Mortgage Marketing Radio

Mortgage Marketing Radio
  • 4.9 (260)
  • Marketing
  • Updated Weekly

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

  1. 2d ago

    More Realtors, Better Realtors: The Strategy for 2027

    Business is still happening. Homes are still being sold. Buyers are still getting mortgages. And Realtors are still influencing which loan officers get the opportunity to serve those buyers. So if you’re heading into Q4 wondering where the business is going to come from, the better question may be: Are enough of the right people in your market aware of you? In this solo episode, Geoff Zimpfer comes to you from the Momentum Builder event in Dallas with a challenge for loan officers preparing for 2027: stop relying on one-to-one chasing and start building a system that expands your reach. Geoff breaks down why Realtors remain an important and profitable pillar of business, why many originators struggle to create a predictable Realtor acquisition strategy, and how hosting educational agent classes can help you move from being viewed as another vendor to becoming a valued partner. You’ll hear how loan officers are using classes to get in front of dozens of agents at once, create new referral relationships, and generate meaningful production without relying on cold calling or constantly chasing agents for coffee meetings. In this episode, you’ll learn: Why the amount of business happening in your local market may surprise you The question every loan officer should ask: Do you need more Realtors, better Realtors, or both? Why traditional Realtor prospecting often keeps you positioned as a vendor How to move from solicitor to partner, peer, and trusted resource Why educational classes allow you to scale from one-to-one prospecting to one-to-many attraction How to become “five-mile famous” in your local real estate community Real examples of loan officers who have generated new partners, loans, and millions in additional production through agent classes Why what you do in Q4 can have a major impact on where your business lands in Q1 Geoff also shares details about his upcoming free workshop, The First Class Method: How to Host Your First Agent Class and Walk Out With 3+ New Referral Partners. During the workshop, he’ll walk through the system he has used for years to help loan officers fill a room with agents, confidently teach a valuable topic, and turn attendees into potential referral partners—without chasing or cold calling. Free Workshop: The First Class Method Date: Wednesday, October 14 Time: 10:00 AM Pacific / 1:00 PM Eastern Register: agentclassmethod.com There will be no replay or recording. If you want to stop being the best-kept secret in your market, expand your Realtor relationships, and build a more predictable source of referrals heading into 2027, this episode is for you.

    More Realtors, Better Realtors: The Strategy for 2027

  2. Sep 26 ·  Video

    Stop Chasing Realtors: Build a Referral Machine That Scales

    Want more Realtor referrals without spending your entire week chasing agents, scheduling coffee meetings, and hoping they send you business? In this episode of Mortgage Marketing Radio, Geoff Zimpfer sits down with mortgage broker Logan Lindstrum to break down the Realtor referral system helping him scale his mortgage business. After stepping away from mortgage for roughly two years, Logan returned, became a broker, and has built his production to 136 units and more than $40 million in year-to-date volume—with roughly 90% of his business coming from Realtors. But Logan isn’t relying on the traditional “find 10 great agents and stay in touch” approach. He’s building a repeatable Realtor acquisition machine using educational workshops, AI and marketing training, cold outreach, paid Meta ads, retargeting, testimonials, livestreaming, and systematic follow-up. In this conversation, you’ll discover: • How Logan uses workshops to attract and convert Realtor referral partners • Why most loan officers are missing the critical step AFTER meeting an agent • How he plans to scale to six Realtor workshops per week • The workshop topics that actually get real estate agents interested • How video testimonials create proof and fuel his advertising • Why Logan teaches AI, marketing, sales, and technology instead of mortgage products • His follow-up process for converting workshop attendees into relationships • Why he eliminated certain loan products to simplify and scale his mortgage business • How to create a business development system that fits your strengths • Why “one-to-many” marketing can create enormous leverage for loan officers Connect with Logan on Instagram https://www.instagram.com/logan.lindstrum/ Get the Free Email Mini-Course: The Agent Class Method https://myagentclasses.com/email-course #MortgageMarketing #LoanOfficer #RealtorReferrals #MortgageBroker #MortgageBusiness

    Stop Chasing Realtors: Build a Referral Machine That Scales

  3. Sep 16 ·  Video

    How Loan Officers Grow in a Tough Market

    What if the toughest mortgage market in years is actually giving you an opportunity to take market share? In this episode, I sit down with Don Goettling, founder of Momentum Builder and a mortgage industry veteran with nearly four decades of experience, to talk about why loan officers who are waiting for the market to get easier may be making a costly mistake. Don and I discuss what separates mortgage professionals who are still growing from those who have pulled back—and why your mindset, environment, systems, relationships and willingness to adapt matter more than ever. We get into: Why waiting for rates or the market to “save you” isn’t a strategy How successful loan officers are using this market to gain share Why getting around other producers who are winning can expand what you believe is possible The role of AI, personal branding and better business systems Why Realtor partnerships are changing The difference between collecting information and actually implementing it Why what you do in Q4 can determine how you begin 2027 We also talk about Momentum Builder 2026, taking place October 6–8 in Dallas, Texas. I attended last year, and I’ll be back again this year. If you’re serious about growing your mortgage business, meeting other people who are winning in this market, and heading into 2027 with momentum instead of starting from scratch in January, check it out. 🎟️ Momentum Builder 2026 | October 6–8 | Dallas, TX Full details and registration: https://www.momentumbuilderevent.com/ Use code ZIMPFER to save $100. Want to start teaching agent classes? Get my free 5-day email course, The Agent Class Method, and learn how to use educational classes to get in front of real estate agents, create meaningful follow-up conversations, and develop more referral opportunities. Get it free at: https://myagentclasses.com/email-course

    How Loan Officers Grow in a Tough Market

  4. Sep 9 ·  Video

    Stop Cold Calling Agents. Teach a Class, Get Referrals

    Want more Realtor referrals without spending your week cold calling agents? In this episode, longtime client Glenda White joins the Agent Referral Xcelerator cohort to break down how she uses educational agent classes to create appointments, build trust with real estate agents, and turn those relationships into mortgage referral opportunities. Glenda shares the process she uses after teaching a Google Business Profile class for real estate agents, including how she gets agents to book 15-minute audits, asks for reviews, follows up for six weeks, and creates a natural opportunity to ask for the agent’s next buyer. You’ll hear: Why teaching agent classes gives loan officers a better reason to start conversations with Realtors How Glenda turns a class into booked one-on-one appointments The 15-minute audit process she uses after class How she follows up for six weeks without sounding like a cold caller How and when she asks agents for the business Why some of her best referral relationships started with agents she might not have targeted otherwise If you’re a loan officer, mortgage broker, branch manager, or mortgage professional looking for a better way to build Realtor relationships, this episode gives you a practical look at how agent classes can become part of your mortgage marketing strategy. Want to start teaching agent classes? Get my free 5-day email course, The Agent Class Method, and learn how to use educational classes to get in front of real estate agents, create meaningful follow-up conversations, and develop more referral opportunities. Get it free at: https://myagentclasses.com/email-course

    Stop Cold Calling Agents. Teach a Class, Get Referrals

  5. Aug 20 ·  Video

    Work-Life Balance Is a Lie — Here's What Actually Works

    You didn't wake up one day and choose a life you don't recognize. You drifted into it, one compromise at a time. Shawn Mingus spent 20 years teaching this to more than 4,000 people, and his position is blunt: balance is the right word. Work-life is the broken part. Life doesn't have two dimensions. It has eight. In this conversation, Shawn walks through the exercise from his book Reimagining Balance: score all eight by emotion instead of a vague 1-to-10, plot them as a polygon, and look at the shape. Not a circle. A circle would mean you're playing it safe. The goal is an honest shape you can act on. Then the part most people skip — turning that shape into one or two daily actions in the two dimensions that need you most, and re-running the whole thing every 90 days. WHAT YOU'LL GET: - Why "work-life balance" is a false choice — and what replaces it - The eight dimensions of a life, defined (profession is not your job) - How to spot drift before it costs you a marriage, your health, or a decade - Why the goal is aware imbalance, not artificial symmetry - Scoring by emotion — the piece almost every balance framework misses - The "glow effect": why fixing one dimension lifts the other seven - The communication moves that keep your spouse on your side - How often to re-run it (and what happens when you don't) GET THE BOOK + WORKBOOK Go to Reimagining Balance → https://reimaginingbalance.com CONNECT WITH SHAWN LinkedIn: https://www.linkedin.com/in/shawn-mingus-67b2a32/ Instagram: https://www.instagram.com/shawnmingus/ Listen to the episode, then DM Shawn your one big takeaway. FOR LOAN OFFICERS: Get ten years of what top Loan Officers do that works. Every episode of Mortgage Marketing Radio is broken down into scripts, playbooks, and exact moves so that you can find the answer in 2 minutes. GO HERE: https://swipethevault.com

    Work-Life Balance Is a Lie — Here's What Actually Works

  6. Aug 5 ·  Video

    The Referral Gap: Why Agents Still See You as a Vendor

    Most loan officers are stuck on the bottom two floors of a pyramid they don't know they're standing on. Floor one is solicitor. Cold calls, coffee invites, "I'd love to learn about your business." Agents have heard it a thousand times and they know what it is. Floor two is vendor. You broke through, you're getting deals, and you're still leading with product and price. DSCR. Self-employed programs. Close on time. Everybody says that, which means it's worth nothing. Between vendor and partner sits what I call the referral gap. This episode is about crossing it. I recently sat down with Rachel on the Lending Leadership podcast and we went deeper than I planned to. We covered the pyramid, the one-to-many method I used to build my own business, why "five mile famous" beats being the best-kept secret in your market, and the three things you actually control when the market gets weird. We also talked about the year I've had. Cancer, three months where I barely spoke, and what it teaches you when the thing you make your living with gets taken away for a while. What you'll take from this one: The four stages of the Realtor Prospecting Pyramid, and where you're actually standing right now The referral gap — why price, products, and turn times can never move you from vendor to partner The one-to-many math: one meeting with 20 agents beats 20 meetings with one agent The exact soft close I use at the end of a class, word for word, that gets agents booking calendar time without a pitch Class topics agents actually want (their problems, not your products) How I turned 10 years and 425 episodes into a free searchable archive in about 12 hours Resources mentioned: Swipe The Vault — 10 years of Mortgage Marketing Radio, searchable by topic, with swipe files and playbooks attached. Free: https://www.swipethevault.com Get More Agents — how I work with loan officers on agent classes: https://www.getmoreagents.com The Lending Leadership podcast with Rachel — go subscribe, she's doing good work: https://www.hmamortgage.com/page/lending-leadership-podcast If this one helps, the best thing you can do is leave a rating on Apple Podcasts or Spotify. 261 people have, and we're sitting at 4.9. It's how new loan officers find the show.

    The Referral Gap: Why Agents Still See You as a Vendor

  7. Jul 18

    425 Episodes. One Search Box. (This One's Free.)

    Six months chasing one agent. She finally texts back, and the Loan Officer freezes. No idea what to say. Five years ago I'd have typed him a long answer from memory of how to reply. Last week I just said: that's episode 317. Here's what changed. 425 episodes of Mortgage Marketing Radio. Ten years of practitioners who actually do the work, scripting, database, agent classes, consumer direct. The answer to almost any problem you've got is already in there. And functionally, all of it was unusable. A podcast feed is chronological. Your problem isn't. It shows up on a Tuesday when you've got 30 seconds to say the right thing. So I had every episode distilled to its takeaways. Summary, quotes, links, play button. All of it behind one search box. AI did in a weekend what would've taken me six months. It's called The Vault. Free. No upsell. My thank-you for ten years. In this episode, I also get straight with you about why it's happening now, because this show is changing. Press play. Then go unlock the vault here: swipethevault.com

    425 Episodes. One Search Box. (This One's Free.)

  8. Jul 9

    63% of Homes Sold With a Seller Concession. Steal This Play

    I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class. Idea #1 — Turn MLS data into content realtors ask for. Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 on average. He broke it down by property type and price range, white-labeled it into a carousel, and handed it to agents to post as their own. One Facebook post pulled 21 comments asking for the copy. I show you how to get the same data for your market from your title rep or an agent — and how to use it to start real conversations instead of chasing coffee meetings. Idea #2 — The email that turns a closing into a class. My buddy Anthony in Florida sends one email after every closing that edifies the agent, CCs their broker, and opens a direct line to the broker's office. I break down who to CC, what to say, and how it leads to hosting a class for the brokerage — with a recruiting angle brokers say yes to. Bonus — The #1 secret to filling your class. It isn't the food. It isn't the CE credits. It's the title. I run the quick test I've given hundreds of times and show you how to name a class agents actually sign up for. Timestamps 00:00 – Back at the mic: Cabo, remission, and a health update 04:45 – Idea #1: Turn MLS data into a content play realtors ask for 06:30 – The Denver numbers: ~63% concessions, ~$10K, 12,029 home sales 12:00 – Be the partner, not the vendor: the offer that starts conversations 13:00 – Idea #2: The one email after a closing that books you a class 18:00 – The recruiting angle brokers say yes to 21:00 – The #1 secret to filling your next class (it's the title) 24:00 – A changeup is coming to the show Resources & links mentioned Jerad Larkin's seller-concession carousel: https://tinyurl.com/bdt48jvz Jerad Larkin on YouTube: https://www.youtube.com/@milehightitleguy Get on the early-bird list for the August accelerator — DM me on Instagram or LinkedIn Connect with Geoff Instagram & LinkedIn: @GeoffZimpfer

    63% of Homes Sold With a Seller Concession. Steal This Play
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4.9
out of 5
260 Ratings

About

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

Information

  • Creator
    Mortgage Marketing Radio
  • Years Active
    2016 - 2026
  • Episodes
    432
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Mortgage Marketing Radio

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