Book Marketing Mentors

Susan Friedmann
  • 5.0 (77)
  • Marketing
  • Weekly

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

  1. 2d ago

    How Can Authors Turn Quiet Followers into Loyal Book Buyers? - BM550

    What if the secret to selling more books isn't reaching more people, but connecting with the ones you already have? You share valuable content, offer helpful advice, and show up for your audience. So why aren't more people responding? This week's guest, David McIlroy, strategy coach, author, and online creator, reveals why building an engaged audience requires more than sharing your expertise. Discover how small changes in what you share and how you communicate can turn passive followers into loyal readers and supporters. Key Takeaways Connection Before Sales: Why trust matters more than follower counts.Make Engagement Easy: Simple questions that get people talking.Get Personal: Why sharing everyday moments strengthens relationships.Listen to Your Readers: How feedback can shape your content.People, Not Numbers: What builds an audience that sticks around.Tune in to learn how to turn quiet followers into an engaged community that trusts you, values your expertise, and supports your work. Here's how to connect with David: Substack ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How Can Authors Turn Quiet Followers into Loyal Book Buyers? - BM550

  2. Oct 28

    How to Harness AI for Stress-Free Book Launches and Marketing - BM549

    What if AI could save you hours of book marketing without making you sound like everyone else? For many authors, that’s the real dilemma. You want the speed and support AI offers, but you don’t want to lose your voice, your ideas, or the human connection behind your work. This week’s guest, Jane Tabachnick, bestselling author, book marketing strategist, and founder of Simply Good Press, shares how authors can use AI as a powerful force multiplier rather than a replacement for their own thinking. We explore where AI can make the biggest difference, where authors need to be cautious, and why asking AI to create a generic book marketing plan could actually send you in the wrong direction. You’ll also discover how Jane uses AI to research markets, develop pitches, reduce repetitive work, and strengthen book launches while keeping the author firmly in control. In this episode, you’ll discover: Where AI can save authors the most time and which marketing tasks are especially well suited to it.How to keep AI from diluting your voice by teaching it how you write, think, and communicate.The mistake authors make when trusting AI-generated information and why verification still matters.Why a generic AI-generated launch plan may leave important gaps and what a successful launch needs instead.A surprisingly simple way to get more book reviews and testimonials without making readers feel pressured.Why Jane believes authors should develop their own AI policy before using AI more extensively in their business.AI doesn’t have to replace the personal side of book marketing.  Tune in and listen to this powerful interview. Here's how to connect with Jane: Download your free gift: Launch Readiness Assessment Website | Instagram | LinkedIn | FaceBook | Substack  ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Harness AI for Stress-Free Book Launches and Marketing - BM549

  3. Oct 21

    How AI Digital Twins Can Help Authors Engage Readers 24/7 - BM548

    What if your readers could ask you questions about your book even when you’re not there? This week’s guest, Miroslav Beck, founder and CEO of Overnight Success Studios and Twin 24/7 AI, is using AI to make that possible. Miroslav helps authors and experts create AI-powered digital twins. These virtual versions of you can answer questions, share your expertise, and interact with readers around the clock. In this episode, we explore how authors can use digital twins to extend the life of their books, deepen reader engagement, and expand their reach without being available 24/7. What You’ll Discover What exactly is an AI digital twin, and what can it do for an author?Could a simple QR code turn your book into an interactive experience?How do you create a digital twin that actually sounds and feels like you?Can you trust your digital twin to stay true to your ideas and expertise?How can AI expand your reach without replacing the human connection?Tune in to discover how AI can help your book keep the conversation going long after the reader turns the final page. ****************************************************************** Here's how to connect with Mira: Book your 30-minute strategy session:  chatwithmira.com Social media links: LinkedIn  |  FaceBook |  Instagram Websites: overnightsuccessstudios.com   |  twin247.ai ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How AI Digital Twins Can Help Authors Engage Readers 24/7 - BM548

  4. Oct 14

    How Authors Can Get Sponsorships, Sell Books in Bulk, and Create New Revenue - BM547

    What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience? In this episode, I talk with Justin Moore, sponsorship coach, author of Sponsor Magnet, and founder of Creator Wizard. Justin reveals how authors can use their books as more than products. They can become powerful partnership tools that attract brands, create bulk sales opportunities, and expand your reach. You’ll discover how to approach sponsors, structure creative partnerships, and position your book in ways most authors never consider. What You’ll Discover... Why sponsors might care more about relevance than audience sizeHow custom book editions can lead to unexpected opportunitiesWhat makes a sponsorship pitch stand outHow to price partnerships without underselling yourselfWhy thinking beyond “book sales” can change what’s possibleIf you’ve been focused only on finding more readers, this episode will show you where else to look. Your next opportunity might not come from another reader. It might come from the right partner. Tune in now to find out more. Here's how to connect with Justin: Book: Sponsor Magnet | $1 Audiobook  Website | Newsletter | Podcast on YouTube | Instagram | TikTok | X | LinkedIn  ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How Authors Can Get Sponsorships, Sell Books in Bulk, and Create New Revenue - BM547

  5. Oct 7

    How to Separate Book Marketing Myths from What Actually Works. - BM546

    What if some of the book sales statistics authors have been hearing for years are simply wrong? And what if the marketing strategies you’ve been told you “should” use aren’t the ones most likely to sell your book? In this episode of Book Marketing Mentors, Susan Friedmann talks with award-winning author, publishing strategist, and Publish Your Purpose founder Jenn Grace about what authors need to know about selling books today. After surveying hundreds of authors, Jenn is uncovering fresh data about book sales, marketing strategies, and what appears to be working across nonfiction and memoir. You’ll hear why the often-repeated “average author sells only 150 books” statistic deserves another look, why speaking and live events can outperform paid advertising, and why copying another author’s marketing plan can send you in the wrong direction. Jenn also introduces her ASPEN Method, a practical approach to creating a book marketing strategy built around your goals, strengths, resources, and audience. If you’ve ever wondered, “How many books should I be selling?” or “Which book marketing strategies are actually worth my time?” this conversation will give you a fresh way to think about both. In this episode, you’ll discover: Why familiar book sales statistics might be misleading authorsWhat Jenn’s author survey is revealing about how books are being sold todayWhy speaking engagements and live events can be powerful book sales opportunitiesWhy paid ads aren’t the automatic answer many authors expectHow the ASPEN Method helps you create a book marketing plan suited to youWhy your goals should determine your marketing strategyHow understanding your niche audience changes the way you promote your bookWhy choosing marketing activities you’re willing to keep doing matters more than chasing every new tacticYou don’t need another list of tactics. You need to know which ones are worth pursuing. Listen in and discover a more focused way to market your book. Here's how to connect with Jenn: Please take this important industry survey Website  LinkedIn Profile | LinkedIn Company | YouTube | Substack  ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Separate Book Marketing Myths from What Actually Works. - BM546

  6. Sep 30

    How to Make Your Book Marketing Last After Your Launch - BM545

    What happens after the launch excitement fades? You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews. Then comes the harder question. How do you keep people interested without feeling as if you’re promoting your book over and over again? This week on Book Marketing Mentors, I talk with Karlyn Ankrom, founder and lead strategist of Oh Snap! Social, creator of the Fan Firestarter Framework, and the Expert Excellence Engine. Karlyn works with nonfiction authors who know they should be using social media but would rather do almost anything else. Her approach starts with an idea many authors miss. Your finished book isn’t just something to sell. It’s a rich source of ideas, conversations, stories, and opportunities waiting to be used. We explore how to turn what you’ve already written into content people want to engage with, without posting every day or constantly asking people to buy your book. You’ll also hear why chasing followers can distract you from what matters, how platforms such as Substack, LinkedIn, and Instagram can support different goals, and why the people already paying attention to you could be far more valuable than a much larger audience. In this episode, you’ll discover: Why your book launch is where the real marketing startsThe overlooked content hiding inside your finished manuscriptWhy more followers may not be the answerHow often you really need to show up to stay visibleWhat makes readers stop scrolling and start paying attentionThe simple shift that makes social media feel less like promotion and more like connectionIf social media has started to feel like another exhausting item on your book marketing list, this conversation could change how you think about it. Keeping your book visible doesn’t mean promoting it harder. Tune in to discover how better conversations can create more attention, stronger connections, and new opportunities for your book. Here's how to connect with Karlyn: Post-Publication Presence Webinar: How to Stay Visible Without Burning Out Website LInkedIn  |  FaceBook | Instagram ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Make Your Book Marketing Last After Your Launch - BM545

  7. Sep 23

    How to Create a Strong Author Brand Without Feeling Gimmicky - BM544

    What makes some author brands instantly recognizable while others disappear into the crowd? And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky? This week’s guest is Theresa Wilmot, founder and creative director of Wilmot Designs. With decades of experience in branding, packaging, and publishing, Theresa knows what makes a visual identity work and what quietly undermines it. In this episode, we explore what authors often misunderstand about branding, including the difference between branding a book and branding yourself as an author or business owner. Theresa also shares how color, logos, typography, imagery, and consistency shape the way readers perceive you before they ever read a word. If you’ve ever wondered whether your branding truly reflects who you are, whether it’s time for a refresh, or why your current look isn’t creating the recognition you hoped for, this conversation will give you plenty to think about. What We Explore... Are you branding your book or building a brand around you?What makes an author brand recognizable and memorable?Could trying too hard to stand out actually weaken your brand?What are your colors, logo, and visuals communicating before you speak?Why does consistency matter more than constantly reinventing your look?How do you know when your brand needs a refresh?Could something as personal as your signature become part of your brand?This episode will help you look at your author brand with fresh eyes and ask an important question. Does your brand make it easier for people to recognize, remember, and trust you?   Tune in now to find out. *********************************************** Here's how to connect with Theresa: Download your gift: Creative Corrections Website: Wilmot Designs Social Media Links: LinkedIn  |  Instagram  |  FaceBook ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    How to Create a Strong Author Brand Without Feeling Gimmicky - BM544

  8. Sep 16

    Why Readers Trust Some Authors and Tune Everyone Else Out - BM543

    What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer and creator of the Trust Credit Score. Scott reveals why trust may be one of the most overlooked assets in an author’s marketing strategy and how it influences everything from credibility to book sales. Every reader is sizing you up, often without realizing it. They’re asking silent questions about who you are, what you stand for, and whether your ideas deserve their attention. Scott breaks down the signals readers look for, the mistakes capable authors make without realizing it, and why visibility alone won’t build authority if trust is missing. You’ll also hear how AI is changing the trust equation and what authors can do to make their voice, ideas, and expertise feel unmistakably their own. Key Takeaways What are readers silently asking about you? Discover the questions influencing whether someone trusts your ideas before they ever buy your book.The five trust signals most authors overlook. Scott reveals the signals readers use to decide whether you’re credible, believable, and worth following.Why saying the right things isn’t enough. Learn what readers notice when your words, behavior, and marketing don’t quite match.Could your marketing be costing you trust? Some familiar promotional tactics can create doubt instead of confidence. Find out where authors often go wrong.What happens to trust when AI enters the picture? Explore how authors can use AI without losing the originality, expertise, and human connection readers value.Why expertise can still fail to connect. Discover what happens when you know your subject but aren’t speaking in a way your audience recognizes as meant for them.If you want readers to do more than notice your book, this conversation will show you why earning their trust may be the step that changes everything. Here's how to connect with Scott; Buy Scott's Book: Can I Trust You? Website YouTube  LinkedIn Instagram  ************************************************************************* What Should I Do When Book Marketing Feels Overwhelming? You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered. If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence. Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income. *************************************************************************

    Why Readers Trust Some Authors and Tune Everyone Else Out - BM543
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5
out of 5
77 Ratings

About

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Information

  • Creator
    Susan Friedmann
  • Years Active
    2015 - 2026
  • Episodes
    551
  • Rating
    Clean
  • Copyright
    © 2026 Book Marketing Mentors
  • Show Website
    Book Marketing Mentors

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