The Bad Therapist Show

Felicia Keller Boyle | Business Coach for Therapists

Are you a private practice therapist tired of ‘good therapist conditioning’ b******t, who wants to make more money and enjoy being a therapist again? Welcome to The Bad Therapist Show! This podcast is the go-to resource for current and aspiring private practice therapists who want to attract more clients, increase their revenue and scale their practice - all without burning out or hustling 24/7. Join your host, Felicia Keller Boyle, aka The Bad Therapist®, a six-figure private practice owner turned business coach as she challenges the status quo and helps therapists in private practice earn more money, increase their impact, and expand beyond the one-to-one practice model. Using Felicia’s proven Liberated Business™ method, therapists at all stages of business have been able to grow their income while becoming even better therapists and she’s on a mission to help you do the same! Tune in each week for answers to questions such as: 👉🏽 How can I grow my private practice? 👉🏽 How can I attract more clients to my private practice? 👉🏽 How do I market myself as a private practice therapist? 👉🏽 What are the best marketing strategies for therapists? 👉🏽 How can I optimise my website to attract more clients? 👉🏽 How to create a scalable offer as a private practice therapist? 👉🏽 How can I raise my rates in private practice? 👉🏽 Do therapists need to network to grow their practice? Subscribe and follow the show wherever you listen to podcasts and start growing a practice custom-made for you so you can live the life you truly desire. Because bad therapists make the best therapists.

  1. 2D AGO

    SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]

    How long does it actually take before you start seeing more traffic and inquiries from SEO on your therapy website? SEO blogging for therapists can feel like a slow-burn strategy, but it’s one of the most reliable ways to step off the social media hamster wheel. Waiting months for momentum can feel painful, especially when you want clients now. But I went from basically zero traffic to 7–10K visitors a month, and I’ve watched therapists inside my signature program, Liberated Business, experience the same shift once they committed to the long game. In today's episode, I'm breaking down what really happens in the first few months, how results compound between 6–12 months, and why many therapists feel the biggest difference around the one-year mark. I’ll help you figure out whether you should DIY your SEO or hire support, and how to spot red flags so you don’t waste money on someone who overpromises. If you’re a therapist who’s curious about SEO but overwhelmed, impatient, or unsure whether it’s worth it, this episode will give you realistic expectations and a clear path forward. Topics covered on SEO Blogging for Therapists: The realistic SEO timeline from early indexing to compounding trafficWhat keyword cannibalization is and how to stop competing with your own blogsSEO blogging for therapists success stories, including my own journey from zero to 7-10K monthly visitorsThe truth about how blogs work (hint: most people don’t read the whole thing)When it makes sense to DIY and when hiring will save you timeWhy SEO brings traffic but can’t convert clients for youMy favorite SEO blogging resources for therapists Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessDevotional Sales Strategy: www.thebadtherapist.coach/shop/p/devotional-sales-practiceli...

    25 min
  2. FEB 9

    Handling Fee Objections: What to Say When a Therapy Client Says Your Fee Is Too Expensive [Ep 152]

    Ever frozen on a consult call the moment someone said your fee was too expensive (I mean, who hasn't?) Handling fee objections is one of the most uncomfortable moments therapists face on consult calls, and if you've ever walked away from that conversation feeling guilty, confused, or tempted to slash your rates on the spot, this episode is for you! I'm breaking down what "too expensive" actually means when a potential client says it (it's not always what you think). I'll share how to tell the difference between someone who genuinely can't afford your fee and someone who's just unsure about investing in therapy. We'll talk about why being rock solid in your pricing matters and how your own money issues might be getting in the way. Plus, I'm giving you my favorite go-to response you can use word for word on your next call! This episode isn't about pressuring anyone into saying yes. It's about holding your boundary while staying warm, curious, and deeply caring. If you want to feel more grounded the next time money comes up on a consult call, tune in. Topics covered on Handling Fee Objections: Why "too expensive" is a subjective judgment and not an objective fact about your feeYour own assumptions can lead you to offer a sliding scale to clients who don't actually need itWhat I would do differently with my therapy fees if I could start overThe real reasons someone might say your fee is too expensive even when they can technically afford itMy favorite word-for-word response when handling fee objectionsGiving back in other ways helps you hold your fee without guilt Resources from this episode: Get my freebie & join the email list: The Magic SheetsLiberated Business: www.thebadtherapist.coach/liberatedbusiness Connect with Felicia: Instagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote: "When someone says that your fee is too expensive, it's really important that we understand that this is a particular perspective. It's a judgment, it's a subjective judgment, but it is not a fact." - Felicia

    28 min
  3. FEB 2

    Should You Share Your Political Beliefs Publicly as a Private Practice Therapist - REPLAY [Ep 151]

    Are you wrestling with whether to share your political beliefs publicly as a therapist? It’s a tough dilemma many of us face: How do you stay true to your personal convictions without compromising your professional responsibility? In today’s episode, I’m addressing a question by Becky, a group practice owner, who reached out to share her struggle with wanting to be transparent about her beliefs while staying respectful and ethical. So, how do we navigate the balance between authenticity and professionalism? Tune in as I walk you through the tough questions you need to ask yourself before deciding to go public with your views. We’ll explore how this decision could impact your clients, your business, and even your employees. Plus, I’ll share strategies for communicating your values in a way that maintains professionalism without alienating those who may think differently. Let’s unpack the challenges, reflect on your ability to work with clients across the political spectrum, and discuss how to stay true to yourself while upholding the ethical standards of our profession. You don’t have to figure this out alone. Topics covered on Sharing Political Beliefs Publicly: The ethical implications of therapists sharing political beliefsHow political transparency can affect your practice and client relationshipsBalancing personal convictions with professional responsibilitiesStrategies for communicating your values respectfully and professionallyUnderstanding your capacity to work with clients across the political spectrum Resources from this episode: My email newsletter: https://ckarchive.com/b/lmuehmhn0l4wlid7kkm78c8lo4v00bgIndivisible: https://indivisible.org/ Submit your questions for the next episode Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote: "We need to be honest about our capacity to work with people across the political spectrum." - Felicia

    22 min
  4. JAN 26

    Hosting a Profitable Retreat: How Sarah Lazarewicz Added $3,000 To her Income With Her First Retreat [Ep 150]

    What if you didn’t have to feel 1000% confident before hosting a profitable retreat? In this episode, I’m chatting with Sarah Lazarewicz, a therapist, Liberated Business graduate and first-time retreat host about what it looked like to lead her very first overnight retreat. She walked away with $3,000 in profit and a whole new level of confidence. But getting there? That's the real story. Before the retreat even happened, Sarah was deep in self-doubt. Imposter syndrome told her she wasn’t qualified. Money fears made her question whether anyone would actually sign up. And more than once, she considered canceling the whole thing and walking away from her dream (again). But Sarah didn't stay stuck in fear. She leaned into community support, worked through what was underneath the doubts, and chose to move forward anyway. The result was a beautiful, heartfelt experience that transformed not just her attendees, but her own belief in what she's capable of as a leader and business owner. If you've been sitting on a big vision but fear keeps holding you back, this episode will give you permission to do it messy, do it scared, and do it anyway. More about Sarah Lazarewicz: Sarah Lazarewicz (MSW, LICSW) is a somatic therapist and trauma specialist based in Minneapolis, MN. She specializes in helping adults recovering from unhealthy childhoods find greater connection and peace in adulthood. She is also passionate about supporting therapists, and leads retreats for therapists focused on preventing burnout and creating deep community among fellow mental health providers. Topics covered on Hosting a Profitable Retreat: The experiences that sparked Sarah’s vision for creating a community care retreat for other therapistsThe fears that arose after Sarah had already booked the retreat space and set the dateHow to move forward with hosting a profitable retreat when you're starting without an established audienceThe moment Sarah's co-facilitator had to step back just four months before the retreatThe role coaching and community support in Liberated Business played in Sarah's ability to stay committed to her visionThe difference between being a good leader and trying to control every detail of the retreat experienceSarah's advice for therapists who want to take the leap in hosting a profitable retreat or pursuing any big vision while feeling stuck in fear Resources from this episode: Liberated Business program: https://www.thebadtherapist.coach/liberatedbusiness Related episodes Building Blocks of a Profitable Retreat: How to Design the Perfect Experience [Ep 65] Connect with Sarah Lazarewicz: Website: laztherapy.com Connect with...

    41 min
  5. JAN 19

    The Anatomy of a $20K Month for Solo Therapists (It's Simpler Than You Think) [Ep 149]

    If you think a $20K month for solo therapists means working 60-hour weeks, hear this: the therapists I work with who are consistently hitting 20K months aren't running giant group practices or burning themselves out. They're solo clinicians with premium fees, clear niches, and one really effective marketing channel that actually works. In today's episode, I'm breaking down the real anatomy of a 20K month for solo therapists based on what my actual clients are doing month after month. I'm talking about the core pieces that add up to those numbers, the mindset shifts around charging what you're worth, and the specific moves you can make right now to start moving in that direction. Whether you're at 5K months or 15K months, there are probably just one or two bottlenecks in your business keeping you stuck. I'm going to help you figure out what those are and give you concrete next steps to open things up! Topics covered on 20K Month for Solo Therapists: The structure of a 20K month for solo therapists and the client loads that make it possible without working 60-hour weeksThe premium fee ranges my clients are charging and the mindset work you need to do before raising your ratesThe digital marketing channels that are actually driving consistent leadsThe specific bottlenecks in your business that are keeping you stuck at low revenue monthsThe skills you need to learn if you want to charge premium fees before your marketing is perfectThe cancellation and attendance policies that will help you hit a consistent 20K months Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessHow Saying No to Clients Doubled Erin's Income to $14K/Month in 3 Months [Ep 148]How Dr Mikki Lee Used TikTok Marketing to Grow Her Private Practice and 4x Her Revenue [Ep 139] Related episodes My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56] Connect with Felicia: Get my freebie & join the email list: a href="https://thebadtherapist.ck.page/revenue-stimulator?utm_source=thebadtherapistshow&utm_medium=podcast&utm_term=episode149&utm_content=shownotes&utm_campaign=magicsheets"...

    23 min
  6. JAN 12

    How Saying No to Clients Doubled Erin's Income to $14K/Month in 3 Months [Ep 148]

    What if raising your therapy fees and saying no to clients more often could actually double your private practice income? That's exactly what happened to Erin Cantor, a play therapist in New York City who went from $8,000 to $14,000 per month in just three months of being in my signature program, Liberated Business. In this episode, I’m chatting with Erin about the specific changes she made that led to her rapid growth, why she requires three parent sessions before working with any child, and how learning to say no to clients became her biggest marketing strategy. Erin got ruthlessly clear about which cases to accept, raised her fees without apologizing, and implemented a firm cancellation policy faster than most therapists would dare. And the wild part? Her clients thanked her for it. If you've ever felt guilty about turning away potential clients or wondered whether you're charging enough for your expertise, this conversation will shift something for you. Erin's story proves that building a private practice on your terms isn't just possible; it's profitable. More about Erin Cantor: Erin Cantor, M.A., MSW, LCSW is a child play therapist and adolescent, adult and family psychotherapist working in private practice in New York City. A graduate of the three-year child and adolescent psychotherapy training program (CAPTP) at The William Alanson White Institute, she is also trained in Family Therapy from Ackerman Institute, and completed the one year infant observation program with the Anni Bergman Parent Infant training program (ABPIP) with Contemporary Freudian Society (CFS) and Institute for Psychoanalytic Training and Research (IPTAR). In addition to her psychotherapy work, Erin is also a clinical writer, presenter, and consultant. Topics covered on Saying No To Clients: Saying no to clients became the turning point that allowed Erin to double her practice income while working fewer hoursThe three immediate changes Erin made to her private practice that led to explosive growthHow Erin discovered her specialty in play therapy and high-conflict divorce cases was actually rare and valuable, not something every therapist doesThe moment Erin realized that saying no to clients she felt confused about was actually better for everyone involved, including the childThe surprising way that parents who declined to work with Erin became some of her best referral sources Resources from this episode: Holdspace Creative: https://www.holdspacecreative.com/Liberated Business: https://www.thebadtherapist.coach/liberatedbusiness Connect with Erin Cantor: Website: www.erincantorlcswpllc.comLinkedIn: https://www.linkedin.com/in/erin-c-377181153 Connect with

    42 min
  7. JAN 5

    A Step-by-Step Guide to Starting Your Therapy Private Practice in 2026 [Ep 147]

    Are you a therapist dreaming of starting a therapy private practice but not sure where to begin? Then today's podcast episode is for you! Join me as I guide you through the essential steps to launching your therapy private practice. From registering your business and obtaining necessary legal documents to setting up a bank account and securing liability insurance, I've got you covered! But it's not just about the technicalities; I delve into the importance of establishing clear policies around fees and cancellations that work for you. Plus, I share insights on how to effectively market your therapy private practice and why having a professional website is crucial in today's digital age. This episode is your quick-start guide to making your dream of owning a therapy private practice a reality. Don't let uncertainty hold you back - tune in now and take the first step towards building your successful private practice! Topics covered on Starting a Therapy Private Practice in 2026: Legal, financial, and ethical considerations when starting a therapy private practice in 2024.Navigating the technical aspects of starting a therapy private practice.How you can create policies and practices that not only meet professional standards but also align with your personal preferences and lifestyle.What marketing strategies should you consider if you want to start a therapy private practice in 2024.Why having a website is crucial for a therapy private practice and how it can benefit you. Resources from this episode: Jane EHRSessions How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]SEO For Therapists: Future-Proofing Your Therapy Practice with Kristie Platinga [Ep 38]How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124]Holdspace CreativePlace Digital span class="ql-ui"...

    37 min
  8. 12/29/2025

    New Year Meditation for Therapists: Try This Before January Ends! [Ep 146]

    Want to transition into 2026 with real clarity instead of just another vague resolution? This New Year guided meditation will help you do exactly that! In today's episode, I'm walking you through an end-of-year reflection that honors both the wins and the hard moments of 2025. We're not bypassing anything here. We're celebrating what went well, grieving what didn't, and setting intentions for the year ahead. This isn't about being more productive or hitting arbitrary benchmarks. It's about recognizing that your private practice growth is deeply connected to your own healing and spiritual journey. I'll guide you through acknowledging where you are right now, reconnecting with the moments that felt nourishing this year, and holding space for the challenges that still need attention. Then we'll move into setting intentions that actually align with who you're becoming, not just what you think you should achieve. This New Year meditation meets you exactly where you are - whether you're feeling rushed, distracted, or already cozy and settled in. Topics covered on New Year Meditation: Accepting this present moment exactly as it is before trying to create any change in your private practiceCelebrating the wins from 2025 that made you feel proud and excited in your therapy businessYour business is actually a place where your spiritual practice has direct relevance and shouldn't be separated from your growth workThe New Year meditation for 2026 that aligns with both your conscious goals and your soul's evolution Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing Money Quote: "You don't have to be perfect in order to shift. You can be in pain, and that's all right. That doesn't have to stop you from continuing to grow and to change and to make progress in all sorts of ways." - Felicia

    14 min

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About

Are you a private practice therapist tired of ‘good therapist conditioning’ b******t, who wants to make more money and enjoy being a therapist again? Welcome to The Bad Therapist Show! This podcast is the go-to resource for current and aspiring private practice therapists who want to attract more clients, increase their revenue and scale their practice - all without burning out or hustling 24/7. Join your host, Felicia Keller Boyle, aka The Bad Therapist®, a six-figure private practice owner turned business coach as she challenges the status quo and helps therapists in private practice earn more money, increase their impact, and expand beyond the one-to-one practice model. Using Felicia’s proven Liberated Business™ method, therapists at all stages of business have been able to grow their income while becoming even better therapists and she’s on a mission to help you do the same! Tune in each week for answers to questions such as: 👉🏽 How can I grow my private practice? 👉🏽 How can I attract more clients to my private practice? 👉🏽 How do I market myself as a private practice therapist? 👉🏽 What are the best marketing strategies for therapists? 👉🏽 How can I optimise my website to attract more clients? 👉🏽 How to create a scalable offer as a private practice therapist? 👉🏽 How can I raise my rates in private practice? 👉🏽 Do therapists need to network to grow their practice? Subscribe and follow the show wherever you listen to podcasts and start growing a practice custom-made for you so you can live the life you truly desire. Because bad therapists make the best therapists.

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