Book Marketing Mentors

Susan Friedmann
  • 5.0 (75)
  • MARKETING
  • UPDATED WEEKLY

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

  1. The Substack Model: How to Go From Zero Readers to Paid Subscribers - 519

    5H AGO

    The Substack Model: How to Go From Zero Readers to Paid Subscribers - 519

    What if your next reader wasn’t on Amazon… but already waiting for you on Substack? This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income. You’ll hear how to test book ideas before you write them, build a loyal subscriber base that actually engages, and create paid content people want to subscribe to. If your book marketing feels like a one-time push, this conversation will shift how you think about long-term visibility. Key Takeaways Why Substack works for authors It’s not another platform to “manage.” It becomes your home base where readers return, respond, and stay connected.Build before you publish What if your book had an audience before it existed? Substack lets you test ideas and watch what resonates in real time.Turn readers into revenue Paid tiers don’t work because you ask. They work because readers feel they’re getting access they can’t get anywhere else.Grow without chasing algorithms Substack’s built-in discovery tools reward participation, not perfection. The more you show up, the more you get seen.Stop publishing in a vacuum Growth doesn’t come from writing more. It comes from interaction, conversation, and showing readers you’re paying attention.Tune in and rethink how your book connects, grows, and sells, long before and long after your launch. Here's how to connect with Sinem to download her free resources and templates Substack Starter Kit YouTube Substack Mini Course Accelerator ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    31 min
  2. Different Isn’t Enough: How to Build True Distinction as an Author - BM518

    MAR 25

    Different Isn’t Enough: How to Build True Distinction as an Author - BM518

    Everyone says your book needs to be different. But what if “different” is exactly why it gets ignored? In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors respond by trying to be louder or trendier. This week’s guest, Scott McKain, argues that approach misses the point. In his book Beyond Distinction, Scott explains why difference creates attention… but distinction creates authority. In this conversation, we explore why authors who chase trends disappear, why AI cannot replace your lived experience, and how the most memorable experts build a reputation readers trust and remember. If you want your book to do more than exist on a crowded shelf, this episode will challenge how you think about standing out. Key Takeaways • Different vs. Distinct Being different gets noticed. Distinction makes you memorable. • The Trend Trap Follow trends, and you look like everyone else. Leaders create their own lane. • Your Human Advantage AI can generate content. It cannot replace your story, perspective, or lived experience. • Finding Your Distinction The clues often sit inside your own life story and professional journey. • Beyond the Book Authority grows when the conversation continues through speaking, podcasts, and community. If you want distinction rather than noise, tune in now! Here's how to connect with Scott: Buy your copy of Beyond Distinction Website: LinkedIn ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    29 min
  3. Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517

    MAR 18

    Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517

    What if the success of your book isn’t only about strategy… but also about alignment?  In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surprising clarity for authors, speakers, and creative entrepreneurs. From identifying your natural strengths to choosing the right timing for projects, numerology can reveal patterns that help you move forward with confidence.  Frea works with vision-driven leaders around the world, helping them align their business and creative decisions with deeper purpose and optimal timing. In this episode, she explains how authors can use numerology as a guide for everything from choosing a book topic to planning a launch or next pivot.  If you’ve ever felt pulled in multiple directions or wondered whether you’re forcing momentum instead of following it, this conversation will open a new lens on your author journey.  What You’ll Discover:  How your birth date reveals strengths that shape your best book ideasThe 9-year creative cycle and how it influences your author pathWhy aligned messaging creates stronger impact than formula-driven writingHow timing affects launches, pivots, and creative decisionsSimple ways to calculate your life path number and uncover directionHow numbers can help you clarify your niche and long-term impactYour author journey doesn’t have to feel random or reactive. When you understand your natural rhythm and strengths, decisions become clearer, and momentum feels more natural.   Tune in now to explore how numerology can bring fresh insight, deeper alignment, and renewed purpose to your writing and business. Here's how to connect with Frea: Website LinkedIn Instagram ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    26 min
  4. Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516

    MAR 11

    Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516

    Are you making book marketing harder than it needs to be?  Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead.  Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She brings a refreshing perspective to book promotion: marketing isn’t a formula. It’s a fit.  In this powerful interview, Mamie shares how authors can cut through digital noise, build genuine connections with readers, and create marketing strategies that match their strengths and goals. If social media feels overwhelming or your launch came and went without much momentum, this episode will help you rethink your approach.  You’ll also hear why long-term visibility matters more than launch-week buzz and how awareness and trust quietly drive consistent book sales over time.  What You’ll Discover:  Why copying another author’s strategy often backfiresThe biggest mistake authors make after launch dayHow to choose marketing platforms that actually suit youWhy connection and credibility matter more than constant sellingThe role of reviews, giveaways, and early buzz in long-term salesHow to build steady visibility instead of short-lived spikesBook marketing doesn’t have to feel forced or formulaic. When your strategy aligns with your strengths and audience, promotion becomes more natural and far more effective.   Tune in now to learn how to simplify your marketing, play to your strengths, and create momentum that lasts well beyond launch. Here's how to connect with Mamie: Want to discuss your digital marketing strategies,  book a 30-min. complimentary consultation call with Mamie  Website Linkedin ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    27 min
  5. From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515

    MAR 4

    From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515

    Is your book working as hard as you did to write it?  Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business.  Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book sales and build profitable platforms around their expertise.  We explore what really creates revenue, why mindset often blocks momentum, and how to promote your work without feeling pushy or inauthentic. Katrena also shares her concept of becoming a “multivert” — blending the strengths of introverts and extroverts to create visibility, credibility, and income.  If your goal is not only to sell books but to build a thriving author business, this episode will shift how you think about your role, your message, and your next move.  What You’ll Discover:  Why book royalties are rarely the main income stream for successful authorsThe seven revenue pathways your book can unlockHow hidden mindset blocks keep talented authors playing smallA natural approach to promotion that feels aligned, not salesyWhat it means to become a “multivert” and why it mattersHow to turn your book into a gateway for speaking, programs, and premium opportunitiesYour book can be more than a published achievement. It can become the engine that drives your authority, visibility, and income.   Tune in now to learn how to step out from behind the pages and build an author platform designed for long-term success. Here's how to connect with Katrena: Free discovery session Website Email LinkedIn FaceBook Instagram  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    27 min
  6. Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514

    FEB 25

    Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514

    Are you struggling to turn readers into high-paying coaching clients with your book?  You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait.  This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, coach, or consultant who wants meaningful conversations, steady referrals, and high-value clients without cold outreach or paid ads, this episode will open your eyes. Jesse shares practical, relationship-driven strategies to help you move beyond passive book promotion and into purposeful connection. The payoff? More warm introductions, better-fit prospects, and conversations that lead to real opportunities.  You’ll also discover the missing link between book readers and premium clients: intentional relationship building rooted in generosity, clarity, and consistent daily connection. Key Takeaways Your book builds trust. Conversations create clients. What happens after someone reads your book determines whether they ever hire you.Word of mouth can be engineered. Warm introductions don’t have to be random when you build intentional referral relationships.One conversation a day can transform your pipeline. Small, consistent outreach compounds into steady opportunities and ideal clients.Give first to become top of mind. Strategic generosity sparks the reciprocity that leads to referrals and invitations.Clarity makes you referable. When people know exactly who you help, they know exactly who to send your way.Tune in now to start turning conversations into clients. Here's how to connect with Jesse: Email Website FaceBook ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    31 min
  7. How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513

    FEB 18

    How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513

    What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach? This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic. Susan breaks down why so many authors hesitate to talk about their book, what’s really behind the discomfort, and how to shift from “selling” to something far more natural and effective. You’ll also hear how AI, when used intentionally, can support your voice rather than replace it—making outreach easier, more human, and more aligned with who you are. If you want your book to open conversations rather than create resistance, this episode offers a practical, grounded blueprint. In this episode, you’ll learn how to: Reframe selling as sharing something valuable Shift from self-promotion to service so talking about your book feels natural and purposeful.Create buyer-centric connections that resonate Focus on what your readers are already thinking, feeling, and searching for—so your message lands without pressure.Replace rigid scripts with a real process Build an outreach approach that adapts to conversations instead of forcing them.Use AI without losing your voice Train AI tools with your language, stories, and perspective so your marketing sounds like you—not a template.Move past procrastination and perfectionism Learn how co-creating with AI can help you show up consistently without overthinking every word.If you’re ready to let go of marketing anxiety and start treating your book like the gift it’s meant to be, this conversation will change how you think about visibility, connection, and selling. Here's how to connect with Susan: AI Voice Brand Inventory Guide. Website LinkedIn   FaceBook   Instagram  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    31 min
  8. How to Use Expert Authority to Stand Out and Sell More Books - BM512

    FEB 11

    How to Use Expert Authority to Stand Out and Sell More Books - BM512

    What if expert authority isn’t something you claim—but something the market recognizes? Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed. This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage. Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, and remembered—while others struggle to be seen. In this conversation, she breaks down how expert authority is built, sustained, and translated into visibility that supports book sales and brand growth. Relevant takeaways: Why authority isn’t something you announce What actually causes the market to recognize you as an expert. The mistake most authors make after publishing And how to reposition your book so it opens doors instead of sitting quietly. The messaging shift that changes how readers respond Why centering the audience—not your credentials—builds faster trust. A cleaner way to move past imposter syndrome How focusing on service dissolves self-doubt without waiting for confidence to appear. What keeps expert authority from fading The ongoing adjustments that keep your book and message relevant over time. Listen to the episode to learn how to position your expertise so your book does more than exist—it works. Here's how to connect with Christine: Christine's 10-question quiz  Free expert authority call Website  LinkedIn  ************************************************************************* When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

    29 min
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5
out of 5
75 Ratings

About

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Information

  • Creator
    Susan Friedmann
  • Years Active
    2015 - 2026
  • Episodes
    520
  • Rating
    Clean
  • Copyright
    © 2026 Book Marketing Mentors
  • Show Website
    Book Marketing Mentors

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