350?i=1000770733158   What I Discuss: 01:28 Why DMs are one of the most important pieces of predictable revenue 04:41 The overcoaching trap that's quietly costing coaches clients 06:26 A real-life weight loss coaching example that explains exactly why this happens 09:25 The deeper reasons coaches overcoach in the DMs 12:19 The real purpose of your DMs—and why it's not coaching 12:53 What to do instead if you want conversations to lead somewhere 15:15 How to confidently invite someone onto a discovery call 15:49 Why the goal is to stop solving and start qualifying   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

  8. Jun 16

    481. Why Other Coaches Sign Clients in the DMs (And You Don't)

    Ever wonder why it seems like other coaches are signing clients from Instagram so easily…while you're posting consistently and getting nowhere?   The truth is, signing clients from Instagram is actually a very simple funnel—but simple doesn't mean easy. There are specific things that need to happen before someone goes from seeing your content to getting in your DMs, hopping on a call, and becoming a paying client.   In this episode, I'm breaking down the hidden pieces most coaches are missing, the common bottlenecks I see over and over again, and why the problem usually isn't your work ethic—it's the system you're using.   If you've been posting consistently, wondering why Instagram isn't turning into clients, or feeling like everyone else has figured it out except you, then this episode is for you.   Resources Mentioned: Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2 Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist   What I Discuss: 02:07 The simple Instagram funnel most coaches are trying to master 02:38 Why I believe Instagram is still the best platform for coaches 05:21 The Three P Framework and how to find what's broken in your business 07:22 The most common bottlenecks keeping coaches stuck 08:16 My client Lisa's story—and what finally helped her start signing clients consistently 10:56 Exactly who DM Dollars is for 12:49 What you'll learn inside the workshop 13:40 Why I want you to come back—even if you attended before   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com

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About

You're a coach. Now let's get you clients on repeat. Welcome to The Divorce Revolution, the podcast for coaches who want to sign clients on repeat without ads, constant posting, or cringe sales tactics. Hosted by Amber Shaw, the Queen of Pre-Selling. The title comes from where my business actually started. After my own divorce, I was lost, broke, and had no idea how I was going to support my kids on my own. I wasn't just grieving my marriage, I was grieving my identity, my security, and the version of me who thought someone else would always have my back. So I did what most women are never taught to do. I rebuilt my life, my confidence, and my income from the ground up by starting an online coaching business. And it changed everything. What I learned along the way is the thing most coaches in this space don't teach: the work that actually signs clients isn't the pitch. It's everything before the pitch. Your messaging. Your content. Your DMs. Your story. The whole ecosystem that makes the sale feel obvious by the time someone is on a call with you. That's the pre-sell. And it's the entire reason I exist. This podcast is for the coach who's tired of posting and getting crickets. The coach who's invested in courses, certifications, and trainings and still can't figure out why none of it is turning into consistent clients. The coach who doesn't want to run ads, do giant launches, or feel slimy in the DMs. The coach who wants a system that actually works without selling her soul. Each episode digs into the real stuff. Messaging that signs clients. Content that doesn't get ignored. DM conversations that don't feel awkward. Sales calls that don't feel like sales calls. Mindset, money, confidence, identity, visibility, and what it actually takes to build a coaching business that pays you back. Because the sale isn't where the magic happens. Everything before it is. If you're ready to stop guessing and start signing clients on repeat, you're in the right place. Welcome to the Revolution. Let's do this.