Confessions of a Shop Owner

Mike Allen
  • 4.3 (15)
  • Entrepreneurship
  • Updated Weekly

Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer.  In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.

  1. 3d ago

    Ep 107 - Rich Falco | The ADAS Mistake That Could Cost You Everything

    Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERE Turnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now! Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HERE In this episode, Mike Allen welcomes Rich Falco to talk about the challenges and stories behind running a shop in today’s changing automotive landscape. They focus heavily on why shop owners need to invest in technician training and the difficulties many shops face bridging the gap between what techs want to learn and what the industry demands. A key theme that emerged was the growing impact of ADAS calibrations, the risk of improper repairs, and the increasing need for specialized equipment and procedures. Timestamps:00:00 Scope Drama: Impressive Diagnostics or Just for the ‘Gram?01:05 Poker Nights & Shop Camaraderie02:58 CTI Training Center – Tech Paradise04:44 Bikers, Miatas & Life After Kids05:11 Running a Mobile Calibration Business06:29 Body Shop Calibrations: Bent Brackets & Bad Installs07:05 Small Shops vs. Chains: Who Cuts Corners?08:00 Essential Tools for Mobile Programming & Diagnostics09:11 How Much Does a Well-Equipped Van REALLY Cost?10:49 Why Shops Should Avoid “Hero” Jobs on Exotic Cars13:15 Overconfident Techs (And When Ego Bites Back)14:18 CTI’s Latest: Technician Evaluation & Skills Platform16:17 Closing the Gap: Tech Training You Want Vs. Need19:22 Best Training Tools: Online vs. In-Person21:02 Shop Owners Bringing In-Depth Training to Their Doorstep23:53 Should You Build Up Domestic Programming Skills?24:34 Playground for Technicians: Touring the Research Center25:07 Autel vs. PicoScope Throwdown26:44 Shops Chasing “Hero Work” vs. Profitable Bread & Butter28:18 Building Technician Career Paths—Real Tools for Real Growth30:21 The Real Deal: What Techs Actually Want in Shops32:42 Shop Owner Secrets: Training, Recruiting & Retention34:44 Why the Best Techs Invest In Their Own Training35:37 Networking & Recruiting at Industry Events37:17 Rookie Shop Owners Who Get It Right (And Bring Cocktails)41:47 Short-Form Training – The Secret Techs Actually Use42:39 Why Boring Training Videos Kill Your Shop Culture44:42 Not Reading the Service Info? Big Mistake45:09 ADAS Calibrations, Liability, and Lawsuit Risks47:24 Will Self-Driving Tech Change Everything?52:45 Should We Fear (or Welcome) Our Robot Car Overlords?54:05 Endgame: Cards, Cocktails & Hospitality at the Next Expo

  2. Jul 14

    Ep 106 - Mike Allen, Bryan Pollock, & Braxton Critcher | The Repair Industry is Like a Bucket of Crabs

    Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE This one was a long time coming. Today, Mike, Bryan and Braxton dig into some of the wildest and most misguided comments from the Confessions of a Shop Owner Facebook page recently. They tackle the notorious “$358k technician” story, breaking down why so many techs can’t do the math—or just don’t want to believe the numbers. You'll have a lot of fun hearing what some people in the industry have to say about some of the hot button issues...or really their lack of understanding. Timstamps:00:00 Techs in the comment section: “Nobody makes that much!” The $350K technician saga02:31 Are you watching the podcast, or just the reels? Context, context, context!05:07 Reggie’s story: Would you leave for a $1/hr raise? Why context gets lost online07:12 Diagnostic skills, cognitive leaps, and why some techs will never make big money10:09 Fairfax, VA: High rent, high output, high pay – breaking down the math11:19 “Crabs in a bucket” and raging over others’ success13:11 Who are the real 1%ers in the shop world? Defining success in auto repair15:03 The service advisor breakdown: Where does all the time go?16:09 Rage-baiting with advisor accountability, tracking every minute in the shop18:29 Punch cards, bathroom codes, and memories of dealership micromanagement20:01 How hard is it, really, to do a 10-minute write-up?21:23 Mediocre service advisor confessions (& Braxton’s epic shade)22:25 Do your employees secretly listen to your podcast?23:45 The all-star “A Tech” myth: Can anyone really “do everything”?25:11 Ego, memory, and those wild open forum stories26:26 Are you really a unicorn tech, or did you just burn a car down?28:00 Training vs. tech evolution: Has the industry outpaced technician effort?29:21 After hours learning: What the top techs are really doing30:26 Commenters vs. reality: Reading comprehension fails (and laughs)33:02 “Never lost to a car” – the world’s biggest shop lie35:01 Toolbox wars and the rolling rig debate: Weight, wheels & wild finance42:02 Remote diagnostics, shop culture, and the power of process49:00 Why context is everything: Dealerships, warranty companies & internet assumptions52:28 If you’re mad at a reel, maybe just listen to the episode (and visit our sponsors)

  3. Jul 7

    Ep 105 - Zeb Beard | Your Shop Doesn't Need More Techs

    Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more. Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now! In this episode, Bryan Pollock sits down for a no-holds-barred conversation on shop ownership, team culture, and social media with Zeb Beard. Zeb shares why he's big on visualizing goals—and how that mindset helped him score a brand-new facility. They dive into why having dedicated roles, like a full-time DVI specialist, can massively boost shop efficiency (and profit). Plus, Bryan and Zeb talk about why they're not afraid to stir the pot with the trolls on social media, and how “playing grab ass” at the shop stalls progress. Timestamps:00:00 Why “100% production” is for amateurs01:18 Why techs need to get off Google and show initiative03:40 The hiring hack: leave info out and see who can problem-solve06:00 Raising independent kids—now considered “dangerous”?!08:26 Can’t = Motivation: Zeb's reverse psychology for success10:02 Visualizing ridiculous goals (and how it landed a new shop)12:13 Social media, comedy, and the birth of the viral “road report”14:11 From slow shop to slammed: the power of relatable content16:11 Why automotive posts attract trolls—and why Brian loves ‘em19:03 Haters gonna hate, but the right customers love the realness20:53 Stop showing brake jobs, start showing personality25:35 Growth mode vs “growing into your skin” after scaling up27:47 The struggle to find talent in rural America30:17 Choosing city vs small town for shop location32:41 Surviving a soft market and approval rate dips35:05 Organic marketing: how the “road report” really moved the needle37:00 Tracking the 10-year cycles in auto repair shop business41:58 Boundary setting: solving the “grumpy shop owner” syndrome43:53 Introducing William, the DVI wizard: why every shop needs one48:04 How a DVI specialist and cleanup guy can outpace 3 extra techs54:15 Unlocking ultimate tech efficiency with multiple bays per tech59:18 Real math: How more bays explode your bottom line01:00:47 Firing low producers—why your shop might actually run better

  4. Jun 30

    Ep 104 - Jordan Mosely | The Truth About Scaling an Auto Repair Business

    Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing. Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now! In this episode, Mike Allen sits down with Jordan Mosely to talk about growth, technology, and the realities of running a multi-location business. Jordan shares how sticking to a proven playbook has helped him scale his quick lube and hybrid locations, and explains why obsessing over small cost details—like labor and materials—makes a huge impact on the bottom line. The conversation also dives into the pain (and promise) of current AI and software integrations, when Mike and Jordan both agree that the right technology is important, but execution, adaptation, and focusing on the basics are what truly drive success. Timestamps:00:00 Covered wagons and old-school shop software02:14 What really goes down at shop events and happy hours03:15 Playbooks and the secret to sticking with a process04:14 The quick lube model vs. full-service auto repair05:48 Learning from industry “gurus” and finding what works06:38 Car wash business models and subscription secrets08:09 Breaking down car wash economics and margins09:26 Pennies make the profit: expense structure and labor10:22 Why every phone call counts—and how much fumbled calls really cost12:04 AI cameras, call reviews, and upgrading shop tech12:41 Why onboarding new AI tools is painful (but worth it)14:00 Using Rilla, custom AI, and making tech work for your team16:28 Are unified shop platforms possible—or is it always 19 subscriptions?18:42 The challenges of double-entry and why Tekmetric stands out20:54 Tectonic event review: what a professional trade show looks like22:24 Fixing cars vs. trying to code your own AI: why you should pick a lane24:00 Confessions about chaos, change—and the need for therapy26:14 Dealing with online haters in the auto industry27:16 Remote and virtual advisors: the future, or a flop?30:07 The “sales hammer” model and selling from afar31:49 What happens when you try to run a fully remote shop32:35 Why execution is everything for new shop models34:42 20 groups, private equity, and the independent shop owner line36:44 Why big shop owners show up at trade shows38:14 Confession time: Subaru oil change disasters and red flags39:25 High turnover in quick lube—onboarding and training struggles40:05 Why you need to launch that training, even if it’s not perfect41:57 What’s next: acquiring more stores, riding the oil price wave, and 1% daily improvement

  5. Jun 26

    Ep 103 - Coaching Call #18 | The BIGGEST Mistake Shop Owners Make

    Keep shop management, payments, marketing (all the things) all in one place with Tekmetric. It will CHANGE YOUR LIFE. Click HERE Turnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now! Elite Worldwide's Ignite 2027 is coming up in February and NOW is the time to sign up. It's happening in Vegas February 4-6 and it will be the best 3 days of your shops year when you attend. Learn now HERE In this episode, Mike and Matt talk about how to find and commit to a core operational identity—rather than constantly chasing new ideas or industry trends. True success comes from consistent execution of a strategy you believe in. You will NEVER underestimate the value of training, coaching, and leveraging proven systems like EOS or similar frameworks to help owners and employees gain clarity, stay accountable, and ultimately grow a sustainable, profitable business. Timestamps:00:00 Shop Owner Myths: $200 an Hour and the Truth about Starting Out02:19 Celebrating Good Months04:11 Best Month Yet—Sales Up, Staff Changes & a New Advisor06:40 Fixing What Was Broken: Process, Accountability & a Data-Driven Turnaround07:54 ARO Jumps by 20%—Here’s How They Did It08:27 DVI Process Overhaul: Getting Real Numbers and Customer Buy-In10:12 Tech Average Quotes—Setting and Hitting Profitable Targets11:08 Maintenance Sales Struggles & Industry-Wide Challenges12:23 Next Steps: Boosting Closing Ratios and Ongoing Advisor Training13:09 Sales Presentation, Confidence & Learning to Overcome Objections14:34 Regional Training Events: Why Travel Matters & Team Building15:07 Bridging the Owner-Employee Gap: Training Techs & Advisors for Buy-In17:20 Why Private Equity Buys Shops—Math, Mindset & Community Impact20:19 Winning as an Independent: Local Presence, Team Culture, and Staff Retention21:48 Training Takeaways: Eye-Opening Insights for Non-Owners23:14 P&L and Labor Rate Workshops—Should Your Team Bring Their Books?24:32 Shop Pay Plans & Real Labor Cost Realities26:22 $350,000 Techs: The Truth Behind the Numbers & What’s Possible in Your Market28:19 Pay, Value, and Raising Rates: What Customers Need to See30:30 McDonald’s Drive-Thru vs. Customer Perception: Value & Expectations31:33 Bringing Training In-House: Hosting Courses for Your Shop and Community34:30 EOS, Traction, Rocket Fuel: Finding a System that Clicks36:10 Visionary vs. Integrator: Why Every Shop Owner Should Read These Books38:45 Team Structure, Core Genius, and the Power of Discipline41:08 Identity Crisis? Finding (and Loving) Your Shop’s Unique Advantage43:53 Don’t Change the Recipe—Simplicity and Full Commitment Win46:43 Basketball Offense & Building the Right Team for YOUR System48:46 Discipline, Focus & How Elite Shop Owners Set Themselves Apart51:21 Quality Management Systems: Lessons from Manufacturing52:15 Finding the Right Coach & System—Any Structure Beats None53:46 Elon Musk Clarity: Vision, Discipline, and Blocking Out the Noise

  6. Jun 23

    Ep 102 - Chris Gayne | If There's a Problem in Your Shop, It's Probably You

    Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE In this episode, Chris Gayne shares stories from his transition out of a military career and into shop ownership, including the accidental founding of Dale County Diesel. The conversation dives deep into the difference between running a transactional versus a relational business, emphasizing the value of building real connections with customers and staff. Timestamps:00:00 – Transactional vs Relational: What Kind of Shop Are You Running?02:31 – From Military Flight Instructor to Shop Owner: Chris’s Journey06:43 – Surviving a Helicopter Crash (& What It Teaches You about Mistakes)14:02 – Leadership in the Shop: Lessons from Army to Auto Bay19:26 – Why Good Techs Deserve the Right Work—and Right Culture25:09 – How to Handle the “Unfixable”—Being Honest With Your Customers32:04 – Flat Rate vs Teamwork: What Actually Works?37:01 – Confession Time: If There’s a Problem in My Shop, It’s Me44:44 – Hard Policies, Real People: Why Relational Beats Rigidity49:55 – When to Tell Customers: “It’s Time to Move On from This Truck”51:06 – Wrap Up: Honesty, Growth, and Call for Your Confessions

  7. Jun 19

    Ep 101 - Matt Curry & Richard Tonetti | The Secret Behind an $40 Million Auto Repair Business

    Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more. Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now! What does it take to build a high-performing automotive business that continues to grow while maintaining a strong culture? In this episode, Mike Allen sits down with Matt Curry and Richard Tonetti from Craftsman Auto Care to discuss the systems, leadership philosophies, and growth strategies that helped build one of the industry's most respected shop groups. Matt shares lessons learned from growing to 10 locations and $18 million in revenue, including the importance of culture, leadership, sales training, digital inspections, and customer reviews. Timestamps:00:00 The $1 Raise That Changed Everything01:14 Are 4-Day Workweeks Actually Hurting Your Business?03:41 Why “Money Motivated” Isn’t a Dirty Word06:46 From Tire Changer to VP: Growth Stories from the Shop Floor07:16 Matt’s Path: 10 Stores, $18 Million, and a Comeback09:13 The Secret Sauce: Buying Distressed Shops & Turning Them Around10:36 How to Hit $1,000 Average ROs (and Why Volume Per Bay Matters)11:02 The Turning Point: Digital Inspections & Sales Training13:29 Being the Best Shop Cheerleader—Even on Bad Days14:11 Making the Hard Work Fun (Yes, It’s Possible!)19:00 Sales Scripts, Objection Handling, and The “One More Thing” Rule20:05 How to Hire the Perfect Counter Person (It’s Not About Automotive Experience!)22:49 Culture vs. Corporate: Why Good Techs Never Leave25:15 Google Review Domination: Building Trust and Cutting Marketing Costs28:20 Spiffs, Friendly Competition, and Making Reviews a Shop Habit32:10 Small Gestures, Big Impact: The Stuffed Animal Touch35:13 Why Internal Competition Works—But Only with the Right Culture37:46 When Growth Kills Culture (And How to Avoid It)40:36 Can Independents Still Win? Opportunity in a Corporate, Tech-Heavy Landscape43:27 The Blueprint: Build Slow, Build Right, Stay Nimble45:17 Level Up: Giving Back and Training the Next Generation47:04 Growing Your Own Techs & Locking Down Quarter-Million Dollar Talent

  8. Jun 16

    Ep 100 - Andrew Fischer | Why Most Technicians Shouldn't Own a Shop

    Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing. Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now! This episode is Mikeless - just how we like it. HA! Today Bryan rides solo at TOOLS 2026 and talks dynamics between technicians and service advisors Andrew Fischer. They bring up the importance of fundamentals and communication—technicians often overlook basic testing but expect to dive into advanced diagnostics, leading to costly mistakes and frustration. They also talk about ego and misunderstanding: both between team members in the shop and toward customers, highlighting how crucial it is to clearly explain repairs and processes, not just rely on expertise.  Timestamps:00:00 The real hardest job in the shop: service advisor confessions03:08 Training struggles, being away from family, and the reality of evening classes05:02 Why owners MUST vet what you’re paying for in auto training07:11 Technicians skipping fundamentals—and how it comes back to bite your shop10:20 Ego, ignorance, and the "alphabet soup" of tech skill levels13:13 Fast techs vs fixed cars: the hidden cost of comebacks and efficiency16:19 Communicating diagnostics: where most techs screw up (and how AI helps)19:06 Why the front counter is pure chaos—and techs can’t handle customers21:13 Explaining diagnoses in a way anyone can understand (with help from AI)25:26 The service advisor’s secret: what customers REALLY want to know28:12 The "zip code" analogy for why testing matters30:28 Shops that charge for time vs selling fixed vehicles—who really wins?32:40 Real-life story: four shops, still not fixed (and how a dead battery fooled them all)34:35 What to do when you just can’t fix the car (real talk and lessons learned)41:33 The problem with technician forums & why the smartest avoid them44:28 Why most technicians will never be ready for business ownership47:46 Full circle: gratitude, getting humbled, and growing as a leader50:02 What every technician NEEDS to understand before running a shop

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Ratings & Reviews

4.3
out of 5
15 Ratings

About

Confessions of a Shop Owner is hosted by Mike Allen, a third-generation shop owner, perpetual pot-stirrer, and brutally honest opinion sharer.  In this weekly podcast, Mike shares his missteps so you don’t have to repeat them. Along the way, he chats with other industry personalities who’ve messed up, too, pulling back the curtain on the realities of running an independent auto repair shop. But this podcast isn’t just about Mike’s journey. It’s about confronting the divisive and questionable tactics many shop owners and managers use. Mike is here to stir the pot and address the painful truths while offering a way forward. Together, we’ll tackle the frustrations, shake things up, and help create a better future for the auto repair industry.

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