Grow Your Law Firm

Ken Hardison
  • 5.0 (96)
  • MANAGEMENT
  • UPDATED WEEKLY

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.

  1. 5D AGO

    How Legal Funding Supports Better Case Outcomes With Laura Moore

    Welcome to episode 332 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Laura Moore, founder and CEO of Moore Injury Funding. Laura leads a nationwide legal funding company focused on helping injured plaintiffs maintain financial stability during litigation, allowing attorneys to protect case value and pursue stronger outcomes. The conversation explores the role of legal funding in today's personal injury ecosystem and clears up common misconceptions. Laura explains how non-recourse funding works, why it does not interfere with case strategy, and how the right funding partner can actually strengthen attorney-client relationships. She also shares how funding helps clients stay engaged in treatment, reduces financial pressure, and ultimately supports better case development. Ken and Laura discuss what law firms should look for in a funding partner, how transparency and communication impact outcomes, and why client stability is not just a benefit but a strategic advantage. The episode also looks ahead at the future of legal funding and how it is becoming more integrated into law firm operations and client care. What you'll learn in this episode: What Legal Funding Really Is - How non-recourse funding works and why it is not a traditional loan - Why repayment only happens if the case is successful Debunking Common Misconceptions - Why reputable funding companies do not influence settlements or case strategy - The difference between responsible funding partners and high-risk providers How Legal Funding Strengthens Cases - Why financially stable clients stay engaged in treatment and litigation - How stability reduces pressure to settle early and protects case value What to Look for in a Funding Partner - Why transparency, communication, and underwriting discipline matter - How the right partner works as an extension of the law firm Why Client Stability Drives Growth - How better client experiences lead to stronger relationships and more referrals - Why funding can improve both case outcomes and long-term firm growth   Resources:    Website: ⁠mooreinjuryfunding.com LinkedIn: ⁠linkedin.com/in/moore-injury-funding-09290a265/ Facebook: ⁠facebook.com/mooreinjuryfunding⁠ Instagram: instagram.com/mooreinjuryfunding YouTube: youtube.com/@mooreinjuryfunding/podcasts⁠ Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

    18 min

  2. MAY 15

    How to Turn Social Media Into More Cases With Monty Cain & Payton Rigler

    Welcome to episode 331 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Monty Cain of Cain Law and Payton Rigler, who leads the firm's social media efforts. Together, they discuss how their firm is using social media to reach new audiences, build brand awareness, and generate case growth in a competitive market. The conversation focuses on how law firms can use social media differently than traditional marketing. Payton explains how creating relatable, trend-based content helps humanize attorneys and make the firm more approachable, especially to younger audiences. Monty shares how their firm has shifted from more formal, informational content to a mix of engaging and educational posts, resulting in significant increases in visibility and client sign-ups. What you'll learn in this episode: How Social Media Expands Your Reach - Why traditional marketing often misses younger audiences - How social platforms create new opportunities for visibility Creating Content That Connects - Why relatable, trend-based content performs better than formal posts - How showing personality builds approachability and trust The Power of Consistency and Engagement - Why posting regularly and interacting with others drives growth - How engagement with local accounts increases exposure Why You Need a Dedicated Social Media Role - Why assigning social media as a side task limits results - How having a focused team member improves consistency and performance Blending Branding with Education - How to balance entertaining content with informational posts - Why building awareness leads to long-term case growth   Resources:    Website: cainlaw-okc.com LinkedIn: linkedin.com/in/monty-cain-61401a39 LinkedIn: linkedin.com/in/paytonrigler Facebook: facebook.com/CainLawOffice Instagram: instagram.com/cainlawokc Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    22 min

  3. MAY 8

    How to Take Control of Your Firm's Finances - With Leah Miller

    Welcome to episode 330 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Leah Miller, founder and CEO of Firmly Profits. Leah brings over a decade of experience as a firm administrator and CFO in a personal injury law firm, and now helps law firm owners across the country gain clarity and control over their finances through fractional CFO services. The conversation dives into what a CFO actually does for a law firm and why so many firms struggle with understanding their numbers. Leah explains the difference between a bookkeeper, CPA, financial advisor, and CFO, and why each plays a distinct role. She also shares how law firm owners can use financial data to make smarter operational decisions, improve cash flow, and build a roadmap for growth.   What you'll learn in this episode: What a CFO Actually Does - The difference between a bookkeeper, CPA, financial advisor, and CFO - Why a CFO focuses on growth strategy and future planning How to Understand Your Financials - Why most law firm owners don't fully understand their P&L - How to use percentages of revenue to evaluate performance Stabilizing Cash Flow in Contingency Firms - Why cash flow does not have to be feast or famine - How to use case data and trends to create predictable revenue Turning Data Into Decisions - How financial data reveals operational problems and opportunities - Why improving operations can increase profitability without more cases Planning for Growth with Confidence - How to forecast revenue and know when to hire or scale - Why consistent financial review leads to long-term success   Resources:   Website: firmlyprofits.com LinkedIn: linkedin.com/in/leahlnmfinancial Facebook: facebook.com/profile.php?id=100091343407958 Instagram: instagram.com/leah_lnm_financial   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    30 min

  4. MAY 1

    How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis

    Welcome to episode 329 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy brings years of hands-on experience building and scaling law firm marketing systems, helping firms grow from early stages into high-performing operations. The conversation focuses on what law firm owners should look for when hiring marketing talent and how to structure a marketing department as the firm grows. Cassidy explains why many firms struggle with marketing hires, how to think about roles like marketing coordinator versus director, and what responsibilities should stay in-house versus outsourced. She also shares how systems, not just tactics, are the key to scaling marketing effectively. What you'll learn in this episode: How to Hire the Right Marketing Role - Why titles like coordinator, manager, and director matter when hiring - How to find strong candidates even without a large budget What to Keep In-House vs. Outsource - Why SEO and certain creative tasks are better outsourced - What responsibilities your internal marketing hire should own Why Systems Drive Scalable Growth - How marketing systems allow firms to grow faster and more efficiently - Why most firms fail to scale because they lack structure The Future of Marketing and AI - Why firms are shifting back toward human-driven client experiences - How AI can increase productivity without replacing relationships How Marketing Impacts Profitability - Why understanding firm finances helps marketers drive better results - How reducing overhead creates more opportunity to invest in growth Resources:   Website: cooperhurley.com LinkedIn: linkedin.com/in/cassidythemarketer Facebook: facebook.com/VirginiaBeachinjurylawyer Instagram: instagram.com/cooperhurleyinjurylawyers Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    28 min

  5. APR 24

    How to Build a Law Firm Marketing Strategy That Works - With Eric Morgan

    Welcome to episode 328 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising. Eric brings over 30 years of experience in legal marketing, media buying, and strategy, helping law firms across the country grow call and case volume through data-driven, strategy-first campaigns. The conversation focuses on how law firms should think about investing in marketing, especially after a big financial win. Eric explains why jumping into advertising without a clear strategy often leads to wasted money, and instead emphasizes the importance of "getting your house in order" first. From refining your brand message to identifying what truly differentiates your firm, Eric outlines a smarter, more intentional approach to building a marketing engine that actually drives results. What you'll learn in this episode: Start with Strategy Before Spending - Why "housekeeping" like your website, Google profile, and content must come first - How jumping into ads without a plan leads to wasted budget The Power of Differentiation - How to identify what your firm truly stands for using a quadrant strategy - Why blending in with competitors limits your growth potential Building a Consistent Brand Message - Why consistency in tone, messaging, and frequency is critical across all platforms - How your daily interactions and client experience become powerful marketing content Choosing the Right Marketing Channels - When to use TV, billboards, or digital based on your market and budget - Why social media and paid search are often the best starting points for growing firms Winning the "Decision Moment" - How top-of-mind awareness influences who gets hired - Why consistent exposure drives long-term growth Resources:    Website: rouxadvertising.com LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising Instagram: instagram.com/rouxadvertising Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    36 min

  6. APR 17

    Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser

    Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest Like a Billionaire, a podcast dedicated to educating investors on the power of private alternatives. Bob has a background in tech startups, a history of overcoming financial setbacks, and a passion for helping investors diversify their portfolios beyond traditional markets. The conversation delves into Bob's book Invest Like a Billionaire and explores the world of alternative investments. Bob shares how he transitioned from losing everything in the dot-com crash and the financial crisis to discovering private alternatives, which offer higher yields, less volatility, and unique investment opportunities. He explains why billionaires invest 50-60% of their wealth in private markets, and why average investors can benefit from similar strategies. Bob's insight provides a clear roadmap for law firm owners and high-income professionals looking to protect and grow their wealth in a volatile financial environment. What you'll learn in this episode: The Billionaire Investment Strategy - Why billionaires invest 50-60% of their wealth in private alternatives, not the stock market - How private investments offer superior returns with less volatility Understanding Alternative Investments - How private credit, real estate, and private equity differ from traditional stocks and bonds - Why private credit can provide higher yields and stable cash flow Why You Should Avoid DIY Investments - Why the DIY real estate or small business investment isn't part of the "alternative" world  - The advantages of professionally managed, diversified private funds The Power of Diversification in Private Markets - How building a portfolio of uncorrelated assets can protect you from market volatility - Bob's "Billionaire Portfolio" strategy that balances risk with high returns The Role of Natural Resources in Your Portfolio - Why energy investments are a great hedge against inflation and market downturns - Why now is a generational opportunity in energy Resources:    Website: aspenfunds.us LinkedIn: linkedin.com/in/bobfraser10/ Facebook: facebook.com/aspenfunds Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    26 min

  7. APR 10

    From SEO to GEO: The Next Shift in Legal Marketing with Stuart Foster

    Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms through his company, Law Firm Fractional CMOs, helping firms turn outdated marketing systems into scalable growth engines by combining executive-level marketing leadership with modern digital strategy. The conversation focuses on how AI and generative search are transforming the legal marketing landscape. Stuart explains why many firms are still operating with a marketing model built 20 years ago around broadcast media, PPC, and traditional SEO. With the rise of AI tools like Google Gemini and conversational search, potential clients are researching attorneys differently, often finding answers directly through AI summaries instead of clicking through search results. What you'll learn in this episode:   Why Many Law Firm Marketing Models Are Outdated - How many firms still rely on a marketing structure built around traditional media - Why today's digital environment requires a more integrated and adaptive strategy The Rise of Generative Search - How tools like Google Gemini are changing the way potential clients search for lawyers - Why "zero-click search" is reducing the number of people clicking through to websites What Generative Engine Optimization (GEO) Means for Law Firms - Why appearing in AI-generated answers requires more than ranking in search results - How a firm's overall digital footprint influences AI recommendations Smarter Marketing Through AI Tools - How modern tools can audit websites, identify keyword gaps, and generate optimized content - Why these tools allow firms to implement strategies faster than traditional SEO methods The Only KPI That Truly Matters - Why impressions, clicks, and traffic are indicators, not the final result - Why law firms should ultimately measure marketing success by signed cases per month Resources:    Website: lawfirm-cmo.com LinkedIn: linkedin.com/in/hstuartfoster Facebook: facebook.com/profile.php?id=61576919995052  Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    29 min

  8. APR 3

    Why AI Visibility Is the Next Marketing Battleground for Law Firms with Nick Kringas

    Welcome to episode 325 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Nick Kringas, founder of LawShift, a company focused on AI business development for personal injury law firms. Nick previously co-founded ApricotLaw, where he helped generate more than $400 million in revenue for PI firms before pivoting his company to focus on what he calls the "AI visibility reset." The conversation explores how AI tools like ChatGPT and Claude are changing the way people find lawyers. Nick explains why the traditional SEO model built around search rankings is giving way to AI-generated recommendations and why many firms that invested heavily in SEO may now be "AI invisible." He also shares practical insights into how law firms can begin adapting their marketing strategies so they appear in AI-driven answers rather than being left behind as the market shifts. What you'll learn in this episode:   1. The AI Visibility Reset   - How AI is shifting legal marketing from search rankings to AI-generated recommendations   - Why many firms with strong SEO authority are still invisible in AI results 2. Why SEO Success Doesn't Guarantee AI Visibility   - What recent data revealed about law firms showing up in AI answers   - Why traditional SEO authority does not automatically translate into AI recommendations 3. How People Are Searching for Lawyers Differently   - The shift from simple keyword searches to conversational AI questions   - Why clients increasingly prefer AI-generated recommendations over search results 4. Building AI Visibility for Your Firm   - Why a holistic strategy matters more than relying on one tactic   - Examples of platforms and signals AI systems use when recommending firms 5. The Advantage of Early Adoption   - Why the current AI marketing landscape is still wide open   - How early movers may gain long-term visibility advantages as AI models evolve Resources:    Website: LawShift.ai LinkedIn: linkedin.com/in/nickkringas Facebook: www.facebook.com/lawshift Instagram: instagram.com/nickkringas Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

    26 min
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About

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.

Information

  • Creator
    Ken Hardison
  • Years Active
    2019 - 2026
  • Episodes
    331
  • Rating
    Clean
  • Show Website
    Grow Your Law Firm

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