Grow Your Law Firm

Ken Hardison
  • 5.0 (324)
  • Management
  • Updated Weekly

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.

  1. 4d ago

    From Basement Startup to Firm Growth With April Collins

    Welcome to episode 343 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with April Collins, founding attorney of Collins Law. April shares how she grew her personal injury practice from a basement-based operation into a 15-person firm with a permanent office space. The conversation focuses on the mindset, hiring decisions, systems, marketing strategy, and client service that supported that growth. April explains why law firm owners need to make calculated investments in their teams and operations, lean into what makes them different, and adopt new tools like AI to build a more competitive and sustainable business. What you'll learn in this episode: 1. Why Growth Starts with Mindset - How a willingness to take calculated risks can help a firm move beyond survival mode - Why investing back into the firm creates more opportunity than simply holding onto cash 2. How to Hire for Growth - Why fear and trust concerns can hold owners back from making important hires - How to put people in roles that match their strengths 3. Why Systems Make Growth Possible - How standard operating procedures, training materials, and policies create consistency - Why clear benchmarks and monthly scorekeeping help employees understand what success looks like 4. How to Market Around What Makes You Different - Why smaller firms should not try to copy the biggest competitors in their market - How authenticity and a defined target audience can make marketing more effective 5. Why Client Service and AI Both Matter - How strong client service can lead to repeat clients, referrals, and better reviews - Why firms should use AI to increase capacity and stay competitive         Resources:    Website: acollinslaw.com LinkedIn: linkedin.com/in/april-h-collins-collinslaw Facebook: facebook.com/CollinsLawLLC Instagram: instagram.com/acollinslaw         Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  2. Jul 31

    How AI Helps Law Firms Handle More Cases With Timothy Hiller

    Welcome to episode 342 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Timothy Hiller, Partner at Hiller Comerford Injury & Disability Law. Tim shares how his firm is using AI to support a high-volume Social Security disability and VA practice while continuing to grow its personal injury department. The conversation explores how AI can help law firms build custom tools, streamline document-heavy work, improve financial forecasting, and reduce repetitive operational tasks. Tim also explains why firms need clear policies around data privacy and attorney review, how to communicate AI adoption to employees, and why he sees AI as a way to increase capacity and compete, not as a reason to reduce staff.   What you'll learn in this episode: 1. How to Start Using AI in Your Firm - Why law firm owners should experiment with AI tools before deciding to implement them - How everyday use helps leaders understand what AI can and cannot do 2. Building Custom AI Tools Without a Large Development Team - How Claude Code can help firms create custom lead-generation tools, calculators, and dashboards - Why firms can use AI to build solutions that better fit their specific practice areas 3. Using AI for High-Volume, Document-Heavy Cases - How AI can help summarize and organize large medical and administrative records - Why attorney review remains essential before submitting AI-assisted work to a court 4. Protecting Client Data and Managing Risk - Why firms should understand enterprise agreements and data privacy before using AI with client information - How internal AI policies can help prevent inaccurate filings and avoidable mistakes 5. Helping Employees Adopt AI - Why firms should present AI as a capacity-building tool rather than a replacement for staff - How leadership communication, employee ambassadors, and one-on-one conversations can reduce resistance         Resources:    Website: hillercomerford.com LinkedIn: linkedin.com/company/hiller-comerford-injury-disability-law Facebook: facebook.com/hillercomerford Instagram: instagram.com/hillercomerford         Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  3. Jul 24

    How to Win More Cases in the Age of AI Search With Kristi Hagen

    Welcome to episode 341 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Kristi Hagen, Founder & CEO of Kristi Jane LLC. Kristi helps personal injury firms use search, content, conversion optimization, and analytics to generate qualified cases and measure the results of their digital marketing. The conversation focuses on how AI is changing search and what law firms should prioritize as rankings become more volatile. Kristi explains why firms should focus less on individual rankings and more on signed cases, local visibility, authority, reviews, and diversified marketing. She also discusses directory advertising, brand protection, podcast appearances, social media, paid search, and how traffic camera footage from RoadProof can support case evaluation and litigation. What you'll learn in this episode: 1. Why Signed Cases Matter More Than Rankings - Why search rankings can fluctuate without reducing case volume - How firms can evaluate marketing based on qualified leads and signed cases 2. How to Build Authority for AI-Driven Search - Why firms need content, videos, podcasts, and case results around target practice areas - How ChatGPT and other AI platforms can reveal what a firm is known for online 3. Why Local Search Still Drives Personal Injury Cases - How Maps, LSAs, paid search, and organic visibility work together - Why local authority remains essential as AI changes broader informational search 4. How to Protect Your Brand and Marketing Budget - Why firms should monitor directories and competitors bidding on their names - How tracking data determines whether directory and paid search spending produces cases 5. How Traffic Camera Footage Can Support Cases - How RoadProof helps firms search for video evidence near an accident - Why footage can assist with liability decisions, negotiation, and case evaluation       Resources:    Website: kristijane.com Website: roadproof.com LinkedIn: linkedin.com/in/kristihagen         Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  4. Jul 17

    How to Build a Firm That Runs Without You With Brooke Lively

    Welcome to episode 340 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Lively, Founder of Scaling Law, and author of Scaling Law. Brooke works exclusively with law firms to help them gain clarity, accountability, alignment, and traction as they grow. The conversation focuses on why many law firms struggle to scale, even when they have access to the right numbers, advice, and strategy. Brooke explains how execution separates firms that grow quickly from firms that plateau, and why EOS gives law firm owners a practical framework for vision, people, data, issues, process, and traction. Ken and Brooke also discuss delegation, leadership bottlenecks, right people in the right seats, quarterly priorities, and why getting your firm's house in order can create more freedom, more value, and more options for the future.   What you'll learn in this episode: 1. Why Execution Determines Growth - Why some firms grow quickly while others plateau with the same advice - How EOS helps law firms turn strategy into consistent action 2. How EOS Helps Law Firms Scale - What the Entrepreneurial Operating System brings to law firm leadership - Why vision, people, data, issues, process, and traction matter for growth 3. Why Delegation Is So Difficult for Attorneys - How perfectionism and professional responsibility make letting go harder - Why firms cannot scale when everything depends on the owner 4. How Process Creates Freedom - Why scalable firms need documented systems and clear expectations - How process reduces rework, confusion, and leadership frustration 5. Building a Firm That Creates More Options - Why getting your house in order can support a future sale, acquisition, or better lifestyle - How a firm that runs without total owner dependency becomes more valuable and more enjoyable         Resources:  Website: scalinglaw.com LinkedIn: linkedin.com/in/brookelively Facebook: facebook.com/scalinglaw         Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  5. Jul 10

    How AI Helps Law Firms Win More Cases Without Losing Client Trust With Tanner Jones

    Welcome to episode 339 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultwebs. Tanner works with law firms across the country on case-driving online marketing strategies and helps firms evaluate how technology, automation, and AI can support their digital marketing goals. The conversation focuses on how law firms can adopt technology without losing the human relationships that drive client trust and referrals. Tanner explains why every firm needs to evaluate tech through the lens of its own culture, goals, operations, and client experience. He also discusses how automation and AI can improve marketing, intake, lead tracking, data analysis, and operational efficiency when implemented intentionally.   What you'll learn in this episode: 1. How to Approach Technology Without Losing Client Relationships - Why firms should evaluate tech based on their mission, culture, and client experience - How automation can support the business without making communication feel robotic 2. What a Tech Stack Really Means - How law firm tools should connect and share data across platforms - Why integrated systems create better reporting, tracking, and operational efficiency 3. Using AI to Strengthen Marketing - How firms can use AI for ideation, content strategy, and competitive research - Why authority, citations, and personal brand matter more in AI-driven search 4. Improving Intake and Lead Conversion - Why firms may be losing valuable cases without realizing it - How AI tools can help identify missed opportunities and rescue leads 5. Building a Culture That Can Handle Change - Why law firms need to manage change intentionally as AI and automation evolve - How leaders can help teams understand the purpose behind new tools and processes         Resources:  Website: consultwebs.com LinkedIn: linkedin.com/in/tannerjonescw Facebook: facebook.com/consultwebs         Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  6. Jul 3

    How to Scale Pre-Suit Operations with AI and Human Oversight With Blair Warner

    Welcome to episode 338 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Blair Warner, Interim Chief Strategy Officer at Finch. Blair helps drive internal strategy and operations at Finch while advising partner firms on how to scale in a fast-changing personal injury landscape. The conversation focuses on how personal injury firms can handle pre-suit operations more efficiently as case volume grows. Blair explains how Finch supports firms from intake or signup through demand drafting by combining human case staff with AI-powered tools for repetitive back-office work. She also discusses how firms can reduce case costs, improve client communication, integrate with existing case management systems, and free attorneys to focus on negotiation, litigation, and high-value files.   What you'll learn in this episode: 1. How Pre-Suit Operations Are Changing - Why running pre-suit at scale requires stronger processes and technology - How AI tools can reduce time spent on repetitive back-office tasks 2. What Finch Does for Personal Injury Firms - How Finch supports cases from intake or signup through demand drafting - Why lawyers still handle the lawyering, negotiation, and final case outcomes 3. Balancing AI with Human Client Service - Why Finch uses people for client communication and bots for repetitive tasks - How regular client contact helps support the pre-suit experience 4. Addressing Control and Integration Concerns - Why firms worry about outsourcing pre-suit operations - How Finch integrates with systems like Filevine, Litify, and CASEpeer 5. Improving Margins and Scaling Growth - How reducing case handling costs can free up money for marketing - Why high-growth firms, litigation-focused firms, and margin-conscious firms may benefit from a pre-suit operations partner         Resources:  Website: finchlegal.com LinkedIn: linkedin.com/company/finchlegal Instagram: instagram.com/finch.legal         Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  7. Jun 26

    How to Know When It's Time to Leave With Dana Brooks

    Welcome to episode 337 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks of Fasig | Brooks, a successful plaintiff's law firm with offices in Tallahassee and Pensacola, Florida. Dana shares how personal changes, professional growth, and a desire to return closer to family led her to rethink where she needed to focus her time, energy, and leadership. The conversation focuses on the difficult question many business owners and professionals eventually face: when is it time to leave, shift roles, or move into a new chapter? Dana explains how fear, ego, loyalty, and identity can keep people in situations that no longer fit. She also discusses the importance of leaving with intention, having direct conversations, and creating an "elegant exit" instead of reacting from burnout or frustration.   What you'll learn in this episode: Recognizing When It's Time for Change - How to tell the difference between burnout, boredom, and growth - Why personal and professional shifts often start before you fully admit them Why Leaving Is So Difficult - How fear, ego, loyalty, and identity can keep people stuck - Why staying too long can be costly emotionally and professionally Creating an Elegant Exit - How to leave a role, firm, or chapter with honesty and respect - Why direct conversations are better than passive-aggressive frustration Moving Toward Something, Not Just Away - Why it matters whether you are running from something or moving toward something better - How purpose, family, and quality of life can guide major decisions Finding Clarity Before You Make a Move - Why writing things down can reveal what you already know - How objective guidance from a coach, therapist, or trusted advisor can help you avoid emotional decisions Resources:    Website: fasigbrooks.com LinkedIn: linkedin.com/in/dana-brooks-a8616817 LinkedIn: linkedin.com/company/fasigbrooks Facebook: facebook.com/FasigBrooks Instagram: instagram.com/fasigbrooks   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

  8. Jun 19

    Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan

    Welcome to episode 336 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to answer a critical question for growing firms: Who's really in charge of your marketing?   As law firms add SEO, PPC, LSAs, billboards, TV, social media, and community outreach into the mix, the marketing machine gets louder, but not necessarily smarter. Ken and Eric break down why many firms lack a true marketing orchestrator, what the CEO's role should be in protecting the brand, and how firms can stop obsessing over impossible attribution and start focusing on what actually drives growth. What you'll learn in this episode:   1. Who Should Own the Marketing Vision - Why most "marketing directors" are implementers, not strategic leaders - The need for a single orchestrator to align vendors, channels, and goals 2. The CEO's Role in Brand and Message - Why law firm owners must never delegate their voice or positioning - How others execute the message without changing its intent 3. Creating Accountability with Marketing KPIs - How scorecards define what a "win" looks like for marketing roles - Why objective KPIs work better than subjective creative judgment 4. Engagement vs. Vanity Metrics - Why likes and clicks don't equal future clients - How engagement signals real interest and intent 5. Rethinking Marketing Attribution - Why single-source tracking no longer works in modern marketing - How testing, correlation, and small tweaks improve results over time Resources:    Website: rouxadvertising.com LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising Instagram: instagram.com/rouxadvertising Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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About

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.

Information

  • Creator
    Ken Hardison
  • Years Active
    2019 - 2026
  • Episodes
    342
  • Rating
    Clean
  • Show Website
    Grow Your Law Firm

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