The Small Business School Podcast

Staci Millard
  • 4.8 (19)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us! 

  1. 16H AGO

    Should Your Business Pay For Referrals with Kristina Bartold

    In this episode of Small Business School, Staci Millard is in Ottawa with Kristina Bartold and we’re diving into the real dynamics behind referrals—what works, what doesn’t, and why relationships (not transactions) are at the core of it all. From navigating affiliate commissions to handling misaligned clients, we’re unpacking the nuance of referrals in today’s business landscape. If you’ve ever struggled with asking for referrals, questioned whether to pay for them, or wanted to build a business that grows through trust, this is for you! Key topics covered: The difference between referral partners vs. affiliates - and which Kristina and Staci preferWhy trust and credibility are the foundation of consistent referralsThe pros and cons of paying for referrals or commissionsHow to stay top of mind without feeling pushy or inauthenticWhat to do when a referral doesn’t turn into a great client fitWhy gratitude and follow-up are often the most overlooked strategiesHow to think about long-term relationship ROI vs. short-term gainThe strongest referral strategies aren’t built on transactions, they’re built on trust, consistency, and the kind of relationships that make people want to champion your business without being asked.  Connect with Kristina: Instagram: @kristina.bartold Staci's Links: Instagram. Website.

    30 min

  2. APR 30

    Live From High Vibe Women: Building a Scalable Business with Purpose, Profit & Power with Lexi

    In this episode of Small Business School, Staci Millard is live from High Vibe Women to sit down with entrepreneur Lexi Miles Corrin (founder of Wax On, a national beauty brand with 25+ locations) to unpack the real journey behind building, scaling, and exiting a business. From spotting a gap in the market to navigating rapid growth, near-bankruptcy moments, and ultimately selling her company, Lexi shares the unfiltered lessons most entrepreneurs never hear. This conversation dives deep into leadership, mindset, culture, and why every business owner should be thinking about their exit—starting now. Key topics covered: How identifying a simple gap in the market can turn into a national brandWhy customer experience is the #1 driver of business growthThe real reason most businesses struggle to scale (and how to fix it)How to build a strong, values-driven company culture that actually sticksThe importance of iteration and why your first model won’t be your final oneA simple but powerful 15-minute daily habit that can transform your businessThe truth about scaling too fast and the costly mistakes to avoidWhy every entrepreneur should plan their exit strategy earlyHow to know when you’re ready to raise capital (and when you’re not)The mindset shifts required to grow as a leader at every stageSet aside 15 minutes today and take one action you’ve been putting off whether it’s reaching out to a connection, refining your offer, or mapping your next move. Small, consistent steps create big results. Connect with Lexi: Instagram: @leximilescorrin Staci's Links: Instagram. Website.

    51 min

  3. APR 23

    How to Use Podcast Guesting to Grow Your Business with Christina Lenkowski

    In this episode of Small Business School, host Staci Millard sits down with PR expert and podcast pitching strategist Christina Lenkowski to break down what publicity actually is, why most entrepreneurs misunderstand it, and how podcast guesting can become one of your highest ROI growth strategies in 2026. They dive into the difference between being visible and being strategically visible, why smaller podcasts often outperform big-name shows, and how to leverage guest appearances into long-term content and credibility. Key topics covered: The 3 pillars of marketing: owned, paid, and earned mediaWhat publicity really means (and what it’s not)Why podcast guesting builds trust faster than ads or social mediaThe biggest mistakes entrepreneurs make when pitching themselvesWhy “spray and pray” pitching is hurting your brandHow to identify the right podcasts for your businessWhy small to mid-size podcasts often convert better than large showsHow to repurpose podcast interviews into high-impact contentThe importance of relationship-building in modern marketingIf you’ve been chasing visibility but not seeing results, this episode is your reminder that where and how you show up matters more than how often. Podcast guesting isn’t just about exposure, it’s about connection, credibility, and conversion. Connect with Christina: Instagram: @publicityxchristina Website: https://www.publicityxchristina.com/quiz-landing-page Staci's Links: Instagram. Website.

    37 min

  4. APR 21

    Buy Back Your Time: What Most Entrepreneurs Get Wrong

    In this episode of Small Business School, Staci breaks down key lessons from Buy Back Your Time by Dan Martell and shares what most entrepreneurs are missing when they try to apply it. If you’ve ever felt stretched too thin, stuck doing low-value tasks, or unsure when to hire, this conversation will shift how you think about time, money, and scaling your business. Staci dives into the three most powerful concepts from the book then challenges them with a financial lens that most business owners overlook. Because buying back your time isn’t just a mindset shift…it’s a numbers game! Key topics covered: Why your time is your most expensive asset and how to use it wiselyThe mistake most entrepreneurs make when hiring too lateWhy you need to build capacity before you scaleThe truth about delegation (and why doing everything yourself is costing you growth)Why cash flow and not revenue should guide your hiring decisionsHow to actually calculate your “buyback rate” and ROI on your timeThe hidden stress trade-offs of outsourcing too quicklyWhy speed in business can cost you more than it earnsHow to delegate properly so your business doesn’t break as you growBuying back your time isn’t just about freedom, it’s about building a business that can actually afford the life you want. Staci's Links: Instagram. Website.

    23 min

  5. APR 16

    Why Nutrition Is the Missing Link for Entrepreneurs (And How to Fix It) with Michelle Lentz

    In this episode of Small Business School, host Staci Millard sits down with nutrition consultant Michelle Lentz to talk about the one thing most entrepreneurs overlook: their nutrition. Michelle shares how ditching fad diets and focusing on simple, sustainable habits can completely transform your energy, productivity, and overall well-being. From meal prep shortcuts to understanding cravings and building a supportive community, this conversation is packed with practical tips for busy business owners who want to feel better without adding more to their plate. If you’ve ever said “I don’t have time to eat healthy,” this episode is for you. Key topics covered: Why nutrition is the foundation of your energy, focus, and business successThe problem with fad diets (and why they’re not sustainable)How to simplify healthy eating even with a packed scheduleThe importance of protein, balanced meals, and whole foodsHow community and accountability can transform your habitsEasy meal prep strategies that take 30 minutes or lessThe truth about sugar cravings and how to manage themWhy fueling your body properly leads to better leadership and productivityYour business cannot thrive if you’re running on empty. When you prioritize your nutrition, you’re not just improving your health, you’re showing up as a better leader, making clearer decisions, and building a more sustainable life and business. Connect with Michelle: Instagram: @nutritionbymichelle Website: nutritionbymichelle.ca Staci's Links: Instagram. Website.

    31 min

  6. APR 9

    The Founder to CEO Shift with Suneera Madhani

    In this episode of Small Business School, Staci sits down with entrepreneur, investor, and CEO School founder Suneera Madhani to unpack what it really takes to grow a business beyond the early stages. From building a fintech company to $160M in revenue to creating a multi-seven-figure education platform, Suneera shares the exact mindset, systems, and decisions that helped her scale without burning out. If you’ve ever felt stuck doing everything in your business, overwhelmed by growth, or unsure how to move from hustle to strategy, this conversation will show you what’s possible and how to get there. Key topics covered: The critical shift from founder mode to CEO mode (and why it unlocks freedom)Why scale actually creates more time—not lessThe real reason most women-owned businesses struggle to grow past 7 figuresHow to identify where you are the bottleneck in your businessThe truth about profit, impact, and why they are not in conflictWhat investors actually look for when deciding where to put their moneyHow to stop “doing everything” and start building a business that runs like a machineScaling isn’t about doing more, it’s about thinking differently. When you step into the role of CEO, you stop being the one holding everything together… and start building something that can grow beyond you. And that’s where the real freedom begins. Connect with Suneera: Instagram: @suneeramadhani Website: https://www.theceoschool.com https://www.joinworth.com Staci's Links: Instagram. Website.

    44 min

  7. APR 2

    Millionaire Mindset, Manifestation & the Power of Self-Image with Danielle Amos

    Welcome back to Small Business School! In today’s episode, Staci sits down with manifestation and mindset expert Danielle Amos to unpack the deeper truth behind wealth, self-image, and why so many entrepreneurs are quietly settling. This episode challenges everything you’ve been taught about hard work, money, and success. From breaking generational programming to understanding how your beliefs shape your results, Danielle shares a powerful perspective on abundance as your birthright and how to actually step into it. Key topics covered: Why people are moving away from the “millionaire” goal and what’s really behind itThe truth about manifestation and why it’s not just a trendHow subconscious beliefs and early programming shape your financial realityWhy hard work alone won’t create success (and what actually does)The role of mindset, energy, and identity in building wealthHow your self-image sets the ceiling for your resultsThe power of controlling your inputs to change your outcomesWhy fear-based thinking is keeping so many entrepreneurs stuckHow to rewrite your beliefs around money, opportunity, and successA simple but powerful journaling practice to start shifting your reality todayDownload Danielle’s free guide: The Millionaire Tool Kit https://successsociety.danielleamos.co/the-millionaire-tool-kit.html A step-by-step resource to help you reprogram your beliefs and step into a wealth-building self-image Connect with Danielle: Instagram: @thedanielleamos Staci's Links: Instagram. Website.

    35 min

  8. MAR 26

    How to Create a Website That Actually Converts (Not Just Looks Pretty) with Andrea Krones

    In this episode of Small Business School, Staci sits down with Andrea Krones of Inkling Design to unpack what truly makes a website effective in today’s digital landscape. With over 20 years of experience, Andrea shares how websites have evolved from simple “online placeholders” to strategic, user-focused experiences that guide visitors toward action. From user experience (UX) to messaging, SEO to AI, this conversation dives deep into what service-based business owners need to know to create a website that not only attracts visitors, but converts them.  Key topics covered: Why your website needs to do more than look good, it must guide visitors to take actionHow user experience (UX) directly impacts whether people stay on your site or leaveThe importance of clearly communicating what you do within the first few secondsWhy trying to speak to everyone weakens your message, and what to do insteadHow to create a simple, strategic customer journey that leads to conversionsThe truth about SEO and why your website only works as hard as you doWhat AI can (and can’t) do when it comes to building a high-converting websiteYour website isn’t just a digital business card, it’s one of your most powerful tools. When done right, it builds trust, communicates your value, and guides your audience to take action. But it requires intention, clarity, and strategy. Connect with Andrea: Instagram: @inkling.design Staci's Links: Instagram. Website.

    30 min
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4.8
out of 5
19 Ratings

About

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us! 

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