Lunch Hour Legal Marketing

4.9 (49)
MARKETING
UPDATED BIMONTHLY

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

3 DAYS AGO

Meh, Links — Busting Link Building Myths for SEO

Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still a piece of the pie today. However, there’s a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links. And, later, what’s working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links. Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably. ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025

43 min
FEB 12

Lawyer Marketing Nightmares: Dirty Tricks, Ponzi Schemes & Backstabbing

Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it. ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world. And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution. The Quasi-News: Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business. American Association for Justice Winter Convention - Look out for LHLM LIVE! PILMMA Super Summit - Conrad’s Ski Invitation for April 28th. Suggested LHLM Episodes: Marketing Attribution: Follow the Data or Trust Your Gut? Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) RISE OF THE MACHINES (3:00) News: Partnerships Gone Bad and LHLM on the Move! (9:24) How to Spot a Shaddy Marketing Agency (22:05) That’s Not What We Said!

42 min
JAN 29

TV Ads or Digital? The Champion Lawyer Uses Both

If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story! ----- There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm’s potential for growth. Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life’s journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between! The News: We are brilliant crystal ball pontificators! Cases in point: Non-lawyer participation in the legal world - KPMG Law Firm Low firm consolidations - Sweet James purchased Jenn Gore’s firm. Chaos and confusion! - TikTok - Gone and Back Again Report bad business conduct in GBP - Google Maps New Report Business Conduct Suggested LHLM Episodes: Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

48 min
JAN 15

Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025

Gaze into the depths with Gyi and Conrad, so you, too, can be prepared for the legal marketing days to come. This one’s all about the future, folks! ----- Well, and the past. First, an in-depth retrospective on whether Gyi and Conrad’s 2024 predictions showed true seer potential (or phony-baloney tendencies). Then, the guys turn a preternatural eye to what lies ahead. What mystically foretold trends will dominate the legal and marketing landscapes of 2025? From super-spammer AI avatars to, of course, another Michigan win—Gyi and Conrad can see it all. The News: Happy New Year from the Googly Googs. They kicked off 2025 with an infestation of Google Business Profile bugs. Yaaay. A Cautionary Tale: Deceptive marketing tactics could seriously come back to bite you in the you-know-where - “Strong Arm” Frank Azar wins $1.55 million in Google keyword lawsuit against Alabama law firm LHLM was selected by Feedspot as one of the 30 Best Legal Marketing Podcasts You Must Follow in 2025! Thanks, we think. Gyi’s GBP got suspended—again. ChatGPT for clients: MJ Morley shared that 3 out of 7 consults found her firm through ChatGPT – fascinating stuff! New CallRail launch – CallRail broadens attribution capabilities to include AI-powered search engines Is the truth about to get even muddier? Meta backs away from fact checking in the U.S. : NPR Suggested LHLM Episodes: Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Hail to the Victors (2:05) Google, Lying Lawyers, ChatGPT, and Meta all in the News! (13:47) 2024 Predictions in Review (24:45) 2025 Lawyer Marketing Prognostications

43 min
12/23/2024

Law Firm Marketing — How Much Should Your Associates Be Doing?

You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer. The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz. Apple launched its ChatGPT integration with Siri. Useful? No? Yes? And, Gyi and Conrad’s Google Business Profiles are back on track. What happened? Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf? (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy? (26:53) What makes a Gyi?

48 min
12/11/2024

Dial M for Mystery Shopper – Sponsored by CallRail

Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients. The News: Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all. Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode. Other Episodes in the Paul Robinson Trilogy: Lawyer Website Roasted Ring, Ring! What to Expect When You Call Up a Marketing Agency Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters - Times Approximate (0:00) Planting our Flag / GBP Suspensions (6:59) Legal Marketing News (17:53) Mystery Shopper Call

48 min
12/06/2024 · BONUS

The Ultimate Gift Guide for Lawyers (2024)

The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad’s shoppable Amazon list here: https://amzn.to/4gndoJf

27 min
11/27/2024

Lawyer Website Roasted

If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your site is up to snuff, take a listen to the guys’ detailed teardown. From the first Google search to the nitty-gritty details of Paul’s site pages, they discuss both the failings and successes and explain smart, effective strategies all lawyers can employ to improve web presence and reach target clients. Watch on YouTube Suggested LHLM Episodes: Ring, Ring! What to Expect When You Call Up a Marketing Agency Does My Website Suck? | Law Firm Website Teardown Local SEO 2024: How to Rank AND Expand Your Law Firm Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

43 min

See All (146)

4.9

out of 5

49 Ratings

Excellent marketing for legal world

Feb 19

Nick Rishwain

Respect Gyi and Conrad a great deal. They’ve got so much experience in marketing and SEO. As an operator of a legal directory, I find staying up to date on all things legal marketing a necessity. For me, LHLM and the hosts are trusted resources.
The Legal Marketing Pep Talk You Didn’t Know You Needed

12/04/2024

LHLM Fan 4 Lyfe

Lunch Hour Legal Marketing is the espresso shot my marketing brain craves! Gyi and Conrad are like the Odd Couple of legal marketing—one’s the suave SEO wizard, the other’s the cantankerous yet lovable curmudgeon of strategy (you know which is which). Their banter is unmatched, their insights are chef’s-kiss brilliant, and their tips are so practical, you’ll wonder how you ever got by without them. If you’re in legal marketing, run a firm, or just love a good laugh while learning, this podcast is your new best friend. Bonus points for the sound effects, surprise tangents, and the occasional dad joke. Can we nominate this duo for podcast sainthood already? Five stars, a round of applause, and a subscription for life!
A Masterclass in Legal Marketing!

11/29/2024

Ken Levinson

If you're a lawyer looking to up your marketing game, Lunch Hour Legal Marketing is a must-listen. Hosts Gyi Tsakalakis and Conrad Saam deliver an incredible mix of actionable advice, sharp insights, and genuine entertainment. These two know the legal marketing space inside and out, offering strategies that are as practical as they are innovative. What sets this podcast apart isn't just their expertise—though they clearly rank among the top minds in the field—but also the way they present it. Gyi and Conrad make complex marketing concepts accessible, with humor and charm that keeps you engaged. They manage to strike the perfect balance between being deeply informative and highly enjoyable. Beyond their professional prowess, Gyi and Conrad are class acts. They're not only brilliant marketers but also genuinely wonderful individuals. Their passion for helping lawyers succeed shines through in every episode. Whether you're just starting out or looking to refine your firm's marketing strategy, this podcast is a goldmine of insights delivered by two of the most knowledgeable and personable experts around. Highly recommended!
Great info and fun listen

11/05/2024

Howard383

I can’t recommend this podcast enough for lawyers looking to understand how to market their law firm. Every episode is packed with a ton of good information and they present it in a fun and entertaining way. I haven’t found a single episode I haven’t enjoyed.