LoanOfficerPodcast.com

Chris Johnstone

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: LoanOfficerPodcast.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/813323394474779 Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

  1. Sep 16

    How Christopher Watters Sells 100–115 Homes/Year & Gets 15X More Leads Without More Ad Spend

    In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Christopher Watters, a real estate entrepreneur, brokerage leader, and technology innovator who has spent the last 20 years building high-performing real estate businesses, teams, and technology-driven systems. Christopher shares how he built a business around generating opportunities and teaching agents how to convert them, along with the powerful role AI is now playing in lead qualification, sales coaching, database management, and conversion optimization. In this episode, you'll learn: •⁠  ⁠How to generate 15X more leads without increasing your paid ad spend. •⁠  ⁠⁠How AI can qualify leads, book appointments, and improve agent conversions •⁠  ⁠⁠The lead generation and conversion strategies behind agents selling 100–115 homes per year. Christopher also shares why old-school lead sources can still outperform many digital channels, how successful businesses build multiple "oil wells" for leads, what high-producing real estate teams look for in loan officer partners, and how he increased lead volume by 15X without increasing paid advertising spend. If you're a loan officer, real estate agent, team leader, or entrepreneur looking to generate better leads, improve conversion rates, leverage AI, and build stronger business partnerships, this episode is packed with actionable insights you can apply to your business. Listen to the full episode with Christopher Watters to discover how better lead generation, AI-powered sales coaching, and smarter conversion systems can help you close more business. If you enjoyed this episode, please subscribe, share it with someone who could benefit, and leave us a 5-star review. Your support helps LoanOfficerPodcast.com continue bringing you conversations and strategies from the industry's top producers and innovators.

  2. Sep 10

    How Kelly Rogers Is Building a $90M Mortgage Business Through Relationships, Data & AI

    In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Kelly Rogers, a top-producing mortgage professional and branch leader who has built her business around strong relationships, disciplined data tracking, exceptional client service, and adapting to the changing mortgage industry. After returning to production at the end of 2024, Kelly has already personally helped 85 families and produced approximately $43 million in volume, with a goal of reaching nearly $90 million. She also leads a collaborative group of top producers projected to generate approximately $400 million in mortgage production. Kelly shares the strategies and systems behind her consistent growth, including how she tracks every stage of her funnel, invests her time in referral relationships, and is positioning her business to be discovered through AI and online search. In this episode, you'll learn: •⁠  ⁠How Kelly Rogers uses monthly goals, lead tracking, conversion rates, and data to scale her mortgage business—and the key metrics she watches from lead to closing. •⁠  ⁠⁠How she generates more referrals by spending 50% of her time with the people who send her business, creating value before asking, and building genuine relationships with Realtors and past clients. •⁠  ⁠⁠How loan officers can prepare for the future of mortgage marketing by embracing AI, improving their online presence, creating authoritative content, and meeting consumers where they search. Kelly also shares her unique approach to winning over new Realtor relationships during every transaction, why she still believes in personal touches like handwritten cards and client events, and how an AI recommendation recently turned into a successful closed loan. If you're a loan officer looking to grow your production, improve your conversion rates, generate more referrals, build stronger Realtor relationships, and understand how AI is changing mortgage lead generation, this episode is packed with practical strategies you can apply immediately. Listen to the full episode to learn how Kelly Rogers combines relationships, data, systems, and technology to build a high-performing mortgage business. If you enjoyed this episode, please subscribe, share it with another mortgage professional, and leave us a 5-star review. Your support helps LoanOfficerPodcast.com continue bringing you actionable insights and conversations with the mortgage industry's top producers and leaders.

  3. Sep 7

    How Anthony Casa Is Helping Loan Officers Win With AI, Relationships & Specialty Lending

    In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with Anthony Casa, CEO of UMortgage, to discuss how loan officers can grow their business in today's changing mortgage market. Anthony shares the strategies his organization uses to help loan officers build self-generated businesses, deepen relationships within their communities, leverage AI, expand into specialty lending, and build a personal brand that attracts the right clients and referral partners. In this episode, you'll learn: •⁠  ⁠How to build a stronger self-generated mortgage business through referral relationships, open houses, community events, and strategic outreach—and why loan officers should eventually shift from mostly outreach to more in-person relationship building. •⁠  ⁠⁠How AI can help loan officers uncover the right loan products, manage their pipeline, stay in touch with their database, and compete as mortgage technology continues to evolve. •⁠  ⁠⁠Why specialty lending, including HELOCs, second liens, non-QM, and other niche products, can help loan officers differentiate themselves and serve more customers in today's market. Anthony also shares why he believes the loan officers with the largest referral networks will have a major advantage in the future, how AI-powered search is already influencing how consumers find lenders, and why consistent, authentic social media content can build a powerful personal brand over time. If you're a loan officer looking to generate more referrals, use AI more effectively, expand your product knowledge, build a stronger database, and prepare for the future of the mortgage industry, this episode is packed with actionable insights. Listen to the full episode now to learn from Anthony Casa and discover how to build more relationships, serve more clients, and position yourself to win in the evolving mortgage market. And if you enjoy the episode, please subscribe, share it with another loan officer, and leave us a 5-star review. Your support helps us continue bringing you valuable conversations and proven strategies from the mortgage industry's top leaders.

  4. Sep 2

    How Arturo Aguilar Built a $50M Mortgage Business With 90% Realtor Referrals

    In this LoanOfficerPodcast.com episode, the host Chris Johnstone sits down with Arturo Aguilar, a Houston-based mortgage professional who went from closing just $4–$5 million in his first year to becoming a consistent $50M–$55M annual producer closing more than 200 loans per year. Arturo shares how he went all-in on the mortgage business, built a team that allowed him to scale, and developed long-term Realtor relationships that now generate approximately 90% of his business. He also reveals the systems he uses to meet more Realtors, create a referral-driven mortgage business, and stay personally involved with borrowers throughout the loan process. In this episode, you'll learn:       • How Arturo Aguilar scaled from a $4–$5M producer to a consistent $50M+ mortgage producer closing 200+ loans per year.       • How he built long-term Realtor relationships that now generate approximately 90% of his mortgage business.       • How loan officers can use team building, Zoom meetings, borrower relationships, and a strong referral process to scale without sacrificing client experience. Arturo also shares why building the right support team changed everything, how coaching helped him improve his business, and why he's now focused on expanding his audience through social media and new marketing strategies as he works toward his next major goal: $100 million in annual mortgage production. Whether you're a new loan officer trying to build your first referral relationships or an experienced mortgage professional looking to scale from a solo operation into a high-volume mortgage team, this episode is packed with practical strategies you can apply to your business. Listen to the full episode to discover how Arturo Aguilar built a $50M+ mortgage business through Realtor relationships, team building, systems, coaching, and consistent execution. If you enjoyed this episode, make sure to subscribe to LoanOfficerPodcast.com and leave us a 5-star review. Your support helps us continue bringing you valuable conversations with top-producing loan officers who openly share the strategies behind their success.

4.8
out of 5
17 Ratings

About

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: LoanOfficerPodcast.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/813323394474779 Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

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