Marketing Therapy

Anna Walker
  • 4.9 (32)
  • MARKETING

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

  1. 2D AGO

    53. When the Right Clients Come—Just Not Fast Enough (Alumni Check-In Session #1)

    This episode kicks off a brand-new bonus series inside Confident Copy: alumni check-in sessions. Think of this like a post-discharge check-in—where therapists who’ve already completed Confident Copy come back with real questions about what they’re noticing in their marketing now. What’s working, what’s slowing down, and where they’re unsure how to adapt in a changing market. In this first session, I answer two thoughtful questions from alumni who are seeing slower inquiries despite having strong websites and clear niches. We talk honestly about social media fatigue, fears around AI replacing therapy, and why some of the most effective marketing strategies right now are also the least flashy. If you’ve been wondering how to adjust your marketing without chasing every new platform or trend, this episode will help you refocus on what actually drives high-quality inquiries today. Here’s what you’ll learn in this episode: 1️⃣ The difference between attention and intent—and why that distinction matters more than ever in therapist marketing 2️⃣ Why social media isn’t where most therapy decisions are actually being made 4️⃣ Why networking still works—and how to network with the right people Resources & Links Mentioned: Join Confident Copy: https://walkerstrategyco.com/cc22. Where Are All The Clients?: https://walkerstrategyco.com/show-notes/22The Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    35 min

  2. JAN 27

    52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story

    This episode is a deeply honest look at what it really takes to build a sustainable, values-aligned private practice—especially if you’re coming from agency work, wrestling with burnout, or questioning whether full-fee is truly possible for you. I’m joined by Monica Jurado Kelly, LCSW, who shares her journey from agency and school-based work into private practice, through taking insurance, and eventually de-paneling and building a full-fee practice she can actually trust. We talk about niching with nuance, marketing as a learned skill (not a personality trait), and what shifts internally when your practice starts to feel stable instead of precarious. This conversation isn’t about shortcuts or overnight success. It’s about strategy, support, and learning to trust yourself again as a business owner. Here’s what you’ll learn in this episode: 1️⃣ How Monica clarified a niche rooted in lived experience, culture, and over-functioning—without boxing herself in 2️⃣ What changed when she stopped trying to do all the marketing things and focused on relationships and clarity 3️⃣ What it was really like to de-panel, raise fees, and hit her first $10K month 4️⃣ Why community, strategy, and learning therapist-specific marketing made all the difference Resources & Links Mentioned: Learn more about Confident Copy: https://walkerstrategyco.com/ccThe Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    32 min

  3. JAN 22

    51. Listen to the Workshop: "Clear Website, Full Caseload"

    For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast! I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about. ▶️ Watch the workshop and enroll here! Here’s what you’ll learn in this workshop: 1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+ 2️⃣ The secret to keeping variety in your caseload and still standing out 3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy) 4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT) Resources & Links Mentioned: Confident Copy (discount, bonuses, & live support expire 1/29): walkerstrategyco.com/cc Squarespace Templates: walkerstrategyco.com/templates The Walker Strategy Co website: walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    1h 28m

  4. JAN 19

    50. All About Confident Copy (January 2026)

    This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t). In this episode, I walk through how the program is structured, the kinds of results clinicians see when they go through it, the difference between Confident Copy and Confident Copy Plus, and why this round is the last opportunity to receive live support until later this year. If you’ve been curious, on the fence, or trying to decide if this is the right season to invest in your marketing foundation, this episode will give you clarity. Here’s what you’ll learn in this episode: 1️⃣ Why I built Confident Copy as a skill-building framework—not just a website program 2️⃣ Who Confident Copy is a great fit for (and who should wait) 3️⃣ What you’ll walk away with by the end of the program—from niche clarity to a complete marketing foundation 4️⃣ How live support, coaching calls, and feedback work during this January round Resources & Links Mentioned: Enroll in Confident Copy (January enrollment, discounts applied automatically): https://walkerstrategyco.com/ccJoin the Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfcCalculate your ROI: https://walkerstrategyco.com/roiThe Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    37 min

  5. JAN 15

    49. How to Put Words to Your Niche: Behind the Scenes of a Coaching Call

    You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating. In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus. This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to. Here’s what you’ll learn in this episode: 1️⃣ The four most effective ways to niche—and how to tell which one fits your work best 2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement 3️⃣ How to talk about your niche differently with clients vs. referral partners 4️⃣ What to do if you “like working with everyone” but still need a clear marketing message Resources & Links Mentioned: Join the Confident Copy waitlist (early access + extra discount):https://walkerstrategyco.com/waitlistLearn more about Confident Copy:https://walkerstrategyco.com/ccThe Walker Strategy Co website:https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    1h 19m

  6. JAN 13

    48. My Predictions for Therapist Marketing in 2026

    In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want sustainable growth this year. My core belief for 2026 is simple: this won’t be the year of more marketing—it will be the year of clearer marketing. We’re moving out of urgency-driven decision making and into a preference-driven market, where clarity, confidence, and trust matter more than ever. Here’s what you’ll learn in this episode: 1️⃣ Why decision friction—not lack of demand—is the real bottleneck in therapy marketing right now 2️⃣ How your website is now doing the work urgency used to do—and why weak websites are being exposed 3️⃣ What AI will (and won’t) fix in 2026—and why point of view is becoming the biggest differentiator 4️⃣ Why the money conversation isn’t about clients paying for therapy, but clinicians trusting their marketing Resources & Links Mentioned: Join the Confident Copy waitlist for early access and an additional discount:https://walkerstrategyco.com/waitlistLearn more about Confident Copy:https://walkerstrategyco.com/ccThe Walker Strategy Co website:https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    36 min

  7. JAN 8

    47. From All Insurance to 80% Full-Fee: Gily's Story

    In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time. Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women and anxious moms. We talk honestly about niching, evolving your work as your life changes, letting go of panic-driven marketing, and what it actually looks like when your practice starts to feel calm instead of chaotic. Whether you’re early in your practice, considering a pivot, or wondering if private pay is realistic for you, this conversation offers grounded reassurance and real-world insight—no hype, no shortcuts. Here’s what you’ll learn in this episode: 1️⃣ How Gily found (and trusted) a niche that truly fit her—without locking herself into something forever 2️⃣ What changed when her website and messaging finally reflected the clients she wanted to serve 3️⃣ Why clarity, patience, and relationship-based marketing led to a calmer, more sustainable practice Resources & Links Mentioned: Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlistLearn more about Confident Copy: https://walkerstrategyco.com/ccThe Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    31 min

  8. JAN 6

    46. If You're Doing All the "Right" Things to Get Clients…and Still Feeling Stuck

    You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up. In this episode, I’m unpacking why effort alone isn’t what creates results in private practice anymore. Most therapists I work with are already showing up and putting energy into their marketing—but that energy isn’t compounding. Instead, it’s leaking out through unclear direction and high resistance. We’re talking about momentum: what actually creates it, why pushing harder often makes things worse, and how small shifts in direction can make your marketing feel steadier, lighter, and far more effective this year. If you want 2026 to feel less exhausting and more predictable, this episode will help you see exactly where to focus. Here’s what you’ll learn in this episode: 1️⃣ Why doing more isn’t creating results—and how energy “leaks” out of unclear systems 2️⃣ How direction and resistance determine whether your marketing compounds or drains you 3️⃣ What to prioritize early in the year if you want the rest of 2026 to feel calmer and more predictable Resources & Links Mentioned: Join the Confident Copy waitlist for early access and additional savings:https://walkerstrategyco.com/waitlistApply to work with us: walkerstrategyco.com/applyEpisode 45 show notes: Your Intentions Aren’t Enough: What Actually Leads to Practice Growthhttps://walkerstrategyco.com/show-notes/45Episode 43 show notes: The Unsexy Work That Actually Fills a Therapy Caseloadhttps://walkerstrategyco.com/show-notes/43The Walker Strategy Co website:https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    27 min
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Trailer

4.9
out of 5
32 Ratings

About

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

Information

  • Creator
    Anna Walker
  • Years Active
    2025 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Anna Walker
  • Show Website
    Marketing Therapy

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