Life Coach Business Building School with Debbie Shadid

Debbie Shadid, Business Growth Coach for Life Coaches
  • 5.0 (35)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Life Coach Business Building Podcast. Join Business Growth & Life Coach Debbie Shadid as she teaches you simple (organic) strategies to gain more paid clients in your life coaching business. Debbie's coaching style is unique. She focuses on the specific actions you need to take to market your life health, career, and weight loss coaching business to your ideal client. Debbie teaches life coaches how to design, price, and sell their coaching offers. She helps you craft an impactful marketing message. Building your coaching business is easier than you think when you know what to do. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you! Debbie will inspire you to take simple, consistent action to grow your coaching business. 

  1. 2d ago

    EP 354 - Why Coaches Don't Know What to Say (And How to Stand Out in 2026)

    If you're a coach who knows you need to be marketing but you freeze because you don't know what to say, this video is for you. There's a little-known strategy that'll help you figure out exactly how to talk about yourself, and it starts with discovering your natural strengths. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. When you know your strengths, you stop sounding like every other coach and you become a niche of one. That's what makes your marketing, your selling, and your signature offer so much easier to build. In this video, we'll walk through: Why most coaches freeze on social media and don't know what to say about themselvesHow the StrengthsFinder test helps you separate yourself into a niche of oneWhat your natural strengths reveal about how to market, sell, and show up with confidenceHow to spot the downside of each strength so it works for you instead of against youHow to build a signature coaching offer that reflects your unique strengthsWhy your strengths give you endless content for social media and Substack When you finally know what makes you different, the marketing gets easier, the right clients start to notice, and you stop second-guessing every post. You're not competing with every other coach anymore. You're the only one who does it the way you do. Ready to get clear on your niche, your offer, and how to talk about your business? Book your free Business Blueprint Call and let's map out your next step together: https://debbieshadid.com/schedule Take the StrengthsFinder Test: Grab a brand-new copy of the book so you get the one-time test code (you have to cut the page to access it): https://amzn.to/4ax6iBd Shop Debbie's Resources for Coaches: The Profitable Coaching Niche Blueprint - Define Your Coaching Niche in a Few Hours So You Can Start Attracting the Right Clients: https://debbie-shadid-shop.fourthwall.com/en-cad/products/niche-blueprint Professional Social Media Templates for Coaches - 160+ Done-for-You Canva Designs for Feed Posts, Carousels, Stories & Reels: https://debbie-shadid-shop.fourthwall.com/en-cad/products/social-media-templates Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1 If this video was helpful, share it with a coach who's tired of blending in. Subscribe and hit the bell so you don't miss the next episode on building your coaching business. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    14 min

  2. 4d ago

    EP 353 - How to Get Started on Social Media as a Coach in 2026 (for Women 50+)

    If you're a woman over 50 who keeps telling herself she doesn't like social media or doesn't want to put herself out there, this one's for you. Here's the truth. You do like social media, because you found me on it, and your future clients are waiting to find you the exact same way. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. Social media is free, it gives you worldwide reach without spending a dime on ads, and you get to decide exactly what you show. Once you stop waiting to do it perfectly and just start showing up, getting found by the right clients gets a whole lot easier. In this video, we'll walk through: Why social media really isn't optional if you want to be a coach who gets seen and gets clientsHow to pick one platform and post something you can actually do consistently, even if that's your personal Facebook pageWhy you don't need a big following or a viral post to fill your business (I have about 4,000 followers and almost every client has checked my page)The seven content categories to map out for your niche so you never run out of things to sayHow to use simple calls to action that keep people engaged without selling in every single postWhy you should stop letting AI write all your content and start trusting your own wisdom insteadWhat genuine DM connection looks like when you're making friends on social media, not chasing the saleImagine showing up online without the knot in your stomach, knowing the woman you're meant to help is out there scrolling and waiting to hear from you. That's what happens when you build the muscle of exposure and let yourself get a little better every day. Perfection isn't the goal. Showing up is. Ready to map out a simple way to get seen and get clients without paid ads? Book your free Business Blueprint Call and let's talk about your coaching business: https://debbieshadid.com/schedule Want the graphics and the Canva training I mentioned? Learn how to create a beautiful brand and update your own graphics here: https://www.debbieshadid.com/canva Shop Debbie's Resources for Coaches: Professional Social Media Templates for Coaches, 160+ Done-for-You Canva Designs for Feed Posts, Carousels, Stories & Reels: https://debbie-shadid-shop.fourthwall.com/en-cad/products/social-media-templates Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1 If this video was helpful, share it with a coach friend who keeps saying she hates social media. Subscribe and hit the bell so you don't miss the next episode on getting found and getting clients without paid ads. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    10 min

  3. Jun 10

    EP 352 - From Invisible to Viral at 65 with Candas Barnes

    If you want to go viral and grow a large audience on social in a short amount of time, this video is for you. Viral social media creator Candas Barnes shares her journey of how she went from invisible to going viral on TikTok and Instagram, building an audience of 400,000+, and creating social posts that have been shared by celebrities like Katy Perry. I met Candas Barnes inside a coaching program that we're both part of, and the day I first discovered her she had a small following and nothing for sale. A few weeks later she'd gone viral, built a huge audience across platforms of hundreds of thousands of people, and started monetizing her content. She did it at 65, and she's living proof of what's possible when you're willing to allow yourself to be seen. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. This isn't a story about getting lucky with one viral post. It's about what changes when you stop hiding, stay coachable, and keep showing up as the real, authentic version of you. In this video, we'll walk through: How Candas went from under 200 followers to a massive social media audience in about six weeksWhy being seen as a coach has nothing to do with being young, polished, or perfectWhat it really takes to go viral, and why nobody is actually an overnight successHow staying coachable and following a simple system changed everything for herWhy women over 50 and 60 have a real advantage on TikTok, Instagram, and Substack right nowWhat to do when someone tells you that you can't, and how to get back upHow to show up authentically so the right people find you and trust youYou don't need a huge following or decades of tech skills to build something that matters. You need to be willing to be seen, stay consistent, and keep going when it feels scary. The world is ready for what you have to offer, and there's never been a better time to step forward. Ready to build a coaching business that actually fits your life? Book your free Blueprint Call with me and let's map out your next step: https://debbieshadid.com/schedule Connect with Candas Barnes: TikTok: https://www.tiktok.com/@candasbarnes Instagram: https://www.instagram.com/candasifamabarnes Substack: https://open.substack.com/pub/candasbarnes Facebook: https://m.facebook.com/CandasIfamaBarnes Stan Store: https://stan.store/candasbarnes Email: coachcandasbarnes@gmail.com Debbie's Favorite Recording Setup: Logitech Full HD Webcam: https://amzn.to/4m2rRye Blue Yeti Podcast Microphone: https://amzn.to/4cfd4gc Office Lighting (no ring in glasses!): https://amzn.to/4rZ9hrZ Phone Tripod Stand (adjustable to 62"): https://amzn.to/40Y7WqB Descript for Video Editing: https://descript.cello.so/6xw4YgGx34a Shop Debbie's Resources for Coaches: Professional Social Media Templates for Coaches - 160+ Done-for-You Canva Designs for Feed Posts, Carousels, Stories & Reels: https://debbie-shadid-shop.fourthwall.com/en-cad/products/social-media-templates Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/@debbieshadid?sub_confirmation=1 If this video was helpful, share it with a coach who's been too scared to put herself out there. Subscribe and hit the bell so you don't miss next week's episode on building your coaching business. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    31 min

  4. Jun 3

    EP 351 - How to Find Your Coaching Niche in 10 Minutes (Stop Overthinking It)

    If you're a coach who has been stuck trying to figure out your niche for months, this video will help you decide today in less than 10 minutes. No more researching, no more asking everyone you know, and definitely no more asking AI to pick it for you. I'm giving you the exact questions that lead to clarity, plus the one thing most coaches miss that makes or breaks whether anyone actually buys. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. The coaches who stay stuck on their niche are not missing information. They are waiting for permission, for certainty, or for someone else to decide for them. In this video, I walk you through the questions that put the decision back in your hands, where it belongs, so you can stop spinning and start building. In this video, we'll walk through: Why asking AI, your family, or YouTube to pick your niche is the worst move you can makeHow to get hyper-specific about who you help (and why being broad is actually costing you clients)How to identify the real problem your client lies awake thinking aboutHow to find the transformation your client truly wants and use their exact words to sell itWhy you may not be able to pick a niche until you have actually coached someoneThe surprising fifth question that determines whether anyone can actually pay youHow your lived experience becomes the signature approach no one else in the world can copyBy the end of this video, you will have everything you need to decide your niche this week and finally move forward. Your niche is not out there waiting to be found. It is a decision only you can make, and you are more ready to make it than you think. Ready to go deeper? Grab my Profitable Niche Blueprint, the complete set of questions I walk my clients through to find a niche that pays: https://debbie-shadid-shop.fourthwall.com/en-cad/products/niche-blueprint Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg If this video was helpful, share it with a coach who has been stuck on her niche for too long. Subscribe and hit the bell so you don't miss the next episode in this 10-minute series on building your coaching business. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    10 min

  5. Jun 1

    EP 350 - Why Brilliant Coaches Can't Land Clients (And It's Not What You Think)

    If you are an accomplished coach with decades of experience, credentials, and a track record that earns you respect in every room, but you cannot seem to land paying clients, this video is going to show you exactly why. The problem is not your niche, your marketing, or your people. The problem is that you are too brilliant for the words you are using. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. Yesterday I had four consultation calls with four different brilliant women. Two were global leaders. All four had the credentials, the methodology, and the published work to back them up. And all four came to me saying the same thing: I cannot sell my coaching. Every one of them was missing the same small but critical thing, and once they saw it, the gap between their work and the world finally made sense. In this video, we'll walk through: Why being the smartest person in your niche can quietly cost you clientsThe exact moment your ideal client clicks away from your website and what you need to fix before they doWhy your peers and your boardroom can understand you perfectly while your ideal client cannotThe difference between speaking your language and speaking your client's language (and why expertise lives in both)How Donald Miller's caveman language principle from StoryBrand applies to your coaching marketingWhy hiring a professional copywriter or website designer might not be saving you (it didn't save my four callers either)The simple translation exercise that could be the difference between invisibility and your first clientThis is not about downplaying your expertise. It is about making your brilliance accessible to the very person you are meant to help. When you translate your work into language they understand, you become more of an expert in their eyes, not less. Want me to help you simplify your message and finally get clients? Join my free workshop here: https://debbieshadid.com/workshop Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg If this video was helpful, share it with a coach who has the credentials but can't seem to get the clients. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    12 min

  6. May 25

    EP 349 - What It Really Takes to Build a Coaching Business After 50

    If you're a woman over 50 building a coaching business and you've been wondering why it feels harder than you expected, this video is the honest conversation you've been needing. I'm not selling you a shortcut. I'm telling you what it actually takes so you stop feeling like something is wrong with you when the work shows up. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. I went online thinking it was going to be a money machine. I was eighteen years into running a business and I still believed somehow that "online coach" meant the income would just show up. It didn't. And the gap between what I expected and what was actually required almost stopped me. I don't want that for you. In this episode, we'll walk through: Why building an online coaching business is no different than building a brick and mortar business (and what that means for your timeline)The mindset traps that keep coaches stuck in niche land forever and how to spot them in yourselfWhy bravery is the real skill behind every successful coaching businessHow to use an evidence bank to push back against the nonsense in your headWhy your business is 100% your responsibility and what changes the moment you accept thatHow to honestly assess your capacity when you've got grandkids, aging parents, or a full time jobWhat it actually feels like on the other side when you refuse to quit This isn't a feel-good pep talk. It's the truth about what it takes, why most coaches give up, and what the women who make it have in common. If you've been wondering whether you have what it takes, this video will give you a real answer. Want me to teach you strategies to get coaching clients without paid ads? Join my free workshop here:https://debbieshadid.com/workshop Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg If this video was helpful, share it with a woman who's been wondering if she has what it takes to build her coaching business. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.  Let’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    16 min

  7. May 20

    EP 348 - How to Build a Profitable Coaching Business in 2026: A Step by Step Guide

    If you're a coach trying to build your business and you have no clients (or not enough of them), there's a good chance you're skipping one critical step. In this video, I'm walking you through the exact framework I use with my clients inside the Business Building Boutique so you can see where the gap is and what to do next. If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love. This is the first episode in a new series. After this overview, I'll come back and take a deep dive into each step so you can fix the gaps one at a time. Save this video, take notes, and use it to figure out exactly what's been holding you back. In this episode, we'll walk through: Why your niche is the foundation of everything and what happens when you skip past itHow authentic branding becomes the curb appeal of your business (and why disconnection costs you sales)The marketing message mistake that's quietly killing your conversionsWhy social media is not step one and how to know when you're actually ready for itHow to create a signature offer and pricing that you actually believe inThe truth about content planning, business systems, and email list growthWhy marketing is the ATM of your business and how to do it on repeat without burning outWhat authentic selling really sounds like (no arm-twisting, no scripts that make you cringe)How planning and CEO mindset change everything about how clients see youBy the end of this episode, you'll know exactly which step you've skipped and what to do next. The coaches who build sustainable, profitable businesses are not the most talented. They're the ones who refused to skip steps. Ready to start with Step One? Grab the Profitable Niche Blueprint, the exact process I walk my clients through to find a niche that pays: https://www.lifecoachbusinessbuildingschool.com/niche-course Want to walk through every step with me? Join my free workshop here: https://debbieshadid.com/workshop Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg If this video was helpful, share it with a coach who's been spinning her wheels trying to build her business. Subscribe and hit the bell so you don't miss the next episode where I take a deep dive into Step One: how to find a niche that actually pays. Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love. Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    27 min

  8. May 15

    EP 347 - From Therapist to Thriving Coaching Business with Dr. Cheryl Williams-Jackson

    If you're a therapist, psychologist, social worker, or any kind of helping professional wondering whether you could build a coaching business alongside (or instead of) your clinical work, this conversation is for you. Dr. Cheryl has done exactly that, and she's sharing how she did it, what changed, and what she wishes she'd known sooner. Dr. Cheryl is one of our clients inside the Business Building Boutique, and her story is the kind every helping professional needs to hear. She started building her coaching practice back in the nineties (yes, with a flyer and a library card), grew it alongside a 30-year teaching career, and is now stepping fully into her business with confidence, clarity, and a thriving group program for women in the helping professions. In this episode, we'll walk through: How Dr. Cheryl built a coaching business while working full-time as facultyWhy therapists and helping professionals make incredible coaches (and the ethics that matter)The difference between therapy and coaching, and how to keep them separateHow personal branding turned strangers into clients who said "I just knew I'd like you"Why she calls coaching her "porch conversation" and how it shapes her brandThe systems and frameworks that finally made her business feel organizedWhat Dr. Cheryl teaches inside her Shifting Into Peace program for helping professionalsIf you're a therapist, counselor, or helping professional thinking about coaching, this episode will give you permission, language, and a roadmap. Dr. Cheryl is proof that you can honor the clinical work you've done and build something new that gives you more flexibility, more income, and more joy. Ready to figure out what your coaching business could look like? Book a free Business Blueprint Call with me here:https://www.debbieshadid.com/schedule Connect with Dr. Cheryl Williams-Jackson: Dr. Cheryl is the Founder of WJ DevelopMental Consultants and Dr. Cheryl Coaching. She helps women who carry too much rebuild calm, confidence, and balance through simple, sustainable shifts that restore peace and clarity, so they can enjoy their profession without burnout, be fully present at home, and set healthy boundaries without guilt. Website: https://drcherylcoaching.co/ Instagram: https://www.instagram.com/drcherylcoaching/ YouTube: https://www.youtube.com/@drcherylcoaching Connect with me, Debbie Shadid: Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/ Listen to the Podcast: Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085 Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment! Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for. Spots are limited and enrollment closes soon. Let’s connect → DebbieShadid.com/scheduleLet’s connect! Website: https://www.debbieshadid.com Instagram @debbieshadidSubscribe on YouTube#DebbieShadid #LifeCoachBusinessBuildingSchool

    58 min
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5
out of 5
35 Ratings

About

Welcome to the Life Coach Business Building Podcast. Join Business Growth & Life Coach Debbie Shadid as she teaches you simple (organic) strategies to gain more paid clients in your life coaching business. Debbie's coaching style is unique. She focuses on the specific actions you need to take to market your life health, career, and weight loss coaching business to your ideal client. Debbie teaches life coaches how to design, price, and sell their coaching offers. She helps you craft an impactful marketing message. Building your coaching business is easier than you think when you know what to do. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you! Debbie will inspire you to take simple, consistent action to grow your coaching business. 

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