Badass Bodyworkers

Rebecca Brumfield

Being a bodyworker can be the most rewarding & fruitful career, but it comes with a ton of mentally & physically draining challenges that can be difficult to navigate. Do you struggle to find work-life balance, beat burnout, maintain boundaries, and reduce the stress of being an overwhelmed (but passionate) bodyworker? Let's pick the brains of top experts in the spa, massage, and wellness industry to deliver you the best actionable business, mindset, and marketing tips that teach you how to THRIVE rather than SURVIVE in your bodywork career.

  1. [ep32] Power of Personality: Branding for Bodyworkers | Jessica York

    07/01/2024

    [ep32] Power of Personality: Branding for Bodyworkers | Jessica York

    Jessica York is a massage veteran with 19 years in the field located in Ferndale, Michigan near Detroit. She currently holds a state massage and cosmetology license as well as a national certification and is a national educator with Apex Retreat Seminars. Jessica's multifaceted business has multiple community outreaches and groups and she heavily believes in the power of connecting industries together for mutual success. Her classes vary in skillet from Implicit Bias to Prenatal Pain Management to Green Spa Ethics, plus she has additional marketing and body work courses available as well. Jess truly believes that the bodyworker career is a very personal journey for manual medicine and it's up to the individual to set their mark on the world. On today's episode, we discuss: - Marketing and PR strategies for bodyworkers - Camera readiness tips for professionals - Brand photography, contracts, and communication with photographers - Preparing for and navigating live news interviews - Posing for photoshoots, lighting, and communication with photographers - Promoting businesses through social media, networking, and community engagement. - Marketing strategies for small businesses, including using diverse stock photos and featuring real clients JESSICA ON SOCIAL: - Breathe: Ferndale Instagram - Apex Retreat Seminars Instagram - Jess on Facebook - Coterie Detroit on IG OTHER RESOURCES: - Badass Bodyworkers on FB - Apex Retreat Seminars CEUs - Stock Photo Package for Bodyworkers

    40 min
  2. 03/16/2024

    [ep30] The 10 Commandments of Cannabis Lobbying for LMTs

    Our guest today, Jordan Person, is one of the leading experts in the cannabis industry for over 16 years. She has worked with the plant in every aspect and is an advocate on all levels - from cultivation, trimming, dispensary managing, creating products in licensed kitchens, every method of consumption possible, created the modality of cannabis massage, designed my own line of cannabinoid skincare, juicing, edibles, education, activism, and the list goes on. Jordan is business owner, educator, and mentor. Her days are now spent writing for various publications, creating educational content for spa conferences and wellness professionals, R& D for new products, and consulting for the spa industry. In today's episode, we learn: Getting started in lobbying for massage therapists Understanding the legislative process Identifying your issue and preparing materials to present to legislators Finding, contacting, & communicating with your representatives Hosting lobby days and offering chair massages Best practices, such as dressing professionally and making a good first impression Tips on speaking to legislators, including honesty, gratitude, and professionalism Building relationships with legislators and maintaining communication Being bipartisan and respectful of legislators' time and challenges Encouraging other LMTs to organize & join lobby days FOLLOW BADASS BODYWORKERS: -FB Group⁠ - FB Biz Page⁠ - Instagram⁠ - LinkedIn⁠ FOLLOW PRIMAL THERAPEUTICS: - ⁠Facebook⁠ - ⁠Instagram - ⁠LinkedIn - ⁠CBD Education - Etsy Shop⁠⁠ (free shipping with code "CANNABABS") CONTACT JORDAN: ⁠FB Messenger⁠ ⁠Instagram⁠

    51 min
5
out of 5
23 Ratings

About

Being a bodyworker can be the most rewarding & fruitful career, but it comes with a ton of mentally & physically draining challenges that can be difficult to navigate. Do you struggle to find work-life balance, beat burnout, maintain boundaries, and reduce the stress of being an overwhelmed (but passionate) bodyworker? Let's pick the brains of top experts in the spa, massage, and wellness industry to deliver you the best actionable business, mindset, and marketing tips that teach you how to THRIVE rather than SURVIVE in your bodywork career.