Lunch Hour Legal Marketing

Lunch Hour Legal Marketing

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

  1. Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025

    3 DAYS AGO

    Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025

    Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks!  ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all.  The News: Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay.  A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025! Thanks, we think. Gyi’s GBP got suspended—again. ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff! New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines  Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR    Suggested LHLM Episodes: Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Hail to the Victors (2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News! (13:47) 2024 Predictions in Review (24:45) 2025 Lawyer Marketing Prognostications

    43 min
  2. Law Firm Marketing — How Much Should Your Associates Be Doing?

    12/23/2024

    Law Firm Marketing — How Much Should Your Associates Be Doing?

    You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.  The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz.  Apple launched its ChatGPT integration with Siri. Useful? No? Yes?  And, Gyi and Conrad’s Google Business Profiles are back on track. What happened?   Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf?  (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy? (26:53) What makes a Gyi?

    48 min
  3. Dial M for Mystery Shopper – Sponsored by CallRail

    12/11/2024

    Dial M for Mystery Shopper – Sponsored by CallRail

    Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad.  ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients. The News: Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all.    Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode.  Other Episodes in the Paul Robinson Trilogy: Lawyer Website Roasted  Ring, Ring! What to Expect When You Call Up a Marketing Agency   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok   Chapters - Times Approximate  (0:00) Planting our Flag / GBP Suspensions (6:59) Legal Marketing News (17:53) Mystery Shopper Call

    48 min
  4. Game Changing Insights for Brand Building Success

    11/21/2024 · BONUS

    Game Changing Insights for Brand Building Success

    Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers. Pro tip: Stick around for creative marketing ideas you’ve never thought of before! Hit subscribe and drop your questions or comments below—we love hearing from you. Recommended Episodes: What is Dark Social and Why it Matters HELP! My Marketing Agency Was Acquired — What You NEED To Know   Chapters  (Times Approximate)  (0:00) LHLM at Crisp Summit 2024 (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns (4:02) EverService Invests in Law Rank (10:50) Brand Building 101 (15:46) Optimizing Audience Segments and Targeting (19:07) Retargeting and Lookalike Audiences (24:11) Targeted Saturation (30:27) Brand Affinity > Brand Awareness (34:57) Forbes - Best Lawyer Near Me

    41 min
  5. Ring, Ring! What to Expect When You Call Up a Marketing Agency

    11/13/2024

    Ring, Ring! What to Expect When You Call Up a Marketing Agency

    Get the 411 on everything you need to think through before you get on the line with a prospective ad agency.  ----- This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation.  Stay on the line—our next episode features another law firm website teardown!  The News: ChatGPT Search is available now! Go check it out.  A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box. More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive.   Suggested LHLM Episodes: LinkedInGPT || Red Flags for Firing Your Agency How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

    37 min
4.9
out of 5
48 Ratings

About

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

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