Marketing Therapy

Anna Walker
  • 4.9 (37)
  • Marketing

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

  1. 14h ago

    80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story

    Building a successful private practice rarely follows a straight line. In this special guest episode, Anna sits down with Kassandra Balandrano, a therapist in Austin, Texas, who shares the honest story of leaving group practice, discovering her niche, and building a private practice that genuinely fits her. From questioning herself along the way to landing ideal-fit clients—including one who found her through ChatGPT—Kassandra offers an encouraging reminder that clarity comes through action. Together, Anna and Kassandra explore what it looks like to trust yourself as a business owner, embrace a niche that feels authentic, and create marketing that attracts clients who are truly aligned with the work you love to do. Whether you're just starting your practice or wondering if your marketing efforts are paying off, this conversation is full of practical insight and hope. Here’s what you’ll learn in this episode:1️⃣ Why trusting yourself is one of the most important skills you can develop as a private practice owner. 2️⃣ How getting clear on your niche leads to more fulfilling, better-fit clients. 3️⃣ Why marketing isn't just about filling your caseload—it's about creating work you're excited to show up for. 4️⃣ How taking imperfect action helps build confidence and momentum in your private practice. Resources & links mentionedKassandra Balandrano: https://thehealingcottagepllc.comConfident Copy Live waitlist: https://walkerstrategyco.com/waitlistThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  2. Jul 14

    79. Your Website Is a Movie Trailer (And Most Are Terrible)

    Standing out as a therapist isn't about adding more credentials or stacking more adjectives onto your website. In this episode, Anna explores the difference between telling potential clients who you are and showing them what it's actually like to work with you. Through the metaphor of a movie trailer, she explains why memorable marketing creates a feeling—not just a list of facts. Using practical examples, Anna demonstrates how to transform generic website copy into language that helps clients recognize themselves, experience your approach, and feel confident reaching out. If you've ever struggled to make your personality or therapeutic style come through in your writing, this episode will give you a new way to think about your copy. Here’s what you’ll learn in this episode:1️⃣ Why your website should feel like a movie trailer for working with you—not just a résumé of your qualifications. 2️⃣ The difference between telling clients about your approach and showing them what it actually feels like to be in the room with you. 3️⃣ How specificity and storytelling help the right clients connect with your marketing faster. 4️⃣ Practical ways to rewrite your website so your personality, expertise, and therapeutic style naturally shine through. Resources & links mentionedEpisode 78: https://walkerstrategyco.com/show-notes/78Confident Copy Live waitlist: https://walkerstrategyco.com/waitlistThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  3. Jul 7

    78. 10 Questions, One Verdict: Is Your Website an Asset or a Liability?

    Your website is never just sitting there. Whether you realize it or not, it's sending a message to every potential client who lands on it. In this episode, Anna walks you through the same 10-point website audit she and her team use when reviewing therapists' websites, helping you identify whether your site is building trust—or quietly working against you. From your copy and positioning to your design choices, you'll learn how to spot the gaps that may be costing you inquiries and what to prioritize first. If you've been wondering whether your website is truly supporting your practice growth, this episode offers a practical framework for evaluating it with fresh eyes. Here’s what you’ll learn in this episode:1️⃣ The 10 questions Anna uses to evaluate whether a therapist's website is helping or hurting their marketing. 2️⃣ How to tell the difference between a website that's simply underperforming and one that's actively creating liability for your practice. 3️⃣ Why your copy has a greater impact on conversions than design—and how the two work together. 4️⃣ Which website updates should take priority so you can build more trust and attract more right-fit clients. Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccConfident Copy Live waitlist: https://walkerstrategyco.com/waitlistDIY Brand Kit: https://walkerstrategyco.com/dbkSquareSpace Templates: https://walkerstrategyco.com/templatesDone-for-you services: https://walkerstrategyco.com/servicesWebsite application/review: https://walkerstrategyco.com/applyThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  4. Jun 30

    77. Where Does Your Personality Belong on Your Website? (Alumni Check-In Session #6)

    Your website shouldn't feel like a completely different version of you than the one clients meet in the therapy room. In this alumni check-in episode, Anna answers a thoughtful question from a Confident Copy graduate: How do you let your personality shine through your marketing while still keeping your website focused on your ideal client? Using the metaphor of a pair of light pink pants that felt "too bold" to wear, Anna explores why so many therapists default to "beige" marketing that feels safe but ultimately blends in. She shares practical ways to infuse your personality into your copy without making it all about you—so the right clients recognize themselves, recognize you, and feel confident reaching out. Here’s what you’ll learn in this episode:1️⃣ Why your personality belongs in your marketing—even when your website is client-centered. 2️⃣ How "beige" marketing keeps you from standing out to the clients you're hoping to attract. 3️⃣ A simple exercise to help your authentic voice come through naturally in your website copy. 4️⃣ Why the goal isn't to appeal to everyone, but to help the right clients immediately recognize that you're the therapist for them. Resources & links mentionedEpisode 76: https://walkerstrategyco.com/show-notes/76Confident Copy Live waitlist: https://walkerstrategyco.com/cc-waitlistDone-for-you copywriting services: https://walkerstrategyco.com/servicesThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  5. Jun 23

    76. How to Define Your Ideal Client (Even If You're Pre-Licensed)

    You know you need a niche. You’ve heard the advice, read the blogs, and listened to the podcasts. But actually defining your ideal client? That’s where many therapists get stuck. In this episode, Anna breaks down a practical, reflective process for identifying the clients you do your best work with—and why the answer starts with understanding yourself first. Rather than treating niching as a permanent decision, Anna encourages listeners to view it as an evolving practice. She walks through how to identify the common threads among your favorite clients, uncover what makes your work uniquely effective, and use those insights to create marketing that feels more specific, authentic, and compelling. Here’s what you’ll learn in this episode:1️⃣ Why defining your ideal client starts with understanding what you do best as a clinician. 2️⃣ How to identify the “red threads” that connect your favorite clients and reveal your niche. 3️⃣ Why specificity in your marketing helps you attract more right-fit clients—not fewer. 4️⃣ How your niche can evolve over time without limiting your growth or opportunities. Resources & links mentionedMagnetic Niche Method: https://walkerstrategyco.com/mnmConfident Copy: https://walkerstrategyco.com/ccThe Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  6. Jun 16

    75. The Multi-State Marketing Paradox: Why More Access Doesn't Mean More Clients

    If you're licensed in multiple states—or practicing under PSYPACT—it can feel like you've suddenly unlocked access to an enormous pool of potential clients. But as Anna explains in this episode, the ability to legally serve clients in more locations is not the same thing as having a marketing strategy that attracts them. In this conversation, Anna breaks down why trying to market yourself everywhere often leads to weaker results, how geography still matters even for virtual practices, and why choosing a clear primary market can make your marketing significantly more effective. You'll walk away with a practical framework for expanding thoughtfully while staying focused on the clients you're best positioned to serve. Here’s what you’ll learn in this episode:1️⃣ Why being licensed in multiple states is a credential—not a marketing strategy. 2️⃣ How to choose a primary market that strengthens your visibility, referrals, and SEO. 3️⃣ Why trying to market to too many locations at once can dilute your results. 4️⃣ Practical ways to expand into secondary markets without losing focus or momentum. Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesEpisode 74: https://walkerstrategyco.com/show-notes/74The Walker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  7. Jun 9

    74. If I Were Starting a Practice From Zero, This Is Exactly What I'd Do

    If you've ever worried that your market is too saturated to build a thriving private practice, this episode offers a different perspective. Drawing on years of experience helping therapists grow full-fee caseloads, Anna shares exactly what she would do if she were launching a practice today—and why standing out has less to do with competition and more to do with clarity. In this episode, she walks through the three areas she would focus on during the first 90 days of practice ownership: choosing a strategic niche, creating a website that builds trust and connection, and becoming visible to the people most likely to refer clients. Whether you're just getting started or rethinking your current marketing approach, this conversation will help you focus on what actually moves the needle. Here’s What You’ll Learn in This Episode 1️⃣ How to choose a niche that helps you stand out without sacrificing the work you enjoy most. 2️⃣ Why a micro-niche can make it easier for ideal-fit clients and referral sources to remember and recommend you. 3️⃣ How to create a website that differentiates you in a crowded market and builds trust with potential clients. 4️⃣ The simple visibility strategy Anna would prioritize before investing time in more complex marketing tactics. Resources & Links Mentioned Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDone-for-You Services: https://walkerstrategyco.com/servicesConfident Copy Live (waitlist opening soon for the August cohort) Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

  8. Jun 2

    73. Is DIY-ing Your Marketing (Accidentally) Holding Your Practice Back?

    In this episode, Anna explores the gap between insight and action—and why so many therapists stay stuck in their marketing even when they already know what isn’t working. Drawing parallels between therapy clients and private practice owners, she invites listeners to consider whether self-sufficiency has quietly become a barrier to growth. Anna also walks through the many ways support can look in business, from free resources and templates to coaching programs and fully done-for-you services. If you’ve been wondering whether it’s time to stop white-knuckling your marketing and start getting support, this episode offers a grounded, compassionate perspective on what asking for help can actually make possible. Here’s what you’ll learn in this episode:1️⃣ Why insight alone often isn’t enough to create meaningful change in your marketing 2️⃣ The difference between learning a skill yourself and recognizing when it’s time to outsource 3️⃣ How self-trust—not just strategy—impacts your willingness to ask for help 4️⃣ What therapists can learn from their own clients about support, growth, and sustainable change Resources & links mentionedConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesWalker Strategy Co website: https://walkerstrategyco.com Connect + subscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrategyco.com About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

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Trailer

4.9
out of 5
37 Ratings

About

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

Information

  • Creator
    Anna Walker
  • Years Active
    2025 - 2026
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Anna Walker
  • Show Website
    Marketing Therapy

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