Book Marketing Mentors

Susan Friedmann
  • 5.0 (77)
  • Marketing
  • Updated Weekly

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

  1. 1d ago

    The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540

    What if a book could do more than simply be read? This week, I’m talking with Ahmed Kamel, technology entrepreneur, AI innovator, CEO of Sinai AI, and co-founder of YOUXEL Technology. Ahmed shares how AI is beginning to change the reading experience itself, creating new ways for readers to interact with books and new opportunities for authors to extend the value of their work. You’ll learn how AI-powered books can offer features such as translation, audio, summaries, customized navigation, and interactive learning tools. We also explore what these changes could mean for accessibility, reader engagement, royalties, and the way authors understand their audiences. Ahmed also explains how authors and publishers can protect their rights while taking advantage of emerging AI technology. Key Takeaways: Create a more interactive reading experience. Learn how AI can add audio, translation, summaries, and other features to a book.Reach more readers. Discover how multilingual and adaptive formats can make books more accessible.Create additional revenue opportunities. Explore ways authors may earn beyond the initial book sale.Understand reader behavior. Learn how engagement data can reveal what readers are using and responding to.Protect your rights. Understand why copyright and clear AI agreements matter as publishing evolves.Tune in now to learn how AI could expand what your book can do, who it can reach, and how it can continue creating value long after the initial sale. Here's how to connect with Ahmed Website LinkedIn Request access to Sinai.ai ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540

  2. Aug 19

    Why You’re Afraid to Market Your Book, Even When You Know How - BM539

    Could the real reason you’re avoiding book marketing have nothing to do with marketing? You know you need to talk about your book, yet every time you think about promoting it, reaching out, or asking for the sale, something inside you pulls back. This week’s guest is Judy Kane, author of Your Four Truths: How Beliefs Impact Your Life and an expert in uncovering the subconscious beliefs that shape our choices. Judy explains how fear of visibility, rejection, criticism, and selling can quietly hold authors back, even when they believe deeply in their books. You’ll discover how to recognize the stories driving your resistance, fact-check assumptions that may no longer be true, and use visualization to create a more confident response to marketing. We also explore how early beliefs about money, self-worth, and success can affect your willingness to sell, charge for your work, and receive the opportunities your book creates. What You’ll Discover: Why marketing can feel more threatening than it isHow to challenge the stories holding you backWhy reconnecting with your purpose changes marketingHow visualization can build confidenceHow money beliefs influence sellingTune in to uncover the hidden beliefs that may be holding your book back and discover how to move forward with greater confidence. Here's how to connect with Judy: Website LinkedIn Buy a copy of her book: Your4Truths: How Beliefs Impact Your Life Book your 15 minute free consultation ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    Why You’re Afraid to Market Your Book, Even When You Know How - BM539

  3. Aug 12

    How to Attract Dream Clients With YouTube and AI - BM538

    Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business? What if the right clients could discover you, learn from you, and decide they want to work with you before you ever speak? This week’s guest is Helmi Hasan, an engineer-turned-marketer and founder of a thriving consultancy that helps non-technical entrepreneurs use AI and YouTube to attract clients without paid ads or becoming full-time influencers. Helmi explains why YouTube isn’t just another social media platform demanding more content. Used strategically, it can become a searchable library of your expertise that continues building trust long after you publish each video. During our conversation, you’ll discover how to turn the ideas already inside your book into valuable videos, make your online presence easier for both people and AI to understand, and position yourself as the expert clients are already looking for. You’ll also learn: Why attracting clients requires a very different mindset from chasing themHow to use your book as a ready-made source of YouTube contentWhat might be confusing potential clients about your online presenceHow AI can help you uncover the questions your audience is already askingWhy you don’t need to become an entertainer to succeed on YouTubeHow podcast interviews and testimonials can strengthen your credibilityWhat helps AI tools recognize and recommend you as a trusted expertCould the content you’ve already created become the reason your next client finds you? Listen in to discover how YouTube and AI can help turn your expertise into a steady source of visibility, authority, and inbound opportunities. Here's how to connect with Helmi: Website YouTube LinkedIn Free offers from Helmi: Skool - How to Start a YouTube channel that makes you the authority in your niche. Video starter kit ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Attract Dream Clients With YouTube and AI - BM538

  4. Aug 5

    How to Stay Healthy While Writing and Marketing Your Book - BM537

    What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits? Many authors push through exhaustion with coffee, skip meals, and promise themselves they'll focus on their health after the next deadline. But what if those habits are quietly draining your creativity, focus, and productivity? This week, I'm joined by Kelly Lutman, certified health coach, founder of Pursue Wellness for You, and author of Thriving Through Cancer: A Holistic Approach to Your Journey. Kelly shares practical, science-backed strategies that help busy authors and entrepreneurs fuel their bodies, sharpen their minds, and avoid burnout without following another restrictive diet. You'll discover why hydration matters more than you think, how small changes create lasting results, and why taking care of yourself may be the smartest marketing strategy you never considered. In This Episode, You'll Discover:  Why dehydration could be stealing your focus, energy, and creativity.  The surprising reason Kelly says, "Food is information."  How simple food choices can improve both your health and your productivity.  Why editing your habits works better than following another diet.  The overlooked connection between sleep, stress, and creative performance.  How investing in your health today helps you finish your book and grow your business tomorrow. If you've been putting your well-being on hold until your next launch or project is finished, this conversation may change the way you think about success. Here's how to connect with Kelly: Website Check out Kelly's book: Thriving Through Cancer, A Whole-istic Approach for Your Journey.  FaceBook https://facebook.com/PursueWellnessForYou LinkedIn https://www.linkedin.com/in/kellylutman/ Instagram https://instagram.com/kelly_lutman/ ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Stay Healthy While Writing and Marketing Your Book - BM537

  5. Jul 29

    How to Define Success as an Author and Write a Book Readers Trust - BM536

    What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist, and "What's the Point?" podcast host Bill Ellis challenges conventional thinking about success, authenticity, and the stories we tell ourselves. You'll discover why lived experience is often more valuable than expertise alone, how vulnerability creates lasting trust with readers, and why asking one simple question—"What's the point?"—can change the way you write, market, and live. If you've ever wondered whether your story is enough, this conversation will give you a fresh perspective. In this episode, you'll discover:  How to define success on your own terms instead of chasing someone else's.  Why authentic storytelling creates deeper reader trust than polished perfection.  The surprising difference between expertise and lived experience—and why you need both.  How mentors can help you uncover the story only you can tell.  Why failure is often the beginning of your most powerful message.  The mindset shift that helps authors grow with confidence instead of comparison.  How asking "What's the point?" can sharpen your message and make your book more meaningful. If you're ready to write with greater purpose, connect more deeply with readers, and measure success by what truly matters, this episode is for you. Here's how to connect with Bill: Website: https://billellis.com Podcast: What's the Point? Discover Your Purpose LinkedIn: https://www.linkedin.com/in/wcellis/ Instagram: https://www.instagram.com/wcellis/?hl=en FaceBook: https://www.facebook.com/bill.ellis https://www.facebook.com/BillEllisCoach/ ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Define Success as an Author and Write a Book Readers Trust - BM536

  6. Jul 22

    How to Use Storytelling to Inspire Readers and Sell More Books - BM535

    Why do some authors instantly capture attention while others struggle to be remembered? The answer isn't better marketing. It's better storytelling. In this episode, writing coach and Writer's Craft Summit founder Kevin Johns reveals why storytelling is one of the most overlooked book marketing tools. Whether you write fiction or nonfiction, the ability to create emotional connection can turn readers into loyal fans and clients. You'll discover why facts alone rarely inspire action, how authentic stories build trust in an AI-driven world, and why every memorable book revolves around one thing: transformation. If you want readers to remember your message long after they've finished your book, don't miss this conversation. In this episode, you'll discover:  Why emotion—not information—is what readers remember.  How nonfiction authors can use storytelling without writing a memoir.  The secret to building trust by sharing authentic stories while protecting your privacy.  Why every great book and marketing message is built around transformation.  How understanding your audience's expectations leads to stronger reviews and more book sales.  The storytelling mistake that weakens many authors' marketing without them realizing it.  Simple ways to make your ideas more memorable, persuasive, and shareable. If you've ever wondered why some books spread by word of mouth while others disappear, this episode will change how you think about storytelling—and your marketing. Here's how to connect with Kevin: Download Kevin's free listener gift: The Busy Writer Method Website: https://www.kevintjohns.com  The Writing Coach podcast: https://www.kevintjohns.com/thewritingcoach/  Facebook  LinkedIn  Instagram Amazon Author Central Youtube ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Use Storytelling to Inspire Readers and Sell More Books - BM535

  7. Jul 15

    Why Smart Authors Get Stuck—and How to Break Free - BM534

    You know what to do. So why aren't you doing it? You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, something keeps getting in the way. It's easy to blame a lack of time, confidence, or motivation. But what if the real obstacle is hidden beneath the surface? This week's guest is Nancy Linnerooth, Harvard-trained attorney, licensed therapist, and EFT (Emotional Freedom Techniques) expert. She explains how subconscious beliefs formed years ago can quietly influence your decisions today, keeping you stuck, invisible, and playing smaller than you're capable of. If you've ever wondered why you procrastinate, second-guess yourself, or hesitate to promote your book, this conversation may give you the missing piece you've been searching for. In this episode you'll discover: Why you keep procrastinating even when you know exactly what to do. The answer may have nothing to do with discipline.The hidden beliefs that stop authors from becoming visible. Fear of criticism isn't the only reason many writers stay in the background.Why success can feel just as frightening as failure. Discover the subconscious fears that can quietly sabotage your best efforts.How tapping (EFT) helps break the cycle of self-sabotage. Learn why this simple technique has helped thousands move past limiting beliefs.How to stop fighting yourself and start moving forward with confidence. Sometimes your subconscious isn't trying to hold you back. It's trying to protect you.If marketing your book feels harder than it should, this episode may help you understand why—and show you a path forward with greater confidence, clarity, and ease. Tune in now to find out. Here's how to connect with Nancy: Download your complimentary Procrastination Breakthrough Kit Website: https://UnblockResults.com LinkedIn: https://www.linkedin.com/in/nancy-linnerooth/ Facebook: https://www.facebook.com/nancy.linnerooth Instagram: https://www.instagram.com/eftbreakthroughs/ ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    Why Smart Authors Get Stuck—and How to Break Free - BM534

  8. Jul 8

    How to Unlock the Secret to Reaching Readers You're Missing - BM533

    Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience. This week's guest is Sheila Glazov, award-winning author, internationally recognized personality expert, and creator of the Brain Color Method. She shares how understanding the different ways people think, communicate, and make decisions can completely change the way you market your book. Imagine knowing why one reader is motivated by facts, another by relationships, another by creativity, and another by action. When you understand these differences, your marketing becomes more effective because you're speaking your readers' language, not just your own. Whether you're writing website copy, networking, speaking, or promoting your book, Sheila offers practical ideas you can start using immediately. In this episode you'll discover: Why your marketing may only be attracting people who think like you. Learn how to spot the readers you're unintentionally leaving behind.The simple shift that helps your book appeal to more people without changing your message. Reach different personality types while staying authentic.How the four Brain Colors influence buying decisions. Discover why some readers want facts, others want stories, and others want possibilities before they say yes.Why knowing your own Brain Color could become your greatest marketing advantage. Your strengths can help you shine, but they can also create blind spots.How to build stronger relationships everywhere you market your book. Sheila shares a memorable strategy that can improve networking, conversations, and even difficult situations.If you've ever wondered why your message resonates with some people but falls flat with others, this conversation could change the way you think about book marketing forever. Tune in for a fresh approach to audience connection and actionable advice you can use today. Here's how to connect with Sheila: Buy your copy of What Color Is Your Brain?  Website: https://www.sheilaglzov.com Facebook: https://www.facebook.com/sheilaglazov/ LinkedIn: https://www.linkedin.com/in/sheila-n-glazovaa96237  Instagram: https://www.instagram.com/sheilaglazov/ Blue Sky Social:https://bsky.app/profile/authorsheilaglazov.bsky.social ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Unlock the Secret to Reaching Readers You're Missing - BM533
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5
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About

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Information

  • Creator
    Susan Friedmann
  • Years Active
    2015 - 2026
  • Episodes
    541
  • Rating
    Clean
  • Copyright
    © 2026 Book Marketing Mentors
  • Show Website
    Book Marketing Mentors

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