Marketing Therapy

Anna Walker
  • 4.9 (36)
  • Marketing

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

  1. 2d ago

    73. Is DIY-ing Your Marketing (Accidentally) Holding Your Practice Back?

    In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing parallels between therapy clients and private practice owners, she invites listeners to consider whether self-sufficiency has quietly become a barrier to growth. Anna also walks through the many ways support can look in business, from free resources and templates to coaching programs and fully done-for-you services. If you’ve been wondering whether it’s time to stop white-knuckling your marketing and start getting support, this episode offers a grounded, compassionate perspective on what asking for help can actually make possible. Here’s what you’ll learn in this episode:1️⃣ Why insight alone often isn’t enough to create meaningful change in your marketing 2️⃣ The difference between learning a skill yourself and recognizing when it’s time to outsource 3️⃣ How self-trust—not just strategy—impacts your willingness to ask for help 4️⃣ What therapists can learn from their own clients about support, growth, and sustainable change Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesWalker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    21 min

  2. May 26

    72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)

    In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support both credibility and emotional resonance online. Anna breaks down how to ethically and strategically use colleague testimonials, where to place them for maximum impact, and why Google Business Profile matters more than ever for visibility in both Google and AI search results. She also shares a grounded framework for choosing website imagery that helps clients envision hope, healing, and transformation — instead of reinforcing the pain they’re already carrying. Here’s what you’ll learn in this episode:1️⃣ How to use colleague endorsements on your website in a way that builds trust and credibility 2️⃣ Why Google Business Profile reviews matter more than website testimonials for SEO and AI visibility 3️⃣ How to choose website imagery that emotionally connects with ideal clients 4️⃣ The difference between traditional stock imagery and environmental imagery — and when to use each RESOURCES & LINKS MENTIONEDConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesThe Walker Strategy Co website: https://walkerstrategyco.com CONNECT + SUBSCRIBEEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ABOUT MARKETING THERAPYMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    17 min

  3. May 19

    71. How Long to Stick With a Marketing Strategy: A 2-Part Framework

    How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot. WHAT YOU’LL LEARN1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago 2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time 3️⃣ The difference between measurable and relationship-based marketing strategies 4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscape RESOURCES & LINKS MENTIONEDThe Walker Strategy Co website: https://walkerstrategyco.comPrevious episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241“Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 CONNECT + SUBSCRIBEEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com ABOUT MARKETING THERAPYMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    23 min

  4. May 12

    70. The Pre-Summer Slump Playbook (Part 2): Your Diagnosis

    If things feel off in your marketing heading into summer, this episode will help you stop spiraling and start diagnosing what your practice actually needs. In part two of the Summer Slump Playbook series, Anna walks through how to determine whether your issue is visibility, conversion, or something else entirely—so you can stop throwing energy at the wrong problem. Instead of overhauling everything or jumping to “more” marketing, this episode will help you use real data to make grounded, strategic decisions about your next steps. You’ll learn how to assess what’s working, what’s underperforming, and where to focus first so you can move through a slower season with more clarity and confidence. Here’s what you’ll learn in this episode: 1️⃣ The three marketing scenarios therapists commonly face when inquiries slow down—and how to identify which one you’re in 2️⃣ How to determine whether your issue is website traffic or website conversion 3️⃣ What to audit on your website if people are visiting but not reaching out 4️⃣ Why optimizing what’s already working is often more effective than constantly adding new marketing strategies Resources & Links Mentioned: Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesThe Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    21 min

  5. May 5

    69. The Pre-Summer Slump Playbook (Part 1): Your Game Plan

    If you’ve been in private practice for any length of time, you’ve probably heard about the “summer slump.” For some therapists, it’s very real. For others, not so much. But either way, this season tends to bring a shift—and if you’re not prepared for it, it can feel unsettling fast. In this first part of a two-part series, Anna walks you through how to approach slower seasons with clarity instead of panic—and most importantly, what you can actually do to stay in control of your practice. Here’s what you’ll learn in this episode: 1️⃣ Why focusing on conversion before visibility is key during slower seasons 2️⃣ How to evaluate your time, energy, and budget to choose the right marketing strategies 3️⃣ The four types of networking relationships that can lead to meaningful referrals 4️⃣ How to approach seasonal slowdowns without panic or overworking Resources & Links Mentioned: Episode 56: Networking As An Introvert: How to Do It…And Do It Wellhttps://walkerstrategyco.com/show-notes/56Episode 64: Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Storyhttps://walkerstrategyco.com/show-notes/64Episode 61: Is PsychToday Still Worth It in 2026?: My Honest Takehttps://walkerstrategyco.com/show-notes/61 Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    30 min

  6. Apr 28

    68. Stalled Caseload? Here's What I'd Do (Alumni Check-In Session #4)

    If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward. In this alumni check-in, Anna answers two powerful questions from Confident Copy graduates: one about what to update on your website when things feel stuck… and one about how to get more creative with visibility and referrals. Together, they highlight the two sides of marketing you have to get right in today’s landscape: your foundation (your website) and your visibility (how people find you). Here’s what you’ll learn in this episode: 1️⃣ The three key updates to make on your website to reflect how clients are searching today 2️⃣ Why specificity (including micro-niches and method pages) is more powerful than ever 3️⃣ How to use FAQs and authority signals to improve trust, SEO, and AI visibility 4️⃣ A creative, underused networking strategy to get in front of your ideal clients (without relying only on referrals) Resources & Links Mentioned: Birthday Sale: https://walkerstrategyco.com/bs26Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDIY Brand Kit (DBK): https://walkerstrategyco.com/dbkDone-for-you Services: https://walkerstrategyco.com/services Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    21 min

  7. Apr 21

    67. The Higher Your Fee, the Harder Your Website Has to Work

    If you’ve recently raised your fees—or you’re thinking about it—this episode is essential. Because here’s the reality: when your fee goes up, your website has to work harder. Not because your clients are “pickier”… but because they’re human. And when we make higher investment decisions, we naturally slow down, look closer, and seek more certainty. In this episode, Anna breaks down what that actually means for your website—and why a “good enough” site may no longer be enough to support the level you’re stepping into. Here’s what you’ll learn in this episode: 1️⃣ Why higher fees require higher levels of trust—and how your website either builds or diminishes that trust 2️⃣ What happens in the first five seconds on your website (and why it matters more than you think) 3️⃣ The difference between generic copy and “sticky” messaging that makes clients feel deeply understood 4️⃣ How to ensure your website reflects the current level of your work—not an outdated version of your practice Resources & Links Mentioned: Birthday Sale: https://walkerstrategyco.com/bs26Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDIY Brand Kit (DBK): https://walkerstrategyco.com/dbkDone-for-you Services: https://walkerstrategyco.com/services Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    24 min

  8. Apr 20

    66. Everything You Need to Know About the 2026 Birthday Sale

    This is a special bonus episode—and your official guide to this year’s Birthday Sale. If you’ve been considering investing in your marketing but aren’t sure what you actually need (or where to start), this episode is designed to help you make a clear, confident decision. Anna walks you through exactly what’s included in the sale, who each resource is for, and how to think through your next step based on your goals, your bottlenecks, and your bandwidth. And—she finally reveals the brand new bonus that comes with every purchase this week. Here’s what you’ll learn in this episode: 1️⃣ The three questions to ask yourself before investing in your website, copy, or branding 2️⃣ How to identify your biggest bottleneck (design, copy, niche clarity, or time) 3️⃣ What each offer in the Birthday Sale is designed to help you do—and who it’s best for 4️⃣ What happens after you launch your website (and how to know what to do next) Resources & Links Mentioned: Birthday Sale (Main Link): https://walkerstrategyco.com/bs26Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDIY Brand Kit (DBK): https://walkerstrategyco.com/dbk Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

    13 min
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Trailer

4.9
out of 5
36 Ratings

About

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

Information

  • Creator
    Anna Walker
  • Years Active
    2025 - 2026
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Anna Walker
  • Show Website
    Marketing Therapy

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