LoanOfficerPodcast.com

Chris Johnstone
  • 4.8 (17)
  • Entrepreneurship
  • Updated Weekly

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: LoanOfficerPodcast.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/813323394474779 Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

  1. 11h ago

    How Chelsea Gardner Helps Loan Officers Generate More Leads With AI, Paid Ads & Social Media

    In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with mortgage marketing expert Chelsea Gardner to discuss how today's loan officers can generate more mortgage leads, build a stronger personal brand, and grow their business using AI, paid advertising, and organic social media. Chelsea shares the proven marketing strategies she uses to help loan officers stay visible, attract qualified borrowers, and create a consistent pipeline of new business without relying on outdated marketing tactics. In this episode, you'll learn:     • How AI is changing mortgage marketing and why loan officers need to optimize for ChatGPT and AI search.     • The paid advertising and retargeting strategies that generate higher-quality mortgage leads and increase conversions.     • How consistent social media content helps loan officers build trust, attract referrals, and grow their mortgage business. Whether you're a new loan officer looking for your first clients or an experienced mortgage professional wanting to generate more referrals and close more loans, this episode is packed with actionable marketing advice you can implement immediately. Listen now to discover how Chelsea Gardner helps loan officers build predictable lead generation systems through AI, paid ads, and content marketing. If you enjoyed this episode, be sure to subscribe to LoanOfficerPodcast.com and leave us a 5-star review. Your support helps us continue bringing conversations with the mortgage industry's top producers, marketers, and business leaders.

    25 min

  2. 4d ago

    How Erica Davis Built a Referral-Driven Mortgage Business Across 5 States

    In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with Erica Davis, a mortgage professional serving Florida, Alabama, Georgia, Tennessee, and Louisiana, to discuss how she's built a referral-driven mortgage business, leveraged AI to work more efficiently, and created long-term client relationships that continue to generate repeat business. Erica also shares the lessons she's learned through market shifts, building the right team, and creating a sustainable business designed for long-term growth. In this episode, you'll learn:    • How Erica uses client appreciation, referrals, and relationship marketing to generate repeat business.    • How AI is helping loan officers save time, improve communication, analyze competing loan offers, and prepare for the future of AI-driven referrals.    • The systems, mindset, and team strategies Erica is using to scale her business and work toward consistently closing 20 loans per month. Whether you're a new loan officer or an experienced mortgage professional looking to grow in today's changing market, this conversation is packed with practical strategies you can implement immediately. Listen now and discover how relationship marketing, AI, and consistent systems can help you build a stronger mortgage business. If you enjoyed this episode, please subscribe to LoanOfficerPodcast.com, share it with another loan officer, and leave us a 5-star review—your support helps us bring more top-producing loan officers and actionable insights to the mortgage community.

    20 min

  3. Jul 1

    How Jonathan Kulak Built a 250+ Loan a Year Referral Based Mortgage Business

    In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with Jonathan Kulak, a former Air Force pilot and high-performing loan officer who closes more than 250 mortgage loans per year—all while relying almost entirely on word-of-mouth referrals instead of social media or paid advertising. Jonathan shares the mindset, systems, and relationship-first approach that have helped him build a thriving mortgage business. He also explains how he's beginning to leverage AI to save time, improve communication, and stay ahead in a rapidly changing industry without losing the personal touch that fuels his referrals. In this episode, you'll learn:    • How Jonathan built a 250+ loan-per-year mortgage business through referrals and exceptional client service.    • Why trust, honest communication, and strong relationships outperform traditional marketing for long-term growth.    • How loan officers can start using AI to streamline communication, increase productivity, and future-proof their business. Whether you're a new loan officer looking to generate consistent referrals or an experienced mortgage professional wanting to grow your business more efficiently, this episode is packed with practical insights you can implement right away. Listen now to discover Jonathan Kulak's proven strategies for building a referral-driven mortgage business. If you enjoyed this episode, please subscribe, share it with another loan officer, and leave us a 5-star review—your support helps us continue bringing you conversations with the industry's top performers.

    23 min

  4. Jun 29

    How JoAnn Cooper Built an $8–10M Mortgage Business Through Client Referrals, AI & Authentic Relationships

    In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with JoAnn Cooper, an experienced mortgage professional who has built a thriving $8–10 million mortgage business by focusing on exceptional client relationships, referrals, and embracing AI without losing the personal touch. In this episode, you'll learn:    • How JoAnn generates the majority of her business from loyal past clients and long-term referral relationships.    • Why AI, consistent online branding, and social media are becoming essential for loan officers who want to stay visible and competitive.    • The simple relationship-building strategies that helped JoAnn save her clients money, earn repeat business, and create a sustainable mortgage business without relying on aggressive sales tactics. Whether you're a new loan officer or an experienced mortgage professional looking to grow your referral business, this conversation is packed with practical strategies you can implement immediately. Listen now, and if you enjoy the episode, please subscribe, share it with another loan officer, and leave us a 5-star review. Your support helps us continue bringing you conversations with top-performing mortgage professionals.

    20 min

  5. Jun 24

    How Richard M. Jefferson Built a $1.2 Billion Mortgage Network by Empowering Loan Officers with AI & Personal Branding

    In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with Richard Jefferson, EVP of Production at Network Funding, to discuss how top-performing mortgage professionals are using AI, personal branding, and strategic partnerships to grow their businesses in today's competitive market. Richard shares lessons from leading a $1.2 billion mortgage company, coaching loan officers across the country, and helping originators stay ahead as AI continues to reshape the mortgage industry. In this episode, you'll learn:  How successful loan officers are using AI to generate more referrals and stay top-of-mind with their database Why personal branding is becoming one of the most important competitive advantages in the mortgage business  The strategies top producers use to create new referral opportunities and gain market share, even in challenging markets If you're a loan officer, branch manager, mortgage executive, or anyone looking to grow your business with modern marketing and AI, this episode is packed with actionable insights you can implement immediately. Listen now and discover how to position yourself for long-term success. If you enjoy the episode, please subscribe, share it with a fellow mortgage professional, and leave us a 5-star review—it helps us continue bringing you conversations with the industry's top performers.

    20 min

  6. Jun 21

    How Lauren Maxwell Closes $150M–$200M+ Per Year and 480 Loans Annually Without Buying Leads

    In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with mortgage industry powerhouse Lauren Maxwell, a top-producing loan officer with nearly 40 years of experience who consistently closes $150M–$200M+ in annual volume and nearly 500 loans per year. Lauren pulls back the curtain on the strategies, systems, and relationship-building tactics that have helped her remain one of the nation's top mortgage producers year after year—even in challenging markets. In this episode, you'll learn:  How Lauren generates a steady flow of mortgage business without relying on purchased leads The Realtor education and event strategy that attracts referrals and keeps agents coming back How consistent follow-up, newsletters, social media, and relationship marketing help her stay top-of-mind and close more loans Whether you're a new loan officer looking to build momentum or an experienced producer wanting to scale your business, Lauren shares practical, battle-tested advice you can implement immediately. Listen now to discover the mindset and marketing strategies behind one of the mortgage industry's most consistent top performers. If you enjoyed this episode, please subscribe, share it with another loan officer, and leave us a 5-star review. Your support helps us continue bringing you the best mortgage marketing, sales, and business growth insights from the industry's top producers.

    22 min

  7. Jun 18

    The Referral System That Helped Andrew Marquis Close $501 Million in Loans

    In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with Andrew Marquis, a top-producing mortgage professional who closed more than $501 million in loan production while creating systems that allow him to scale his business without sacrificing his family life. Andrew shares the lessons he's learned from more than two decades in the mortgage industry, how he's adapted to changing market conditions, and the strategies that continue to drive growth in today's competitive lending environment. In this episode, you'll learn: How Andrew built a mortgage business that generated $501 million in annual loan production. The systems, team structure, and processes that help him scale without working 70–80 hour weeks. How to create stronger Realtor relationships, generate more referrals, and position yourself for long-term success in a changing market. Whether you're a new loan officer looking to grow your production or a seasoned professional searching for ways to scale more efficiently, this conversation is packed with actionable insights you can apply immediately. Listen now and discover how top producers think, operate, and win in today's market. If you enjoy the episode, please subscribe, share it with a fellow loan officer, and leave us a 5-star review—it helps us reach more mortgage professionals and continue bringing you world-class guests.

    26 min

  8. Jun 16

    How Savvas Fetfatsidis Built a $160M Mortgage Business Through Referrals & Relationships

    In this LoanOfficerPodcast.com episode, host Chris Johnstone sits down with top-producing mortgage leader Savvas Fetfatsidis to break down the strategies, systems, and mindset behind building a thriving $160M mortgage business. Savvas shares how his team achieved their fastest-ever start to the year, crossed $100M in production before the end of May, and continues to grow through strong referral relationships, customer trust, and innovative loan products like DSCR and non-QM loans. In this episode, you'll learn:  How Savvas uses referral relationships and customer follow-up systems to generate consistent repeat business  Why DSCR, non-QM, and specialty loan programs are creating massive opportunities in today's market  The marketing and communication strategies top producers use to stay top-of-mind with agents and clients If you're a loan officer looking to grow your pipeline, strengthen referral partnerships, and stay ahead in today's changing mortgage market, this episode is packed with actionable insights you can apply immediately. Listen now and, if you enjoy the episode, be sure to leave a 5-star review to help more loan officers discover the show.

    21 min
See All (262)

4.8
out of 5
17 Ratings

About

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: LoanOfficerPodcast.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/813323394474779 Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

Information

  • Creator
    Chris Johnstone
  • Years Active
    2021 - 2026
  • Episodes
    262
  • Rating
    Clean
  • Copyright
    © All Rights Reserved
  • Show Website
    LoanOfficerPodcast.com

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