Seven Figure Standard

Arash Vossoughi and Mykie Stiller

We all have standards in life, but how many of us have gone the extra mile in consciously developing them? And how do you take those first steps toward raising your standard and elevating your life? Introducing the new Seven Figure Standard Podcast, brought to you by your hosts Mykie Stiller and Arash Vossoughi, the founding members of Voss Coaching Co., the elite coaching company that empowers more people to build their standard and live a life of excellence.

  1. Episode 167: The Identity Gap That's Holding You Back

    1d ago

    Episode 167: The Identity Gap That's Holding You Back

    What is really standing between who you are now and who you want to become? In this episode of Seven Figure Standard, we unpack the identity gap and why closing it requires more than strategy, information, or harder work. Arash explains why your current results reveal your current identity, how your future self can become the standard for your decisions, and why transformation begins when you stop blaming circumstances. Hear Arash’s four-part framework for closing the gap through identity, standards, environment, and daily action. He also delves into why consumption can become a form of procrastination, how to rehearse your future self, and why consistency separates people who stay stuck from those who create real results. Tune in for the steps to raising your standards, protecting your mind, and becoming the person your goals require you to be. Key Points From This Episode: Discover why your success is rooted in identity.Explore why chasing a strategy keeps people stuck. Unpack how self-image and daily actions drive results.Find out how overconsumption keeps people from taking action.Learn about and how to use future self-rehearsal. Uncover the difference between coachability and following direction.Understand where to start when you know who you want to become.Insights into procrastination and how to overcome it. Arash’s framework for closing the gap and moving forward. Links Mentioned in Today’s Episode: Rebuilt Stronger: Creating Power from Pain Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    17 min
  2. Episode 166: The Success Formula Nobody Talks About

    Jun 23

    Episode 166: The Success Formula Nobody Talks About

    You are never truly ready to do something until you actually just do it! Today on the Seven Figure Standard Podcast, we are diving deep into why waiting until you’re ready is a dangerous identity problem and how you can achieve success when you don’t feel ready. Tuning in, you’ll hear all about the dangers of having a survival identity, why you have to act before you’re ready, the power of training yourself to get comfortable with being uncomfortable, and more! We delve into how acting before you are ready rewires your identity before discussing Arash’s formula for making a bold move when you feel you aren’t ready to. We even touch on what causes you to feel ill-equipped to do something. Finally, Arash shares two powerful habits that will change your life significantly. Thanks for listening! Key Points From This Episode: Why saying you’ll wait until you’re ready is a lie. The power of acting before you’re ready. Readiness as a byproduct of action. Why behaving before you’re ready changes your identity. How to make a bold move when you don’t feel ready. The difference between being equipped and being ready. Two habits that will change your life significantly. Links Mentioned in Today’s Episode:  Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    18 min
  3. Episode 165: The Hidden Cost of People Pleasing

    Jun 16

    Episode 165: The Hidden Cost of People Pleasing

    People pleasing may seem harmless, but it could be costing you far more than you realize. In this episode, Mykie Stiller and Arash Vossoughi unpack how the habit of seeking approval can impact everything from your confidence and decision-making to your income, leadership, and emotional freedom. Together, they explore why people pleasing is rooted in fear rather than kindness and how constantly prioritizing others can erode self-respect over time. Arash explains the difference between genuine service and people pleasing while breaking down how these patterns affect business growth, pricing, culture, and performance under pressure. The conversation also highlights the connection between authenticity and leadership, why setting personal standards matters, and how learning to stop seeking approval can transform the way you lead and live. Listen in for a powerful perspective shift on breaking free from people pleasing! Key Points From This Episode: Why people pleasing is rooted in fear, not kindness.How the need to be liked shapes the way people show up.The hidden cost of sacrificing authenticity to avoid conflict.Why honesty and genuine service are not the same as people pleasing.How people pleasing and shrinking yourself erode self-respect over time.The damaging effect that people pleasing can have on leadership and culture.How people pleasing influences pricing, productivity, and business growth.Why people pleasers often struggle to perform under pressure.How setting personal standards helps create emotional freedom.Identifying where people pleasing is costing you.Deciding to break the habit of people pleasing.Links Mentioned in Today’s Episode: Episode 162: The Identity Shift that Changes Everything Under Pressure Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    17 min
  4. Episode 164: The Secret to Staying Consistent When Motivation Fades

    Jun 9

    Episode 164: The Secret to Staying Consistent When Motivation Fades

    Most people think they need more motivation. The real problem may be that they are relying on the wrong fuel altogether. In this episode, Mykie Stiller and Arash Vossoughi explore the difference between motivation and drive, and why lasting success depends on more than temporary feelings. Drawing on Arash's own experience, they unpack the shift from relying on bursts of motivation to building the discipline needed for consistent results. The conversation explores the connection between drive and identity, why some goals inspire greater follow-through than others, and how self-belief influences the standards we set for ourselves. Along the way, they challenge common assumptions about consistency and explain why true drive comes from falling in love with an idea rather than forcing yourself to take action. Listen in for practical insights on building momentum that lasts! Key Points From This Episode: The difference between motivation and drive.Why motivation fades while drive creates consistency.Arash’s shift from motivation to disciplined action.The decision that changed the trajectory of his life.Signs you’re operating from motivation instead of drive.How falling in love with an idea activates drive.The connection between drive, identity, and self-respect.Motivation’s role in getting you started.Why commitment matters more than motivation.How limiting beliefs prevent people from accessing their drive.What children can teach us about commitment and desire.Why you need a goal you're truly in love with.Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    17 min
  5. Episode 163: Your Wealth Ceiling Isn’t Financial. It’s Psychological

    Jun 2

    Episode 163: Your Wealth Ceiling Isn’t Financial. It’s Psychological

    Could the biggest thing limiting your income be your mindset? Have you ever felt that you have a financial or income ceiling? Then today’s episode is for you. Join Mykie and Arash as they dive into why your wealth ceiling isn’t financial at all, but psychological. They delve into why money won’t solve your wealth gap, why tactics are easier to confront than identity, and how having a good wealth identity changes the way you think. Arash unpacks the process of reprogramming, shares beliefs that will transform your relationship with the wealth gap you are experiencing, and explains why a decision without action isn’t really a decision at all. For all this, and more, be sure to tune in now.  Key Points From This Episode: Today’s topic of conversation.Arash explains why a wealth struggle isn’t financial, but psychological.The rules to cure this dilemma.Why money won’t solve your wealth gap.He unpacks why tactics are easier to confront than identity.Arash simplifies understanding and solving the right problem.Tactics versus strategies and why we tend to blame them.How having a good wealth identity changes your mindset.Why you can’t transform the outside without transforming the inside.The process to reprogram: not showing up as who you’ve been, but who you want to be.Arash shares a real-life example of breaking through a wealth ceiling.Beliefs that will transform your relationship with the wealth gap you are experiencing. He breaks down identity-based behaviors. Why there is no decision if it’s not followed up with action.Final words from Arash on today’s topic.Links Mentioned in Today’s Episode: Thomas Troward Books Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    22 min
  6. Episode 162: The Identity Shift that Changes Everything Under Pressure

    May 26

    Episode 162: The Identity Shift that Changes Everything Under Pressure

    It’s easy to hold your standard when everything is going well, but what happens when pressure builds? Welcome back to another episode of the Seven-Figure Standard. Today, Mykie and Arash unpack the identity shift that changes everything under pressure, exploring how your ability to handle pressure is directly tied to the identity and discipline you’ve built long before the moment arrives. They break down why pressure doesn’t create character, but reveals it, why preparation equals character, and the impact of self-imposed pressure by high achievers. Arash also shares practical ways to pivot in the middle of high-pressure situations, build your pressure capacity over time, and shift from anxiety into solution-oriented leadership. This episode is a powerful reminder that elite results require the decision to normalize pressure and embrace it as a necessary part of growth. Key Points From This Episode: Introduction to today’s topic.Preparation equals character: how pressure builds or reveals character.The ability to hold the emotional capacity that pressure is a privilege. How the ability to hold pressure is tied to identity. The importance of treating winning and losing with the same attitude.Making it part of your identity: handling pressure without the performance. Thinking about what your relationship is to pressure.Identifying pressure responses, what they look like, and how to overcome them. Arash coaches listeners on how to process worst-case scenario pressure.The impact of self-imposed pressure among high achievers.Arash unpacks his framework for building the capacity to handle pressure.His thoughts on creating artificial pressure for yourself. A real-life example of overcoming a big pressure test. How to pivot when you’re right in the middle of a pressurized situation: the difference between performance and an operator identity.Decision, awareness, and identity: the things that allow you to build pressure capacity.Questions to ask yourself to see how you are handling pressure.Developing your relationship with pressure and the three responses to pressure. Final words from Arash on today’s topic. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    21 min
  7. Episode 161: Why Most People Confuse Activity for Progress

    May 19

    Episode 161: Why Most People Confuse Activity for Progress

    Grinding harder does not always move you closer to your goals. In this episode, Arash and Mykie unpack why so many people confuse activity with real progress and how staying busy can often become a distraction from the work that actually creates results. They explore the difference between grit and grinding, why hustle culture leads to exhaustion instead of growth, and how many people end up filling their days with comfortable tasks that never truly move the needle. The conversation breaks down how to identify goal-achieving activities, apply the 80/20 principle, and eliminate distractions that drain time and energy. Arash also explains why awareness is the foundation for change, how mentorship can expose blind spots, and why real progress comes from consistent action on a few high-impact activities. If you’ve been working hard without seeing the results you want, this episode offers a practical perspective on creating meaningful progress. Key Points From This Episode: Why most people confuse activity with real progress.The difference between grit, grinding, and busy work.Why progress can come from doing far less.How to identify the activities that actually move the needle.Using the 80/20 principle to focus on top-performing actions.Tracking your time to expose non-productive habits.Why awareness is the first step toward meaningful progress.How comfort-zone activities keep people stuck.Why mentorship helps uncover blind spots and accelerate growth.The power of doing three goal-achieving activities every day.Dopamine hits from completing tasks and how this can trap you.How your future self can guide better daily decisions.Final takeaway: commit to repeating the actions that move the needle.Links Mentioned in Today’s Episode: Grit: The Power of Passion and Perseverance Good to Great: Why Some Companies Make the Leap...and Others Don't Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    19 min
  8. Episode 160: The Identity Cost of Wealth and Why Most People Aren't Willing to Pay It

    May 12

    Episode 160: The Identity Cost of Wealth and Why Most People Aren't Willing to Pay It

    There’s a price to every goal. Are you willing to pay the price to transform yourself? Welcome back to another episode of The Seven-Figure Standard podcast, where today Mykie and Arash unpack the identity cost of wealth, and why most people aren’t willing ot pay it. They cover the real cost of creating your dreams, different ways to create quantum leaps, and debunk the myth about life being easier the wealthier you get. They also unpack what you’ll actually lose, the parts that have to die, and why identity cost becomes easier with each level you conquer. Tune in now to learn more about the identity cost of wealth, and why you have to become okay with paying it! Key Points From This Episode: An introduction to today’s topic.The real cost of creating your dreams.Arash explains the different ways to create quantum leaps.Debunking the myth about wealth making life easier.What you’ll actually lose. The different parts of identity that usually have to die.Arash unpacks the signs that you’re avoiding paying the cost.He describes a person who’s committed to paying the cost.How being coachable can help you change. Why the identity cost becomes easier with each level you conquer. Creating momentum and how speed plays into it. What happens right before a breakthrough.Final thoughts on identity cost. Links Mentioned in Today’s Episode: Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are Episode 116: Embrace the Suck - The Power of Imperfect Action Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

    17 min
4.9
out of 5
113 Ratings

About

We all have standards in life, but how many of us have gone the extra mile in consciously developing them? And how do you take those first steps toward raising your standard and elevating your life? Introducing the new Seven Figure Standard Podcast, brought to you by your hosts Mykie Stiller and Arash Vossoughi, the founding members of Voss Coaching Co., the elite coaching company that empowers more people to build their standard and live a life of excellence.

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